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magenta / pink · warm

#985d83

a balanced, soft magenta / pink · warm · closest name: Medium Violet Red

Token name suggestion: Atlas Blossom

RGB
152, 93, 131
HSL
321°, 24%, 48%
CMYK
0, 39, 14, 40
Luminance
0.1614

#985d83 is a balanced soft magenta / pink, 321° on the wheel and 42/100 on the cool side. Put white text on it (4.97:1). As text it scores 4.97:1 on white — safe at any size. Nearest name is Medium Violet Red, nearest Tailwind family is pink.

hsl(321 24% 48%)rgb(152 93 131)Base step 600AA inkWarm

At a glance

Every number on this page in one read: what #985d83 is made of, how bright it looks, and which way it leans.

Hex
#985d83
Hue
321°
magenta / pink
Saturation
24%
soft
Lightness
48%
balanced
Brightness
60%
HSV value
Perceived
46%
weighted brightness
Luminance
0.1614
WCAG relative
Temperature
Warm
42/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
White
4.97:1
Closest name
Medium Violet Red
ΔE2000 12.8
Chroma
31.8
LCH, 0–130ish
OKLCH L
0.556
perceptual lightness
Tailwind
pink
500 · ΔE 15.8
Web-safe
#996699
nearest of 216
Where it sits
Hue321° of 360°
Saturation24%
Lightness48%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #985d83.

Temperature
Warm ← → Cool42% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red41%
Green48%
Blue10%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#985d83
HEX (8-digit)#985d83ff
RGBrgb(152, 93, 131)
RGBArgba(152, 93, 131, 1)
HSLhsl(321, 24%, 48%)
HSV / HSBhsv(321, 39%, 60%)
HWBhwb(321 36% 40%)
CMYKcmyk(0%, 39%, 14%, 40%)
LABlab(47.2 29.8 -11.0)
LCHlch(47.2 31.8 339.7)
OKLCHoklch(0.556 0.092 341.5)
XYZ (D65)xyz(20.96, 16.14, 23.48)
Decimal9985411
Display P3color(display-p3 0.596 0.365 0.514)
Web-safe#996699

Copy-ready code

every platformclick to select
/* CSS */
color: #985d83;
background-color: #985d83;
/* CSS custom property */
--brand: #985d83;
/* Tailwind (arbitrary) */
class="text-[#985d83] bg-[#985d83]"
/* SCSS */
$brand: #985d83;
/* SwiftUI */
Color(red: 0.596, green: 0.365, blue: 0.514)
/* UIKit */
UIColor(red: 0.596, green: 0.365, blue: 0.514, alpha: 1)
/* Android XML */
<color name="brand">#985D83</color>
/* Android Compose */
Color(0xFF985D83)
/* Flutter */
Color(0xFF985D83)
/* Python / OpenCV (BGR) */
(131, 93, 152)
/* Python / PIL (RGB) */
(152, 93, 131)
/* Java AWT */
new Color(152, 93, 131)
/* .NET */
Color.FromArgb(255, 152, 93, 131)
/* OpenGL / Unity (0–1) */
(0.5961f, 0.3647f, 0.5137f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{152,93,131}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #985d83 85%, white);
border-color: color-mix(in oklab, #985d83 40%, transparent);
/* theme-aware in one line */
color: light-dark(#4F3044, #E8D9E3);
/* relative colour syntax */
--hover: hsl(from #985d83 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F9F6F8;
  --brand-100: #F3EDF1;
  --brand-200: #E5D7E0;
  --brand-300: #D4B9CB;
  --brand-400: #BF97B1;
  --brand-500: #AA7497;
  --brand-600: #985d83;
  --brand-700: #7F4D6D;
  --brand-800: #653E57;
  --brand-900: #4B3041;
  --brand-950: #2F1E29;
  --brand: #985d83;
  --brand-ink: #ffffff;
  --brand-surface: #F9F6F8;
  --brand-border: #E0CCD9;
  --brand-hover: #824F70;
  --brand-pressed: #6C425D;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #23151E;
    --brand-ink: #E8D9E3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F9F6F8',
        100: '#F3EDF1',
        200: '#E5D7E0',
        300: '#D4B9CB',
        400: '#BF97B1',
        500: '#AA7497',
        600: '#985d83',
        700: '#7F4D6D',
        800: '#653E57',
        900: '#4B3041',
        950: '#2F1E29',
        DEFAULT: '#985d83',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F9F6F8,
  '100': #F3EDF1,
  '200': #E5D7E0,
  '300': #D4B9CB,
  '400': #BF97B1,
  '500': #AA7497,
  '600': #985d83,
  '700': #7F4D6D,
  '800': #653E57,
  '900': #4B3041,
  '950': #2F1E29,
);
$brand-base: #985d83;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F9F6F8", "$type": "color" },
      "100": { "$value": "#F3EDF1", "$type": "color" },
      "200": { "$value": "#E5D7E0", "$type": "color" },
      "300": { "$value": "#D4B9CB", "$type": "color" },
      "400": { "$value": "#BF97B1", "$type": "color" },
      "500": { "$value": "#AA7497", "$type": "color" },
      "600": { "$value": "#985d83", "$type": "color" },
      "700": { "$value": "#7F4D6D", "$type": "color" },
      "800": { "$value": "#653E57", "$type": "color" },
      "900": { "$value": "#4B3041", "$type": "color" },
      "950": { "$value": "#2F1E29", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #985d83 · 4.97:1
Use #ffffffAA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.97:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 4.23:1
AA fail · AA large pass · AAA fail
Reading the other direction: #985d83 as text scores 4.97:1 on white and 4.23:1 on black.
Best tinted ink on it, if plain black or white feels flat: #F5EFF3 at 4.38:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#985d83 · 4.97:1
AA on whitealready passes
#985d83
The quick fox
#784A68 · 7.05:1
AAA on white−10% L
#784A68
The quick fox
#9E6188 · 4.52:1
AA on black+2% L
#9E6188
The quick fox
#B78AA7 · 7.21:1
AAA on black+15% L
#B78AA7

