Skip to content
magenta / pink · neutral

#af2e9b

a dark, vivid magenta / pink · neutral · closest name: Medium Violet Red

Token name suggestion: Slate Ruby

RGB
175, 46, 155
HSL
309°, 58%, 43%
CMYK
0, 74, 11, 31
Luminance
0.1343

#af2e9b is a dark vivid magenta / pink, 309° on the wheel and 45/100 on the cool side. Put white text on it (5.70:1). As text it scores 5.70:1 on white — safe at any size. Nearest name is Medium Violet Red, nearest Tailwind family is fuchsia.

hsl(309 58% 43%)rgb(175 46 155)Base step 700AA inkNeutral

At a glance

Every number on this page in one read: what #af2e9b is made of, how bright it looks, and which way it leans.

Hex
#af2e9b
Hue
309°
magenta / pink
Saturation
58%
vivid
Lightness
43%
dark
Brightness
69%
HSV value
Perceived
45%
weighted brightness
Luminance
0.1343
WCAG relative
Temperature
Neutral
45/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
White
5.70:1
Closest name
Medium Violet Red
ΔE2000 7.2
Chroma
69.7
LCH, 0–130ish
OKLCH L
0.539
perceptual lightness
Tailwind
fuchsia
500 · ΔE 16.1
Web-safe
#993399
nearest of 216
Where it sits
Hue309° of 360°
Saturation58%
Lightness43%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #af2e9b.

Temperature
Warm ← → Cool45% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red68%
Green15%
Blue18%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#af2e9b
HEX (8-digit)#af2e9bff
RGBrgb(175, 46, 155)
RGBArgba(175, 46, 155, 1)
HSLhsl(309, 58%, 43%)
HSV / HSBhsv(309, 74%, 69%)
HWBhwb(309 18% 31%)
CMYKcmyk(0%, 74%, 11%, 31%)
LABlab(43.4 62.4 -30.9)
LCHlch(43.4 69.7 333.6)
OKLCHoklch(0.539 0.201 335.1)
XYZ (D65)xyz(24.57, 13.44, 32.30)
Decimal11480731
Display P3color(display-p3 0.686 0.180 0.608)
Web-safe#993399

Copy-ready code

every platformclick to select
/* CSS */
color: #af2e9b;
background-color: #af2e9b;
/* CSS custom property */
--brand: #af2e9b;
/* Tailwind (arbitrary) */
class="text-[#af2e9b] bg-[#af2e9b]"
/* SCSS */
$brand: #af2e9b;
/* SwiftUI */
Color(red: 0.686, green: 0.180, blue: 0.608)
/* UIKit */
UIColor(red: 0.686, green: 0.180, blue: 0.608, alpha: 1)
/* Android XML */
<color name="brand">#AF2E9B</color>
/* Android Compose */
Color(0xFFAF2E9B)
/* Flutter */
Color(0xFFAF2E9B)
/* Python / OpenCV (BGR) */
(155, 46, 175)
/* Python / PIL (RGB) */
(175, 46, 155)
/* Java AWT */
new Color(175, 46, 155)
/* .NET */
Color.FromArgb(255, 175, 46, 155)
/* OpenGL / Unity (0–1) */
(0.6863f, 0.1804f, 0.6078f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{175,46,155}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #af2e9b 85%, white);
border-color: color-mix(in oklab, #af2e9b 40%, transparent);
/* theme-aware in one line */
color: light-dark(#651B59, #EED3EA);
/* relative colour syntax */
--hover: hsl(from #af2e9b h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FBF4FA;
  --brand-100: #F7E9F5;
  --brand-200: #EFCDEA;
  --brand-300: #E8A6DE;
  --brand-400: #DC7ACD;
  --brand-500: #D04DBC;
  --brand-600: #C233AC;
  --brand-700: #af2e9b;
  --brand-800: #812272;
  --brand-900: #5E1C54;
  --brand-950: #3B1234;
  --brand: #af2e9b;
  --brand-ink: #ffffff;
  --brand-surface: #FAF4F9;
  --brand-border: #EDC0E6;
  --brand-hover: #932782;
  --brand-pressed: #761F69;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241422;
    --brand-ink: #EED3EA;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FBF4FA',
        100: '#F7E9F5',
        200: '#EFCDEA',
        300: '#E8A6DE',
        400: '#DC7ACD',
        500: '#D04DBC',
        600: '#C233AC',
        700: '#af2e9b',
        800: '#812272',
        900: '#5E1C54',
        950: '#3B1234',
        DEFAULT: '#af2e9b',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FBF4FA,
  '100': #F7E9F5,
  '200': #EFCDEA,
  '300': #E8A6DE,
  '400': #DC7ACD,
  '500': #D04DBC,
  '600': #C233AC,
  '700': #af2e9b,
  '800': #812272,
  '900': #5E1C54,
  '950': #3B1234,
);
$brand-base: #af2e9b;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FBF4FA", "$type": "color" },
      "100": { "$value": "#F7E9F5", "$type": "color" },
      "200": { "$value": "#EFCDEA", "$type": "color" },
      "300": { "$value": "#E8A6DE", "$type": "color" },
      "400": { "$value": "#DC7ACD", "$type": "color" },
      "500": { "$value": "#D04DBC", "$type": "color" },
      "600": { "$value": "#C233AC", "$type": "color" },
      "700": { "$value": "#af2e9b", "$type": "color" },
      "800": { "$value": "#812272", "$type": "color" },
      "900": { "$value": "#5E1C54", "$type": "color" },
      "950": { "$value": "#3B1234", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #af2e9b · 5.70:1
Use #ffffffAA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 5.70:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 3.69:1
AA fail · AA large pass · AAA fail
Reading the other direction: #af2e9b as text scores 5.70:1 on white and 3.69:1 on black.
Best tinted ink on it, if plain black or white feels flat: #FAEBF7 at 4.96:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#af2e9b · 5.70:1
AA on whitealready passes
#af2e9b
The quick fox
#972885 · 7.10:1
AAA on white−6% L
#972885
The quick fox
#C734B0 · 4.55:1
AA on black+6% L
#C734B0
The quick fox
#D96FC9 · 7.07:1
AAA on black+21% L
#D96FC9

