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magenta / pink · warm

#af5f97

a balanced, soft magenta / pink · warm · closest name: Medium Violet Red

Token name suggestion: Atlas Peony

RGB
175, 95, 151
HSL
318°, 33%, 53%
CMYK
0, 46, 14, 31
Luminance
0.1953

#af5f97 is a balanced soft magenta / pink, 318° on the wheel and 40/100 on the cool side. Put black text on it (4.91:1). As text it scores 4.28:1 on white — large text only. Nearest name is Medium Violet Red, nearest Tailwind family is pink.

hsl(318 33% 53%)rgb(175 95 151)Base step 500AA inkWarm

At a glance

Every number on this page in one read: what #af5f97 is made of, how bright it looks, and which way it leans.

Hex
#af5f97
Hue
318°
magenta / pink
Saturation
33%
soft
Lightness
53%
balanced
Brightness
69%
HSV value
Perceived
51%
weighted brightness
Luminance
0.1953
WCAG relative
Temperature
Warm
40/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
4.91:1
Closest name
Medium Violet Red
ΔE2000 11.3
Chroma
43.2
LCH, 0–130ish
OKLCH L
0.596
perceptual lightness
Tailwind
pink
500 · ΔE 11.2
Web-safe
#996699
nearest of 216
Where it sits
Hue318° of 360°
Saturation33%
Lightness53%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #af5f97.

Temperature
Warm ← → Cool40% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red47%
Green42%
Blue11%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#af5f97
HEX (8-digit)#af5f97ff
RGBrgb(175, 95, 151)
RGBArgba(175, 95, 151, 1)
HSLhsl(318, 33%, 53%)
HSV / HSBhsv(318, 46%, 69%)
HWBhwb(318 37% 31%)
CMYKcmyk(0%, 46%, 14%, 31%)
LABlab(51.3 40.0 -16.4)
LCHlch(51.3 43.2 337.7)
OKLCHoklch(0.596 0.125 339.5)
XYZ (D65)xyz(27.36, 19.53, 31.60)
Decimal11493271
Display P3color(display-p3 0.686 0.373 0.592)
Web-safe#996699

Copy-ready code

every platformclick to select
/* CSS */
color: #af5f97;
background-color: #af5f97;
/* CSS custom property */
--brand: #af5f97;
/* Tailwind (arbitrary) */
class="text-[#af5f97] bg-[#af5f97]"
/* SCSS */
$brand: #af5f97;
/* SwiftUI */
Color(red: 0.686, green: 0.373, blue: 0.592)
/* UIKit */
UIColor(red: 0.686, green: 0.373, blue: 0.592, alpha: 1)
/* Android XML */
<color name="brand">#AF5F97</color>
/* Android Compose */
Color(0xFFAF5F97)
/* Flutter */
Color(0xFFAF5F97)
/* Python / OpenCV (BGR) */
(151, 95, 175)
/* Python / PIL (RGB) */
(175, 95, 151)
/* Java AWT */
new Color(175, 95, 151)
/* .NET */
Color.FromArgb(255, 175, 95, 151)
/* OpenGL / Unity (0–1) */
(0.6863f, 0.3725f, 0.5922f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{175,95,151}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #af5f97 85%, white);
border-color: color-mix(in oklab, #af5f97 40%, transparent);
/* theme-aware in one line */
color: light-dark(#552B48, #EBD6E4);
/* relative colour syntax */
--hover: hsl(from #af5f97 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F9F5F8;
  --brand-100: #F4ECF1;
  --brand-200: #E8D4E2;
  --brand-300: #DAB4CE;
  --brand-400: #C78FB6;
  --brand-500: #af5f97;
  --brand-600: #A3528B;
  --brand-700: #884474;
  --brand-800: #6D365C;
  --brand-900: #502A45;
  --brand-950: #321B2B;
  --brand: #af5f97;
  --brand-ink: #000000;
  --brand-surface: #FAF5F8;
  --brand-border: #E4C9DC;
  --brand-hover: #9C4E85;
  --brand-pressed: #844270;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141F;
    --brand-ink: #EBD6E4;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F9F5F8',
        100: '#F4ECF1',
        200: '#E8D4E2',
        300: '#DAB4CE',
        400: '#C78FB6',
        500: '#af5f97',
        600: '#A3528B',
        700: '#884474',
        800: '#6D365C',
        900: '#502A45',
        950: '#321B2B',
        DEFAULT: '#af5f97',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F9F5F8,
  '100': #F4ECF1,
  '200': #E8D4E2,
  '300': #DAB4CE,
  '400': #C78FB6,
  '500': #af5f97,
  '600': #A3528B,
  '700': #884474,
  '800': #6D365C,
  '900': #502A45,
  '950': #321B2B,
);
$brand-base: #af5f97;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F9F5F8", "$type": "color" },
      "100": { "$value": "#F4ECF1", "$type": "color" },
      "200": { "$value": "#E8D4E2", "$type": "color" },
      "300": { "$value": "#DAB4CE", "$type": "color" },
      "400": { "$value": "#C78FB6", "$type": "color" },
      "500": { "$value": "#af5f97", "$type": "color" },
      "600": { "$value": "#A3528B", "$type": "color" },
      "700": { "$value": "#884474", "$type": "color" },
      "800": { "$value": "#6D365C", "$type": "color" },
      "900": { "$value": "#502A45", "$type": "color" },
      "950": { "$value": "#321B2B", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #af5f97 · 4.91:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.28:1
AA fail · AA large pass · AAA fail
Aa
Black text · 4.91:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #af5f97 as text scores 4.28:1 on white and 4.91:1 on black.
Best tinted ink on it, if plain black or white feels flat: #552B48 at 2.69:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#AB5892 · 4.62:1
AA on white−2% L
#AB5892
The quick fox
#844270 · 7.01:1
AAA on white−14% L
#844270
The quick fox
#af5f97 · 4.91:1
AA on blackalready passes
#af5f97
The quick fox
#C284AF · 7.21:1
AAA on black+11% L
#C284AF

