#ad0039
a dark, electric magenta / pink · warm · closest name: firebrick
RGB
173, 0, 57
HSL
340°, 100%, 34%
CMYK
0, 100, 67, 32
Luminance
0.0918
Every format
| HEX | #ad0039 |
| RGB | rgb(173, 0, 57) |
| HSL | hsl(340, 100%, 34%) |
| CMYK | cmyk(0%, 100%, 67%, 32%) |
| LAB | lab(36.3 61.4 20.1) |
| LCH | lch(36.3 64.6 18.1) |
| OKLCH | oklch(0.475 0.190 14.6) |
Copy-ready code
/* CSS */
color: #ad0039;
background-color: #ad0039;
/* Tailwind (arbitrary) */
class="text-[#ad0039] bg-[#ad0039]"
/* SCSS */
$brand: #ad0039;
/* SwiftUI */
Color(red: 0.678, green: 0.000, blue: 0.224)
/* Android */
Color.parseColor("#ad0039")Accessibility — WCAG contrast
Aa
#ad0039 on white: 7.40:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#ad0039 on black: 2.84:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.8%
Green0.0%
Blue22.4%
CMYK percentages
Cyan0.0%
Magenta100.0%
Yellow67.1%
Key (black)32.2%
Color previews
#ad0039 text on a black background
contrast 2.84:1
Card sample
#ad0039 text on a white background
contrast 7.40:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ad0039;
Background color
Panel with #ad0039 background
background-color: #ad0039;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ad0039;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(173, 0, 57, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 0, 57, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad0039; background: linear-gradient(135deg, #ad0039, #AD3A00);