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red · warm

#93675d

a balanced, soft red · warm · closest name: Sienna

Token name suggestion: Studio Cherry

RGB
147, 103, 93
HSL
11°, 23%, 47%
CMYK
0, 30, 37, 42
Luminance
0.1669

#93675d is a balanced soft red, 11° on the wheel and 25/100 on the cool side. Put white text on it (4.84:1). As text it scores 4.84:1 on white — safe at any size. Nearest name is Sienna, nearest Tailwind family is stone.

hsl(11 23% 47%)rgb(147 103 93)Base step 600AA inkWarm

At a glance

Every number on this page in one read: what #93675d is made of, how bright it looks, and which way it leans.

Hex
#93675d
Hue
11°
red
Saturation
23%
soft
Lightness
47%
balanced
Brightness
58%
HSV value
Perceived
46%
weighted brightness
Luminance
0.1669
WCAG relative
Temperature
Warm
25/100 cool
Color family
Red
Tone
Soft
Best ink
White
4.84:1
Closest name
Sienna
ΔE2000 12
Chroma
20.7
LCH, 0–130ish
OKLCH L
0.557
perceptual lightness
Tailwind
stone
500 · ΔE 13.9
Web-safe
#996666
nearest of 216
Where it sits
Hue11° of 360°
Saturation23%
Lightness47%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #93675d.

Temperature
Warm ← → Cool25% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red37%
Green58%
Blue5%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#93675d
HEX (8-digit)#93675dff
RGBrgb(147, 103, 93)
RGBArgba(147, 103, 93, 1)
HSLhsl(11, 23%, 47%)
HSV / HSBhsv(11, 37%, 58%)
HWBhwb(11 36% 42%)
CMYKcmyk(0%, 30%, 37%, 42%)
LABlab(47.9 16.3 12.7)
LCHlch(47.9 20.7 37.9)
OKLCHoklch(0.557 0.059 33.2)
XYZ (D65)xyz(18.86, 16.70, 12.58)
Decimal9660253
Display P3color(display-p3 0.576 0.404 0.365)
Web-safe#996666

Copy-ready code

every platformclick to select
/* CSS */
color: #93675d;
background-color: #93675d;
/* CSS custom property */
--brand: #93675d;
/* Tailwind (arbitrary) */
class="text-[#93675d] bg-[#93675d]"
/* SCSS */
$brand: #93675d;
/* SwiftUI */
Color(red: 0.576, green: 0.404, blue: 0.365)
/* UIKit */
UIColor(red: 0.576, green: 0.404, blue: 0.365, alpha: 1)
/* Android XML */
<color name="brand">#93675D</color>
/* Android Compose */
Color(0xFF93675D)
/* Flutter */
Color(0xFF93675D)
/* Python / OpenCV (BGR) */
(93, 103, 147)
/* Python / PIL (RGB) */
(147, 103, 93)
/* Java AWT */
new Color(147, 103, 93)
/* .NET */
Color.FromArgb(255, 147, 103, 93)
/* OpenGL / Unity (0–1) */
(0.5765f, 0.4039f, 0.3647f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{147,103,93}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #93675d 85%, white);
border-color: color-mix(in oklab, #93675d 40%, transparent);
/* theme-aware in one line */
color: light-dark(#4E3731, #E7DCDA);
/* relative colour syntax */
--hover: hsl(from #93675d h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F9F7F6;
  --brand-100: #F2EEED;
  --brand-200: #E4DAD7;
  --brand-300: #D4BFBA;
  --brand-400: #BE9F98;
  --brand-500: #A87F76;
  --brand-600: #93675d;
  --brand-700: #7D584F;
  --brand-800: #64463F;
  --brand-900: #4A3531;
  --brand-950: #2E211E;
  --brand: #93675d;
  --brand-ink: #ffffff;
  --brand-surface: #F9F6F6;
  --brand-border: #DFD0CD;
  --brand-hover: #7D584F;
  --brand-pressed: #674841;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #221816;
    --brand-ink: #E7DCDA;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F9F7F6',
        100: '#F2EEED',
        200: '#E4DAD7',
        300: '#D4BFBA',
        400: '#BE9F98',
        500: '#A87F76',
        600: '#93675d',
        700: '#7D584F',
        800: '#64463F',
        900: '#4A3531',
        950: '#2E211E',
        DEFAULT: '#93675d',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F9F7F6,
  '100': #F2EEED,
  '200': #E4DAD7,
  '300': #D4BFBA,
  '400': #BE9F98,
  '500': #A87F76,
  '600': #93675d,
  '700': #7D584F,
  '800': #64463F,
  '900': #4A3531,
  '950': #2E211E,
);
$brand-base: #93675d;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F9F7F6", "$type": "color" },
      "100": { "$value": "#F2EEED", "$type": "color" },
      "200": { "$value": "#E4DAD7", "$type": "color" },
      "300": { "$value": "#D4BFBA", "$type": "color" },
      "400": { "$value": "#BE9F98", "$type": "color" },
      "500": { "$value": "#A87F76", "$type": "color" },
      "600": { "$value": "#93675d", "$type": "color" },
      "700": { "$value": "#7D584F", "$type": "color" },
      "800": { "$value": "#64463F", "$type": "color" },
      "900": { "$value": "#4A3531", "$type": "color" },
      "950": { "$value": "#2E211E", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #93675d · 4.84:1
Use #ffffffAA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.84:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 4.34:1
AA fail · AA large pass · AAA fail
Reading the other direction: #93675d as text scores 4.84:1 on white and 4.34:1 on black.
Best tinted ink on it, if plain black or white feels flat: #F5F0EF at 4.29:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#93675d · 4.84:1
AA on whitealready passes
#93675d
The quick fox
#714F47 · 7.21:1
AAA on white−11% L
#714F47
The quick fox
#996B61 · 4.63:1
AA on black+2% L
#996B61
The quick fox
#B28E85 · 7.10:1
AAA on black+14% L
#B28E85

