#970c71
a dark, electric magenta / pink · warm · closest name: purple
RGB
151, 12, 113
HSL
316°, 85%, 32%
CMYK
0, 92, 25, 41
Luminance
0.0803
Every format
| HEX | #970c71 |
| RGB | rgb(151, 12, 113) |
| HSL | hsl(316, 85%, 32%) |
| CMYK | cmyk(0%, 92%, 25%, 41%) |
| LAB | lab(34.1 59.6 -20.0) |
| LCH | lch(34.1 62.8 341.5) |
| OKLCH | oklch(0.457 0.188 343.5) |
Copy-ready code
/* CSS */
color: #970c71;
background-color: #970c71;
/* Tailwind (arbitrary) */
class="text-[#970c71] bg-[#970c71]"
/* SCSS */
$brand: #970c71;
/* SwiftUI */
Color(red: 0.592, green: 0.047, blue: 0.443)
/* Android */
Color.parseColor("#970c71")Accessibility — WCAG contrast
Aa
#970c71 on white: 8.06:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#970c71 on black: 2.61:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red59.2%
Green4.7%
Blue44.3%
CMYK percentages
Cyan0.0%
Magenta92.1%
Yellow25.2%
Key (black)40.8%
Color previews
#970c71 text on a black background
contrast 2.61:1
Card sample
#970c71 text on a white background
contrast 8.06:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #970c71;
Background color
Panel with #970c71 background
background-color: #970c71;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #970c71;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(151, 12, 113, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 12, 113, 0.45);
Border & gradient
Gradient panel
border: 3px solid #970c71; background: linear-gradient(135deg, #970c71, #970C14);