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#972011

a dark, electric red · warm · closest name: Dark Red

RGB
151, 32, 17
HSL
7°, 80%, 33%
CMYK
0, 79, 89, 41
Luminance
0.0765

At a glance

Every number on this page in one read: what #972011 is made of, how bright it looks, and which way it leans.

Hex
#972011
Hue
red
Saturation
80%
electric
Lightness
33%
dark
Brightness
59%
HSV value
Perceived
34%
weighted brightness
Luminance
0.0765
WCAG relative
Temperature
Warm
13/100 cool
Color family
Red
Tone
Electric
Best ink
White
8.30:1
Closest name
Dark Red
ΔE2000 4.1
Where it sits
Hue7° of 360°
Saturation80%
Lightness33%
Temperature
Warm ← → Cool13% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#972011
RGBrgb(151, 32, 17)
HSLhsl(7, 80%, 33%)
CMYKcmyk(0%, 79%, 89%, 41%)
LABlab(33.3 47.8 39.2)
LCHlch(33.3 61.8 39.3)
OKLCHoklch(0.443 0.157 30.9)
Decimal9904145
Display P3color(display-p3 0.592 0.125 0.067)

Copy-ready code

/* CSS */
color: #972011;
background-color: #972011;
/* Tailwind (arbitrary) */
class="text-[#972011] bg-[#972011]"
/* SCSS */
$brand: #972011;
/* SwiftUI */
Color(red: 0.592, green: 0.125, blue: 0.067)
/* Android */
Color.parseColor("#972011")
/* Flutter */
Color(0xFF972011)
/* Python / OpenCV (BGR) */
(17, 32, 151)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #972011 · 8.30:1
Use #ffffffAAA at every size.
Aa
White text · 8.30:1 · recommended
AA pass · AA large pass · AAA pass
Aa
Black text · 2.53:1
AA fail · AA large fail · AAA fail
Reading the other direction: #972011 as text scores 8.30:1 on white and 2.53:1 on black.

Accessibility — WCAG contrast

Aa
#972011 on white: 8.30:1
AA ✓ pass · AA-large · AAA
Aa
#972011 on black: 2.53:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #463D0D
deuteranopia · #635808
tritanopia · #A7001E

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #972011 is pinned to step 800; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF4F3
#F9E8E6
#F5CCC7
#F4A49A
#EE7768
#E84935
#DC2F19
#B72715
#972011
#6A1A10
#42100A
Base = 800Lightest = 50 · #FCF4F3Darkest = 950 · #42100A
:root {
  --brand-50: #FCF4F3;
  --brand-100: #F9E8E6;
  --brand-200: #F5CCC7;
  --brand-300: #F4A49A;
  --brand-400: #EE7768;
  --brand-500: #E84935;
  --brand-600: #DC2F19;
  --brand-700: #B72715;
  --brand-800: #972011;
  --brand-900: #6A1A10;
  --brand-950: #42100A;
  --brand: #972011;
  --brand-ink: #ffffff;
}

Colors that work with #972011

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF5F4
Tinted page background
Border#EDC5C0
Hairlines and dividers
Muted text#9B544B
Captions on the surface
Accent#0E9A87
Second voice, not a rival
Dark variant#73180D
Hover, pressed, headers
Light variant#FCEAE8
Selected rows, tints
Dark surface#241614
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #972011

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Text on black or near-black surfaces
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#118897
Analogous left#971145
Analogous right#976311
Split-complement 1#119763
Split-complement 2#114597
Triadic 1#119720
Triadic 2#201197
Tetradic#459711

RGB percentages

Red59.2%
Green12.5%
Blue6.7%

CMYK percentages

Cyan0.0%
Magenta78.8%
Yellow88.7%
Key (black)40.8%

Color previews

#972011 text on a black background

contrast 2.53:1

Card sample

#972011 text on a white background

contrast 8.30:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #972011;
Background color
Panel with #972011 background
background-color: #972011;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #972011;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(151, 32, 17, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 32, 17, 0.45);
Border & gradient
Gradient panel
border: 3px solid #972011;
background: linear-gradient(135deg, #972011, #977911);

Monochromatic scale

Palettes built from #972011

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#972011 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#972011, answered

What color is #972011?

#972011 is a dark electric red, closest to Dark Red (ΔE2000 4.1). It sits at 7° on the hue wheel with 80% saturation and 33% lightness, which reads as warm.

What is the RGB value of #972011?

rgb(151, 32, 17) — 151 red, 32 green and 17 blue out of 255, or 59.2% / 12.5% / 6.7% by channel.

Is #972011 a light or a dark color?

It is a dark color. Relative luminance is 0.0765 and perceived brightness is 34%, so white text on it reaches 8.30:1.

Should I use black or white text on #972011?

White. It scores 8.30:1 against #972011, versus 2.53:1 for black — AAA at any size.

What is the complementary color of #972011?

#118897 sits directly opposite on the wheel. Softer options are the split-complements #119763 and #114597, which give the same contrast with far less vibration.

What colors go well with #972011?

For interface work: #FAF5F4 as the surface, #EDC5C0 for borders, #9B544B for secondary text, #0E9A87 as an accent and #73180D for hover and pressed states. For a palette, the analogous pair #971145 and #976311 stays calm, while #118897 is the loudest partner.

What is #972011 in CMYK for printing?

cmyk(0%, 79%, 89%, 41%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #972011 warm or cool?

Warm — it scores 13 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #973A11; nudged cooler, #990F32.

Work with #972011 in the Color Lab