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red · warm

#ae6567

a balanced, soft red · warm · closest name: Indian Red

Token name suggestion: Atlas Cardinal

RGB
174, 101, 103
HSL
358°, 31%, 54%
CMYK
0, 42, 41, 32
Luminance
0.1929

#ae6567 is a balanced soft red, 358° on the wheel and 21/100 on the cool side. Put black text on it (4.86:1). As text it scores 4.32:1 on white — large text only. Nearest name is Indian Red, nearest Tailwind family is rose.

hsl(358 31% 54%)rgb(174 101 103)Base step 500AA inkWarm

At a glance

Every number on this page in one read: what #ae6567 is made of, how bright it looks, and which way it leans.

Hex
#ae6567
Hue
358°
red
Saturation
31%
soft
Lightness
54%
balanced
Brightness
68%
HSV value
Perceived
50%
weighted brightness
Luminance
0.1929
WCAG relative
Temperature
Warm
21/100 cool
Color family
Red
Tone
Soft
Best ink
Black
4.86:1
Closest name
Indian Red
ΔE2000 7.2
Chroma
31.8
LCH, 0–130ish
OKLCH L
0.589
perceptual lightness
Tailwind
rose
500 · ΔE 13.2
Web-safe
#996666
nearest of 216
Where it sits
Hue358° of 360°
Saturation31%
Lightness54%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #ae6567.

Temperature
Warm ← → Cool21% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red47%
Green48%
Blue5%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#ae6567
HEX (8-digit)#ae6567ff
RGBrgb(174, 101, 103)
RGBArgba(174, 101, 103, 1)
HSLhsl(358, 31%, 54%)
HSV / HSBhsv(358, 42%, 68%)
HWBhwb(358 40% 32%)
CMYKcmyk(0%, 42%, 41%, 32%)
LABlab(51.0 29.6 11.7)
LCHlch(51.0 31.8 21.5)
OKLCHoklch(0.589 0.094 18.6)
XYZ (D65)xyz(24.56, 19.29, 15.26)
Decimal11429223
Display P3color(display-p3 0.682 0.396 0.404)
Web-safe#996666

Copy-ready code

every platformclick to select
/* CSS */
color: #ae6567;
background-color: #ae6567;
/* CSS custom property */
--brand: #ae6567;
/* Tailwind (arbitrary) */
class="text-[#ae6567] bg-[#ae6567]"
/* SCSS */
$brand: #ae6567;
/* SwiftUI */
Color(red: 0.682, green: 0.396, blue: 0.404)
/* UIKit */
UIColor(red: 0.682, green: 0.396, blue: 0.404, alpha: 1)
/* Android XML */
<color name="brand">#AE6567</color>
/* Android Compose */
Color(0xFFAE6567)
/* Flutter */
Color(0xFFAE6567)
/* Python / OpenCV (BGR) */
(103, 101, 174)
/* Python / PIL (RGB) */
(174, 101, 103)
/* Java AWT */
new Color(174, 101, 103)
/* .NET */
Color.FromArgb(255, 174, 101, 103)
/* OpenGL / Unity (0–1) */
(0.6824f, 0.3961f, 0.4039f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{174,101,103}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #ae6567 85%, white);
border-color: color-mix(in oklab, #ae6567 40%, transparent);
/* theme-aware in one line */
color: light-dark(#542C2D, #EAD7D7);
/* relative colour syntax */
--hover: hsl(from #ae6567 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F9F5F6;
  --brand-100: #F3ECEC;
  --brand-200: #E7D5D5;
  --brand-300: #D8B5B6;
  --brand-400: #C59192;
  --brand-500: #ae6567;
  --brand-600: #A05456;
  --brand-700: #864648;
  --brand-800: #6B383A;
  --brand-900: #4F2C2D;
  --brand-950: #311B1C;
  --brand: #ae6567;
  --brand-ink: #000000;
  --brand-surface: #FAF5F5;
  --brand-border: #E3CACA;
  --brand-hover: #9D5254;
  --brand-pressed: #854648;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241414;
    --brand-ink: #EAD7D7;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F9F5F6',
        100: '#F3ECEC',
        200: '#E7D5D5',
        300: '#D8B5B6',
        400: '#C59192',
        500: '#ae6567',
        600: '#A05456',
        700: '#864648',
        800: '#6B383A',
        900: '#4F2C2D',
        950: '#311B1C',
        DEFAULT: '#ae6567',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F9F5F6,
  '100': #F3ECEC,
  '200': #E7D5D5,
  '300': #D8B5B6,
  '400': #C59192,
  '500': #ae6567,
  '600': #A05456,
  '700': #864648,
  '800': #6B383A,
  '900': #4F2C2D,
  '950': #311B1C,
);
$brand-base: #ae6567;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F9F5F6", "$type": "color" },
      "100": { "$value": "#F3ECEC", "$type": "color" },
      "200": { "$value": "#E7D5D5", "$type": "color" },
      "300": { "$value": "#D8B5B6", "$type": "color" },
      "400": { "$value": "#C59192", "$type": "color" },
      "500": { "$value": "#ae6567", "$type": "color" },
      "600": { "$value": "#A05456", "$type": "color" },
      "700": { "$value": "#864648", "$type": "color" },
      "800": { "$value": "#6B383A", "$type": "color" },
      "900": { "$value": "#4F2C2D", "$type": "color" },
      "950": { "$value": "#311B1C", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ae6567 · 4.86:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.32:1
AA fail · AA large pass · AAA fail
Aa
Black text · 4.86:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #ae6567 as text scores 4.32:1 on white and 4.86:1 on black.
Best tinted ink on it, if plain black or white feels flat: #542C2D at 2.74:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#AA5E60 · 4.69:1
AA on white−2% L
#AA5E60
The quick fox
#854648 · 7.08:1
AAA on white−14% L
#854648
The quick fox
#ae6567 · 4.86:1
AA on blackalready passes
#ae6567
The quick fox
#C08688 · 7.01:1
AAA on black+10% L
#C08688

