#ad1f46
a dark, vivid magenta / pink · warm · closest name: firebrick
RGB
173, 31, 70
HSL
344°, 70%, 40%
CMYK
0, 82, 60, 32
Luminance
0.1031
Every format
| HEX | #ad1f46 |
| RGB | rgb(173, 31, 70) |
| HSL | hsl(344, 70%, 40%) |
| CMYK | cmyk(0%, 82%, 60%, 32%) |
| LAB | lab(38.4 57.0 14.5) |
| LCH | lch(38.4 58.8 14.2) |
| OKLCH | oklch(0.491 0.176 11.8) |
Copy-ready code
/* CSS */
color: #ad1f46;
background-color: #ad1f46;
/* Tailwind (arbitrary) */
class="text-[#ad1f46] bg-[#ad1f46]"
/* SCSS */
$brand: #ad1f46;
/* SwiftUI */
Color(red: 0.678, green: 0.122, blue: 0.275)
/* Android */
Color.parseColor("#ad1f46")Accessibility — WCAG contrast
Aa
#ad1f46 on white: 6.86:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#ad1f46 on black: 3.06:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.8%
Green12.2%
Blue27.5%
CMYK percentages
Cyan0.0%
Magenta82.1%
Yellow59.5%
Key (black)32.2%
Color previews
#ad1f46 text on a black background
contrast 3.06:1
Card sample
#ad1f46 text on a white background
contrast 6.86:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ad1f46;
Background color
Panel with #ad1f46 background
background-color: #ad1f46;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ad1f46;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(173, 31, 70, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 31, 70, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad1f46; background: linear-gradient(135deg, #ad1f46, #AD571F);