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #AF2E9B is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#af2e9b on white: 5.70:1
AA ✓ pass · AA-large · AAA
Aa
#af2e9b on black: 3.69:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #af2e9b as text on that neutral, and that neutral as text on #af2e9b.

NeutralRatioBoth directions
White5.70:1AaAa
Slate 505.44:1AaAa
Slate 1005.20:1AaAa
Slate 2004.62:1AaAa
Slate 3003.84:1AaAa
Slate 4002.22:1AaAa
Slate 5001.20:1AaAa
Slate 6001.33:1AaAa
Slate 7001.82:1AaAa
Slate 8002.57:1AaAa
Slate 9003.13:1AaAa
Black3.69:1AaAa
Colour vision deficiency
true color
protanopia · #2E5A9E
deuteranopia · #5C6D98
tritanopia · #B83861

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #af2e9b is pinned to step 700; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF4FA
#F7E9F5
#EFCDEA
#E8A6DE
#DC7ACD
#D04DBC
#C233AC
#af2e9b
#812272
#5E1C54
#3B1234
Base = 700Lightest = 50 · #FBF4FADarkest = 950 · #3B1234Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.050 335.1);
  --brand-100: oklch(0.94 0.080 335.1);
  --brand-200: oklch(0.88 0.121 335.1);
  --brand-300: oklch(0.80 0.157 335.1);
  --brand-400: oklch(0.72 0.185 335.1);
  --brand-500: oklch(0.64 0.201 335.1);
  --brand-600: oklch(0.56 0.201 335.1);
  --brand-700: oklch(0.48 0.189 335.1);
  --brand-800: oklch(0.40 0.169 335.1);
  --brand-900: oklch(0.32 0.141 335.1);
  --brand-950: oklch(0.24 0.110 335.1);
}

Colors that work with #af2e9b

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4F9
Tinted page background
Border#EDC0E6
Hairlines and dividers
Muted text#9B4B8E
Captions on the surface
Accent#33A527
Second voice, not a rival
Dark variant#651B59
Hover, pressed, headers
Light variant#FAEBF7
Selected rows, tints
Dark surface#241422
Dark-mode background
Hover#932782
One step down in lightness
Pressed#761F69
Two steps down
Disabled#BA93B4
Chroma pulled out
Focus ring#CB26B2
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #af2e9b

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The low lightness adds weight and formality.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityHigh
  • EnergyMedium-high
  • Weight57/100
  • TemperatureNeutral
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#2EAF42
Analogous left#822EAF
Analogous right#AF2E5A
Split-complement 1#5AAF2E
Split-complement 2#2EAF82
Triadic 1#9BAF2E
Triadic 2#2E9BAF
Tetradic#AF822E
On the wheel
Base+30°−30°+120°+240°+180°309°

#af2e9b sits at 309°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red68.6%
Green18.0%
Blue60.8%
R · 0–255
175
0xaf
G · 0–255
46
0x2e
B · 0–255
155
0x9b