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #AE6567 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#ae6567 on white: 4.32:1
AA ✗ fail · AA-large · AAA
Aa
#ae6567 on black: 4.86:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #ae6567 as text on that neutral, and that neutral as text on #ae6567.

NeutralRatioBoth directions
White4.32:1AaAa
Slate 504.13:1AaAa
Slate 1003.95:1AaAa
Slate 2003.51:1AaAa
Slate 3002.91:1AaAa
Slate 4001.69:1AaAa
Slate 5001.10:1AaAa
Slate 6001.75:1AaAa
Slate 7002.39:1AaAa
Slate 8003.38:1AaAa
Slate 9004.13:1AaAa
Black4.86:1AaAa
Colour vision deficiency
true color
protanopia · #747167
deuteranopia · #867F66
tritanopia · #BB5C66

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ae6567 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F5F6
#F3ECEC
#E7D5D5
#D8B5B6
#C59192
#ae6567
#A05456
#864648
#6B383A
#4F2C2D
#311B1C
Base = 500Lightest = 50 · #F9F5F6Darkest = 950 · #311B1CText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.024 18.6);
  --brand-100: oklch(0.94 0.038 18.6);
  --brand-200: oklch(0.88 0.057 18.6);
  --brand-300: oklch(0.80 0.074 18.6);
  --brand-400: oklch(0.72 0.087 18.6);
  --brand-500: oklch(0.64 0.094 18.6);
  --brand-600: oklch(0.56 0.094 18.6);
  --brand-700: oklch(0.48 0.089 18.6);
  --brand-800: oklch(0.40 0.079 18.6);
  --brand-900: oklch(0.32 0.066 18.6);
  --brand-950: oklch(0.24 0.052 18.6);
}

Colors that work with #ae6567

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF5F5
Tinted page background
Border#E3CACA
Hairlines and dividers
Muted text#964F51
Captions on the surface
Accent#428A76
Second voice, not a rival
Dark variant#542C2D
Hover, pressed, headers
Light variant#F6EEEE
Selected rows, tints
Dark surface#241414
Dark-mode background
Hover#9D5254
One step down in lightness
Pressed#854648
Two steps down
Disabled#CFB4B5
Chroma pulled out
Focus ring#C0686A
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #ae6567

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #542C2D
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight46/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#65AEAC
Analogous left#AE658B
Analogous right#AE8765
Split-complement 1#65AE87
Split-complement 2#658BAE
Triadic 1#67AE65
Triadic 2#6567AE
Tetradic#8BAE65
On the wheel
Base+30°−30°+120°+240°+180°358°

#ae6567 sits at 358°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red68.2%
Green39.6%
Blue40.4%
R · 0–255
174
0xae
G · 0–255
101
0x65
B · 0–255
103
0x67

