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orange · warm

#ad8367

a balanced, soft orange · warm · closest name: Peru

Token name suggestion: Atlas Marmalade

RGB
173, 131, 103
HSL
24°, 30%, 54%
CMYK
0, 24, 41, 32
Luminance
0.2610

#ad8367 is a balanced soft orange, 24° on the wheel and 10/100 on the cool side. Put black text on it (6.22:1). As text it scores 3.38:1 on white — large text only. Nearest name is Peru, nearest Tailwind family is stone.

hsl(24 30% 54%)rgb(173 131 103)Base step 500AA inkWarm

At a glance

Every number on this page in one read: what #ad8367 is made of, how bright it looks, and which way it leans.

Hex
#ad8367
Hue
24°
orange
Saturation
30%
soft
Lightness
54%
balanced
Brightness
68%
HSV value
Perceived
56%
weighted brightness
Luminance
0.2610
WCAG relative
Temperature
Warm
10/100 cool
Color family
Orange
Tone
Soft
Best ink
Black
6.22:1
Closest name
Peru
ΔE2000 11
Chroma
24.7
LCH, 0–130ish
OKLCH L
0.644
perceptual lightness
Tailwind
stone
500 · ΔE 16.7
Web-safe
#999966
nearest of 216
Where it sits
Hue24° of 360°
Saturation30%
Lightness54%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #ad8367.

Temperature
Warm ← → Cool10% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red34%
Green62%
Blue4%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#ad8367
HEX (8-digit)#ad8367ff
RGBrgb(173, 131, 103)
RGBArgba(173, 131, 103, 1)
HSLhsl(24, 30%, 54%)
HSV / HSBhsv(24, 40%, 68%)
HWBhwb(24 40% 32%)
CMYKcmyk(0%, 24%, 41%, 32%)
LABlab(58.1 12.4 21.4)
LCHlch(58.1 24.7 60.0)
OKLCHoklch(0.644 0.066 54.9)
XYZ (D65)xyz(27.80, 26.10, 16.40)
Decimal11371367
Display P3color(display-p3 0.678 0.514 0.404)
Web-safe#999966

Copy-ready code

every platformclick to select
/* CSS */
color: #ad8367;
background-color: #ad8367;
/* CSS custom property */
--brand: #ad8367;
/* Tailwind (arbitrary) */
class="text-[#ad8367] bg-[#ad8367]"
/* SCSS */
$brand: #ad8367;
/* SwiftUI */
Color(red: 0.678, green: 0.514, blue: 0.404)
/* UIKit */
UIColor(red: 0.678, green: 0.514, blue: 0.404, alpha: 1)
/* Android XML */
<color name="brand">#AD8367</color>
/* Android Compose */
Color(0xFFAD8367)
/* Flutter */
Color(0xFFAD8367)
/* Python / OpenCV (BGR) */
(103, 131, 173)
/* Python / PIL (RGB) */
(173, 131, 103)
/* Java AWT */
new Color(173, 131, 103)
/* .NET */
Color.FromArgb(255, 173, 131, 103)
/* OpenGL / Unity (0–1) */
(0.6784f, 0.5137f, 0.4039f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{173,131,103}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #ad8367 85%, white);
border-color: color-mix(in oklab, #ad8367 40%, transparent);
/* theme-aware in one line */
color: light-dark(#533C2D, #EADFD7);
/* relative colour syntax */
--hover: hsl(from #ad8367 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F9F7F6;
  --brand-100: #F3EFEC;
  --brand-200: #E7DCD5;
  --brand-300: #D8C4B6;
  --brand-400: #C4A692;
  --brand-500: #ad8367;
  --brand-600: #9F7356;
  --brand-700: #846048;
  --brand-800: #6A4D39;
  --brand-900: #4E3A2C;
  --brand-950: #31241C;
  --brand: #ad8367;
  --brand-ink: #000000;
  --brand-surface: #FAF7F5;
  --brand-border: #E2D4CA;
  --brand-hover: #9C7154;
  --brand-pressed: #856048;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241A14;
    --brand-ink: #EADFD7;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F9F7F6',
        100: '#F3EFEC',
        200: '#E7DCD5',
        300: '#D8C4B6',
        400: '#C4A692',
        500: '#ad8367',
        600: '#9F7356',
        700: '#846048',
        800: '#6A4D39',
        900: '#4E3A2C',
        950: '#31241C',
        DEFAULT: '#ad8367',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F9F7F6,
  '100': #F3EFEC,
  '200': #E7DCD5,
  '300': #D8C4B6,
  '400': #C4A692,
  '500': #ad8367,
  '600': #9F7356,
  '700': #846048,
  '800': #6A4D39,
  '900': #4E3A2C,
  '950': #31241C,
);
$brand-base: #ad8367;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F9F7F6", "$type": "color" },
      "100": { "$value": "#F3EFEC", "$type": "color" },
      "200": { "$value": "#E7DCD5", "$type": "color" },
      "300": { "$value": "#D8C4B6", "$type": "color" },
      "400": { "$value": "#C4A692", "$type": "color" },
      "500": { "$value": "#ad8367", "$type": "color" },
      "600": { "$value": "#9F7356", "$type": "color" },
      "700": { "$value": "#846048", "$type": "color" },
      "800": { "$value": "#6A4D39", "$type": "color" },
      "900": { "$value": "#4E3A2C", "$type": "color" },
      "950": { "$value": "#31241C", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ad8367 · 6.22:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 3.38:1
AA fail · AA large pass · AAA fail
Aa
Black text · 6.22:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #ad8367 as text scores 3.38:1 on white and 6.22:1 on black.
Best tinted ink on it, if plain black or white feels flat: #533C2D at 3.03:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#956C51 · 4.62:1
AA on white−9% L
#956C51
The quick fox
#71523D · 7.06:1
AAA on white−20% L
#71523D
The quick fox
#ad8367 · 6.22:1
AA on blackalready passes
#ad8367
The quick fox
#B48E74 · 7.06:1
AAA on black+4% L
#B48E74

