#970270
a dark, electric magenta / pink · warm · closest name: purple
RGB
151, 2, 112
HSL
316°, 97%, 30%
CMYK
0, 99, 26, 41
Luminance
0.0779
Every format
| HEX | #970270 |
| RGB | rgb(151, 2, 112) |
| HSL | hsl(316, 97%, 30%) |
| CMYK | cmyk(0%, 99%, 26%, 41%) |
| LAB | lab(33.5 60.8 -20.1) |
| LCH | lch(33.5 64.0 341.7) |
| OKLCH | oklch(0.453 0.193 343.7) |
Copy-ready code
/* CSS */
color: #970270;
background-color: #970270;
/* Tailwind (arbitrary) */
class="text-[#970270] bg-[#970270]"
/* SCSS */
$brand: #970270;
/* SwiftUI */
Color(red: 0.592, green: 0.008, blue: 0.439)
/* Android */
Color.parseColor("#970270")Accessibility — WCAG contrast
Aa
#970270 on white: 8.21:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#970270 on black: 2.56:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red59.2%
Green0.8%
Blue43.9%
CMYK percentages
Cyan0.0%
Magenta98.7%
Yellow25.8%
Key (black)40.8%
Color previews
#970270 text on a black background
contrast 2.56:1
Card sample
#970270 text on a white background
contrast 8.21:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #970270;
Background color
Panel with #970270 background
background-color: #970270;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #970270;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(151, 2, 112, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 2, 112, 0.45);
Border & gradient
Gradient panel
border: 3px solid #970270; background: linear-gradient(135deg, #970270, #97020D);