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magenta / pink · warm

#af678f

a balanced, soft magenta / pink · warm · closest name: Pale Violet Red

Token name suggestion: Atlas Peony

RGB
175, 103, 143
HSL
327°, 31%, 55%
CMYK
0, 41, 18, 31
Luminance
0.2080

#af678f is a balanced soft magenta / pink, 327° on the wheel and 37/100 on the cool side. Put black text on it (5.16:1). As text it scores 4.07:1 on white — large text only. Nearest name is Pale Violet Red, nearest Tailwind family is pink.

hsl(327 31% 55%)rgb(175 103 143)Base step 500AA inkWarm

At a glance

Every number on this page in one read: what #af678f is made of, how bright it looks, and which way it leans.

Hex
#af678f
Hue
327°
magenta / pink
Saturation
31%
soft
Lightness
55%
balanced
Brightness
69%
HSV value
Perceived
52%
weighted brightness
Luminance
0.2080
WCAG relative
Temperature
Warm
37/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
5.16:1
Closest name
Pale Violet Red
ΔE2000 10
Chroma
35.7
LCH, 0–130ish
OKLCH L
0.606
perceptual lightness
Tailwind
pink
500 · ΔE 11.3
Web-safe
#996699
nearest of 216
Where it sits
Hue327° of 360°
Saturation31%
Lightness55%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #af678f.

Temperature
Warm ← → Cool37% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red44%
Green47%
Blue10%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#af678f
HEX (8-digit)#af678fff
RGBrgb(175, 103, 143)
RGBArgba(175, 103, 143, 1)
HSLhsl(327, 31%, 55%)
HSV / HSBhsv(327, 41%, 69%)
HWBhwb(327 40% 31%)
CMYKcmyk(0%, 41%, 18%, 31%)
LABlab(52.7 34.4 -9.5)
LCHlch(52.7 35.7 344.5)
OKLCHoklch(0.606 0.105 346.3)
XYZ (D65)xyz(27.49, 20.80, 28.55)
Decimal11495311
Display P3color(display-p3 0.686 0.404 0.561)
Web-safe#996699