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #AD8367 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#ad8367 on white: 3.38:1
AA ✗ fail · AA-large · AAA
Aa
#ad8367 on black: 6.22:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #ad8367 as text on that neutral, and that neutral as text on #ad8367.

NeutralRatioBoth directions
White3.38:1AaAa
Slate 503.23:1AaAa
Slate 1003.08:1AaAa
Slate 2002.74:1AaAa
Slate 3002.27:1AaAa
Slate 4001.32:1AaAa
Slate 5001.41:1AaAa
Slate 6002.24:1AaAa
Slate 7003.07:1AaAa
Slate 8004.33:1AaAa
Slate 9005.29:1AaAa
Black6.22:1AaAa
Colour vision deficiency
true color
protanopia · #8F8665
deuteranopia · #998F67
tritanopia · #B97B7C

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ad8367 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F7F6
#F3EFEC
#E7DCD5
#D8C4B6
#C4A692
#ad8367
#9F7356
#846048
#6A4D39
#4E3A2C
#31241C
Base = 500Lightest = 50 · #F9F7F6Darkest = 950 · #31241CText step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.016 54.9);
  --brand-100: oklch(0.94 0.026 54.9);
  --brand-200: oklch(0.88 0.039 54.9);
  --brand-300: oklch(0.80 0.051 54.9);
  --brand-400: oklch(0.72 0.060 54.9);
  --brand-500: oklch(0.64 0.066 54.9);
  --brand-600: oklch(0.56 0.066 54.9);
  --brand-700: oklch(0.48 0.062 54.9);
  --brand-800: oklch(0.40 0.055 54.9);
  --brand-900: oklch(0.32 0.046 54.9);
  --brand-950: oklch(0.24 0.036 54.9);
}

Colors that work with #ad8367

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF7F5
Tinted page background
Border#E2D4CA
Hairlines and dividers
Muted text#956C50
Captions on the surface
Accent#437E89
Second voice, not a rival
Dark variant#533C2D
Hover, pressed, headers
Light variant#F6F1EE
Selected rows, tints
Dark surface#241A14
Dark-mode background
Hover#9C7154
One step down in lightness
Pressed#856048
Two steps down
Disabled#CFBFB5
Chroma pulled out
Focus ring#BF8C6A
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #ad8367

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #533C2D
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

friendlyenergeticaffordablesocial

Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

Hard to make feel premium, and it collides with the "caution" band in status systems.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight46/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#6791AD
Analogous left#AD676E
Analogous right#ADA667
Split-complement 1#67ADA6
Split-complement 2#676EAD
Triadic 1#67AD83
Triadic 2#8367AD
Tetradic#6EAD67
On the wheel
Base+30°−30°+120°+240°+180°24°

#ad8367 sits at 24°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red67.8%
Green51.4%
Blue40.4%
R · 0–255
173
0xad
G · 0–255
131
0x83
B · 0–255
103
0x67

