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orange · warm

#904310

a dark, electric orange · warm · closest name: Saddle Brown

Token name suggestion: Dusk Marmalade

RGB
144, 67, 16
HSL
24°, 80%, 31%
CMYK
0, 54, 89, 44
Luminance
0.0998

#904310 is a dark electric orange, 24° on the wheel and 3/100 on the cool side. Put white text on it (7.01:1). As text it scores 7.01:1 on white — safe at any size. Nearest name is Saddle Brown, nearest Tailwind family is stone.

hsl(24 80% 31%)rgb(144 67 16)Base step 800AAA inkWarm

At a glance

Every number on this page in one read: what #904310 is made of, how bright it looks, and which way it leans.

Hex
#904310
Hue
24°
orange
Saturation
80%
electric
Lightness
31%
dark
Brightness
56%
HSV value
Perceived
37%
weighted brightness
Luminance
0.0998
WCAG relative
Temperature
Warm
3/100 cool
Color family
Orange
Tone
Electric
Best ink
White
7.01:1
Closest name
Saddle Brown
ΔE2000 1.5
Chroma
52.0
LCH, 0–130ish
OKLCH L
0.475
perceptual lightness
Tailwind
stone
500 · ΔE 23.5
Web-safe
#993300
nearest of 216
Where it sits
Hue24° of 360°
Saturation80%
Lightness31%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #904310.

Temperature
Warm ← → Cool3% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red59%
Green40%
Blue0%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#904310
HEX (8-digit)#904310ff
RGBrgb(144, 67, 16)
RGBArgba(144, 67, 16, 1)
HSLhsl(24, 80%, 31%)
HSV / HSBhsv(24, 89%, 56%)
HWBhwb(24 6% 44%)
CMYKcmyk(0%, 54%, 89%, 44%)
LABlab(37.8 29.6 42.8)
LCHlch(37.8 52.0 55.3)
OKLCHoklch(0.475 0.120 48.4)
XYZ (D65)xyz(13.60, 9.98, 1.70)
Decimal9454352
Display P3color(display-p3 0.565 0.263 0.063)
Web-safe#993300

Copy-ready code

every platformclick to select
/* CSS */
color: #904310;
background-color: #904310;
/* CSS custom property */
--brand: #904310;
/* Tailwind (arbitrary) */
class="text-[#904310] bg-[#904310]"
/* SCSS */
$brand: #904310;
/* SwiftUI */
Color(red: 0.565, green: 0.263, blue: 0.063)
/* UIKit */
UIColor(red: 0.565, green: 0.263, blue: 0.063, alpha: 1)
/* Android XML */
<color name="brand">#904310</color>
/* Android Compose */
Color(0xFF904310)
/* Flutter */
Color(0xFF904310)
/* Python / OpenCV (BGR) */
(16, 67, 144)
/* Python / PIL (RGB) */
(144, 67, 16)
/* Java AWT */
new Color(144, 67, 16)
/* .NET */
Color.FromArgb(255, 144, 67, 16)
/* OpenGL / Unity (0–1) */
(0.5647f, 0.2627f, 0.0627f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{144,67,16}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #904310 85%, white);
border-color: color-mix(in oklab, #904310 40%, transparent);
/* theme-aware in one line */
color: light-dark(#73350D, #EEDED3);
/* relative colour syntax */
--hover: hsl(from #904310 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF6F3;
  --brand-100: #F9EEE6;
  --brand-200: #F5D9C7;
  --brand-300: #F4BE9A;
  --brand-400: #EE9D68;
  --brand-500: #E97D35;
  --brand-600: #DC6618;
  --brand-700: #B85514;
  --brand-800: #904310;
  --brand-900: #6A3410;
  --brand-950: #42210A;
  --brand: #904310;
  --brand-ink: #ffffff;
  --brand-surface: #FAF7F4;
  --brand-border: #EDD2C0;
  --brand-hover: #70340C;
  --brand-pressed: #502509;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241A14;
    --brand-ink: #EEDED3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF6F3',
        100: '#F9EEE6',
        200: '#F5D9C7',
        300: '#F4BE9A',
        400: '#EE9D68',
        500: '#E97D35',
        600: '#DC6618',
        700: '#B85514',
        800: '#904310',
        900: '#6A3410',
        950: '#42210A',
        DEFAULT: '#904310',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF6F3,
  '100': #F9EEE6,
  '200': #F5D9C7,
  '300': #F4BE9A,
  '400': #EE9D68,
  '500': #E97D35,
  '600': #DC6618,
  '700': #B85514,
  '800': #904310,
  '900': #6A3410,
  '950': #42210A,
);
$brand-base: #904310;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF6F3", "$type": "color" },
      "100": { "$value": "#F9EEE6", "$type": "color" },
      "200": { "$value": "#F5D9C7", "$type": "color" },
      "300": { "$value": "#F4BE9A", "$type": "color" },
      "400": { "$value": "#EE9D68", "$type": "color" },
      "500": { "$value": "#E97D35", "$type": "color" },
      "600": { "$value": "#DC6618", "$type": "color" },
      "700": { "$value": "#B85514", "$type": "color" },
      "800": { "$value": "#904310", "$type": "color" },
      "900": { "$value": "#6A3410", "$type": "color" },
      "950": { "$value": "#42210A", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #904310 · 7.01:1
Use #ffffffAAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 7.01:1 · recommended
AA pass · AA large pass · AAA pass
Aa
Black text · 3.00:1
AA fail · AA large pass · AAA fail
Reading the other direction: #904310 as text scores 7.01:1 on white and 3.00:1 on black.
Best tinted ink on it, if plain black or white feels flat: #FCF0E8 at 6.26:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#904310 · 7.01:1
AA on whitealready passes
#904310
The quick fox
#904310 · 7.01:1
AAA on whitealready passes
#904310
The quick fox
#BE5815 · 4.60:1
AA on black+10% L
#BE5815
The quick fox
#E8782E · 7.16:1
AAA on black+23% L
#E8782E

