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magenta / pink · warm

#af528c

a balanced, soft magenta / pink · warm · closest name: Medium Violet Red

Token name suggestion: True Ruby

RGB
175, 82, 140
HSL
323°, 37%, 50%
CMYK
0, 53, 20, 31
Luminance
0.1704

#af528c is a balanced soft magenta / pink, 323° on the wheel and 37/100 on the cool side. Put white text on it (4.76:1). As text it scores 4.76:1 on white — safe at any size. Nearest name is Medium Violet Red, nearest Tailwind family is pink.

hsl(323 37% 50%)rgb(175 82 140)Base step 600AA inkWarm

At a glance

Every number on this page in one read: what #af528c is made of, how bright it looks, and which way it leans.

Hex
#af528c
Hue
323°
magenta / pink
Saturation
37%
soft
Lightness
50%
balanced
Brightness
69%
HSV value
Perceived
49%
weighted brightness
Luminance
0.1704
WCAG relative
Temperature
Warm
37/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
White
4.76:1
Closest name
Medium Violet Red
ΔE2000 8.1
Chroma
47.2
LCH, 0–130ish
OKLCH L
0.573
perceptual lightness
Tailwind
pink
500 · ΔE 11.4
Web-safe
#996699
nearest of 216
Where it sits
Hue323° of 360°
Saturation37%
Lightness50%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #af528c.

Temperature
Warm ← → Cool37% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red53%
Green35%
Blue11%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#af528c
HEX (8-digit)#af528cff
RGBrgb(175, 82, 140)
RGBArgba(175, 82, 140, 1)
HSLhsl(323, 37%, 50%)
HSV / HSBhsv(323, 53%, 69%)
HWBhwb(323 32% 31%)
CMYKcmyk(0%, 53%, 20%, 31%)
LABlab(48.3 45.0 -14.4)
LCHlch(48.3 47.2 342.3)
OKLCHoklch(0.573 0.139 344.1)
XYZ (D65)xyz(25.43, 17.04, 26.76)
Decimal11489932
Display P3color(display-p3 0.686 0.322 0.549)
Web-safe#996699

Copy-ready code

every platformclick to select
/* CSS */
color: #af528c;
background-color: #af528c;
/* CSS custom property */
--brand: #af528c;
/* Tailwind (arbitrary) */
class="text-[#af528c] bg-[#af528c]"
/* SCSS */
$brand: #af528c;
/* SwiftUI */
Color(red: 0.686, green: 0.322, blue: 0.549)
/* UIKit */
UIColor(red: 0.686, green: 0.322, blue: 0.549, alpha: 1)
/* Android XML */
<color name="brand">#AF528C</color>
/* Android Compose */
Color(0xFFAF528C)
/* Flutter */
Color(0xFFAF528C)
/* Python / OpenCV (BGR) */
(140, 82, 175)
/* Python / PIL (RGB) */
(175, 82, 140)
/* Java AWT */
new Color(175, 82, 140)
/* .NET */
Color.FromArgb(255, 175, 82, 140)
/* OpenGL / Unity (0–1) */
(0.6863f, 0.3216f, 0.5490f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{175,82,140}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #af528c 85%, white);
border-color: color-mix(in oklab, #af528c 40%, transparent);
/* theme-aware in one line */
color: light-dark(#572846, #ECD5E3);
/* relative colour syntax */
--hover: hsl(from #af528c h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF5F8;
  --brand-100: #F4EBF1;
  --brand-200: #E9D3E0;
  --brand-300: #DCB2CC;
  --brand-400: #CA8CB2;
  --brand-500: #B86699;
  --brand-600: #af528c;
  --brand-700: #8C406F;
  --brand-800: #703459;
  --brand-900: #522842;
  --brand-950: #331929;
  --brand: #af528c;
  --brand-ink: #ffffff;
  --brand-surface: #FAF5F8;
  --brand-border: #E5C7DA;
  --brand-hover: #974679;
  --brand-pressed: #7F3B65;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141E;
    --brand-ink: #ECD5E3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF5F8',
        100: '#F4EBF1',
        200: '#E9D3E0',
        300: '#DCB2CC',
        400: '#CA8CB2',
        500: '#B86699',
        600: '#af528c',
        700: '#8C406F',
        800: '#703459',
        900: '#522842',
        950: '#331929',
        DEFAULT: '#af528c',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF5F8,
  '100': #F4EBF1,
  '200': #E9D3E0,
  '300': #DCB2CC,
  '400': #CA8CB2,
  '500': #B86699,
  '600': #af528c,
  '700': #8C406F,
  '800': #703459,
  '900': #522842,
  '950': #331929,
);
$brand-base: #af528c;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF5F8", "$type": "color" },
      "100": { "$value": "#F4EBF1", "$type": "color" },
      "200": { "$value": "#E9D3E0", "$type": "color" },
      "300": { "$value": "#DCB2CC", "$type": "color" },
      "400": { "$value": "#CA8CB2", "$type": "color" },
      "500": { "$value": "#B86699", "$type": "color" },
      "600": { "$value": "#af528c", "$type": "color" },
      "700": { "$value": "#8C406F", "$type": "color" },
      "800": { "$value": "#703459", "$type": "color" },
      "900": { "$value": "#522842", "$type": "color" },
      "950": { "$value": "#331929", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #af528c · 4.76:1
Use #ffffffAA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.76:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 4.41:1
AA fail · AA large pass · AAA fail
Reading the other direction: #af528c as text scores 4.76:1 on white and 4.41:1 on black.
Best tinted ink on it, if plain black or white feels flat: #F7EEF3 at 4.19:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#af528c · 4.76:1
AA on whitealready passes
#af528c
The quick fox
#893F6E · 7.00:1
AAA on white−11% L
#893F6E
The quick fox
#B1558E · 4.56:1
AA on black+1% L
#B1558E
The quick fox
#C683AC · 7.24:1
AAA on black+14% L
#C683AC

