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magenta / pink · neutral

#ab93af

a balanced, muted magenta / pink · neutral · closest name: Plum

Token name suggestion: Atlas Peony

RGB
171, 147, 175
HSL
291°, 15%, 63%
CMYK
2, 16, 0, 31
Luminance
0.3262

#ab93af is a balanced muted magenta / pink, 291° on the wheel and 52/100 on the cool side. Put black text on it (7.52:1). As text it scores 2.79:1 on white — use #8B6B90 instead. Nearest name is Plum, nearest Tailwind family is zinc.

hsl(291 15% 63%)rgb(171 147 175)Base step 400AAA inkNeutral

At a glance

Every number on this page in one read: what #ab93af is made of, how bright it looks, and which way it leans.

Hex
#ab93af
Hue
291°
magenta / pink
Saturation
15%
muted
Lightness
63%
balanced
Brightness
69%
HSV value
Perceived
62%
weighted brightness
Luminance
0.3262
WCAG relative
Temperature
Neutral
52/100 cool
Color family
Magenta / pink
Tone
Muted
Best ink
Black
7.52:1
Closest name
Plum
ΔE2000 12.2
Chroma
18.1
LCH, 0–130ish
OKLCH L
0.694
perceptual lightness
Tailwind
zinc
500 · ΔE 19.1
Web-safe
#999999
nearest of 216
Where it sits
Hue291° of 360°
Saturation15%
Lightness63%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #ab93af.

Temperature
Warm ← → Cool52% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red27%
Green64%
Blue9%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#ab93af
HEX (8-digit)#ab93afff
RGBrgb(171, 147, 175)
RGBArgba(171, 147, 175, 1)
HSLhsl(291, 15%, 63%)
HSV / HSBhsv(291, 16%, 69%)
HWBhwb(291 58% 31%)
CMYKcmyk(2%, 16%, 0%, 31%)
LABlab(63.9 14.1 -11.3)
LCHlch(63.9 18.1 321.2)
OKLCHoklch(0.694 0.049 321.5)
XYZ (D65)xyz(34.97, 32.62, 45.00)
Decimal11244463
Display P3color(display-p3 0.671 0.576 0.686)
Web-safe#999999

Copy-ready code

every platformclick to select
/* CSS */
color: #ab93af;
background-color: #ab93af;
/* CSS custom property */
--brand: #ab93af;
/* Tailwind (arbitrary) */
class="text-[#ab93af] bg-[#ab93af]"
/* SCSS */
$brand: #ab93af;
/* SwiftUI */
Color(red: 0.671, green: 0.576, blue: 0.686)
/* UIKit */
UIColor(red: 0.671, green: 0.576, blue: 0.686, alpha: 1)
/* Android XML */
<color name="brand">#AB93AF</color>
/* Android Compose */
Color(0xFFAB93AF)
/* Flutter */
Color(0xFFAB93AF)
/* Python / OpenCV (BGR) */
(175, 147, 171)
/* Python / PIL (RGB) */
(171, 147, 175)
/* Java AWT */
new Color(171, 147, 175)
/* .NET */
Color.FromArgb(255, 171, 147, 175)
/* OpenGL / Unity (0–1) */
(0.6706f, 0.5765f, 0.6863f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{171,147,175}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #ab93af 85%, white);
border-color: color-mix(in oklab, #ab93af 40%, transparent);
/* theme-aware in one line */
color: light-dark(#473649, #E4DCE5);
/* relative colour syntax */
--hover: hsl(from #ab93af h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F8F6F8;
  --brand-100: #F1EEF1;
  --brand-200: #E1DAE2;
  --brand-300: #CDBFCF;
  --brand-400: #ab93af;
  --brand-500: #9B7EA0;
  --brand-600: #87688D;
  --brand-700: #715775;
  --brand-800: #5A455E;
  --brand-900: #433546;
  --brand-950: #2A212B;
  --brand: #ab93af;
  --brand-ink: #000000;
  --brand-surface: #F8F6F8;
  --brand-border: #DBD0DC;
  --brand-hover: #9B7EA0;
  --brand-pressed: #8B6B90;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #1F1820;
    --brand-ink: #E4DCE5;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F8F6F8',
        100: '#F1EEF1',
        200: '#E1DAE2',
        300: '#CDBFCF',
        400: '#ab93af',
        500: '#9B7EA0',
        600: '#87688D',
        700: '#715775',
        800: '#5A455E',
        900: '#433546',
        950: '#2A212B',
        DEFAULT: '#ab93af',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F8F6F8,
  '100': #F1EEF1,
  '200': #E1DAE2,
  '300': #CDBFCF,
  '400': #ab93af,
  '500': #9B7EA0,
  '600': #87688D,
  '700': #715775,
  '800': #5A455E,
  '900': #433546,
  '950': #2A212B,
);
$brand-base: #ab93af;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F8F6F8", "$type": "color" },
      "100": { "$value": "#F1EEF1", "$type": "color" },
      "200": { "$value": "#E1DAE2", "$type": "color" },
      "300": { "$value": "#CDBFCF", "$type": "color" },
      "400": { "$value": "#ab93af", "$type": "color" },
      "500": { "$value": "#9B7EA0", "$type": "color" },
      "600": { "$value": "#87688D", "$type": "color" },
      "700": { "$value": "#715775", "$type": "color" },
      "800": { "$value": "#5A455E", "$type": "color" },
      "900": { "$value": "#433546", "$type": "color" },
      "950": { "$value": "#2A212B", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ab93af · 7.52:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.79:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.52:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #ab93af as text scores 2.79:1 on white and 7.52:1 on black.
Best tinted ink on it, if plain black or white feels flat: #473649 at 3.98:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#8B6B90 · 4.56:1
AA on white−14% L
#8B6B90
The quick fox
#69516D · 7.00:1
AAA on white−26% L
#69516D
The quick fox
#ab93af · 7.52:1
AA on blackalready passes
#ab93af
The quick fox
#ab93af · 7.52:1
AAA on blackalready passes
#ab93af

