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magenta / pink · neutral

#8a697f

a balanced, muted magenta / pink · neutral · closest name: Dim Gray

Token name suggestion: Atlas Blossom

RGB
138, 105, 127
HSL
320°, 14%, 48%
CMYK
0, 24, 8, 46
Luminance
0.1704

#8a697f is a balanced muted magenta / pink, 320° on the wheel and 46/100 on the cool side. Put white text on it (4.76:1). As text it scores 4.76:1 on white — safe at any size. Nearest name is Dim Gray, nearest Tailwind family is zinc.

hsl(320 14% 48%)rgb(138 105 127)Base step 600AA inkNeutral

At a glance

Every number on this page in one read: what #8a697f is made of, how bright it looks, and which way it leans.

Hex
#8a697f
Hue
320°
magenta / pink
Saturation
14%
muted
Lightness
48%
balanced
Brightness
54%
HSV value
Perceived
46%
weighted brightness
Luminance
0.1704
WCAG relative
Temperature
Neutral
46/100 cool
Color family
Magenta / pink
Tone
Muted
Best ink
White
4.76:1
Closest name
Dim Gray
ΔE2000 16.9
Chroma
18.4
LCH, 0–130ish
OKLCH L
0.561
perceptual lightness
Tailwind
zinc
500 · ΔE 13.9
Web-safe
#996666
nearest of 216
Where it sits
Hue320° of 360°
Saturation14%
Lightness48%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #8a697f.

Temperature
Warm ← → Cool46% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red32%
Green59%
Blue9%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#8a697f
HEX (8-digit)#8a697fff
RGBrgb(138, 105, 127)
RGBArgba(138, 105, 127, 1)
HSLhsl(320, 14%, 48%)
HSV / HSBhsv(320, 24%, 54%)
HWBhwb(320 41% 46%)
CMYKcmyk(0%, 24%, 8%, 46%)
LABlab(48.3 17.0 -7.1)
LCHlch(48.3 18.4 337.4)
OKLCHoklch(0.561 0.052 339.1)
XYZ (D65)xyz(19.36, 17.04, 22.34)
Decimal9070975
Display P3color(display-p3 0.541 0.412 0.498)
Web-safe#996666

Copy-ready code

every platformclick to select
/* CSS */
color: #8a697f;
background-color: #8a697f;
/* CSS custom property */
--brand: #8a697f;
/* Tailwind (arbitrary) */
class="text-[#8a697f] bg-[#8a697f]"
/* SCSS */
$brand: #8a697f;
/* SwiftUI */
Color(red: 0.541, green: 0.412, blue: 0.498)
/* UIKit */
UIColor(red: 0.541, green: 0.412, blue: 0.498, alpha: 1)
/* Android XML */
<color name="brand">#8A697F</color>
/* Android Compose */
Color(0xFF8A697F)
/* Flutter */
Color(0xFF8A697F)
/* Python / OpenCV (BGR) */
(127, 105, 138)
/* Python / PIL (RGB) */
(138, 105, 127)
/* Java AWT */
new Color(138, 105, 127)
/* .NET */
Color.FromArgb(255, 138, 105, 127)
/* OpenGL / Unity (0–1) */
(0.5412f, 0.4118f, 0.4980f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{138,105,127}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #8a697f 85%, white);
border-color: color-mix(in oklab, #8a697f 40%, transparent);
/* theme-aware in one line */
color: light-dark(#483743, #E5DCE2);
/* relative colour syntax */
--hover: hsl(from #8a697f h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F8F7F8;
  --brand-100: #F1EEF0;
  --brand-200: #E2DADF;
  --brand-300: #CFBFC9;
  --brand-400: #B69FAF;
  --brand-500: #9E8094;
  --brand-600: #8a697f;
  --brand-700: #74586B;
  --brand-800: #5D4755;
  --brand-900: #453640;
  --brand-950: #2B2128;
  --brand: #8a697f;
  --brand-ink: #ffffff;
  --brand-surface: #F8F6F8;
  --brand-border: #DCD1D8;
  --brand-hover: #76596C;
  --brand-pressed: #614A5A;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #20181D;
    --brand-ink: #E5DCE2;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F8F7F8',
        100: '#F1EEF0',
        200: '#E2DADF',
        300: '#CFBFC9',
        400: '#B69FAF',
        500: '#9E8094',
        600: '#8a697f',
        700: '#74586B',
        800: '#5D4755',
        900: '#453640',
        950: '#2B2128',
        DEFAULT: '#8a697f',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F8F7F8,
  '100': #F1EEF0,
  '200': #E2DADF,
  '300': #CFBFC9,
  '400': #B69FAF,
  '500': #9E8094,
  '600': #8a697f,
  '700': #74586B,
  '800': #5D4755,
  '900': #453640,
  '950': #2B2128,
);
$brand-base: #8a697f;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F8F7F8", "$type": "color" },
      "100": { "$value": "#F1EEF0", "$type": "color" },
      "200": { "$value": "#E2DADF", "$type": "color" },
      "300": { "$value": "#CFBFC9", "$type": "color" },
      "400": { "$value": "#B69FAF", "$type": "color" },
      "500": { "$value": "#9E8094", "$type": "color" },
      "600": { "$value": "#8a697f", "$type": "color" },
      "700": { "$value": "#74586B", "$type": "color" },
      "800": { "$value": "#5D4755", "$type": "color" },
      "900": { "$value": "#453640", "$type": "color" },
      "950": { "$value": "#2B2128", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #8a697f · 4.76:1
Use #ffffffAA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.76:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 4.41:1
AA fail · AA large pass · AAA fail
Reading the other direction: #8a697f as text scores 4.76:1 on white and 4.41:1 on black.
Best tinted ink on it, if plain black or white feels flat: #F4F1F3 at 4.25:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#8a697f · 4.76:1
AA on whitealready passes
#8a697f
The quick fox
#6A5162 · 7.08:1
AAA on white−11% L
#6A5162
The quick fox
#8D6B82 · 4.56:1
AA on black+1% L
#8D6B82
The quick fox
#AA90A2 · 7.22:1
AAA on black+14% L
#AA90A2

