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magenta / pink · neutral

#ab8cac

a balanced, soft magenta / pink · neutral · closest name: Plum

Token name suggestion: True Fuchsia

RGB
171, 140, 172
HSL
298°, 16%, 61%
CMYK
1, 19, 0, 33
Luminance
0.3039

#ab8cac is a balanced soft magenta / pink, 298° on the wheel and 50/100 on the cool side. Put black text on it (7.08:1). As text it scores 2.97:1 on white — use #906992 instead. Nearest name is Plum, nearest Tailwind family is pink.

hsl(298 16% 61%)rgb(171 140 172)Base step 500AAA inkNeutral

At a glance

Every number on this page in one read: what #ab8cac is made of, how bright it looks, and which way it leans.

Hex
#ab8cac
Hue
298°
magenta / pink
Saturation
16%
soft
Lightness
61%
balanced
Brightness
67%
HSV value
Perceived
60%
weighted brightness
Luminance
0.3039
WCAG relative
Temperature
Neutral
50/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
7.08:1
Closest name
Plum
ΔE2000 11.9
Chroma
21.4
LCH, 0–130ish
OKLCH L
0.679
perceptual lightness
Tailwind
pink
500 · ΔE 19.1
Web-safe
#999999
nearest of 216
Where it sits
Hue298° of 360°
Saturation16%
Lightness61%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #ab8cac.

Temperature
Warm ← → Cool50% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red28%
Green62%
Blue10%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#ab8cac
HEX (8-digit)#ab8cacff
RGBrgb(171, 140, 172)
RGBArgba(171, 140, 172, 1)
HSLhsl(298, 16%, 61%)
HSV / HSBhsv(298, 19%, 67%)
HWBhwb(298 55% 33%)
CMYKcmyk(1%, 19%, 0%, 33%)
LABlab(62.0 17.4 -12.4)
LCHlch(62.0 21.4 324.6)
OKLCHoklch(0.679 0.058 325.2)
XYZ (D65)xyz(33.62, 30.39, 43.12)
Decimal11242668
Display P3color(display-p3 0.671 0.549 0.675)
Web-safe#999999

Copy-ready code

every platformclick to select
/* CSS */
color: #ab8cac;
background-color: #ab8cac;
/* CSS custom property */
--brand: #ab8cac;
/* Tailwind (arbitrary) */
class="text-[#ab8cac] bg-[#ab8cac]"
/* SCSS */
$brand: #ab8cac;
/* SwiftUI */
Color(red: 0.671, green: 0.549, blue: 0.675)
/* UIKit */
UIColor(red: 0.671, green: 0.549, blue: 0.675, alpha: 1)
/* Android XML */
<color name="brand">#AB8CAC</color>
/* Android Compose */
Color(0xFFAB8CAC)
/* Flutter */
Color(0xFFAB8CAC)
/* Python / OpenCV (BGR) */
(172, 140, 171)
/* Python / PIL (RGB) */
(171, 140, 172)
/* Java AWT */
new Color(171, 140, 172)
/* .NET */
Color.FromArgb(255, 171, 140, 172)
/* OpenGL / Unity (0–1) */
(0.6706f, 0.5490f, 0.6745f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{171,140,172}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #ab8cac 85%, white);
border-color: color-mix(in oklab, #ab8cac 40%, transparent);
/* theme-aware in one line */
color: light-dark(#49354A, #E5DBE5);
/* relative colour syntax */
--hover: hsl(from #ab8cac h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F8F6F8;
  --brand-100: #F2EEF2;
  --brand-200: #E2D9E3;
  --brand-300: #CFBED0;
  --brand-400: #B89DB8;
  --brand-500: #ab8cac;
  --brand-600: #8D678E;
  --brand-700: #755577;
  --brand-800: #5E445F;
  --brand-900: #463446;
  --brand-950: #2C212C;
  --brand: #ab8cac;
  --brand-ink: #000000;
  --brand-surface: #F9F6F9;
  --brand-border: #DCD0DD;
  --brand-hover: #9C779D;
  --brand-pressed: #8B658C;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #201821;
    --brand-ink: #E5DBE5;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F8F6F8',
        100: '#F2EEF2',
        200: '#E2D9E3',
        300: '#CFBED0',
        400: '#B89DB8',
        500: '#ab8cac',
        600: '#8D678E',
        700: '#755577',
        800: '#5E445F',
        900: '#463446',
        950: '#2C212C',
        DEFAULT: '#ab8cac',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F8F6F8,
  '100': #F2EEF2,
  '200': #E2D9E3,
  '300': #CFBED0,
  '400': #B89DB8,
  '500': #ab8cac,
  '600': #8D678E,
  '700': #755577,
  '800': #5E445F,
  '900': #463446,
  '950': #2C212C,
);
$brand-base: #ab8cac;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F8F6F8", "$type": "color" },
      "100": { "$value": "#F2EEF2", "$type": "color" },
      "200": { "$value": "#E2D9E3", "$type": "color" },
      "300": { "$value": "#CFBED0", "$type": "color" },
      "400": { "$value": "#B89DB8", "$type": "color" },
      "500": { "$value": "#ab8cac", "$type": "color" },
      "600": { "$value": "#8D678E", "$type": "color" },
      "700": { "$value": "#755577", "$type": "color" },
      "800": { "$value": "#5E445F", "$type": "color" },
      "900": { "$value": "#463446", "$type": "color" },
      "950": { "$value": "#2C212C", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ab8cac · 7.08:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.97:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.08:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #ab8cac as text scores 2.97:1 on white and 7.08:1 on black.
Best tinted ink on it, if plain black or white feels flat: #49354A at 3.74:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#906992 · 4.54:1
AA on white−12% L
#906992
The quick fox
#6D4F6E · 7.01:1
AAA on white−24% L
#6D4F6E
The quick fox
#ab8cac · 7.08:1
AA on blackalready passes
#ab8cac
The quick fox
#ab8cac · 7.08:1
AAA on blackalready passes
#ab8cac