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #904310 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#904310 on white: 7.01:1
AA ✓ pass · AA-large · AAA
Aa
#904310 on black: 3.00:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #904310 as text on that neutral, and that neutral as text on #904310.

NeutralRatioBoth directions
White7.01:1AaAa
Slate 506.70:1AaAa
Slate 1006.40:1AaAa
Slate 2005.69:1AaAa
Slate 3004.72:1AaAa
Slate 4002.73:1AaAa
Slate 5001.47:1AaAa
Slate 6001.08:1AaAa
Slate 7001.48:1AaAa
Slate 8002.09:1AaAa
Slate 9002.55:1AaAa
Black3.00:1AaAa
Colour vision deficiency
true color
protanopia · #594E05
deuteranopia · #6C600D
tritanopia · #9F313A

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #904310 is pinned to step 800; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF6F3
#F9EEE6
#F5D9C7
#F4BE9A
#EE9D68
#E97D35
#DC6618
#B85514
#904310
#6A3410
#42210A
Base = 800Lightest = 50 · #FCF6F3Darkest = 950 · #42210AText step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.030 48.4);
  --brand-100: oklch(0.94 0.048 48.4);
  --brand-200: oklch(0.88 0.072 48.4);
  --brand-300: oklch(0.80 0.093 48.4);
  --brand-400: oklch(0.72 0.110 48.4);
  --brand-500: oklch(0.64 0.120 48.4);
  --brand-600: oklch(0.56 0.120 48.4);
  --brand-700: oklch(0.48 0.113 48.4);
  --brand-800: oklch(0.40 0.101 48.4);
  --brand-900: oklch(0.32 0.084 48.4);
  --brand-950: oklch(0.24 0.066 48.4);
}

Colors that work with #904310

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF7F4
Tinted page background
Border#EDD2C0
Hairlines and dividers
Muted text#9B6B4B
Captions on the surface
Accent#0D7F93
Second voice, not a rival
Dark variant#73350D
Hover, pressed, headers
Light variant#FCF0E8
Selected rows, tints
Dark surface#241A14
Dark-mode background
Hover#70340C
One step down in lightness
Pressed#502509
Two steps down
Disabled#A2836E
Chroma pulled out
Focus ring#AC4A09
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #904310

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

friendlyenergeticaffordablesocial

Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The low lightness adds weight and formality.

Worth knowing

Hard to make feel premium, and it collides with the "caution" band in status systems.