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #8A697F is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#8a697f on white: 4.76:1
AA ✓ pass · AA-large · AAA
Aa
#8a697f on black: 4.41:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #8a697f as text on that neutral, and that neutral as text on #8a697f.

NeutralRatioBoth directions
White4.76:1AaAa
Slate 504.55:1AaAa
Slate 1004.35:1AaAa
Slate 2003.86:1AaAa
Slate 3003.21:1AaAa
Slate 4001.86:1AaAa
Slate 5001.00:1AaAa
Slate 6001.59:1AaAa
Slate 7002.17:1AaAa
Slate 8003.07:1AaAa
Slate 9003.75:1AaAa
Black4.41:1AaAa
Colour vision deficiency
true color
protanopia · #6A7080
deuteranopia · #71747E
tritanopia · #8E6A70

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #8a697f is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F8F7F8
#F1EEF0
#E2DADF
#CFBFC9
#B69FAF
#9E8094
#8a697f
#74586B
#5D4755
#453640
#2B2128
Base = 600Lightest = 50 · #F8F7F8Darkest = 950 · #2B2128Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.013 339.1);
  --brand-100: oklch(0.94 0.021 339.1);
  --brand-200: oklch(0.88 0.032 339.1);
  --brand-300: oklch(0.80 0.041 339.1);
  --brand-400: oklch(0.72 0.048 339.1);
  --brand-500: oklch(0.64 0.052 339.1);
  --brand-600: oklch(0.56 0.052 339.1);
  --brand-700: oklch(0.48 0.049 339.1);
  --brand-800: oklch(0.40 0.044 339.1);
  --brand-900: oklch(0.32 0.037 339.1);
  --brand-950: oklch(0.24 0.029 339.1);
}

Colors that work with #8a697f

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#F8F6F8
Tinted page background
Border#DCD1D8
Hairlines and dividers
Muted text#826378
Captions on the surface
Accent#648F68
Second voice, not a rival
Dark variant#483743
Hover, pressed, headers
Light variant#F4F1F3
Selected rows, tints
Dark surface#20181D
Dark-mode background
Hover#76596C
One step down in lightness
Pressed#614A5A
Two steps down
Disabled#BCA7B5
Chroma pulled out
Focus ring#A1668D
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #8a697f

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Borders, dividers and quiet backgrounds
  • Long-form reading surfaces
  • Brand accents, badges and data highlights
Use with care
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

With almost no chroma left, the family association is barely present; treat it as a neutral that happens to lean this way. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyLow
  • Weight52/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#698A74
Analogous left#84698A
Analogous right#8A696E
Split-complement 1#6E8A69
Split-complement 2#698A84
Triadic 1#7F8A69
Triadic 2#697F8A
Tetradic#8A8469
On the wheel
Base+30°−30°+120°+240°+180°320°

#8a697f sits at 320°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red54.1%
Green41.2%
Blue49.8%
R · 0–255
138
0x8a
G · 0–255
105
0x69
B · 0–255
127
0x7f