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #985D83 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#985d83 on white: 4.97:1
AA ✓ pass · AA-large · AAA
Aa
#985d83 on black: 4.23:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #985d83 as text on that neutral, and that neutral as text on #985d83.

NeutralRatioBoth directions
White4.97:1AaAa
Slate 504.75:1AaAa
Slate 1004.53:1AaAa
Slate 2004.03:1AaAa
Slate 3003.34:1AaAa
Slate 4001.94:1AaAa
Slate 5001.04:1AaAa
Slate 6001.53:1AaAa
Slate 7002.09:1AaAa
Slate 8002.95:1AaAa
Slate 9003.59:1AaAa
Black4.23:1AaAa
Colour vision deficiency
true color
protanopia · #606A84
deuteranopia · #6F7381
tritanopia · #9F5E6B

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #985d83 is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F6F8
#F3EDF1
#E5D7E0
#D4B9CB
#BF97B1
#AA7497
#985d83
#7F4D6D
#653E57
#4B3041
#2F1E29
Base = 600Lightest = 50 · #F9F6F8Darkest = 950 · #2F1E29Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.023 341.5);
  --brand-100: oklch(0.94 0.037 341.5);
  --brand-200: oklch(0.88 0.055 341.5);
  --brand-300: oklch(0.80 0.072 341.5);
  --brand-400: oklch(0.72 0.085 341.5);
  --brand-500: oklch(0.64 0.092 341.5);
  --brand-600: oklch(0.56 0.092 341.5);
  --brand-700: oklch(0.48 0.087 341.5);
  --brand-800: oklch(0.40 0.077 341.5);
  --brand-900: oklch(0.32 0.065 341.5);
  --brand-950: oklch(0.24 0.051 341.5);
}

Colors that work with #985d83

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#F9F6F8
Tinted page background
Border#E0CCD9
Hairlines and dividers
Muted text#8E577B
Captions on the surface
Accent#589D5F
Second voice, not a rival
Dark variant#4F3044
Hover, pressed, headers
Light variant#F5EFF3
Selected rows, tints
Dark surface#23151E
Dark-mode background
Hover#824F70
One step down in lightness
Pressed#6C425D
Two steps down
Disabled#C3A2B7
Chroma pulled out
Focus ring#AE5B91
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #985d83

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight52/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#5D9872
Analogous left#8F5D98
Analogous right#985D65
Split-complement 1#65985D
Split-complement 2#5D988F
Triadic 1#83985D
Triadic 2#5D8398
Tetradic#988F5D
On the wheel
Base+30°−30°+120°+240°+180°321°

#985d83 sits at 321°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red59.6%
Green36.5%
Blue51.4%
R · 0–255
152
0x98
G · 0–255
93
0x5d
B · 0–255
131
0x83