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #AF528C is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#af528c on white: 4.76:1
AA ✓ pass · AA-large · AAA
Aa
#af528c on black: 4.41:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #af528c as text on that neutral, and that neutral as text on #af528c.

NeutralRatioBoth directions
White4.76:1AaAa
Slate 504.55:1AaAa
Slate 1004.35:1AaAa
Slate 2003.86:1AaAa
Slate 3003.21:1AaAa
Slate 4001.86:1AaAa
Slate 5001.00:1AaAa
Slate 6001.59:1AaAa
Slate 7002.17:1AaAa
Slate 8003.07:1AaAa
Slate 9003.75:1AaAa
Black4.41:1AaAa
Colour vision deficiency
true color
protanopia · #59698E
deuteranopia · #73788A
tritanopia · #B95269

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #af528c is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF5F8
#F4EBF1
#E9D3E0
#DCB2CC
#CA8CB2
#B86699
#af528c
#8C406F
#703459
#522842
#331929
Base = 600Lightest = 50 · #FAF5F8Darkest = 950 · #331929Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.035 344.1);
  --brand-100: oklch(0.94 0.056 344.1);
  --brand-200: oklch(0.88 0.084 344.1);
  --brand-300: oklch(0.80 0.109 344.1);
  --brand-400: oklch(0.72 0.128 344.1);
  --brand-500: oklch(0.64 0.139 344.1);
  --brand-600: oklch(0.56 0.139 344.1);
  --brand-700: oklch(0.48 0.131 344.1);
  --brand-800: oklch(0.40 0.117 344.1);
  --brand-900: oklch(0.32 0.098 344.1);
  --brand-950: oklch(0.24 0.077 344.1);
}

Colors that work with #af528c

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF5F8
Tinted page background
Border#E5C7DA
Hairlines and dividers
Muted text#9B4B7D
Captions on the surface
Accent#3C9047
Second voice, not a rival
Dark variant#572846
Hover, pressed, headers
Light variant#F7EEF3
Selected rows, tints
Dark surface#24141E
Dark-mode background
Hover#974679
One step down in lightness
Pressed#7F3B65
Two steps down
Disabled#C8A9BC
Chroma pulled out
Focus ring#C15498
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #af528c

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight50/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#52AF75
Analogous left#A452AF
Analogous right#AF525D
Split-complement 1#5DAF52
Split-complement 2#52AFA4
Triadic 1#8CAF52
Triadic 2#528CAF
Tetradic#AFA452
On the wheel
Base+30°−30°+120°+240°+180°323°

#af528c sits at 323°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red68.6%
Green32.2%
Blue54.9%
R · 0–255
175
0xaf
G · 0–255
82
0x52
B · 0–255
140
0x8c