CMYK percentages

Cyan0.0%
Magenta73.7%
Yellow11.4%
Key (black)31.4%

Total ink coverage is 117%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#af2e9b text on a black background

contrast 3.69:1

Card sample

#af2e9b text on a white background

contrast 5.70:1

Card sample

#af2e9b on grey

5.20:1

#af2e9b on its own surface

5.25:1

#af2e9b on its dark surface

3.08:1

CSS3 live lab

Text font color

The quick brown fox

color: #af2e9b;
Background color
Panel with #af2e9b background
background-color: #af2e9b;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #af2e9b;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(175, 46, 155, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(175, 46, 155, 0.45);
Border & gradient
Gradient panel
border: 3px solid #af2e9b;
background: linear-gradient(135deg, #af2e9b, #AF2E45);
Gradient text

Gradient headline

background: linear-gradient(90deg, #af2e9b, #AF372E);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #af2e9b;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #af2e9b;
caret-color: #af2e9b;
Left rule
Pull quote or callout
border-left: 4px solid #af2e9b;
Ring + tint
Selected chip
background: #FAEBF7;
box-shadow: inset 0 0 0 2px #af2e9b;
Conic badge
68%
background: conic-gradient(#af2e9b 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #af2e9b over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(175, 46, 155, 0.5)
rgb(175 46 155 / 50%)
#af2e9b80
hsl(309 58% 43% / 50%)
color-mix(in srgb, #af2e9b 50%, transparent)
Alpha8-digit hexFlat on white
10%#af2e9b1a#F7EAF5
20%#af2e9b33#EFD5EB
40%#af2e9b66#DFABD7
60%#af2e9b99#CF82C3
80%#af2e9bcc#BF58AF

Gradients from #af2e9b

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #D04ABB, #af2e9b 45%, #651B59);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #af2e9b, #972832);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #af2e9b, #2EAF42);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #D663C4 0%, #af2e9b 45%, #651B59 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F9, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #9242CD 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #C7345B 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #651B59 0%, transparent 65%), #af2e9b;

Monochromatic scale

Palettes built from #af2e9b

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#af2e9b in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Too dim on dark surfaces at 3.69:1 — lift it to #C734B0 for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#af2e9b, answered

What color is #af2e9b?

#af2e9b is a dark vivid magenta / pink, closest to Medium Violet Red (ΔE2000 7.2). It sits at 309° on the hue wheel with 58% saturation and 43% lightness, which reads as neutral.

What is the RGB value of #af2e9b?

rgb(175, 46, 155) — 175 red, 46 green and 155 blue out of 255, or 68.6% / 18% / 60.8% by channel.

What is #af2e9b in HSL and HSV?

hsl(309, 58%, 43%) and hsv(309, 74%, 69%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #af2e9b a light or a dark color?

It is a dark color. Relative luminance is 0.1343 and perceived brightness is 45%, so white text on it reaches 5.70:1.

Should I use black or white text on #af2e9b?

White. It scores 5.70:1 against #af2e9b, versus 3.69:1 for black — AA at any size.

Is #af2e9b accessible on a white background?

#af2e9b on white scores 5.70:1, which clears AA at every size but not AAA.

What is the complementary color of #af2e9b?

#2EAF42 sits directly opposite on the wheel. Softer options are the split-complements #5AAF2E and #2EAF82, which give the same contrast with far less vibration.

What colors go well with #af2e9b?

For interface work: #FAF4F9 as the surface, #EDC0E6 for borders, #9B4B8E for secondary text, #33A527 as an accent and #651B59 for hover and pressed states. For a palette, the analogous pair #822EAF and #AF2E5A stays calm, while #2EAF42 is the loudest partner.

What is #af2e9b in CMYK for printing?

cmyk(0%, 74%, 11%, 31%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #af2e9b warm or cool?

Neutral — it scores 45 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #AF2E6C; nudged cooler, #952CB1.

Which Tailwind color is closest to #af2e9b?

The fuchsia family — its 500 step is #d946ef, ΔE2000 16.1 away. That is a visible difference, so define #af2e9b as a custom token rather than reaching for the built-in.

How do I use #af2e9b in Tailwind CSS?

Inline it as an arbitrary value with bg-[#af2e9b] or text-[#af2e9b], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #af2e9b with 50% opacity?

rgba(175, 46, 155, 0.5), or #af2e9b80 in eight-digit hex. Over white that composites to #D797CD; over black, #58174E.

Is #af2e9b a web-safe color?

No. The nearest web-safe colour is #993399, ΔE2000 4.3 away. The palette only matters for legacy displays and some email clients now.

What does the color #af2e9b mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #af2e9b?

The safest is same-hue elevation: linear-gradient(135deg, #D04ABB, #af2e9b 45%, #651B59). For more colour, a short hue run to #972832 keeps it rich without turning muddy.

Work with #af2e9b in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #af2e9b at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.