CMYK percentages

Cyan0.0%
Magenta42.0%
Yellow40.8%
Key (black)31.8%

Total ink coverage is 115%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#ae6567 text on a black background

contrast 4.86:1

Card sample

#ae6567 text on a white background

contrast 4.32:1

Card sample

#ae6567 on grey

3.95:1

#ae6567 on its own surface

4.00:1

#ae6567 on its dark surface

4.10:1

CSS3 live lab

Text font color

The quick brown fox

color: #ae6567;
Background color
Panel with #ae6567 background
background-color: #ae6567;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ae6567;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(174, 101, 103, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(174, 101, 103, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ae6567;
background: linear-gradient(135deg, #ae6567, #AE9465);
Gradient text

Gradient headline

background: linear-gradient(90deg, #ae6567, #AEA665);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #ae6567;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #ae6567;
caret-color: #ae6567;
Left rule
Pull quote or callout
border-left: 4px solid #ae6567;
Ring + tint
Selected chip
background: #F6EEEE;
box-shadow: inset 0 0 0 2px #ae6567;
Conic badge
68%
background: conic-gradient(#ae6567 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #ae6567 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(174, 101, 103, 0.5)
rgb(174 101 103 / 50%)
#ae656780
hsl(358 31% 54% / 50%)
color-mix(in srgb, #ae6567 50%, transparent)
Alpha8-digit hexFlat on white
10%#ae65671a#F7F0F0
20%#ae656733#EFE0E1
40%#ae656766#DFC1C2
60%#ae656799#CEA3A4
80%#ae6567cc#BE8485

Gradients from #ae6567

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C38D8E, #ae6567 45%, #542C2D);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #ae6567, #A08B54);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #ae6567, #65AEAC);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #CEA1A2 0%, #ae6567 45%, #542C2D 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF5F5, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #C086A9 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #B99C79 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #542C2D 0%, transparent 65%), #ae6567;

Monochromatic scale

Palettes built from #ae6567

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ae6567 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 4.86:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#ae6567, answered

What color is #ae6567?

#ae6567 is a balanced soft red, closest to Indian Red (ΔE2000 7.2). It sits at 358° on the hue wheel with 31% saturation and 54% lightness, which reads as warm.

What is the RGB value of #ae6567?

rgb(174, 101, 103) — 174 red, 101 green and 103 blue out of 255, or 68.2% / 39.6% / 40.4% by channel.

What is #ae6567 in HSL and HSV?

hsl(358, 31%, 54%) and hsv(358, 42%, 68%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #ae6567 a light or a dark color?

It is a mid-tone. Relative luminance is 0.1929 and perceived brightness is 50%, so black text on it reaches 4.86:1.

Should I use black or white text on #ae6567?

Black. It scores 4.86:1 against #ae6567, versus 4.32:1 for white — AA at any size.

Is #ae6567 accessible on a white background?

#ae6567 on white scores 4.32:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #AA5E60 to reach 4.5:1, or #854648 for 7:1.

What is the complementary color of #ae6567?

#65AEAC sits directly opposite on the wheel. Softer options are the split-complements #65AE87 and #658BAE, which give the same contrast with far less vibration.

What colors go well with #ae6567?

For interface work: #FAF5F5 as the surface, #E3CACA for borders, #964F51 for secondary text, #428A76 as an accent and #542C2D for hover and pressed states. For a palette, the analogous pair #AE658B and #AE8765 stays calm, while #65AEAC is the loudest partner.

What is #ae6567 in CMYK for printing?

cmyk(0%, 42%, 41%, 32%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #ae6567 warm or cool?

Warm — it scores 21 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #AE7C65; nudged cooler, #B06381.

Which Tailwind color is closest to #ae6567?

The rose family — its 500 step is #f43f5e, ΔE2000 13.2 away. That is a visible difference, so define #ae6567 as a custom token rather than reaching for the built-in.

How do I use #ae6567 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#ae6567] or text-[#ae6567], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #ae6567 with 50% opacity?

rgba(174, 101, 103, 0.5), or #ae656780 in eight-digit hex. Over white that composites to #D7B2B3; over black, #573334.

Is #ae6567 a web-safe color?

No. The nearest web-safe colour is #996666, ΔE2000 5.1 away. The palette only matters for legacy displays and some email clients now.

What does the color #ae6567 mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this moderate chroma the association is present but not shouted.

What gradient works with #ae6567?

The safest is same-hue elevation: linear-gradient(135deg, #C38D8E, #ae6567 45%, #542C2D). For more colour, a short hue run to #A08B54 keeps it rich without turning muddy.

Work with #ae6567 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #ae6567 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.