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red · warm

#976366

a balanced, soft red · warm · closest name: Indian Red

Token name suggestion: Signal Cherry

RGB
151, 99, 102
HSL
357°, 21%, 49%
CMYK
0, 34, 33, 41
Luminance
0.1646

#976366 is a balanced soft red, 357° on the wheel and 31/100 on the cool side. Put white text on it (4.89:1). As text it scores 4.89:1 on white — safe at any size. Nearest name is Indian Red, nearest Tailwind family is stone.

hsl(357 21% 49%)rgb(151 99 102)Base step 600AA inkWarm

At a glance

Every number on this page in one read: what #976366 is made of, how bright it looks, and which way it leans.

Hex
#976366
Hue
357°
red
Saturation
21%
soft
Lightness
49%
balanced
Brightness
59%
HSV value
Perceived
46%
weighted brightness
Luminance
0.1646
WCAG relative
Temperature
Warm
31/100 cool
Color family
Red
Tone
Soft
Best ink
White
4.89:1
Closest name
Indian Red
ΔE2000 12.4
Chroma
22.6
LCH, 0–130ish
OKLCH L
0.556
perceptual lightness
Tailwind
stone
500 · ΔE 16.7
Web-safe
#996666
nearest of 216
Where it sits
Hue357° of 360°
Saturation21%
Lightness49%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #976366.

Temperature
Warm ← → Cool31% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red40%
Green54%
Blue6%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#976366
HEX (8-digit)#976366ff
RGBrgb(151, 99, 102)
RGBArgba(151, 99, 102, 1)
HSLhsl(357, 21%, 49%)
HSV / HSBhsv(357, 34%, 59%)
HWBhwb(357 39% 41%)
CMYKcmyk(0%, 34%, 33%, 41%)
LABlab(47.6 21.5 7.0)
LCHlch(47.6 22.6 18.0)
OKLCHoklch(0.556 0.068 15.7)
XYZ (D65)xyz(19.62, 16.46, 14.71)
Decimal9921382
Display P3color(display-p3 0.592 0.388 0.400)
Web-safe#996666

Copy-ready code

every platformclick to select
/* CSS */
color: #976366;
background-color: #976366;
/* CSS custom property */
--brand: #976366;
/* Tailwind (arbitrary) */
class="text-[#976366] bg-[#976366]"
/* SCSS */
$brand: #976366;
/* SwiftUI */
Color(red: 0.592, green: 0.388, blue: 0.400)
/* UIKit */
UIColor(red: 0.592, green: 0.388, blue: 0.400, alpha: 1)
/* Android XML */
<color name="brand">#976366</color>
/* Android Compose */
Color(0xFF976366)
/* Flutter */
Color(0xFF976366)
/* Python / OpenCV (BGR) */
(102, 99, 151)
/* Python / PIL (RGB) */
(151, 99, 102)
/* Java AWT */
new Color(151, 99, 102)
/* .NET */
Color.FromArgb(255, 151, 99, 102)
/* OpenGL / Unity (0–1) */
(0.5922f, 0.3882f, 0.4000f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{151,99,102}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #976366 85%, white);
border-color: color-mix(in oklab, #976366 40%, transparent);
/* theme-aware in one line */
color: light-dark(#4D3234, #E7DADB);
/* relative colour syntax */
--hover: hsl(from #976366 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F9F6F6;
  --brand-100: #F2EDEE;
  --brand-200: #E4D8D8;
  --brand-300: #D3BBBD;
  --brand-400: #BC999B;
  --brand-500: #A6777A;
  --brand-600: #976366;
  --brand-700: #7B5153;
  --brand-800: #634143;
  --brand-900: #493133;
  --brand-950: #2E1F20;
  --brand: #976366;
  --brand-ink: #ffffff;
  --brand-surface: #F9F6F6;
  --brand-border: #DFCECF;
  --brand-hover: #815557;
  --brand-pressed: #6C4749;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #221617;
    --brand-ink: #E7DADB;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F9F6F6',
        100: '#F2EDEE',
        200: '#E4D8D8',
        300: '#D3BBBD',
        400: '#BC999B',
        500: '#A6777A',
        600: '#976366',
        700: '#7B5153',
        800: '#634143',
        900: '#493133',
        950: '#2E1F20',
        DEFAULT: '#976366',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F9F6F6,
  '100': #F2EDEE,
  '200': #E4D8D8,
  '300': #D3BBBD,
  '400': #BC999B,
  '500': #A6777A,
  '600': #976366,
  '700': #7B5153,
  '800': #634143,
  '900': #493133,
  '950': #2E1F20,
);
$brand-base: #976366;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F9F6F6", "$type": "color" },
      "100": { "$value": "#F2EDEE", "$type": "color" },
      "200": { "$value": "#E4D8D8", "$type": "color" },
      "300": { "$value": "#D3BBBD", "$type": "color" },
      "400": { "$value": "#BC999B", "$type": "color" },
      "500": { "$value": "#A6777A", "$type": "color" },
      "600": { "$value": "#976366", "$type": "color" },
      "700": { "$value": "#7B5153", "$type": "color" },
      "800": { "$value": "#634143", "$type": "color" },
      "900": { "$value": "#493133", "$type": "color" },
      "950": { "$value": "#2E1F20", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #976366 · 4.89:1
Use #ffffffAA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.89:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 4.29:1
AA fail · AA large pass · AAA fail
Reading the other direction: #976366 as text scores 4.89:1 on white and 4.29:1 on black.
Best tinted ink on it, if plain black or white feels flat: #F5F0F0 at 4.33:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#976366 · 4.89:1
AA on whitealready passes
#976366
The quick fox
#754D4F · 7.17:1
AAA on white−11% L
#754D4F
The quick fox
#9C686B · 4.61:1
AA on black+2% L
#9C686B
The quick fox
#B48D8F · 7.15:1
AAA on black+14% L
#B48D8F

