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magenta / pink · warm

#af428d

a balanced, vivid magenta / pink · warm · closest name: Medium Violet Red

Token name suggestion: Studio Ruby

RGB
175, 66, 141
HSL
319°, 45%, 47%
CMYK
0, 62, 19, 31
Luminance
0.1493

#af428d is a balanced vivid magenta / pink, 319° on the wheel and 40/100 on the cool side. Put white text on it (5.27:1). As text it scores 5.27:1 on white — safe at any size. Nearest name is Medium Violet Red, nearest Tailwind family is pink.

hsl(319 45% 47%)rgb(175 66 141)Base step 600AA inkWarm

At a glance

Every number on this page in one read: what #af428d is made of, how bright it looks, and which way it leans.

Hex
#af428d
Hue
319°
magenta / pink
Saturation
45%
vivid
Lightness
47%
balanced
Brightness
69%
HSV value
Perceived
46%
weighted brightness
Luminance
0.1493
WCAG relative
Temperature
Warm
40/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
White
5.27:1
Closest name
Medium Violet Red
ΔE2000 5.7
Chroma
56.0
LCH, 0–130ish
OKLCH L
0.552
perceptual lightness
Tailwind
pink
500 · ΔE 13.2
Web-safe
#993399
nearest of 216
Where it sits
Hue319° of 360°
Saturation45%
Lightness47%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #af428d.

Temperature
Warm ← → Cool40% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red61%
Green26%
Blue13%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#af428d
HEX (8-digit)#af428dff
RGBrgb(175, 66, 141)
RGBArgba(175, 66, 141, 1)
HSLhsl(319, 45%, 47%)
HSV / HSBhsv(319, 62%, 69%)
HWBhwb(319 26% 31%)
CMYKcmyk(0%, 62%, 19%, 31%)
LABlab(45.5 52.6 -19.2)
LCHlch(45.5 56.0 340.0)
OKLCHoklch(0.552 0.165 341.9)
XYZ (D65)xyz(24.44, 14.94, 26.79)
Decimal11485837
Display P3color(display-p3 0.686 0.259 0.553)
Web-safe#993399

Copy-ready code

every platformclick to select
/* CSS */
color: #af428d;
background-color: #af428d;
/* CSS custom property */
--brand: #af428d;
/* Tailwind (arbitrary) */
class="text-[#af428d] bg-[#af428d]"
/* SCSS */
$brand: #af428d;
/* SwiftUI */
Color(red: 0.686, green: 0.259, blue: 0.553)
/* UIKit */
UIColor(red: 0.686, green: 0.259, blue: 0.553, alpha: 1)
/* Android XML */
<color name="brand">#AF428D</color>
/* Android Compose */
Color(0xFFAF428D)
/* Flutter */
Color(0xFFAF428D)
/* Python / OpenCV (BGR) */
(141, 66, 175)
/* Python / PIL (RGB) */
(175, 66, 141)
/* Java AWT */
new Color(175, 66, 141)
/* .NET */
Color.FromArgb(255, 175, 66, 141)
/* OpenGL / Unity (0–1) */
(0.6863f, 0.2588f, 0.5529f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{175,66,141}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #af428d 85%, white);
border-color: color-mix(in oklab, #af428d 40%, transparent);
/* theme-aware in one line */
color: light-dark(#5D234B, #EED3E6);
/* relative colour syntax */
--hover: hsl(from #af428d h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF5F8;
  --brand-100: #F5EAF2;
  --brand-200: #EBD1E3;
  --brand-300: #E0AED0;
  --brand-400: #D185B9;
  --brand-500: #C25CA2;
  --brand-600: #af428d;
  --brand-700: #943877;
  --brand-800: #762D5F;
  --brand-900: #572447;
  --brand-950: #36162C;
  --brand: #af428d;
  --brand-ink: #ffffff;
  --brand-surface: #FAF4F9;
  --brand-border: #E9C4DD;
  --brand-hover: #953878;
  --brand-pressed: #7B2F63;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141F;
    --brand-ink: #EED3E6;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF5F8',
        100: '#F5EAF2',
        200: '#EBD1E3',
        300: '#E0AED0',
        400: '#D185B9',
        500: '#C25CA2',
        600: '#af428d',
        700: '#943877',
        800: '#762D5F',
        900: '#572447',
        950: '#36162C',
        DEFAULT: '#af428d',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF5F8,
  '100': #F5EAF2,
  '200': #EBD1E3,
  '300': #E0AED0,
  '400': #D185B9,
  '500': #C25CA2,
  '600': #af428d,
  '700': #943877,
  '800': #762D5F,
  '900': #572447,
  '950': #36162C,
);
$brand-base: #af428d;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF5F8", "$type": "color" },
      "100": { "$value": "#F5EAF2", "$type": "color" },
      "200": { "$value": "#EBD1E3", "$type": "color" },
      "300": { "$value": "#E0AED0", "$type": "color" },
      "400": { "$value": "#D185B9", "$type": "color" },
      "500": { "$value": "#C25CA2", "$type": "color" },
      "600": { "$value": "#af428d", "$type": "color" },
      "700": { "$value": "#943877", "$type": "color" },
      "800": { "$value": "#762D5F", "$type": "color" },
      "900": { "$value": "#572447", "$type": "color" },
      "950": { "$value": "#36162C", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #af428d · 5.27:1
Use #ffffffAA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 5.27:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 3.99:1
AA fail · AA large pass · AAA fail
Reading the other direction: #af428d as text scores 5.27:1 on white and 3.99:1 on black.
Best tinted ink on it, if plain black or white feels flat: #F8ECF4 at 4.59:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#af428d · 5.27:1
AA on whitealready passes
#af428d
The quick fox
#8E3672 · 7.19:1
AAA on white−9% L
#8E3672
The quick fox
#BB4B98 · 4.57:1
AA on black+4% L
#BB4B98
The quick fox
#CD7BB3 · 7.08:1
AAA on black+17% L
#CD7BB3