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #AF5F97 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#af5f97 on white: 4.28:1
AA ✗ fail · AA-large · AAA
Aa
#af5f97 on black: 4.91:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #af5f97 as text on that neutral, and that neutral as text on #af5f97.

NeutralRatioBoth directions
White4.28:1AaAa
Slate 504.09:1AaAa
Slate 1003.91:1AaAa
Slate 2003.47:1AaAa
Slate 3002.88:1AaAa
Slate 4001.67:1AaAa
Slate 5001.11:1AaAa
Slate 6001.77:1AaAa
Slate 7002.42:1AaAa
Slate 8003.42:1AaAa
Slate 9004.17:1AaAa
Black4.91:1AaAa
Colour vision deficiency
true color
protanopia · #627299
deuteranopia · #777F95
tritanopia · #B76174

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #af5f97 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F5F8
#F4ECF1
#E8D4E2
#DAB4CE
#C78FB6
#af5f97
#A3528B
#884474
#6D365C
#502A45
#321B2B
Base = 500Lightest = 50 · #F9F5F8Darkest = 950 · #321B2BText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.031 339.5);
  --brand-100: oklch(0.94 0.050 339.5);
  --brand-200: oklch(0.88 0.075 339.5);
  --brand-300: oklch(0.80 0.098 339.5);
  --brand-400: oklch(0.72 0.115 339.5);
  --brand-500: oklch(0.64 0.125 339.5);
  --brand-600: oklch(0.56 0.125 339.5);
  --brand-700: oklch(0.48 0.118 339.5);
  --brand-800: oklch(0.40 0.105 339.5);
  --brand-900: oklch(0.32 0.088 339.5);
  --brand-950: oklch(0.24 0.069 339.5);
}

Colors that work with #af5f97

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF5F8
Tinted page background
Border#E4C9DC
Hairlines and dividers
Muted text#994D82
Captions on the surface
Accent#408C44
Second voice, not a rival
Dark variant#552B48
Hover, pressed, headers
Light variant#F6EEF4
Selected rows, tints
Dark surface#24141F
Dark-mode background
Hover#9C4E85
One step down in lightness
Pressed#844270
Two steps down
Disabled#CDB1C5
Chroma pulled out
Focus ring#C162A4
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #af5f97

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #552B48
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight47/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#5FAF77
Analogous left#9F5FAF
Analogous right#AF5F6F
Split-complement 1#6FAF5F
Split-complement 2#5FAF9F
Triadic 1#97AF5F
Triadic 2#5F97AF
Tetradic#AF9F5F
On the wheel
Base+30°−30°+120°+240°+180°318°

#af5f97 sits at 318°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red68.6%
Green37.3%
Blue59.2%
R · 0–255
175
0xaf
G · 0–255
95
0x5f
B · 0–255
151
0x97