CMYK percentages

Cyan0.0%
Magenta23.9%
Yellow8.0%
Key (black)45.9%

Total ink coverage is 78%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#8a697f text on a black background

contrast 4.41:1

Card sample

#8a697f text on a white background

contrast 4.76:1

Card sample

#8a697f on grey

4.35:1

#8a697f on its own surface

4.43:1

#8a697f on its dark surface

3.64:1

CSS3 live lab

Text font color

The quick brown fox

color: #8a697f;
Background color
Panel with #8a697f background
background-color: #8a697f;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #8a697f;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(138, 105, 127, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(138, 105, 127, 0.45);
Border & gradient
Gradient panel
border: 3px solid #8a697f;
background: linear-gradient(135deg, #8a697f, #8A6969);
Gradient text

Gradient headline

background: linear-gradient(90deg, #8a697f, #8A7169);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #8a697f;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #8a697f;
caret-color: #8a697f;
Left rule
Pull quote or callout
border-left: 4px solid #8a697f;
Ring + tint
Selected chip
background: #F4F1F3;
box-shadow: inset 0 0 0 2px #8a697f;
Conic badge
68%
background: conic-gradient(#8a697f 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #8a697f over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(138, 105, 127, 0.5)
rgb(138 105 127 / 50%)
#8a697f80
hsl(320 14% 48% / 50%)
color-mix(in srgb, #8a697f 50%, transparent)
Alpha8-digit hexFlat on white
10%#8a697f1a#F3F0F2
20%#8a697f33#E8E1E5
40%#8a697f66#D0C3CC
60%#8a697f99#B9A5B2
80%#8a697fcc#A18799

Gradients from #8a697f

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #A68A9D, #8a697f 45%, #483743);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #8a697f, #795E5C);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #8a697f, #698A74);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #B39BAB 0%, #8a697f 45%, #483743 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F8F6F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #9A84A2 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #99797B 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #483743 0%, transparent 65%), #8a697f;

Monochromatic scale

Palettes built from #8a697f

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#8a697f in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
BackgroundsBordersBody textDividers
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Too dim on dark surfaces at 4.41:1 — lift it to #8D6B82 for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#8a697f, answered

What color is #8a697f?

#8a697f is a balanced muted magenta / pink, closest to Dim Gray (ΔE2000 16.9). It sits at 320° on the hue wheel with 14% saturation and 48% lightness, which reads as neutral.

What is the RGB value of #8a697f?

rgb(138, 105, 127) — 138 red, 105 green and 127 blue out of 255, or 54.1% / 41.2% / 49.8% by channel.

What is #8a697f in HSL and HSV?

hsl(320, 14%, 48%) and hsv(320, 24%, 54%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #8a697f a light or a dark color?

It is a dark color. Relative luminance is 0.1704 and perceived brightness is 46%, so white text on it reaches 4.76:1.

Should I use black or white text on #8a697f?

White. It scores 4.76:1 against #8a697f, versus 4.41:1 for black — AA at any size.

Is #8a697f accessible on a white background?

#8a697f on white scores 4.76:1, which clears AA at every size but not AAA.

What is the complementary color of #8a697f?

#698A74 sits directly opposite on the wheel. Softer options are the split-complements #6E8A69 and #698A84, which give the same contrast with far less vibration.

What colors go well with #8a697f?

For interface work: #F8F6F8 as the surface, #DCD1D8 for borders, #826378 for secondary text, #648F68 as an accent and #483743 for hover and pressed states. For a palette, the analogous pair #84698A and #8A696E stays calm, while #698A74 is the loudest partner.

What is #8a697f in CMYK for printing?

cmyk(0%, 24%, 8%, 46%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #8a697f warm or cool?

Neutral — it scores 46 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #8A6973; nudged cooler, #8B668C.

Which Tailwind color is closest to #8a697f?

The zinc family — its 500 step is #71717a, ΔE2000 13.9 away. That is a visible difference, so define #8a697f as a custom token rather than reaching for the built-in.

How do I use #8a697f in Tailwind CSS?

Inline it as an arbitrary value with bg-[#8a697f] or text-[#8a697f], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #8a697f with 50% opacity?

rgba(138, 105, 127, 0.5), or #8a697f80 in eight-digit hex. Over white that composites to #C5B4BF; over black, #453540.

Is #8a697f a web-safe color?

No. The nearest web-safe colour is #996666, ΔE2000 10.5 away. The palette only matters for legacy displays and some email clients now.

What does the color #8a697f mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this low chroma the association is faint; it behaves more like a neutral.

What gradient works with #8a697f?

The safest is same-hue elevation: linear-gradient(135deg, #A68A9D, #8a697f 45%, #483743). For more colour, a short hue run to #795E5C keeps it rich without turning muddy.

Work with #8a697f in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #8a697f at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.