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #AF428D is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#af428d on white: 5.27:1
AA ✓ pass · AA-large · AAA
Aa
#af428d on black: 3.99:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #af428d as text on that neutral, and that neutral as text on #af428d.

NeutralRatioBoth directions
White5.27:1AaAa
Slate 505.03:1AaAa
Slate 1004.81:1AaAa
Slate 2004.27:1AaAa
Slate 3003.55:1AaAa
Slate 4002.05:1AaAa
Slate 5001.11:1AaAa
Slate 6001.44:1AaAa
Slate 7001.97:1AaAa
Slate 8002.78:1AaAa
Slate 9003.39:1AaAa
Black3.99:1AaAa
Colour vision deficiency
true color
protanopia · #4A618F
deuteranopia · #6A728A
tritanopia · #B94361

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #af428d is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF5F8
#F5EAF2
#EBD1E3
#E0AED0
#D185B9
#C25CA2
#af428d
#943877
#762D5F
#572447
#36162C
Base = 600Lightest = 50 · #FAF5F8Darkest = 950 · #36162CText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.041 341.9);
  --brand-100: oklch(0.94 0.066 341.9);
  --brand-200: oklch(0.88 0.099 341.9);
  --brand-300: oklch(0.80 0.129 341.9);
  --brand-400: oklch(0.72 0.152 341.9);
  --brand-500: oklch(0.64 0.165 341.9);
  --brand-600: oklch(0.56 0.165 341.9);
  --brand-700: oklch(0.48 0.155 341.9);
  --brand-800: oklch(0.40 0.139 341.9);
  --brand-900: oklch(0.32 0.116 341.9);
  --brand-950: oklch(0.24 0.091 341.9);
}

Colors that work with #af428d

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4F9
Tinted page background
Border#E9C4DD
Hairlines and dividers
Muted text#9B4B82
Captions on the surface
Accent#34983A
Second voice, not a rival
Dark variant#5D234B
Hover, pressed, headers
Light variant#F8ECF4
Selected rows, tints
Dark surface#24141F
Dark-mode background
Hover#953878
One step down in lightness
Pressed#7B2F63
Two steps down
Disabled#C29FB7
Chroma pulled out
Focus ring#C73E9D
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #af428d

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight53/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#42AF64
Analogous left#9B42AF
Analogous right#AF4257
Split-complement 1#57AF42
Split-complement 2#42AF9B
Triadic 1#8DAF42
Triadic 2#428DAF
Tetradic#AF9B42
On the wheel
Base+30°−30°+120°+240°+180°319°

#af428d sits at 319°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red68.6%
Green25.9%
Blue55.3%
R · 0–255
175
0xaf
G · 0–255
66
0x42
B · 0–255
141
0x8d

