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magenta / pink · warm

#956e7b

a balanced, soft magenta / pink · warm · closest name: Rosy Brown

Token name suggestion: Atlas Ruby

RGB
149, 110, 123
HSL
340°, 16%, 51%
CMYK
0, 26, 17, 42
Luminance
0.1897

#956e7b is a balanced soft magenta / pink, 340° on the wheel and 40/100 on the cool side. Put black text on it (4.79:1). As text it scores 4.38:1 on white — large text only. Nearest name is Rosy Brown, nearest Tailwind family is zinc.

hsl(340 16% 51%)rgb(149 110 123)Base step 600AA inkWarm

At a glance

Every number on this page in one read: what #956e7b is made of, how bright it looks, and which way it leans.

Hex
#956e7b
Hue
340°
magenta / pink
Saturation
16%
soft
Lightness
51%
balanced
Brightness
58%
HSV value
Perceived
49%
weighted brightness
Luminance
0.1897
WCAG relative
Temperature
Warm
40/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
4.79:1
Closest name
Rosy Brown
ΔE2000 13.1
Chroma
17.6
LCH, 0–130ish
OKLCH L
0.581
perceptual lightness
Tailwind
zinc
500 · ΔE 15.1
Web-safe
#996666
nearest of 216
Where it sits
Hue340° of 360°
Saturation16%
Lightness51%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #956e7b.

Temperature
Warm ← → Cool40% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red34%
Green59%
Blue8%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#956e7b
HEX (8-digit)#956e7bff
RGBrgb(149, 110, 123)
RGBArgba(149, 110, 123, 1)
HSLhsl(340, 16%, 51%)
HSV / HSBhsv(340, 26%, 58%)
HWBhwb(340 43% 42%)
CMYKcmyk(0%, 26%, 17%, 42%)
LABlab(50.6 17.6 -1.1)
LCHlch(50.6 17.6 356.4)
OKLCHoklch(0.581 0.052 357.1)
XYZ (D65)xyz(21.55, 18.97, 21.26)
Decimal9793147
Display P3color(display-p3 0.584 0.431 0.482)
Web-safe#996666

Copy-ready code

every platformclick to select
/* CSS */
color: #956e7b;
background-color: #956e7b;
/* CSS custom property */
--brand: #956e7b;
/* Tailwind (arbitrary) */
class="text-[#956e7b] bg-[#956e7b]"
/* SCSS */
$brand: #956e7b;
/* SwiftUI */
Color(red: 0.584, green: 0.431, blue: 0.482)
/* UIKit */
UIColor(red: 0.584, green: 0.431, blue: 0.482, alpha: 1)
/* Android XML */
<color name="brand">#956E7B</color>
/* Android Compose */
Color(0xFF956E7B)
/* Flutter */
Color(0xFF956E7B)
/* Python / OpenCV (BGR) */
(123, 110, 149)
/* Python / PIL (RGB) */
(149, 110, 123)
/* Java AWT */
new Color(149, 110, 123)
/* .NET */
Color.FromArgb(255, 149, 110, 123)
/* OpenGL / Unity (0–1) */
(0.5843f, 0.4314f, 0.4824f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{149,110,123}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #956e7b 85%, white);
border-color: color-mix(in oklab, #956e7b 40%, transparent);
/* theme-aware in one line */
color: light-dark(#4A363C, #E5DCDF);
/* relative colour syntax */
--hover: hsl(from #956e7b h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F8F6F7;
  --brand-100: #F2EEEF;
  --brand-200: #E2D9DC;
  --brand-300: #D0BEC4;
  --brand-400: #B89EA7;
  --brand-500: #A07D89;
  --brand-600: #956e7b;
  --brand-700: #765661;
  --brand-800: #5E454D;
  --brand-900: #46343A;
  --brand-950: #2C2124;
  --brand: #956e7b;
  --brand-ink: #000000;
  --brand-surface: #F9F6F7;
  --brand-border: #DDD0D4;
  --brand-hover: #815E6A;
  --brand-pressed: #6C4F59;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #20181B;
    --brand-ink: #E5DCDF;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F8F6F7',
        100: '#F2EEEF',
        200: '#E2D9DC',
        300: '#D0BEC4',
        400: '#B89EA7',
        500: '#A07D89',
        600: '#956e7b',
        700: '#765661',
        800: '#5E454D',
        900: '#46343A',
        950: '#2C2124',
        DEFAULT: '#956e7b',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F8F6F7,
  '100': #F2EEEF,
  '200': #E2D9DC,
  '300': #D0BEC4,
  '400': #B89EA7,
  '500': #A07D89,
  '600': #956e7b,
  '700': #765661,
  '800': #5E454D,
  '900': #46343A,
  '950': #2C2124,
);
$brand-base: #956e7b;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F8F6F7", "$type": "color" },
      "100": { "$value": "#F2EEEF", "$type": "color" },
      "200": { "$value": "#E2D9DC", "$type": "color" },
      "300": { "$value": "#D0BEC4", "$type": "color" },
      "400": { "$value": "#B89EA7", "$type": "color" },
      "500": { "$value": "#A07D89", "$type": "color" },
      "600": { "$value": "#956e7b", "$type": "color" },
      "700": { "$value": "#765661", "$type": "color" },
      "800": { "$value": "#5E454D", "$type": "color" },
      "900": { "$value": "#46343A", "$type": "color" },
      "950": { "$value": "#2C2124", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #956e7b · 4.79:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.38:1
AA fail · AA large pass · AAA fail
Aa
Black text · 4.79:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #956e7b as text scores 4.38:1 on white and 4.79:1 on black.
Best tinted ink on it, if plain black or white feels flat: #4A363C at 2.54:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#936B78 · 4.55:1
AA on white−1% L
#936B78
The quick fox
#6C4F59 · 7.24:1
AAA on white−14% L
#6C4F59
The quick fox
#956e7b · 4.79:1
AA on blackalready passes
#956e7b
The quick fox
#AD8E99 · 7.11:1
AAA on black+11% L
#AD8E99