Copy-ready code

every platformclick to select
/* CSS */
color: #af678f;
background-color: #af678f;
/* CSS custom property */
--brand: #af678f;
/* Tailwind (arbitrary) */
class="text-[#af678f] bg-[#af678f]"
/* SCSS */
$brand: #af678f;
/* SwiftUI */
Color(red: 0.686, green: 0.404, blue: 0.561)
/* UIKit */
UIColor(red: 0.686, green: 0.404, blue: 0.561, alpha: 1)
/* Android XML */
<color name="brand">#AF678F</color>
/* Android Compose */
Color(0xFFAF678F)
/* Flutter */
Color(0xFFAF678F)
/* Python / OpenCV (BGR) */
(143, 103, 175)
/* Python / PIL (RGB) */
(175, 103, 143)
/* Java AWT */
new Color(175, 103, 143)
/* .NET */
Color.FromArgb(255, 175, 103, 143)
/* OpenGL / Unity (0–1) */
(0.6863f, 0.4039f, 0.5608f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{175,103,143}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #af678f 85%, white);
border-color: color-mix(in oklab, #af678f 40%, transparent);
/* theme-aware in one line */
color: light-dark(#542C42, #EAD7E1);
/* relative colour syntax */
--hover: hsl(from #af678f h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F9F6F8;
  --brand-100: #F3ECF0;
  --brand-200: #E7D5DF;
  --brand-300: #D8B6C9;
  --brand-400: #C591AE;
  --brand-500: #af678f;
  --brand-600: #A0547F;
  --brand-700: #864669;
  --brand-800: #6B3854;
  --brand-900: #4F2C3F;
  --brand-950: #311B27;
  --brand: #af678f;
  --brand-ink: #000000;
  --brand-surface: #FAF5F8;
  --brand-border: #E3CAD8;
  --brand-hover: #9F547D;
  --brand-pressed: #87476B;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141D;
    --brand-ink: #EAD7E1;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F9F6F8',
        100: '#F3ECF0',
        200: '#E7D5DF',
        300: '#D8B6C9',
        400: '#C591AE',
        500: '#af678f',
        600: '#A0547F',
        700: '#864669',
        800: '#6B3854',
        900: '#4F2C3F',
        950: '#311B27',
        DEFAULT: '#af678f',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F9F6F8,
  '100': #F3ECF0,
  '200': #E7D5DF,
  '300': #D8B6C9,
  '400': #C591AE,
  '500': #af678f,
  '600': #A0547F,
  '700': #864669,
  '800': #6B3854,
  '900': #4F2C3F,
  '950': #311B27,
);
$brand-base: #af678f;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F9F6F8", "$type": "color" },
      "100": { "$value": "#F3ECF0", "$type": "color" },
      "200": { "$value": "#E7D5DF", "$type": "color" },
      "300": { "$value": "#D8B6C9", "$type": "color" },
      "400": { "$value": "#C591AE", "$type": "color" },
      "500": { "$value": "#af678f", "$type": "color" },
      "600": { "$value": "#A0547F", "$type": "color" },
      "700": { "$value": "#864669", "$type": "color" },
      "800": { "$value": "#6B3854", "$type": "color" },
      "900": { "$value": "#4F2C3F", "$type": "color" },
      "950": { "$value": "#311B27", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #af678f · 5.16:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.07:1
AA fail · AA large pass · AAA fail
Aa
Black text · 5.16:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #af678f as text scores 4.07:1 on white and 5.16:1 on black.
Best tinted ink on it, if plain black or white feels flat: #542C42 at 2.84:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#AA5D88 · 4.54:1
AA on white−3% L
#AA5D88
The quick fox
#814466 · 7.11:1
AAA on white−16% L
#814466
The quick fox
#af678f · 5.16:1
AA on blackalready passes
#af678f
The quick fox
#BF85A5 · 7.11:1
AAA on black+9% L
#BF85A5

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #AF678F is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#af678f on white: 4.07:1
AA ✗ fail · AA-large · AAA
Aa
#af678f on black: 5.16:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #af678f as text on that neutral, and that neutral as text on #af678f.

NeutralRatioBoth directions
White4.07:1AaAa
Slate 503.89:1AaAa
Slate 1003.72:1AaAa
Slate 2003.30:1AaAa
Slate 3002.74:1AaAa
Slate 4001.59:1AaAa
Slate 5001.17:1AaAa
Slate 6001.86:1AaAa
Slate 7002.54:1AaAa
Slate 8003.59:1AaAa
Slate 9004.39:1AaAa
Black5.16:1AaAa
Colour vision deficiency
true color
protanopia · #6D7790
deuteranopia · #7F828D
tritanopia · #B86675

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #af678f is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F6F8
#F3ECF0
#E7D5DF
#D8B6C9
#C591AE
#af678f
#A0547F
#864669
#6B3854
#4F2C3F
#311B27
Base = 500Lightest = 50 · #F9F6F8Darkest = 950 · #311B27Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.026 346.3);
  --brand-100: oklch(0.94 0.042 346.3);
  --brand-200: oklch(0.88 0.063 346.3);
  --brand-300: oklch(0.80 0.082 346.3);
  --brand-400: oklch(0.72 0.097 346.3);
  --brand-500: oklch(0.64 0.105 346.3);
  --brand-600: oklch(0.56 0.105 346.3);
  --brand-700: oklch(0.48 0.099 346.3);
  --brand-800: oklch(0.40 0.088 346.3);
  --brand-900: oklch(0.32 0.074 346.3);
  --brand-950: oklch(0.24 0.058 346.3);
}

