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red · warm

#ac6352

a balanced, soft red · warm · closest name: Indian Red

Token name suggestion: Signal Cherry

RGB
172, 99, 82
HSL
11°, 35%, 50%
CMYK
0, 42, 52, 33
Luminance
0.1830

#ac6352 is a balanced soft red, 11° on the wheel and 10/100 on the cool side. Put black text on it (4.66:1). As text it scores 4.51:1 on white — safe at any size. Nearest name is Indian Red, nearest Tailwind family is red.

hsl(11 35% 50%)rgb(172 99 82)Base step 600AA inkWarm

At a glance

Every number on this page in one read: what #ac6352 is made of, how bright it looks, and which way it leans.

Hex
#ac6352
Hue
11°
red
Saturation
35%
soft
Lightness
50%
balanced
Brightness
67%
HSV value
Perceived
49%
weighted brightness
Luminance
0.1830
WCAG relative
Temperature
Warm
10/100 cool
Color family
Red
Tone
Soft
Best ink
Black
4.66:1
Closest name
Indian Red
ΔE2000 8.7
Chroma
35.6
LCH, 0–130ish
OKLCH L
0.578
perceptual lightness
Tailwind
red
500 · ΔE 13.2
Web-safe
#996666
nearest of 216
Where it sits
Hue11° of 360°
Saturation35%
Lightness50%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #ac6352.

Temperature
Warm ← → Cool10% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red48%
Green49%
Blue3%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#ac6352
HEX (8-digit)#ac6352ff
RGBrgb(172, 99, 82)
RGBArgba(172, 99, 82, 1)
HSLhsl(11, 35%, 50%)
HSV / HSBhsv(11, 52%, 67%)
HWBhwb(11 32% 33%)
CMYKcmyk(0%, 42%, 52%, 33%)
LABlab(49.9 27.7 22.4)
LCHlch(49.9 35.6 39.0)
OKLCHoklch(0.578 0.099 34.0)
XYZ (D65)xyz(23.00, 18.31, 10.30)
Decimal11297618
Display P3color(display-p3 0.675 0.388 0.322)
Web-safe#996666

Copy-ready code

every platformclick to select
/* CSS */
color: #ac6352;
background-color: #ac6352;
/* CSS custom property */
--brand: #ac6352;
/* Tailwind (arbitrary) */
class="text-[#ac6352] bg-[#ac6352]"
/* SCSS */
$brand: #ac6352;
/* SwiftUI */
Color(red: 0.675, green: 0.388, blue: 0.322)
/* UIKit */
UIColor(red: 0.675, green: 0.388, blue: 0.322, alpha: 1)
/* Android XML */
<color name="brand">#AC6352</color>
/* Android Compose */
Color(0xFFAC6352)
/* Flutter */
Color(0xFFAC6352)
/* Python / OpenCV (BGR) */
(82, 99, 172)
/* Python / PIL (RGB) */
(172, 99, 82)
/* Java AWT */
new Color(172, 99, 82)
/* .NET */
Color.FromArgb(255, 172, 99, 82)
/* OpenGL / Unity (0–1) */
(0.6745f, 0.3882f, 0.3216f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{172,99,82}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #ac6352 85%, white);
border-color: color-mix(in oklab, #ac6352 40%, transparent);
/* theme-aware in one line */
color: light-dark(#563229, #EBDAD6);
/* relative colour syntax */
--hover: hsl(from #ac6352 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F9F6F5;
  --brand-100: #F4EDEB;
  --brand-200: #E8D7D4;
  --brand-300: #DBBBB3;
  --brand-400: #C9988D;
  --brand-500: #B77667;
  --brand-600: #ac6352;
  --brand-700: #8A4F42;
  --brand-800: #6E4035;
  --brand-900: #513129;
  --brand-950: #331E1A;
  --brand: #ac6352;
  --brand-ink: #000000;
  --brand-surface: #FAF6F5;
  --brand-border: #E5CDC8;
  --brand-hover: #945547;
  --brand-pressed: #7C473B;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241714;
    --brand-ink: #EBDAD6;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F9F6F5',
        100: '#F4EDEB',
        200: '#E8D7D4',
        300: '#DBBBB3',
        400: '#C9988D',
        500: '#B77667',
        600: '#ac6352',
        700: '#8A4F42',
        800: '#6E4035',
        900: '#513129',
        950: '#331E1A',
        DEFAULT: '#ac6352',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F9F6F5,
  '100': #F4EDEB,
  '200': #E8D7D4,
  '300': #DBBBB3,
  '400': #C9988D,
  '500': #B77667,
  '600': #ac6352,
  '700': #8A4F42,
  '800': #6E4035,
  '900': #513129,
  '950': #331E1A,
);
$brand-base: #ac6352;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F9F6F5", "$type": "color" },
      "100": { "$value": "#F4EDEB", "$type": "color" },
      "200": { "$value": "#E8D7D4", "$type": "color" },
      "300": { "$value": "#DBBBB3", "$type": "color" },
      "400": { "$value": "#C9988D", "$type": "color" },
      "500": { "$value": "#B77667", "$type": "color" },
      "600": { "$value": "#ac6352", "$type": "color" },
      "700": { "$value": "#8A4F42", "$type": "color" },
      "800": { "$value": "#6E4035", "$type": "color" },
      "900": { "$value": "#513129", "$type": "color" },
      "950": { "$value": "#331E1A", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ac6352 · 4.66:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.51:1
AA pass · AA large pass · AAA fail
Aa
Black text · 4.66:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #ac6352 as text scores 4.51:1 on white and 4.66:1 on black.
Best tinted ink on it, if plain black or white feels flat: #563229 at 2.47:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#ac6352 · 4.51:1
AA on whitealready passes
#ac6352
The quick fox
#7F493D · 7.18:1
AAA on white−13% L
#7F493D
The quick fox
#ac6352 · 4.66:1
AA on blackalready passes
#ac6352
The quick fox
#C0887B · 7.05:1
AAA on black+12% L
#C0887B