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #A48AA8 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#ab93af on white: 2.79:1
AA ✗ fail · AA-large · AAA
Aa
#ab93af on black: 7.52:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #ab93af as text on that neutral, and that neutral as text on #ab93af.

NeutralRatioBoth directions
White2.79:1AaAa
Slate 502.67:1AaAa
Slate 1002.55:1AaAa
Slate 2002.26:1AaAa
Slate 3001.88:1AaAa
Slate 4001.09:1AaAa
Slate 5001.71:1AaAa
Slate 6002.72:1AaAa
Slate 7003.71:1AaAa
Slate 8005.24:1AaAa
Slate 9006.40:1AaAa
Black7.52:1AaAa
Colour vision deficiency
true color
protanopia · #9199B0
deuteranopia · #969CAE
tritanopia · #AC969C

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ab93af is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F8F6F8
#F1EEF1
#E1DAE2
#CDBFCF
#ab93af
#9B7EA0
#87688D
#715775
#5A455E
#433546
#2A212B
Base = 400Lightest = 50 · #F8F6F8Darkest = 950 · #2A212BText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.012 321.5);
  --brand-100: oklch(0.94 0.019 321.5);
  --brand-200: oklch(0.88 0.029 321.5);
  --brand-300: oklch(0.80 0.038 321.5);
  --brand-400: oklch(0.72 0.045 321.5);
  --brand-500: oklch(0.64 0.049 321.5);
  --brand-600: oklch(0.56 0.049 321.5);
  --brand-700: oklch(0.48 0.046 321.5);
  --brand-800: oklch(0.40 0.041 321.5);
  --brand-900: oklch(0.32 0.034 321.5);
  --brand-950: oklch(0.24 0.027 321.5);
}

Colors that work with #ab93af

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F8F6F8
Tinted page background
Border#DBD0DC
Hairlines and dividers
Muted text#7F6284
Captions on the surface
Accent#627953
Second voice, not a rival
Dark variant#473649
Hover, pressed, headers
Light variant#F4F0F4
Selected rows, tints
Dark surface#1F1820
Dark-mode background
Hover#9B7EA0
One step down in lightness
Pressed#8B6B90
Two steps down
Disabled#DDD3DF
Chroma pulled out
Focus ring#BA96C0
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #ab93af

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Borders, dividers and quiet backgrounds
  • Long-form reading surfaces
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #473649
Safe as a 1px border on white
No — use #A48AA8

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

With almost no chroma left, the family association is barely present; treat it as a neutral that happens to lean this way. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyLow
  • Weight37/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#97AF93
Analogous left#9D93AF
Analogous right#AF93A5
Split-complement 1#A5AF93
Split-complement 2#93AF9D
Triadic 1#AFAB93
Triadic 2#93AFAB
Tetradic#AF9D93
On the wheel
Base+30°−30°+120°+240°+180°291°

#ab93af sits at 291°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red67.1%
Green57.6%
Blue68.6%
R · 0–255
171
0xab
G · 0–255
147
0x93
B · 0–255
175
0xaf