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #93675D is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#93675d on white: 4.84:1
AA ✓ pass · AA-large · AAA
Aa
#93675d on black: 4.34:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #93675d as text on that neutral, and that neutral as text on #93675d.

NeutralRatioBoth directions
White4.84:1AaAa
Slate 504.63:1AaAa
Slate 1004.42:1AaAa
Slate 2003.93:1AaAa
Slate 3003.26:1AaAa
Slate 4001.89:1AaAa
Slate 5001.02:1AaAa
Slate 6001.57:1AaAa
Slate 7002.14:1AaAa
Slate 8003.02:1AaAa
Slate 9003.69:1AaAa
Black4.34:1AaAa
Colour vision deficiency
true color
protanopia · #716C5C
deuteranopia · #7B755D
tritanopia · #9D6164

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #93675d is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F7F6
#F2EEED
#E4DAD7
#D4BFBA
#BE9F98
#A87F76
#93675d
#7D584F
#64463F
#4A3531
#2E211E
Base = 600Lightest = 50 · #F9F7F6Darkest = 950 · #2E211EText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.015 33.2);
  --brand-100: oklch(0.94 0.024 33.2);
  --brand-200: oklch(0.88 0.036 33.2);
  --brand-300: oklch(0.80 0.046 33.2);
  --brand-400: oklch(0.72 0.055 33.2);
  --brand-500: oklch(0.64 0.059 33.2);
  --brand-600: oklch(0.56 0.059 33.2);
  --brand-700: oklch(0.48 0.056 33.2);
  --brand-800: oklch(0.40 0.050 33.2);
  --brand-900: oklch(0.32 0.042 33.2);
  --brand-950: oklch(0.24 0.033 33.2);
}

Colors that work with #93675d

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#F9F6F6
Tinted page background
Border#DFD0CD
Hairlines and dividers
Muted text#8D6259
Captions on the surface
Accent#589894
Second voice, not a rival
Dark variant#4E3731
Hover, pressed, headers
Light variant#F5F0EF
Selected rows, tints
Dark surface#221816
Dark-mode background
Hover#7D584F
One step down in lightness
Pressed#674841
Two steps down
Disabled#C2A59F
Chroma pulled out
Focus ring#AB695A
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #93675d

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight53/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#5D8993
Analogous left#935D6E
Analogous right#93825D
Split-complement 1#5D9382
Split-complement 2#5D6E93
Triadic 1#5D9367
Triadic 2#675D93
Tetradic#6E935D
On the wheel
Base+30°−30°+120°+240°+180°11°

#93675d sits at 11°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red57.6%
Green40.4%
Blue36.5%
R · 0–255
147
0x93
G · 0–255
103
0x67
B · 0–255
93
0x5d