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #AC6352 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#ac6352 on white: 4.51:1
AA ✓ pass · AA-large · AAA
Aa
#ac6352 on black: 4.66:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #ac6352 as text on that neutral, and that neutral as text on #ac6352.

NeutralRatioBoth directions
White4.51:1AaAa
Slate 504.31:1AaAa
Slate 1004.11:1AaAa
Slate 2003.65:1AaAa
Slate 3003.03:1AaAa
Slate 4001.76:1AaAa
Slate 5001.06:1AaAa
Slate 6001.68:1AaAa
Slate 7002.30:1AaAa
Slate 8003.25:1AaAa
Slate 9003.96:1AaAa
Black4.66:1AaAa
Colour vision deficiency
true color
protanopia · #756D50
deuteranopia · #867D51
tritanopia · #BA575F

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ac6352 is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F6F5
#F4EDEB
#E8D7D4
#DBBBB3
#C9988D
#B77667
#ac6352
#8A4F42
#6E4035
#513129
#331E1A
Base = 600Lightest = 50 · #F9F6F5Darkest = 950 · #331E1AText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.025 34.0);
  --brand-100: oklch(0.94 0.039 34.0);
  --brand-200: oklch(0.88 0.059 34.0);
  --brand-300: oklch(0.80 0.077 34.0);
  --brand-400: oklch(0.72 0.091 34.0);
  --brand-500: oklch(0.64 0.099 34.0);
  --brand-600: oklch(0.56 0.099 34.0);
  --brand-700: oklch(0.48 0.093 34.0);
  --brand-800: oklch(0.40 0.083 34.0);
  --brand-900: oklch(0.32 0.069 34.0);
  --brand-950: oklch(0.24 0.054 34.0);
}

Colors that work with #ac6352

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF6F5
Tinted page background
Border#E5CDC8
Hairlines and dividers
Muted text#9B5A4B
Captions on the surface
Accent#3E8E89
Second voice, not a rival
Dark variant#563229
Hover, pressed, headers
Light variant#F7EFEE
Selected rows, tints
Dark surface#241714
Dark-mode background
Hover#945547
One step down in lightness
Pressed#7C473B
Two steps down
Disabled#C7ADA7
Chroma pulled out
Focus ring#BF6854
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #ac6352

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight50/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#529BAC
Analogous left#AC526E
Analogous right#AC9052
Split-complement 1#52AC90
Split-complement 2#526EAC
Triadic 1#52AC63
Triadic 2#6352AC
Tetradic#6EAC52
On the wheel
Base+30°−30°+120°+240°+180°11°

#ac6352 sits at 11°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red67.5%
Green38.8%
Blue32.2%
R · 0–255
172
0xac
G · 0–255
99
0x63
B · 0–255
82
0x52

