#ad0097
a dark, electric magenta / pink · warm · closest name: purple
RGB
173, 0, 151
HSL
308°, 100%, 34%
CMYK
0, 100, 13, 32
Luminance
0.1112
Every format
| HEX | #ad0097 |
| RGB | rgb(173, 0, 151) |
| HSL | hsl(308, 100%, 34%) |
| CMYK | cmyk(0%, 100%, 13%, 32%) |
| LAB | lab(39.8 70.3 -34.3) |
| LCH | lch(39.8 78.2 334.0) |
| OKLCH | oklch(0.511 0.227 335.5) |
Copy-ready code
/* CSS */
color: #ad0097;
background-color: #ad0097;
/* Tailwind (arbitrary) */
class="text-[#ad0097] bg-[#ad0097]"
/* SCSS */
$brand: #ad0097;
/* SwiftUI */
Color(red: 0.678, green: 0.000, blue: 0.592)
/* Android */
Color.parseColor("#ad0097")Accessibility — WCAG contrast
Aa
#ad0097 on white: 6.51:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#ad0097 on black: 3.22:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.8%
Green0.0%
Blue59.2%
CMYK percentages
Cyan0.0%
Magenta100.0%
Yellow12.7%
Key (black)32.2%
Color previews
#ad0097 text on a black background
contrast 3.22:1
Card sample
#ad0097 text on a white background
contrast 6.51:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ad0097;
Background color
Panel with #ad0097 background
background-color: #ad0097;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ad0097;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(173, 0, 151, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 0, 151, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad0097; background: linear-gradient(135deg, #ad0097, #AD0024);