CMYK percentages

Cyan2.3%
Magenta16.0%
Yellow0.0%
Key (black)31.4%

Total ink coverage is 50%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#ab93af text on a black background

contrast 7.52:1

Card sample

#ab93af text on a white background

contrast 2.79:1

Card sample

#ab93af on grey

2.55:1

#ab93af on its own surface

2.60:1

#ab93af on its dark surface

6.22:1

CSS3 live lab

Text font color

The quick brown fox

color: #ab93af;
Background color
Panel with #ab93af background
background-color: #ab93af;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ab93af;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(171, 147, 175, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(171, 147, 175, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ab93af;
background: linear-gradient(135deg, #ab93af, #AF93A0);
Gradient text

Gradient headline

background: linear-gradient(90deg, #ab93af, #AF9399);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #ab93af;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #ab93af;
caret-color: #ab93af;
Left rule
Pull quote or callout
border-left: 4px solid #ab93af;
Ring + tint
Selected chip
background: #F4F0F4;
box-shadow: inset 0 0 0 2px #ab93af;
Conic badge
68%
background: conic-gradient(#ab93af 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #ab93af over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(171, 147, 175, 0.5)
rgb(171 147 175 / 50%)
#ab93af80
hsl(291 15% 63% / 50%)
color-mix(in srgb, #ab93af 50%, transparent)
Alpha8-digit hexFlat on white
10%#ab93af1a#F7F4F7
20%#ab93af33#EEE9EF
40%#ab93af66#DDD4DF
60%#ab93af99#CDBECF
80%#ab93afcc#BCA9BF

Gradients from #ab93af

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C6B6C9, #ab93af 45%, #473649);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #ab93af, #A2818E);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #ab93af, #97AF93);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #D4C8D6 0%, #ab93af 45%, #473649 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F8F6F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #B6B0C5 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #BCA4B2 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #473649 0%, transparent 65%), #ab93af;

Monochromatic scale

Palettes built from #ab93af

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ab93af in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
BackgroundsBordersBody textDividers
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 7.52:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#ab93af, answered

What color is #ab93af?

#ab93af is a balanced muted magenta / pink, closest to Plum (ΔE2000 12.2). It sits at 291° on the hue wheel with 15% saturation and 63% lightness, which reads as neutral.

What is the RGB value of #ab93af?

rgb(171, 147, 175) — 171 red, 147 green and 175 blue out of 255, or 67.1% / 57.6% / 68.6% by channel.

What is #ab93af in HSL and HSV?

hsl(291, 15%, 63%) and hsv(291, 16%, 69%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #ab93af a light or a dark color?

It is a mid-tone. Relative luminance is 0.3262 and perceived brightness is 62%, so black text on it reaches 7.52:1.

Should I use black or white text on #ab93af?

Black. It scores 7.52:1 against #ab93af, versus 2.79:1 for white — AAA at any size.

Is #ab93af accessible on a white background?

#ab93af on white scores 2.79:1, which fails WCAG AA at every size. Darken it to #8B6B90 to reach 4.5:1, or #69516D for 7:1.

What is the complementary color of #ab93af?

#97AF93 sits directly opposite on the wheel. Softer options are the split-complements #A5AF93 and #93AF9D, which give the same contrast with far less vibration.

What colors go well with #ab93af?

For interface work: #F8F6F8 as the surface, #DBD0DC for borders, #7F6284 for secondary text, #627953 as an accent and #473649 for hover and pressed states. For a palette, the analogous pair #9D93AF and #AF93A5 stays calm, while #97AF93 is the loudest partner.

What is #ab93af in CMYK for printing?

cmyk(2%, 16%, 0%, 31%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #ab93af warm or cool?

Neutral — it scores 52 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #AF93A9; nudged cooler, #A191B1.

Which Tailwind color is closest to #ab93af?

The zinc family — its 500 step is #71717a, ΔE2000 19.1 away. That is a visible difference, so define #ab93af as a custom token rather than reaching for the built-in.

How do I use #ab93af in Tailwind CSS?

Inline it as an arbitrary value with bg-[#ab93af] or text-[#ab93af], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #ab93af with 50% opacity?

rgba(171, 147, 175, 0.5), or #ab93af80 in eight-digit hex. Over white that composites to #D5C9D7; over black, #564A58.

Is #ab93af a web-safe color?

No. The nearest web-safe colour is #999999, ΔE2000 15.5 away. The palette only matters for legacy displays and some email clients now.

What does the color #ab93af mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this low chroma the association is faint; it behaves more like a neutral.

What gradient works with #ab93af?

The safest is same-hue elevation: linear-gradient(135deg, #C6B6C9, #ab93af 45%, #473649). For more colour, a short hue run to #A2818E keeps it rich without turning muddy.

Work with #ab93af in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #ab93af at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.