#ae0035
a dark, electric magenta / pink · warm · closest name: firebrick
RGB
174, 0, 53
HSL
342°, 100%, 34%
CMYK
0, 100, 70, 32
Luminance
0.0926
Every format
| HEX | #ae0035 |
| RGB | rgb(174, 0, 53) |
| HSL | hsl(342, 100%, 34%) |
| CMYK | cmyk(0%, 100%, 70%, 32%) |
| LAB | lab(36.5 61.5 22.9) |
| LCH | lch(36.5 65.6 20.4) |
| OKLCH | oklch(0.477 0.191 16.3) |
Copy-ready code
/* CSS */
color: #ae0035;
background-color: #ae0035;
/* Tailwind (arbitrary) */
class="text-[#ae0035] bg-[#ae0035]"
/* SCSS */
$brand: #ae0035;
/* SwiftUI */
Color(red: 0.682, green: 0.000, blue: 0.208)
/* Android */
Color.parseColor("#ae0035")Accessibility — WCAG contrast
Aa
#ae0035 on white: 7.37:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#ae0035 on black: 2.85:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red68.2%
Green0.0%
Blue20.8%
CMYK percentages
Cyan0.0%
Magenta100.0%
Yellow69.5%
Key (black)31.8%
Color previews
#ae0035 text on a black background
contrast 2.85:1
Card sample
#ae0035 text on a white background
contrast 7.37:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ae0035;
Background color
Panel with #ae0035 background
background-color: #ae0035;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ae0035;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(174, 0, 53, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(174, 0, 53, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ae0035; background: linear-gradient(135deg, #ae0035, #AE3F00);