#ad004d
a dark, electric magenta / pink · warm · closest name: crimson
RGB
173, 0, 77
HSL
333°, 100%, 34%
CMYK
0, 100, 56, 32
Luminance
0.0942
Every format
| HEX | #ad004d |
| RGB | rgb(173, 0, 77) |
| HSL | hsl(333, 100%, 34%) |
| CMYK | cmyk(0%, 100%, 56%, 32%) |
| LAB | lab(36.8 62.6 7.7) |
| LCH | lch(36.8 63.1 7.0) |
| OKLCH | oklch(0.480 0.193 5.9) |
Copy-ready code
/* CSS */
color: #ad004d;
background-color: #ad004d;
/* Tailwind (arbitrary) */
class="text-[#ad004d] bg-[#ad004d]"
/* SCSS */
$brand: #ad004d;
/* SwiftUI */
Color(red: 0.678, green: 0.000, blue: 0.302)
/* Android */
Color.parseColor("#ad004d")Accessibility — WCAG contrast
Aa
#ad004d on white: 7.28:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#ad004d on black: 2.88:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.8%
Green0.0%
Blue30.2%
CMYK percentages
Cyan0.0%
Magenta100.0%
Yellow55.5%
Key (black)32.2%
Color previews
#ad004d text on a black background
contrast 2.88:1
Card sample
#ad004d text on a white background
contrast 7.28:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ad004d;
Background color
Panel with #ad004d background
background-color: #ad004d;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ad004d;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(173, 0, 77, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 0, 77, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad004d; background: linear-gradient(135deg, #ad004d, #AD2600);