CMYK percentages

Cyan0.0%
Magenta45.7%
Yellow13.7%
Key (black)31.4%

Total ink coverage is 91%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#af5f97 text on a black background

contrast 4.91:1

Card sample

#af5f97 text on a white background

contrast 4.28:1

Card sample

#af5f97 on grey

3.91:1

#af5f97 on its own surface

3.97:1

#af5f97 on its dark surface

4.11:1

CSS3 live lab

Text font color

The quick brown fox

color: #af5f97;
Background color
Panel with #af5f97 background
background-color: #af5f97;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #af5f97;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(175, 95, 151, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(175, 95, 151, 0.45);
Border & gradient
Gradient panel
border: 3px solid #af5f97;
background: linear-gradient(135deg, #af5f97, #AF5F62);
Gradient text

Gradient headline

background: linear-gradient(90deg, #af5f97, #AF705F);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #af5f97;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #af5f97;
caret-color: #af5f97;
Left rule
Pull quote or callout
border-left: 4px solid #af5f97;
Ring + tint
Selected chip
background: #F6EEF4;
box-shadow: inset 0 0 0 2px #af5f97;
Conic badge
68%
background: conic-gradient(#af5f97 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #af5f97 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(175, 95, 151, 0.5)
rgb(175 95 151 / 50%)
#af5f9780
hsl(318 33% 53% / 50%)
color-mix(in srgb, #af5f97 50%, transparent)
Alpha8-digit hexFlat on white
10%#af5f971a#F7EFF5
20%#af5f9733#EFDFEA
40%#af5f9766#DFBFD5
60%#af5f9799#CF9FC1
80%#af5f97cc#BF7FAC

Gradients from #af5f97

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C388B1, #af5f97 45%, #552B48);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #af5f97, #9F5450);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #af5f97, #5FAF77);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #CE9CBF 0%, #af5f97 45%, #552B48 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF5F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #AE81C0 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #B9737B 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #552B48 0%, transparent 65%), #af5f97;

Monochromatic scale

Palettes built from #af5f97

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#af5f97 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 4.91:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#af5f97, answered

What color is #af5f97?

#af5f97 is a balanced soft magenta / pink, closest to Medium Violet Red (ΔE2000 11.3). It sits at 318° on the hue wheel with 33% saturation and 53% lightness, which reads as warm.

What is the RGB value of #af5f97?

rgb(175, 95, 151) — 175 red, 95 green and 151 blue out of 255, or 68.6% / 37.3% / 59.2% by channel.

What is #af5f97 in HSL and HSV?

hsl(318, 33%, 53%) and hsv(318, 46%, 69%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #af5f97 a light or a dark color?

It is a mid-tone. Relative luminance is 0.1953 and perceived brightness is 51%, so black text on it reaches 4.91:1.

Should I use black or white text on #af5f97?

Black. It scores 4.91:1 against #af5f97, versus 4.28:1 for white — AA at any size.

Is #af5f97 accessible on a white background?

#af5f97 on white scores 4.28:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #AB5892 to reach 4.5:1, or #844270 for 7:1.

What is the complementary color of #af5f97?

#5FAF77 sits directly opposite on the wheel. Softer options are the split-complements #6FAF5F and #5FAF9F, which give the same contrast with far less vibration.

What colors go well with #af5f97?

For interface work: #FAF5F8 as the surface, #E4C9DC for borders, #994D82 for secondary text, #408C44 as an accent and #552B48 for hover and pressed states. For a palette, the analogous pair #9F5FAF and #AF5F6F stays calm, while #5FAF77 is the loudest partner.

What is #af5f97 in CMYK for printing?

cmyk(0%, 46%, 14%, 31%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #af5f97 warm or cool?

Warm — it scores 40 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #AF5F7A; nudged cooler, #AC5CB1.

Which Tailwind color is closest to #af5f97?

The pink family — its 500 step is #ec4899, ΔE2000 11.2 away. That is a visible difference, so define #af5f97 as a custom token rather than reaching for the built-in.

How do I use #af5f97 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#af5f97] or text-[#af5f97], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #af5f97 with 50% opacity?

rgba(175, 95, 151, 0.5), or #af5f9780 in eight-digit hex. Over white that composites to #D7AFCB; over black, #58304C.

Is #af5f97 a web-safe color?

No. The nearest web-safe colour is #996699, ΔE2000 5.4 away. The palette only matters for legacy displays and some email clients now.

What does the color #af5f97 mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #af5f97?

The safest is same-hue elevation: linear-gradient(135deg, #C388B1, #af5f97 45%, #552B48). For more colour, a short hue run to #9F5450 keeps it rich without turning muddy.

Work with #af5f97 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #af5f97 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.