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #976366 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#976366 on white: 4.89:1
AA ✓ pass · AA-large · AAA
Aa
#976366 on black: 4.29:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #976366 as text on that neutral, and that neutral as text on #976366.

NeutralRatioBoth directions
White4.89:1AaAa
Slate 504.68:1AaAa
Slate 1004.47:1AaAa
Slate 2003.97:1AaAa
Slate 3003.30:1AaAa
Slate 4001.91:1AaAa
Slate 5001.03:1AaAa
Slate 6001.55:1AaAa
Slate 7002.12:1AaAa
Slate 8002.99:1AaAa
Slate 9003.65:1AaAa
Black4.29:1AaAa
Colour vision deficiency
true color
protanopia · #6C6B66
deuteranopia · #797565
tritanopia · #A15E64

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #976366 is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F6F6
#F2EDEE
#E4D8D8
#D3BBBD
#BC999B
#A6777A
#976366
#7B5153
#634143
#493133
#2E1F20
Base = 600Lightest = 50 · #F9F6F6Darkest = 950 · #2E1F20Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.017 15.7);
  --brand-100: oklch(0.94 0.027 15.7);
  --brand-200: oklch(0.88 0.041 15.7);
  --brand-300: oklch(0.80 0.053 15.7);
  --brand-400: oklch(0.72 0.062 15.7);
  --brand-500: oklch(0.64 0.068 15.7);
  --brand-600: oklch(0.56 0.068 15.7);
  --brand-700: oklch(0.48 0.064 15.7);
  --brand-800: oklch(0.40 0.057 15.7);
  --brand-900: oklch(0.32 0.047 15.7);
  --brand-950: oklch(0.24 0.037 15.7);
}

Colors that work with #976366

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#F9F6F6
Tinted page background
Border#DFCECF
Hairlines and dividers
Muted text#8B5B5E
Captions on the surface
Accent#4D7F70
Second voice, not a rival
Dark variant#4D3234
Hover, pressed, headers
Light variant#F5F0F0
Selected rows, tints
Dark surface#221617
Dark-mode background
Hover#815557
One step down in lightness
Pressed#6C4749
Two steps down
Disabled#C4A6A7
Chroma pulled out
Focus ring#AC6267
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #976366

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight51/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#639794
Analogous left#976380
Analogous right#977A63
Split-complement 1#63977A
Split-complement 2#638097
Triadic 1#669763
Triadic 2#636697
Tetradic#809763
On the wheel
Base+30°−30°+120°+240°+180°357°

#976366 sits at 357°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red59.2%
Green38.8%
Blue40.0%
R · 0–255
151
0x97
G · 0–255
99
0x63
B · 0–255
102
0x66

