#97104f
a dark, electric magenta / pink · warm · closest name: purple
RGB
151, 16, 79
HSL
332°, 81%, 33%
CMYK
0, 89, 48, 41
Luminance
0.0751
Every format
| HEX | #97104f |
| RGB | rgb(151, 16, 79) |
| HSL | hsl(332, 81%, 33%) |
| CMYK | cmyk(0%, 89%, 48%, 41%) |
| LAB | lab(33.0 55.3 0.3) |
| LCH | lch(33.0 55.3 0.3) |
| OKLCH | oklch(0.444 0.170 0.5) |
Copy-ready code
/* CSS */
color: #97104f;
background-color: #97104f;
/* Tailwind (arbitrary) */
class="text-[#97104f] bg-[#97104f]"
/* SCSS */
$brand: #97104f;
/* SwiftUI */
Color(red: 0.592, green: 0.063, blue: 0.310)
/* Android */
Color.parseColor("#97104f")Accessibility — WCAG contrast
Aa
#97104f on white: 8.39:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#97104f on black: 2.50:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red59.2%
Green6.3%
Blue31.0%
CMYK percentages
Cyan0.0%
Magenta89.4%
Yellow47.7%
Key (black)40.8%
Color previews
#97104f text on a black background
contrast 2.50:1
Card sample
#97104f text on a white background
contrast 8.39:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #97104f;
Background color
Panel with #97104f background
background-color: #97104f;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #97104f;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(151, 16, 79, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 16, 79, 0.45);
Border & gradient
Gradient panel
border: 3px solid #97104f; background: linear-gradient(135deg, #97104f, #972B10);