#970c74
a dark, electric magenta / pink · warm · closest name: purple
RGB
151, 12, 116
HSL
315°, 85%, 32%
CMYK
0, 92, 23, 41
Luminance
0.0810
Every format
| HEX | #970c74 |
| RGB | rgb(151, 12, 116) |
| HSL | hsl(315, 85%, 32%) |
| CMYK | cmyk(0%, 92%, 23%, 41%) |
| LAB | lab(34.2 60.0 -21.6) |
| LCH | lch(34.2 63.8 340.2) |
| OKLCH | oklch(0.458 0.190 342.2) |
Copy-ready code
/* CSS */
color: #970c74;
background-color: #970c74;
/* Tailwind (arbitrary) */
class="text-[#970c74] bg-[#970c74]"
/* SCSS */
$brand: #970c74;
/* SwiftUI */
Color(red: 0.592, green: 0.047, blue: 0.455)
/* Android */
Color.parseColor("#970c74")Accessibility — WCAG contrast
Aa
#970c74 on white: 8.01:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#970c74 on black: 2.62:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red59.2%
Green4.7%
Blue45.5%
CMYK percentages
Cyan0.0%
Magenta92.1%
Yellow23.2%
Key (black)40.8%
Color previews
#970c74 text on a black background
contrast 2.62:1
Card sample
#970c74 text on a white background
contrast 8.01:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #970c74;
Background color
Panel with #970c74 background
background-color: #970c74;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #970c74;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(151, 12, 116, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 12, 116, 0.45);
Border & gradient
Gradient panel
border: 3px solid #970c74; background: linear-gradient(135deg, #970c74, #970C17);