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red · warm

#982f21

a dark, vivid red · warm · closest name: Brown

Token name suggestion: Shadow Cherry

RGB
152, 47, 33
HSL
7°, 64%, 36%
CMYK
0, 69, 78, 40
Luminance
0.0882

#982f21 is a dark vivid red, 7° on the wheel and 13/100 on the cool side. Put white text on it (7.60:1). As text it scores 7.60:1 on white — safe at any size. Nearest name is Brown, nearest Tailwind family is red.

hsl(7 64% 36%)rgb(152 47 33)Base step 700AAA inkWarm

At a glance

Every number on this page in one read: what #982f21 is made of, how bright it looks, and which way it leans.

Hex
#982f21
Hue
red
Saturation
64%
vivid
Lightness
36%
dark
Brightness
60%
HSV value
Perceived
36%
weighted brightness
Luminance
0.0882
WCAG relative
Temperature
Warm
13/100 cool
Color family
Red
Tone
Vivid
Best ink
White
7.60:1
Closest name
Brown
ΔE2000 4.1
Chroma
54.2
LCH, 0–130ish
OKLCH L
0.462
perceptual lightness
Tailwind
red
500 · ΔE 19.6
Web-safe
#993333
nearest of 216
Where it sits
Hue7° of 360°
Saturation64%
Lightness36%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #982f21.

Temperature
Warm ← → Cool13% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red76%
Green23%
Blue1%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#982f21
HEX (8-digit)#982f21ff
RGBrgb(152, 47, 33)
RGBArgba(152, 47, 33, 1)
HSLhsl(7, 64%, 36%)
HSV / HSBhsv(7, 78%, 60%)
HWBhwb(7 13% 40%)
CMYKcmyk(0%, 69%, 78%, 40%)
LABlab(35.6 43.0 33.0)
LCHlch(35.6 54.2 37.5)
OKLCHoklch(0.462 0.143 30.7)
XYZ (D65)xyz(14.24, 8.82, 2.39)
Decimal9973537
Display P3color(display-p3 0.596 0.184 0.129)
Web-safe#993333

Copy-ready code

every platformclick to select
/* CSS */
color: #982f21;
background-color: #982f21;
/* CSS custom property */
--brand: #982f21;
/* Tailwind (arbitrary) */
class="text-[#982f21] bg-[#982f21]"
/* SCSS */
$brand: #982f21;
/* SwiftUI */
Color(red: 0.596, green: 0.184, blue: 0.129)
/* UIKit */
UIColor(red: 0.596, green: 0.184, blue: 0.129, alpha: 1)
/* Android XML */
<color name="brand">#982F21</color>
/* Android Compose */
Color(0xFF982F21)
/* Flutter */
Color(0xFF982F21)
/* Python / OpenCV (BGR) */
(33, 47, 152)
/* Python / PIL (RGB) */
(152, 47, 33)
/* Java AWT */
new Color(152, 47, 33)
/* .NET */
Color.FromArgb(255, 152, 47, 33)
/* OpenGL / Unity (0–1) */
(0.5961f, 0.1843f, 0.1294f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{152,47,33}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #982f21 85%, white);
border-color: color-mix(in oklab, #982f21 40%, transparent);
/* theme-aware in one line */
color: light-dark(#692017, #EED6D3);
/* relative colour syntax */
--hover: hsl(from #982f21 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FBF4F4;
  --brand-100: #F7EAE8;
  --brand-200: #F1D0CB;
  --brand-300: #EBABA3;
  --brand-400: #E18275;
  --brand-500: #D75847;
  --brand-600: #C93E2C;
  --brand-700: #982f21;
  --brand-800: #862A1D;
  --brand-900: #612219;
  --brand-950: #3D1510;
  --brand: #982f21;
  --brand-ink: #ffffff;
  --brand-surface: #FAF5F4;
  --brand-border: #EDC5C0;
  --brand-hover: #7B261B;
  --brand-pressed: #5D1D14;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241614;
    --brand-ink: #EED6D3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FBF4F4',
        100: '#F7EAE8',
        200: '#F1D0CB',
        300: '#EBABA3',
        400: '#E18275',
        500: '#D75847',
        600: '#C93E2C',
        700: '#982f21',
        800: '#862A1D',
        900: '#612219',
        950: '#3D1510',
        DEFAULT: '#982f21',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FBF4F4,
  '100': #F7EAE8,
  '200': #F1D0CB,
  '300': #EBABA3,
  '400': #E18275,
  '500': #D75847,
  '600': #C93E2C,
  '700': #982f21,
  '800': #862A1D,
  '900': #612219,
  '950': #3D1510,
);
$brand-base: #982f21;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FBF4F4", "$type": "color" },
      "100": { "$value": "#F7EAE8", "$type": "color" },
      "200": { "$value": "#F1D0CB", "$type": "color" },
      "300": { "$value": "#EBABA3", "$type": "color" },
      "400": { "$value": "#E18275", "$type": "color" },
      "500": { "$value": "#D75847", "$type": "color" },
      "600": { "$value": "#C93E2C", "$type": "color" },
      "700": { "$value": "#982f21", "$type": "color" },
      "800": { "$value": "#862A1D", "$type": "color" },
      "900": { "$value": "#612219", "$type": "color" },
      "950": { "$value": "#3D1510", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #982f21 · 7.60:1
Use #ffffffAAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 7.60:1 · recommended
AA pass · AA large pass · AAA pass
Aa
Black text · 2.76:1
AA fail · AA large fail · AAA fail
Reading the other direction: #982f21 as text scores 7.60:1 on white and 2.76:1 on black.
Best tinted ink on it, if plain black or white feels flat: #FAECEA at 6.60:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#982f21 · 7.60:1
AA on whitealready passes
#982f21
The quick fox
#982f21 · 7.60:1
AAA on whitealready passes
#982f21
The quick fox
#D2422F · 4.56:1
AA on black+14% L
#D2422F
The quick fox
#DF7B6E · 7.20:1
AAA on black+29% L
#DF7B6E