CMYK percentages

Cyan0.0%
Magenta42.4%
Yellow52.3%
Key (black)32.5%

Total ink coverage is 127%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#ac6352 text on a black background

contrast 4.66:1

Card sample

#ac6352 text on a white background

contrast 4.51:1

Card sample

#ac6352 on grey

4.11:1

#ac6352 on its own surface

4.20:1

#ac6352 on its dark surface

3.86:1

CSS3 live lab

Text font color

The quick brown fox

color: #ac6352;
Background color
Panel with #ac6352 background
background-color: #ac6352;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ac6352;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(172, 99, 82, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(172, 99, 82, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ac6352;
background: linear-gradient(135deg, #ac6352, #AC9F52);
Gradient text

Gradient headline

background: linear-gradient(90deg, #ac6352, #A3AC52);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #ac6352;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #ac6352;
caret-color: #ac6352;
Left rule
Pull quote or callout
border-left: 4px solid #ac6352;
Ring + tint
Selected chip
background: #F7EFEE;
box-shadow: inset 0 0 0 2px #ac6352;
Conic badge
68%
background: conic-gradient(#ac6352 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #ac6352 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(172, 99, 82, 0.5)
rgb(172 99 82 / 50%)
#ac635280
hsl(11 35% 50% / 50%)
color-mix(in srgb, #ac6352 50%, transparent)
Alpha8-digit hexFlat on white
10%#ac63521a#F7EFEE
20%#ac635233#EEE0DC
40%#ac635266#DEC1BA
60%#ac635299#CDA197
80%#ac6352cc#BD8275

Gradients from #ac6352

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C0887B, #ac6352 45%, #563229);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #ac6352, #979248);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #ac6352, #529BAC);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #CA9B90 0%, #ac6352 45%, #563229 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF6F5, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #BD7491 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #B6A466 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #563229 0%, transparent 65%), #ac6352;

Monochromatic scale

Palettes built from #ac6352

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ac6352 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 4.66:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#ac6352, answered

What color is #ac6352?

#ac6352 is a balanced soft red, closest to Indian Red (ΔE2000 8.7). It sits at 11° on the hue wheel with 35% saturation and 50% lightness, which reads as warm.

What is the RGB value of #ac6352?

rgb(172, 99, 82) — 172 red, 99 green and 82 blue out of 255, or 67.5% / 38.8% / 32.2% by channel.

What is #ac6352 in HSL and HSV?

hsl(11, 35%, 50%) and hsv(11, 52%, 67%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #ac6352 a light or a dark color?

It is a mid-tone. Relative luminance is 0.1830 and perceived brightness is 49%, so black text on it reaches 4.66:1.

Should I use black or white text on #ac6352?

Black. It scores 4.66:1 against #ac6352, versus 4.51:1 for white — AA at any size.

Is #ac6352 accessible on a white background?

#ac6352 on white scores 4.51:1, which clears AA at every size but not AAA.

What is the complementary color of #ac6352?

#529BAC sits directly opposite on the wheel. Softer options are the split-complements #52AC90 and #526EAC, which give the same contrast with far less vibration.

What colors go well with #ac6352?

For interface work: #FAF6F5 as the surface, #E5CDC8 for borders, #9B5A4B for secondary text, #3E8E89 as an accent and #563229 for hover and pressed states. For a palette, the analogous pair #AC526E and #AC9052 stays calm, while #529BAC is the loudest partner.

What is #ac6352 in CMYK for printing?

cmyk(0%, 42%, 52%, 33%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #ac6352 warm or cool?

Warm — it scores 10 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #AC7252; nudged cooler, #AE4F60.

Which Tailwind color is closest to #ac6352?

The red family — its 500 step is #ef4444, ΔE2000 13.2 away. That is a visible difference, so define #ac6352 as a custom token rather than reaching for the built-in.

How do I use #ac6352 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#ac6352] or text-[#ac6352], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #ac6352 with 50% opacity?

rgba(172, 99, 82, 0.5), or #ac635280 in eight-digit hex. Over white that composites to #D6B1A9; over black, #563229.

Is #ac6352 a web-safe color?

No. The nearest web-safe colour is #996666, ΔE2000 8.5 away. The palette only matters for legacy displays and some email clients now.

What does the color #ac6352 mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this moderate chroma the association is present but not shouted.

What gradient works with #ac6352?

The safest is same-hue elevation: linear-gradient(135deg, #C0887B, #ac6352 45%, #563229). For more colour, a short hue run to #979248 keeps it rich without turning muddy.

Work with #ac6352 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #ac6352 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.