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #956E7B is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#956e7b on white: 4.38:1
AA ✗ fail · AA-large · AAA
Aa
#956e7b on black: 4.79:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #956e7b as text on that neutral, and that neutral as text on #956e7b.

NeutralRatioBoth directions
White4.38:1AaAa
Slate 504.19:1AaAa
Slate 1004.00:1AaAa
Slate 2003.55:1AaAa
Slate 3002.95:1AaAa
Slate 4001.71:1AaAa
Slate 5001.09:1AaAa
Slate 6001.73:1AaAa
Slate 7002.36:1AaAa
Slate 8003.34:1AaAa
Slate 9004.08:1AaAa
Black4.79:1AaAa
Colour vision deficiency
true color
protanopia · #72757B
deuteranopia · #7B7B7A
tritanopia · #9B6C72

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #956e7b is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F8F6F7
#F2EEEF
#E2D9DC
#D0BEC4
#B89EA7
#A07D89
#956e7b
#765661
#5E454D
#46343A
#2C2124
Base = 600Lightest = 50 · #F8F6F7Darkest = 950 · #2C2124Text step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.013 357.1);
  --brand-100: oklch(0.94 0.021 357.1);
  --brand-200: oklch(0.88 0.032 357.1);
  --brand-300: oklch(0.80 0.041 357.1);
  --brand-400: oklch(0.72 0.048 357.1);
  --brand-500: oklch(0.64 0.052 357.1);
  --brand-600: oklch(0.56 0.052 357.1);
  --brand-700: oklch(0.48 0.049 357.1);
  --brand-800: oklch(0.40 0.044 357.1);
  --brand-900: oklch(0.32 0.037 357.1);
  --brand-950: oklch(0.24 0.029 357.1);
}

Colors that work with #956e7b

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F9F6F7
Tinted page background
Border#DDD0D4
Hairlines and dividers
Muted text#85616D
Captions on the surface
Accent#699A7D
Second voice, not a rival
Dark variant#4A363C
Hover, pressed, headers
Light variant#F4F0F2
Selected rows, tints
Dark surface#20181B
Dark-mode background
Hover#815E6A
One step down in lightness
Pressed#6C4F59
Two steps down
Disabled#C4AFB6
Chroma pulled out
Focus ring#A96E82
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #956e7b

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #4A363C
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight49/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#6E9588
Analogous left#956E8F
Analogous right#95756E
Split-complement 1#6E9575
Split-complement 2#6E8F95
Triadic 1#7B956E
Triadic 2#6E7B95
Tetradic#8F956E
On the wheel
Base+30°−30°+120°+240°+180°340°

#956e7b sits at 340°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red58.4%
Green43.1%
Blue48.2%
R · 0–255
149
0x95
G · 0–255
110
0x6e
B · 0–255
123
0x7b