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #982F21 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#982f21 on white: 7.60:1
AA ✓ pass · AA-large · AAA
Aa
#982f21 on black: 2.76:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #982f21 as text on that neutral, and that neutral as text on #982f21.

NeutralRatioBoth directions
White7.60:1AaAa
Slate 507.26:1AaAa
Slate 1006.94:1AaAa
Slate 2006.16:1AaAa
Slate 3005.12:1AaAa
Slate 4002.96:1AaAa
Slate 5001.60:1AaAa
Slate 6001.00:1AaAa
Slate 7001.36:1AaAa
Slate 8001.93:1AaAa
Slate 9002.35:1AaAa
Black2.76:1AaAa
Colour vision deficiency
true color
protanopia · #4D451F
deuteranopia · #675C1D
tritanopia · #A80D2D

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #982f21 is pinned to step 700; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF4F4
#F7EAE8
#F1D0CB
#EBABA3
#E18275
#D75847
#C93E2C
#982f21
#862A1D
#612219
#3D1510
Base = 700Lightest = 50 · #FBF4F4Darkest = 950 · #3D1510Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.036 30.7);
  --brand-100: oklch(0.94 0.057 30.7);
  --brand-200: oklch(0.88 0.086 30.7);
  --brand-300: oklch(0.80 0.111 30.7);
  --brand-400: oklch(0.72 0.131 30.7);
  --brand-500: oklch(0.64 0.143 30.7);
  --brand-600: oklch(0.56 0.143 30.7);
  --brand-700: oklch(0.48 0.134 30.7);
  --brand-800: oklch(0.40 0.120 30.7);
  --brand-900: oklch(0.32 0.100 30.7);
  --brand-950: oklch(0.24 0.078 30.7);
}

Colors that work with #982f21

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF5F4
Tinted page background
Border#EDC5C0
Hairlines and dividers
Muted text#9B544B
Captions on the surface
Accent#1D9C8B
Second voice, not a rival
Dark variant#692017
Hover, pressed, headers
Light variant#FAECEA
Selected rows, tints
Dark surface#241614
Dark-mode background
Hover#7B261B
One step down in lightness
Pressed#5D1D14
Two steps down
Disabled#AC837D
Chroma pulled out
Focus ring#B32C1A
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #982f21

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Text on black or near-black surfaces
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The low lightness adds weight and formality.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityHigh
  • EnergyMedium-high
  • Weight64/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#218A98
Analogous left#98214E
Analogous right#986B21
Split-complement 1#21986B
Split-complement 2#214E98
Triadic 1#21982F
Triadic 2#2F2198
Tetradic#4E9821
On the wheel
Base+30°−30°+120°+240°+180°7°

#982f21 sits at 7°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red59.6%
Green18.4%
Blue12.9%
R · 0–255
152
0x98
G · 0–255
47
0x2f
B · 0–255
33
0x21