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #A989AA is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#ab8cac on white: 2.97:1
AA ✗ fail · AA-large · AAA
Aa
#ab8cac on black: 7.08:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #ab8cac as text on that neutral, and that neutral as text on #ab8cac.

NeutralRatioBoth directions
White2.97:1AaAa
Slate 502.84:1AaAa
Slate 1002.71:1AaAa
Slate 2002.41:1AaAa
Slate 3002.00:1AaAa
Slate 4001.16:1AaAa
Slate 5001.60:1AaAa
Slate 6002.55:1AaAa
Slate 7003.49:1AaAa
Slate 8004.93:1AaAa
Slate 9006.02:1AaAa
Black7.08:1AaAa
Colour vision deficiency
true color
protanopia · #8A93AD
deuteranopia · #9197AB
tritanopia · #AD8F97

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ab8cac is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F8F6F8
#F2EEF2
#E2D9E3
#CFBED0
#B89DB8
#ab8cac
#8D678E
#755577
#5E445F
#463446
#2C212C
Base = 500Lightest = 50 · #F8F6F8Darkest = 950 · #2C212CText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.015 325.2);
  --brand-100: oklch(0.94 0.023 325.2);
  --brand-200: oklch(0.88 0.035 325.2);
  --brand-300: oklch(0.80 0.045 325.2);
  --brand-400: oklch(0.72 0.054 325.2);
  --brand-500: oklch(0.64 0.058 325.2);
  --brand-600: oklch(0.56 0.058 325.2);
  --brand-700: oklch(0.48 0.055 325.2);
  --brand-800: oklch(0.40 0.049 325.2);
  --brand-900: oklch(0.32 0.041 325.2);
  --brand-950: oklch(0.24 0.032 325.2);
}

Colors that work with #ab8cac

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F9F6F9
Tinted page background
Border#DCD0DD
Hairlines and dividers
Muted text#846085
Captions on the surface
Accent#5D7B51
Second voice, not a rival
Dark variant#49354A
Hover, pressed, headers
Light variant#F4F0F4
Selected rows, tints
Dark surface#201821
Dark-mode background
Hover#9C779D
One step down in lightness
Pressed#8B658C
Two steps down
Disabled#DBCDDB
Chroma pulled out
Focus ring#BC8FBE
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #ab8cac

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Text of any size on white — fails WCAG AA
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #49354A
Safe as a 1px border on white
No — use #A989AA

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight39/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#8DAC8C
Analogous left#9B8CAC
Analogous right#AC8C9D
Split-complement 1#9DAC8C
Split-complement 2#8CAC9B
Triadic 1#ACAB8C
Triadic 2#8CACAB
Tetradic#AC9B8C
On the wheel
Base+30°−30°+120°+240°+180°298°

#ab8cac sits at 298°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red67.1%
Green54.9%
Blue67.5%
R · 0–255
171
0xab
G · 0–255
140
0x8c
B · 0–255
172
0xac