CMYK percentages

Cyan0.0%
Magenta34.4%
Yellow32.5%
Key (black)40.8%

Total ink coverage is 108%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#976366 text on a black background

contrast 4.29:1

Card sample

#976366 text on a white background

contrast 4.89:1

Card sample

#976366 on grey

4.47:1

#976366 on its own surface

4.55:1

#976366 on its dark surface

3.59:1

CSS3 live lab

Text font color

The quick brown fox

color: #976366;
Background color
Panel with #976366 background
background-color: #976366;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #976366;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(151, 99, 102, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(151, 99, 102, 0.45);
Border & gradient
Gradient panel
border: 3px solid #976366;
background: linear-gradient(135deg, #976366, #978363);
Gradient text

Gradient headline

background: linear-gradient(90deg, #976366, #979063);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #976366;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #976366;
caret-color: #976366;
Left rule
Pull quote or callout
border-left: 4px solid #976366;
Ring + tint
Selected chip
background: #F5F0F0;
box-shadow: inset 0 0 0 2px #976366;
Conic badge
68%
background: conic-gradient(#976366 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #976366 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(151, 99, 102, 0.5)
rgb(151 99 102 / 50%)
#97636680
hsl(357 21% 49% / 50%)
color-mix(in srgb, #976366 50%, transparent)
Alpha8-digit hexFlat on white
10%#9763661a#F5EFF0
20%#97636633#EAE0E0
40%#97636666#D5C1C2
60%#97636699#C1A1A3
80%#976366cc#AC8285

Gradients from #976366

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #B08789, #976366 45%, #4D3234);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #976366, #847657);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #976366, #639794);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #BC999B 0%, #976366 45%, #4D3234 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F9F6F6, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #AC819D 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #A48D74 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #4D3234 0%, transparent 65%), #976366;

Monochromatic scale

Palettes built from #976366

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#976366 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Too dim on dark surfaces at 4.29:1 — lift it to #9C686B for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#976366, answered

What color is #976366?

#976366 is a balanced soft red, closest to Indian Red (ΔE2000 12.4). It sits at 357° on the hue wheel with 21% saturation and 49% lightness, which reads as warm.

What is the RGB value of #976366?

rgb(151, 99, 102) — 151 red, 99 green and 102 blue out of 255, or 59.2% / 38.8% / 40% by channel.

What is #976366 in HSL and HSV?

hsl(357, 21%, 49%) and hsv(357, 34%, 59%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #976366 a light or a dark color?

It is a dark color. Relative luminance is 0.1646 and perceived brightness is 46%, so white text on it reaches 4.89:1.

Should I use black or white text on #976366?

White. It scores 4.89:1 against #976366, versus 4.29:1 for black — AA at any size.

Is #976366 accessible on a white background?

#976366 on white scores 4.89:1, which clears AA at every size but not AAA.

What is the complementary color of #976366?

#639794 sits directly opposite on the wheel. Softer options are the split-complements #63977A and #638097, which give the same contrast with far less vibration.

What colors go well with #976366?

For interface work: #F9F6F6 as the surface, #DFCECF for borders, #8B5B5E for secondary text, #4D7F70 as an accent and #4D3234 for hover and pressed states. For a palette, the analogous pair #976380 and #977A63 stays calm, while #639794 is the loudest partner.

What is #976366 in CMYK for printing?

cmyk(0%, 34%, 33%, 41%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #976366 warm or cool?

Warm — it scores 31 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #977363; nudged cooler, #996079.

Which Tailwind color is closest to #976366?

The stone family — its 500 step is #78716c, ΔE2000 16.7 away. That is a visible difference, so define #976366 as a custom token rather than reaching for the built-in.

How do I use #976366 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#976366] or text-[#976366], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #976366 with 50% opacity?

rgba(151, 99, 102, 0.5), or #97636680 in eight-digit hex. Over white that composites to #CBB1B3; over black, #4C3233.

Is #976366 a web-safe color?

No. The nearest web-safe colour is #996666, ΔE2000 1.6 away. The palette only matters for legacy displays and some email clients now.

What does the color #976366 mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this moderate chroma the association is present but not shouted.

What gradient works with #976366?

The safest is same-hue elevation: linear-gradient(135deg, #B08789, #976366 45%, #4D3234). For more colour, a short hue run to #847657 keeps it rich without turning muddy.

Work with #976366 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #976366 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.