CMYK percentages

Cyan0.0%
Magenta62.3%
Yellow19.4%
Key (black)31.4%

Total ink coverage is 113%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#af428d text on a black background

contrast 3.99:1

Card sample

#af428d text on a white background

contrast 5.27:1

Card sample

#af428d on grey

4.81:1

#af428d on its own surface

4.86:1

#af428d on its dark surface

3.34:1

CSS3 live lab

Text font color

The quick brown fox

color: #af428d;
Background color
Panel with #af428d background
background-color: #af428d;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #af428d;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(175, 66, 141, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(175, 66, 141, 0.45);
Border & gradient
Gradient panel
border: 3px solid #af428d;
background: linear-gradient(135deg, #af428d, #AF4244);
Gradient text

Gradient headline

background: linear-gradient(90deg, #af428d, #AF5B42);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #af428d;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #af428d;
caret-color: #af428d;
Left rule
Pull quote or callout
border-left: 4px solid #af428d;
Ring + tint
Selected chip
background: #F8ECF4;
box-shadow: inset 0 0 0 2px #af428d;
Conic badge
68%
background: conic-gradient(#af428d 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #af428d over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(175, 66, 141, 0.5)
rgb(175 66 141 / 50%)
#af428d80
hsl(319 45% 47% / 50%)
color-mix(in srgb, #af428d 50%, transparent)
Alpha8-digit hexFlat on white
10%#af428d1a#F7ECF4
20%#af428d33#EFD9E8
40%#af428d66#DFB3D1
60%#af428d99#CF8EBB
80%#af428dcc#BF68A4

Gradients from #af428d

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C668A9, #af428d 45%, #5D234B);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #af428d, #99403A);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #af428d, #42AF64);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #CF7FB6 0%, #af428d 45%, #5D234B 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F9, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #A961C3 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #BE525D 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #5D234B 0%, transparent 65%), #af428d;

Monochromatic scale

Palettes built from #af428d

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#af428d in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Too dim on dark surfaces at 3.99:1 — lift it to #BB4B98 for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#af428d, answered

What color is #af428d?

#af428d is a balanced vivid magenta / pink, closest to Medium Violet Red (ΔE2000 5.7). It sits at 319° on the hue wheel with 45% saturation and 47% lightness, which reads as warm.

What is the RGB value of #af428d?

rgb(175, 66, 141) — 175 red, 66 green and 141 blue out of 255, or 68.6% / 25.9% / 55.3% by channel.

What is #af428d in HSL and HSV?

hsl(319, 45%, 47%) and hsv(319, 62%, 69%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #af428d a light or a dark color?

It is a dark color. Relative luminance is 0.1493 and perceived brightness is 46%, so white text on it reaches 5.27:1.

Should I use black or white text on #af428d?

White. It scores 5.27:1 against #af428d, versus 3.99:1 for black — AA at any size.

Is #af428d accessible on a white background?

#af428d on white scores 5.27:1, which clears AA at every size but not AAA.

What is the complementary color of #af428d?

#42AF64 sits directly opposite on the wheel. Softer options are the split-complements #57AF42 and #42AF9B, which give the same contrast with far less vibration.

What colors go well with #af428d?

For interface work: #FAF4F9 as the surface, #E9C4DD for borders, #9B4B82 for secondary text, #34983A as an accent and #5D234B for hover and pressed states. For a palette, the analogous pair #9B42AF and #AF4257 stays calm, while #42AF64 is the loudest partner.

What is #af428d in CMYK for printing?

cmyk(0%, 62%, 19%, 31%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #af428d warm or cool?

Warm — it scores 40 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #AF4265; nudged cooler, #AB40B2.

Which Tailwind color is closest to #af428d?

The pink family — its 500 step is #ec4899, ΔE2000 13.2 away. That is a visible difference, so define #af428d as a custom token rather than reaching for the built-in.

How do I use #af428d in Tailwind CSS?

Inline it as an arbitrary value with bg-[#af428d] or text-[#af428d], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #af428d with 50% opacity?

rgba(175, 66, 141, 0.5), or #af428d80 in eight-digit hex. Over white that composites to #D7A1C6; over black, #582147.

Is #af428d a web-safe color?

No. The nearest web-safe colour is #993399, ΔE2000 8 away. The palette only matters for legacy displays and some email clients now.

What does the color #af428d mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #af428d?

The safest is same-hue elevation: linear-gradient(135deg, #C668A9, #af428d 45%, #5D234B). For more colour, a short hue run to #99403A keeps it rich without turning muddy.

Work with #af428d in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #af428d at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.