CMYK percentages

Cyan0.0%
Magenta38.8%
Yellow13.8%
Key (black)40.4%

Total ink coverage is 93%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#985d83 text on a black background

contrast 4.23:1

Card sample

#985d83 text on a white background

contrast 4.97:1

Card sample

#985d83 on grey

4.53:1

#985d83 on its own surface

4.63:1

#985d83 on its dark surface

3.53:1

CSS3 live lab

Text font color

The quick brown fox

color: #985d83;
Background color
Panel with #985d83 background
background-color: #985d83;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #985d83;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(152, 93, 131, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(152, 93, 131, 0.45);
Border & gradient
Gradient panel
border: 3px solid #985d83;
background: linear-gradient(135deg, #985d83, #985E5D);
Gradient text

Gradient headline

background: linear-gradient(90deg, #985d83, #986D5D);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #985d83;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #985d83;
caret-color: #985d83;
Left rule
Pull quote or callout
border-left: 4px solid #985d83;
Ring + tint
Selected chip
background: #F5EFF3;
box-shadow: inset 0 0 0 2px #985d83;
Conic badge
68%
background: conic-gradient(#985d83 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #985d83 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(152, 93, 131, 0.5)
rgb(152 93 131 / 50%)
#985d8380
hsl(321 24% 48% / 50%)
color-mix(in srgb, #985d83 50%, transparent)
Alpha8-digit hexFlat on white
10%#985d831a#F5EFF3
20%#985d8333#EADFE6
40%#985d8366#D6BECD
60%#985d8399#C19EB5
80%#985d83cc#AD7D9C

Gradients from #985d83

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #B280A0, #985d83 45%, #4F3044);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #985d83, #855751);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #985d83, #5D9872);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #BD93AE 0%, #985d83 45%, #4F3044 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F9F6F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #A27AAE 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #A66D71 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #4F3044 0%, transparent 65%), #985d83;

Monochromatic scale

Palettes built from #985d83

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#985d83 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Too dim on dark surfaces at 4.23:1 — lift it to #9E6188 for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#985d83, answered

What color is #985d83?

#985d83 is a balanced soft magenta / pink, closest to Medium Violet Red (ΔE2000 12.8). It sits at 321° on the hue wheel with 24% saturation and 48% lightness, which reads as warm.

What is the RGB value of #985d83?

rgb(152, 93, 131) — 152 red, 93 green and 131 blue out of 255, or 59.6% / 36.5% / 51.4% by channel.

What is #985d83 in HSL and HSV?

hsl(321, 24%, 48%) and hsv(321, 39%, 60%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #985d83 a light or a dark color?

It is a dark color. Relative luminance is 0.1614 and perceived brightness is 46%, so white text on it reaches 4.97:1.

Should I use black or white text on #985d83?

White. It scores 4.97:1 against #985d83, versus 4.23:1 for black — AA at any size.

Is #985d83 accessible on a white background?

#985d83 on white scores 4.97:1, which clears AA at every size but not AAA.

What is the complementary color of #985d83?

#5D9872 sits directly opposite on the wheel. Softer options are the split-complements #65985D and #5D988F, which give the same contrast with far less vibration.

What colors go well with #985d83?

For interface work: #F9F6F8 as the surface, #E0CCD9 for borders, #8E577B for secondary text, #589D5F as an accent and #4F3044 for hover and pressed states. For a palette, the analogous pair #8F5D98 and #985D65 stays calm, while #5D9872 is the loudest partner.

What is #985d83 in CMYK for printing?

cmyk(0%, 39%, 14%, 40%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #985d83 warm or cool?

Warm — it scores 42 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #985D6D; nudged cooler, #9A5A9A.

Which Tailwind color is closest to #985d83?

The pink family — its 500 step is #ec4899, ΔE2000 15.8 away. That is a visible difference, so define #985d83 as a custom token rather than reaching for the built-in.

How do I use #985d83 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#985d83] or text-[#985d83], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #985d83 with 50% opacity?

rgba(152, 93, 131, 0.5), or #985d8380 in eight-digit hex. Over white that composites to #CCAEC1; over black, #4C2F42.

Is #985d83 a web-safe color?

No. The nearest web-safe colour is #996699, ΔE2000 5.7 away. The palette only matters for legacy displays and some email clients now.

What does the color #985d83 mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #985d83?

The safest is same-hue elevation: linear-gradient(135deg, #B280A0, #985d83 45%, #4F3044). For more colour, a short hue run to #855751 keeps it rich without turning muddy.

Work with #985d83 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #985d83 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.