CMYK percentages

Cyan0.0%
Magenta53.1%
Yellow20.0%
Key (black)31.4%

Total ink coverage is 105%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#af528c text on a black background

contrast 4.41:1

Card sample

#af528c text on a white background

contrast 4.76:1

Card sample

#af528c on grey

4.35:1

#af528c on its own surface

4.42:1

#af528c on its dark surface

3.69:1

CSS3 live lab

Text font color

The quick brown fox

color: #af528c;
Background color
Panel with #af528c background
background-color: #af528c;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #af528c;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(175, 82, 140, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(175, 82, 140, 0.45);
Border & gradient
Gradient panel
border: 3px solid #af528c;
background: linear-gradient(135deg, #af528c, #AF5652);
Gradient text

Gradient headline

background: linear-gradient(90deg, #af528c, #AF6D52);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #af528c;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #af528c;
caret-color: #af528c;
Left rule
Pull quote or callout
border-left: 4px solid #af528c;
Ring + tint
Selected chip
background: #F7EEF3;
box-shadow: inset 0 0 0 2px #af528c;
Conic badge
68%
background: conic-gradient(#af528c 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #af528c over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(175, 82, 140, 0.5)
rgb(175 82 140 / 50%)
#af528c80
hsl(323 37% 50% / 50%)
color-mix(in srgb, #af528c 50%, transparent)
Alpha8-digit hexFlat on white
10%#af528c1a#F7EEF4
20%#af528c33#EFDCE8
40%#af528c66#DFBAD1
60%#af528c99#CF97BA
80%#af528ccc#BF75A3

Gradients from #af528c

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C27CA8, #af528c 45%, #572846);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #af528c, #9B5248);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #af528c, #52AF75);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #CC91B6 0%, #af528c 45%, #572846 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF5F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #B075BF 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #B9676A 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #572846 0%, transparent 65%), #af528c;

Monochromatic scale

Palettes built from #af528c

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#af528c in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Too dim on dark surfaces at 4.41:1 — lift it to #B1558E for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#af528c, answered

What color is #af528c?

#af528c is a balanced soft magenta / pink, closest to Medium Violet Red (ΔE2000 8.1). It sits at 323° on the hue wheel with 37% saturation and 50% lightness, which reads as warm.

What is the RGB value of #af528c?

rgb(175, 82, 140) — 175 red, 82 green and 140 blue out of 255, or 68.6% / 32.2% / 54.9% by channel.

What is #af528c in HSL and HSV?

hsl(323, 37%, 50%) and hsv(323, 53%, 69%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #af528c a light or a dark color?

It is a dark color. Relative luminance is 0.1704 and perceived brightness is 49%, so white text on it reaches 4.76:1.

Should I use black or white text on #af528c?

White. It scores 4.76:1 against #af528c, versus 4.41:1 for black — AA at any size.

Is #af528c accessible on a white background?

#af528c on white scores 4.76:1, which clears AA at every size but not AAA.

What is the complementary color of #af528c?

#52AF75 sits directly opposite on the wheel. Softer options are the split-complements #5DAF52 and #52AFA4, which give the same contrast with far less vibration.

What colors go well with #af528c?

For interface work: #FAF5F8 as the surface, #E5C7DA for borders, #9B4B7D for secondary text, #3C9047 as an accent and #572846 for hover and pressed states. For a palette, the analogous pair #A452AF and #AF525D stays calm, while #52AF75 is the loudest partner.

What is #af528c in CMYK for printing?

cmyk(0%, 53%, 20%, 31%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #af528c warm or cool?

Warm — it scores 37 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #AF526A; nudged cooler, #B24FB1.

Which Tailwind color is closest to #af528c?

The pink family — its 500 step is #ec4899, ΔE2000 11.4 away. That is a visible difference, so define #af528c as a custom token rather than reaching for the built-in.

How do I use #af528c in Tailwind CSS?

Inline it as an arbitrary value with bg-[#af528c] or text-[#af528c], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #af528c with 50% opacity?

rgba(175, 82, 140, 0.5), or #af528c80 in eight-digit hex. Over white that composites to #D7A9C6; over black, #582946.

Is #af528c a web-safe color?

No. The nearest web-safe colour is #996699, ΔE2000 7.7 away. The palette only matters for legacy displays and some email clients now.

What does the color #af528c mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #af528c?

The safest is same-hue elevation: linear-gradient(135deg, #C27CA8, #af528c 45%, #572846). For more colour, a short hue run to #9B5248 keeps it rich without turning muddy.

Work with #af528c in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #af528c at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.