CMYK percentages

Cyan0.0%
Magenta24.3%
Yellow40.5%
Key (black)32.2%

Total ink coverage is 97%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#ad8367 text on a black background

contrast 6.22:1

Card sample

#ad8367 text on a white background

contrast 3.38:1

Card sample

#ad8367 on grey

3.08:1

#ad8367 on its own surface

3.17:1

#ad8367 on its dark surface

5.04:1

CSS3 live lab

Text font color

The quick brown fox

color: #ad8367;
Background color
Panel with #ad8367 background
background-color: #ad8367;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ad8367;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(173, 131, 103, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(173, 131, 103, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ad8367;
background: linear-gradient(135deg, #ad8367, #A8AD67);
Gradient text

Gradient headline

background: linear-gradient(90deg, #ad8367, #97AD67);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #ad8367;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #ad8367;
caret-color: #ad8367;
Left rule
Pull quote or callout
border-left: 4px solid #ad8367;
Ring + tint
Selected chip
background: #F6F1EE;
box-shadow: inset 0 0 0 2px #ad8367;
Conic badge
68%
background: conic-gradient(#ad8367 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #ad8367 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(173, 131, 103, 0.5)
rgb(173 131 103 / 50%)
#ad836780
hsl(24 30% 54% / 50%)
color-mix(in srgb, #ad8367 50%, transparent)
Alpha8-digit hexFlat on white
10%#ad83671a#F7F3F0
20%#ad836733#EFE6E1
40%#ad836766#DECDC2
60%#ad836799#CEB5A4
80%#ad8367cc#BD9C85

Gradients from #ad8367

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C2A38F, #ad8367 45%, #533C2D);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #ad8367, #949F56);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #ad8367, #6791AD);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #CDB4A3 0%, #ad8367 45%, #533C2D 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF7F5, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #BF8892 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #B8B77B 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #533C2D 0%, transparent 65%), #ad8367;

Monochromatic scale

Palettes built from #ad8367

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ad8367 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
E-commerceFood deliveryLogisticsCreator tools
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 6.22:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#ad8367, answered

What color is #ad8367?

#ad8367 is a balanced soft orange, closest to Peru (ΔE2000 11). It sits at 24° on the hue wheel with 30% saturation and 54% lightness, which reads as warm.

What is the RGB value of #ad8367?

rgb(173, 131, 103) — 173 red, 131 green and 103 blue out of 255, or 67.8% / 51.4% / 40.4% by channel.

What is #ad8367 in HSL and HSV?

hsl(24, 30%, 54%) and hsv(24, 40%, 68%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #ad8367 a light or a dark color?

It is a mid-tone. Relative luminance is 0.2610 and perceived brightness is 56%, so black text on it reaches 6.22:1.

Should I use black or white text on #ad8367?

Black. It scores 6.22:1 against #ad8367, versus 3.38:1 for white — AA at any size.

Is #ad8367 accessible on a white background?

#ad8367 on white scores 3.38:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #956C51 to reach 4.5:1, or #71523D for 7:1.

What is the complementary color of #ad8367?

#6791AD sits directly opposite on the wheel. Softer options are the split-complements #67ADA6 and #676EAD, which give the same contrast with far less vibration.

What colors go well with #ad8367?

For interface work: #FAF7F5 as the surface, #E2D4CA for borders, #956C50 for secondary text, #437E89 as an accent and #533C2D for hover and pressed states. For a palette, the analogous pair #AD676E and #ADA667 stays calm, while #6791AD is the loudest partner.

What is #ad8367 in CMYK for printing?

cmyk(0%, 24%, 41%, 32%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #ad8367 warm or cool?

Warm — it scores 10 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #B69278; nudged cooler, #AF6765.

Which Tailwind color is closest to #ad8367?

The stone family — its 500 step is #78716c, ΔE2000 16.7 away. That is a visible difference, so define #ad8367 as a custom token rather than reaching for the built-in.

How do I use #ad8367 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#ad8367] or text-[#ad8367], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #ad8367 with 50% opacity?

rgba(173, 131, 103, 0.5), or #ad836780 in eight-digit hex. Over white that composites to #D6C1B3; over black, #574234.

Is #ad8367 a web-safe color?

No. The nearest web-safe colour is #999966, ΔE2000 19.3 away. The palette only matters for legacy displays and some email clients now.

What does the color #ad8367 mean?

As a orange, it reads friendly, energetic, affordable. Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing. At this moderate chroma the association is present but not shouted.

What gradient works with #ad8367?

The safest is same-hue elevation: linear-gradient(135deg, #C2A38F, #ad8367 45%, #533C2D). For more colour, a short hue run to #949F56 keeps it rich without turning muddy.

Work with #ad8367 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #ad8367 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.