CMYK percentages

Cyan0.0%
Magenta29.9%
Yellow36.7%
Key (black)42.4%

Total ink coverage is 109%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#93675d text on a black background

contrast 4.34:1

Card sample

#93675d text on a white background

contrast 4.84:1

Card sample

#93675d on grey

4.42:1

#93675d on its own surface

4.50:1

#93675d on its dark surface

3.59:1

CSS3 live lab

Text font color

The quick brown fox

color: #93675d;
Background color
Panel with #93675d background
background-color: #93675d;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #93675d;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(147, 103, 93, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(147, 103, 93, 0.45);
Border & gradient
Gradient panel
border: 3px solid #93675d;
background: linear-gradient(135deg, #93675d, #938B5D);
Gradient text

Gradient headline

background: linear-gradient(90deg, #93675d, #8E935D);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #93675d;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #93675d;
caret-color: #93675d;
Left rule
Pull quote or callout
border-left: 4px solid #93675d;
Ring + tint
Selected chip
background: #F5F0EF;
box-shadow: inset 0 0 0 2px #93675d;
Conic badge
68%
background: conic-gradient(#93675d 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #93675d over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(147, 103, 93, 0.5)
rgb(147 103 93 / 50%)
#93675d80
hsl(11 23% 47% / 50%)
color-mix(in srgb, #93675d 50%, transparent)
Alpha8-digit hexFlat on white
10%#93675d1a#F4F0EF
20%#93675d33#E9E1DF
40%#93675d66#D4C2BE
60%#93675d99#BEA49E
80%#93675dcc#A9857D

Gradients from #93675d

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #AE887F, #93675d 45%, #4E3731);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #93675d, #807D51);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #93675d, #5D8993);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #BA9992 0%, #93675d 45%, #4E3731 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F9F6F6, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #AA798D 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #A2966C 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #4E3731 0%, transparent 65%), #93675d;

Monochromatic scale

Palettes built from #93675d

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#93675d in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Too dim on dark surfaces at 4.34:1 — lift it to #996B61 for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#93675d, answered

What color is #93675d?

#93675d is a balanced soft red, closest to Sienna (ΔE2000 12). It sits at 11° on the hue wheel with 23% saturation and 47% lightness, which reads as warm.

What is the RGB value of #93675d?

rgb(147, 103, 93) — 147 red, 103 green and 93 blue out of 255, or 57.6% / 40.4% / 36.5% by channel.

What is #93675d in HSL and HSV?

hsl(11, 23%, 47%) and hsv(11, 37%, 58%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #93675d a light or a dark color?

It is a dark color. Relative luminance is 0.1669 and perceived brightness is 46%, so white text on it reaches 4.84:1.

Should I use black or white text on #93675d?

White. It scores 4.84:1 against #93675d, versus 4.34:1 for black — AA at any size.

Is #93675d accessible on a white background?

#93675d on white scores 4.84:1, which clears AA at every size but not AAA.

What is the complementary color of #93675d?

#5D8993 sits directly opposite on the wheel. Softer options are the split-complements #5D9382 and #5D6E93, which give the same contrast with far less vibration.

What colors go well with #93675d?

For interface work: #F9F6F6 as the surface, #DFD0CD for borders, #8D6259 for secondary text, #589894 as an accent and #4E3731 for hover and pressed states. For a palette, the analogous pair #935D6E and #93825D stays calm, while #5D8993 is the loudest partner.

What is #93675d in CMYK for printing?

cmyk(0%, 30%, 37%, 42%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #93675d warm or cool?

Warm — it scores 25 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #93725D; nudged cooler, #965B65.

Which Tailwind color is closest to #93675d?

The stone family — its 500 step is #78716c, ΔE2000 13.9 away. That is a visible difference, so define #93675d as a custom token rather than reaching for the built-in.

How do I use #93675d in Tailwind CSS?

Inline it as an arbitrary value with bg-[#93675d] or text-[#93675d], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #93675d with 50% opacity?

rgba(147, 103, 93, 0.5), or #93675d80 in eight-digit hex. Over white that composites to #C9B3AE; over black, #4A342F.

Is #93675d a web-safe color?

No. The nearest web-safe colour is #996666, ΔE2000 4.8 away. The palette only matters for legacy displays and some email clients now.

What does the color #93675d mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this moderate chroma the association is present but not shouted.

What gradient works with #93675d?

The safest is same-hue elevation: linear-gradient(135deg, #AE887F, #93675d 45%, #4E3731). For more colour, a short hue run to #807D51 keeps it rich without turning muddy.

Work with #93675d in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #93675d at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.