CMYK percentages

Cyan0.0%
Magenta69.1%
Yellow78.3%
Key (black)40.4%

Total ink coverage is 188%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#982f21 text on a black background

contrast 2.76:1

Card sample

#982f21 text on a white background

contrast 7.60:1

Card sample

#982f21 on grey

6.94:1

#982f21 on its own surface

7.03:1

#982f21 on its dark surface

2.30:1

CSS3 live lab

Text font color

The quick brown fox

color: #982f21;
Background color
Panel with #982f21 background
background-color: #982f21;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #982f21;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(152, 47, 33, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(152, 47, 33, 0.45);
Border & gradient
Gradient panel
border: 3px solid #982f21;
background: linear-gradient(135deg, #982f21, #987E21);
Gradient text

Gradient headline

background: linear-gradient(90deg, #982f21, #949821);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #982f21;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #982f21;
caret-color: #982f21;
Left rule
Pull quote or callout
border-left: 4px solid #982f21;
Ring + tint
Selected chip
background: #FAECEA;
box-shadow: inset 0 0 0 2px #982f21;
Conic badge
68%
background: conic-gradient(#982f21 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #982f21 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(152, 47, 33, 0.5)
rgb(152 47 33 / 50%)
#982f2180
hsl(7 64% 36% / 50%)
color-mix(in srgb, #982f21 50%, transparent)
Alpha8-digit hexFlat on white
10%#982f211a#F5EAE9
20%#982f2133#EAD5D3
40%#982f2166#D6ACA6
60%#982f2199#C1827A
80%#982f21cc#AD594D

Gradients from #982f21

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #CA3F2C, #982f21 45%, #692017);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #982f21, #7F721C);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #982f21, #218A98);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #D55140 0%, #982f21 45%, #692017 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF5F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #C22A71 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #B18827 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #692017 0%, transparent 65%), #982f21;

Monochromatic scale

Palettes built from #982f21

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#982f21 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Too dim on dark surfaces at 2.76:1 — lift it to #D2422F for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#982f21, answered

What color is #982f21?

#982f21 is a dark vivid red, closest to Brown (ΔE2000 4.1). It sits at 7° on the hue wheel with 64% saturation and 36% lightness, which reads as warm.

What is the RGB value of #982f21?

rgb(152, 47, 33) — 152 red, 47 green and 33 blue out of 255, or 59.6% / 18.4% / 12.9% by channel.

What is #982f21 in HSL and HSV?

hsl(7, 64%, 36%) and hsv(7, 78%, 60%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #982f21 a light or a dark color?

It is a dark color. Relative luminance is 0.0882 and perceived brightness is 36%, so white text on it reaches 7.60:1.

Should I use black or white text on #982f21?

White. It scores 7.60:1 against #982f21, versus 2.76:1 for black — AAA at any size.

Is #982f21 accessible on a white background?

#982f21 on white scores 7.60:1, which clears AAA at every size.

What is the complementary color of #982f21?

#218A98 sits directly opposite on the wheel. Softer options are the split-complements #21986B and #214E98, which give the same contrast with far less vibration.

What colors go well with #982f21?

For interface work: #FAF5F4 as the surface, #EDC5C0 for borders, #9B544B for secondary text, #1D9C8B as an accent and #692017 for hover and pressed states. For a palette, the analogous pair #98214E and #986B21 stays calm, while #218A98 is the loudest partner.

What is #982f21 in CMYK for printing?

cmyk(0%, 69%, 78%, 40%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #982f21 warm or cool?

Warm — it scores 13 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #984721; nudged cooler, #9A1F3E.

Which Tailwind color is closest to #982f21?

The red family — its 500 step is #ef4444, ΔE2000 19.6 away. That is a visible difference, so define #982f21 as a custom token rather than reaching for the built-in.

How do I use #982f21 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#982f21] or text-[#982f21], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #982f21 with 50% opacity?

rgba(152, 47, 33, 0.5), or #982f2180 in eight-digit hex. Over white that composites to #CC9790; over black, #4C1811.

Is #982f21 a web-safe color?

No. The nearest web-safe colour is #993333, ΔE2000 5.2 away. The palette only matters for legacy displays and some email clients now.

What does the color #982f21 mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #982f21?

The safest is same-hue elevation: linear-gradient(135deg, #CA3F2C, #982f21 45%, #692017). For more colour, a short hue run to #7F721C keeps it rich without turning muddy.

Work with #982f21 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #982f21 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.