CMYK percentages

Cyan0.6%
Magenta18.6%
Yellow0.0%
Key (black)32.5%

Total ink coverage is 52%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#ab8cac text on a black background

contrast 7.08:1

Card sample

#ab8cac text on a white background

contrast 2.97:1

Card sample

#ab8cac on grey

2.71:1

#ab8cac on its own surface

2.77:1

#ab8cac on its dark surface

5.83:1

CSS3 live lab

Text font color

The quick brown fox

color: #ab8cac;
Background color
Panel with #ab8cac background
background-color: #ab8cac;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ab8cac;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(171, 140, 172, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(171, 140, 172, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ab8cac;
background: linear-gradient(135deg, #ab8cac, #AC8C98);
Gradient text

Gradient headline

background: linear-gradient(90deg, #ab8cac, #AC8C90);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #ab8cac;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #ab8cac;
caret-color: #ab8cac;
Left rule
Pull quote or callout
border-left: 4px solid #ab8cac;
Ring + tint
Selected chip
background: #F4F0F4;
box-shadow: inset 0 0 0 2px #ab8cac;
Conic badge
68%
background: conic-gradient(#ab8cac 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #ab8cac over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(171, 140, 172, 0.5)
rgb(171 140 172 / 50%)
#ab8cac80
hsl(298 16% 61% / 50%)
color-mix(in srgb, #ab8cac 50%, transparent)
Alpha8-digit hexFlat on white
10%#ab8cac1a#F7F4F7
20%#ab8cac33#EEE8EE
40%#ab8cac66#DDD1DE
60%#ab8cac99#CDBACD
80%#ab8caccc#BCA3BD

Gradients from #ab8cac

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C5B0C6, #ab8cac 45%, #49354A);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #ab8cac, #9F7A85);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #ab8cac, #8DAC8C);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #D2C1D3 0%, #ab8cac 45%, #49354A 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F9F6F9, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #B3AAC1 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #B99EAA 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #49354A 0%, transparent 65%), #ab8cac;

Monochromatic scale

Palettes built from #ab8cac

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ab8cac in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 7.08:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#ab8cac, answered

What color is #ab8cac?

#ab8cac is a balanced soft magenta / pink, closest to Plum (ΔE2000 11.9). It sits at 298° on the hue wheel with 16% saturation and 61% lightness, which reads as neutral.

What is the RGB value of #ab8cac?

rgb(171, 140, 172) — 171 red, 140 green and 172 blue out of 255, or 67.1% / 54.9% / 67.5% by channel.

What is #ab8cac in HSL and HSV?

hsl(298, 16%, 61%) and hsv(298, 19%, 67%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #ab8cac a light or a dark color?

It is a mid-tone. Relative luminance is 0.3039 and perceived brightness is 60%, so black text on it reaches 7.08:1.

Should I use black or white text on #ab8cac?

Black. It scores 7.08:1 against #ab8cac, versus 2.97:1 for white — AAA at any size.

Is #ab8cac accessible on a white background?

#ab8cac on white scores 2.97:1, which fails WCAG AA at every size. Darken it to #906992 to reach 4.5:1, or #6D4F6E for 7:1.

What is the complementary color of #ab8cac?

#8DAC8C sits directly opposite on the wheel. Softer options are the split-complements #9DAC8C and #8CAC9B, which give the same contrast with far less vibration.

What colors go well with #ab8cac?

For interface work: #F9F6F9 as the surface, #DCD0DD for borders, #846085 for secondary text, #5D7B51 as an accent and #49354A for hover and pressed states. For a palette, the analogous pair #9B8CAC and #AC8C9D stays calm, while #8DAC8C is the loudest partner.

What is #ab8cac in CMYK for printing?

cmyk(1%, 19%, 0%, 33%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #ab8cac warm or cool?

Neutral — it scores 50 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #AC8CA1; nudged cooler, #A08AAE.

Which Tailwind color is closest to #ab8cac?

The pink family — its 500 step is #ec4899, ΔE2000 19.1 away. That is a visible difference, so define #ab8cac as a custom token rather than reaching for the built-in.

How do I use #ab8cac in Tailwind CSS?

Inline it as an arbitrary value with bg-[#ab8cac] or text-[#ab8cac], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #ab8cac with 50% opacity?

rgba(171, 140, 172, 0.5), or #ab8cac80 in eight-digit hex. Over white that composites to #D5C6D6; over black, #564656.

Is #ab8cac a web-safe color?

No. The nearest web-safe colour is #999999, ΔE2000 17.4 away. The palette only matters for legacy displays and some email clients now.

What does the color #ab8cac mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #ab8cac?

The safest is same-hue elevation: linear-gradient(135deg, #C5B0C6, #ab8cac 45%, #49354A). For more colour, a short hue run to #9F7A85 keeps it rich without turning muddy.

Work with #ab8cac in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #ab8cac at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.