CMYK percentages

Cyan0.0%
Magenta26.2%
Yellow17.4%
Key (black)41.6%

Total ink coverage is 85%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#956e7b text on a black background

contrast 4.79:1

Card sample

#956e7b text on a white background

contrast 4.38:1

Card sample

#956e7b on grey

4.00:1

#956e7b on its own surface

4.08:1

#956e7b on its dark surface

3.97:1

CSS3 live lab

Text font color

The quick brown fox

color: #956e7b;
Background color
Panel with #956e7b background
background-color: #956e7b;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #956e7b;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(149, 110, 123, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(149, 110, 123, 0.45);
Border & gradient
Gradient panel
border: 3px solid #956e7b;
background: linear-gradient(135deg, #956e7b, #957B6E);
Gradient text

Gradient headline

background: linear-gradient(90deg, #956e7b, #95856E);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #956e7b;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #956e7b;
caret-color: #956e7b;
Left rule
Pull quote or callout
border-left: 4px solid #956e7b;
Ring + tint
Selected chip
background: #F4F0F2;
box-shadow: inset 0 0 0 2px #956e7b;
Conic badge
68%
background: conic-gradient(#956e7b 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #956e7b over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(149, 110, 123, 0.5)
rgb(149 110 123 / 50%)
#956e7b80
hsl(340 16% 51% / 50%)
color-mix(in srgb, #956e7b 50%, transparent)
Alpha8-digit hexFlat on white
10%#956e7b1a#F4F1F2
20%#956e7b33#EAE2E5
40%#956e7b66#D5C5CA
60%#956e7b99#BFA8B0
80%#956e7bcc#AA8B95

Gradients from #956e7b

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #AF919B, #956e7b 45%, #4A363C);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #956e7b, #846F61);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #956e7b, #6E9588);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #BCA3AB 0%, #956e7b 45%, #4A363C 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F9F6F7, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #AB8CA8 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #A28880 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #4A363C 0%, transparent 65%), #956e7b;

Monochromatic scale

Palettes built from #956e7b

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#956e7b in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 4.79:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#956e7b, answered

What color is #956e7b?

#956e7b is a balanced soft magenta / pink, closest to Rosy Brown (ΔE2000 13.1). It sits at 340° on the hue wheel with 16% saturation and 51% lightness, which reads as warm.

What is the RGB value of #956e7b?

rgb(149, 110, 123) — 149 red, 110 green and 123 blue out of 255, or 58.4% / 43.1% / 48.2% by channel.

What is #956e7b in HSL and HSV?

hsl(340, 16%, 51%) and hsv(340, 26%, 58%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #956e7b a light or a dark color?

It is a mid-tone. Relative luminance is 0.1897 and perceived brightness is 49%, so black text on it reaches 4.79:1.

Should I use black or white text on #956e7b?

Black. It scores 4.79:1 against #956e7b, versus 4.38:1 for white — AA at any size.

Is #956e7b accessible on a white background?

#956e7b on white scores 4.38:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #936B78 to reach 4.5:1, or #6C4F59 for 7:1.

What is the complementary color of #956e7b?

#6E9588 sits directly opposite on the wheel. Softer options are the split-complements #6E9575 and #6E8F95, which give the same contrast with far less vibration.

What colors go well with #956e7b?

For interface work: #F9F6F7 as the surface, #DDD0D4 for borders, #85616D for secondary text, #699A7D as an accent and #4A363C for hover and pressed states. For a palette, the analogous pair #956E8F and #95756E stays calm, while #6E9588 is the loudest partner.

What is #956e7b in CMYK for printing?

cmyk(0%, 26%, 17%, 42%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #956e7b warm or cool?

Warm — it scores 40 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #956F6E; nudged cooler, #976C8A.

Which Tailwind color is closest to #956e7b?

The zinc family — its 500 step is #71717a, ΔE2000 15.1 away. That is a visible difference, so define #956e7b as a custom token rather than reaching for the built-in.

How do I use #956e7b in Tailwind CSS?

Inline it as an arbitrary value with bg-[#956e7b] or text-[#956e7b], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #956e7b with 50% opacity?

rgba(149, 110, 123, 0.5), or #956e7b80 in eight-digit hex. Over white that composites to #CAB7BD; over black, #4B373E.

Is #956e7b a web-safe color?

No. The nearest web-safe colour is #996666, ΔE2000 6.9 away. The palette only matters for legacy displays and some email clients now.

What does the color #956e7b mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #956e7b?

The safest is same-hue elevation: linear-gradient(135deg, #AF919B, #956e7b 45%, #4A363C). For more colour, a short hue run to #846F61 keeps it rich without turning muddy.

Work with #956e7b in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #956e7b at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.