Reads as
  • FormalityHigh
  • EnergyHigh
  • Weight69/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#105D90
Analogous left#90101D
Analogous right#908310
Split-complement 1#109083
Split-complement 2#101D90
Triadic 1#109043
Triadic 2#431090
Tetradic#1D9010
On the wheel
Base+30°−30°+120°+240°+180°24°

#904310 sits at 24°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red56.5%
Green26.3%
Blue6.3%
R · 0–255
144
0x90
G · 0–255
67
0x43
B · 0–255
16
0x10

CMYK percentages

Cyan0.0%
Magenta53.5%
Yellow88.9%
Key (black)43.5%

Total ink coverage is 186%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#904310 text on a black background

contrast 3.00:1

Card sample

#904310 text on a white background

contrast 7.01:1

Card sample

#904310 on grey

6.40:1

#904310 on its own surface

6.57:1

#904310 on its dark surface

2.43:1

CSS3 live lab

Text font color

The quick brown fox

color: #904310;
Background color
Panel with #904310 background
background-color: #904310;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #904310;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(144, 67, 16, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(144, 67, 16, 0.45);
Border & gradient
Gradient panel
border: 3px solid #904310;
background: linear-gradient(135deg, #904310, #889010);
Gradient text

Gradient headline

background: linear-gradient(90deg, #904310, #689010);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #904310;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #904310;
caret-color: #904310;
Left rule
Pull quote or callout
border-left: 4px solid #904310;
Ring + tint
Selected chip
background: #FCF0E8;
box-shadow: inset 0 0 0 2px #904310;
Conic badge
68%
background: conic-gradient(#904310 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #904310 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(144, 67, 16, 0.5)
rgb(144 67 16 / 50%)
#90431080
hsl(24 80% 31% / 50%)
color-mix(in srgb, #904310 50%, transparent)
Alpha8-digit hexFlat on white
10%#9043101a#F4ECE7
20%#90431033#E9D9CF
40%#90431066#D3B49F
60%#90431099#BC8E70
80%#904310cc#A66940

Gradients from #904310

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C75D16, #904310 45%, #73350D);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #904310, #65750D);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #904310, #105D90);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #E36919 0%, #904310 45%, #73350D 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF7F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #BE1534 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #ACA913 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #73350D 0%, transparent 65%), #904310;

Monochromatic scale

Palettes built from #904310

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#904310 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
E-commerceFood deliveryLogisticsCreator tools
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Too dim on dark surfaces at 3.00:1 — lift it to #BE5815 for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#904310, answered

What color is #904310?

#904310 is a dark electric orange, closest to Saddle Brown (ΔE2000 1.5). It sits at 24° on the hue wheel with 80% saturation and 31% lightness, which reads as warm.

What is the RGB value of #904310?

rgb(144, 67, 16) — 144 red, 67 green and 16 blue out of 255, or 56.5% / 26.3% / 6.3% by channel.

What is #904310 in HSL and HSV?

hsl(24, 80%, 31%) and hsv(24, 89%, 56%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #904310 a light or a dark color?

It is a dark color. Relative luminance is 0.0998 and perceived brightness is 37%, so white text on it reaches 7.01:1.

Should I use black or white text on #904310?

White. It scores 7.01:1 against #904310, versus 3.00:1 for black — AAA at any size.

Is #904310 accessible on a white background?

#904310 on white scores 7.01:1, which clears AAA at every size.

What is the complementary color of #904310?

#105D90 sits directly opposite on the wheel. Softer options are the split-complements #109083 and #101D90, which give the same contrast with far less vibration.

What colors go well with #904310?

For interface work: #FAF7F4 as the surface, #EDD2C0 for borders, #9B6B4B for secondary text, #0D7F93 as an accent and #73350D for hover and pressed states. For a palette, the analogous pair #90101D and #908310 stays calm, while #105D90 is the loudest partner.

What is #904310 in CMYK for printing?

cmyk(0%, 54%, 89%, 44%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #904310 warm or cool?

Warm — it scores 3 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #A75013; nudged cooler, #92130E.

Which Tailwind color is closest to #904310?

The stone family — its 500 step is #78716c, ΔE2000 23.5 away. That is a visible difference, so define #904310 as a custom token rather than reaching for the built-in.

How do I use #904310 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#904310] or text-[#904310], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #904310 with 50% opacity?

rgba(144, 67, 16, 0.5), or #90431080 in eight-digit hex. Over white that composites to #C8A188; over black, #482208.

Is #904310 a web-safe color?

No. The nearest web-safe colour is #993300, ΔE2000 4.9 away. The palette only matters for legacy displays and some email clients now.

What does the color #904310 mean?

As a orange, it reads friendly, energetic, affordable. Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #904310?

The safest is same-hue elevation: linear-gradient(135deg, #C75D16, #904310 45%, #73350D). For more colour, a short hue run to #65750D keeps it rich without turning muddy.

Work with #904310 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #904310 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.