#990040
a dark, electric magenta / pink · warm · closest name: firebrick
RGB
153, 0, 64
HSL
335°, 100%, 30%
CMYK
0, 100, 58, 40
Luminance
0.0714
Every format
| HEX | #990040 |
| RGB | rgb(153, 0, 64) |
| HSL | hsl(335, 100%, 30%) |
| CMYK | cmyk(0%, 100%, 58%, 40%) |
| LAB | lab(32.1 57.0 9.1) |
| LCH | lch(32.1 57.7 9.1) |
| OKLCH | oklch(0.438 0.175 7.6) |
Copy-ready code
/* CSS */
color: #990040;
background-color: #990040;
/* Tailwind (arbitrary) */
class="text-[#990040] bg-[#990040]"
/* SCSS */
$brand: #990040;
/* SwiftUI */
Color(red: 0.600, green: 0.000, blue: 0.251)
/* Android */
Color.parseColor("#990040")Accessibility — WCAG contrast
Aa
#990040 on white: 8.65:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#990040 on black: 2.43:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red60.0%
Green0.0%
Blue25.1%
CMYK percentages
Cyan0.0%
Magenta100.0%
Yellow58.2%
Key (black)40.0%
Color previews
#990040 text on a black background
contrast 2.43:1
Card sample
#990040 text on a white background
contrast 8.65:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #990040;
Background color
Panel with #990040 background
background-color: #990040;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #990040;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(153, 0, 64, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(153, 0, 64, 0.45);
Border & gradient
Gradient panel
border: 3px solid #990040; background: linear-gradient(135deg, #990040, #992600);