Colors that work with #af678f

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF5F8
Tinted page background
Border#E3CAD8
Hairlines and dividers
Muted text#964F77
Captions on the surface
Accent#428A50
Second voice, not a rival
Dark variant#542C42
Hover, pressed, headers
Light variant#F6EEF3
Selected rows, tints
Dark surface#24141D
Dark-mode background
Hover#9F547D
One step down in lightness
Pressed#87476B
Two steps down
Disabled#D0B6C5
Chroma pulled out
Focus ring#C16A9A
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #af678f

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #542C42
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight46/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#67AF87
Analogous left#AB67AF
Analogous right#AF676B
Split-complement 1#6BAF67
Split-complement 2#67AFAB
Triadic 1#8FAF67
Triadic 2#678FAF
Tetradic#AFAB67
On the wheel
Base+30°−30°+120°+240°+180°327°

#af678f sits at 327°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red68.6%
Green40.4%
Blue56.1%
R · 0–255
175
0xaf
G · 0–255
103
0x67
B · 0–255
143
0x8f

CMYK percentages

Cyan0.0%
Magenta41.1%
Yellow18.3%
Key (black)31.4%

Total ink coverage is 91%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#af678f text on a black background

contrast 5.16:1

Card sample

#af678f text on a white background

contrast 4.07:1

Card sample

#af678f on grey

3.72:1

#af678f on its own surface

3.78:1

#af678f on its dark surface

4.33:1

CSS3 live lab

Text font color

The quick brown fox

color: #af678f;
Background color
Panel with #af678f background
background-color: #af678f;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #af678f;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(175, 103, 143, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(175, 103, 143, 0.45);
Border & gradient
Gradient panel
border: 3px solid #af678f;
background: linear-gradient(135deg, #af678f, #AF6F67);
Gradient text

Gradient headline

background: linear-gradient(90deg, #af678f, #AF8167);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #af678f;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #af678f;
caret-color: #af678f;
Left rule
Pull quote or callout
border-left: 4px solid #af678f;
Ring + tint
Selected chip
background: #F6EEF3;
box-shadow: inset 0 0 0 2px #af678f;
Conic badge
68%
background: conic-gradient(#af678f 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #af678f over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(175, 103, 143, 0.5)
rgb(175 103 143 / 50%)
#af678f80
hsl(327 31% 55% / 50%)
color-mix(in srgb, #af678f 50%, transparent)
Alpha8-digit hexFlat on white
10%#af678f1a#F7F0F4
20%#af678f33#EFE1E9
40%#af678f66#DFC2D2
60%#af678f99#CFA4BC
80%#af678fcc#BF85A5

Gradients from #af678f

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C48FAC, #af678f 45%, #542C42);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #af678f, #A26455);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #af678f, #67AF87);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #CFA3BB 0%, #af678f 45%, #542C42 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF5F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #B988C1 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #B97D7B 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #542C42 0%, transparent 65%), #af678f;

Monochromatic scale

Palettes built from #af678f

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#af678f in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 5.16:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#af678f, answered

What color is #af678f?

#af678f is a balanced soft magenta / pink, closest to Pale Violet Red (ΔE2000 10). It sits at 327° on the hue wheel with 31% saturation and 55% lightness, which reads as warm.

What is the RGB value of #af678f?

rgb(175, 103, 143) — 175 red, 103 green and 143 blue out of 255, or 68.6% / 40.4% / 56.1% by channel.

What is #af678f in HSL and HSV?

hsl(327, 31%, 55%) and hsv(327, 41%, 69%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #af678f a light or a dark color?

It is a mid-tone. Relative luminance is 0.2080 and perceived brightness is 52%, so black text on it reaches 5.16:1.

Should I use black or white text on #af678f?

Black. It scores 5.16:1 against #af678f, versus 4.07:1 for white — AA at any size.

Is #af678f accessible on a white background?

#af678f on white scores 4.07:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #AA5D88 to reach 4.5:1, or #814466 for 7:1.

What is the complementary color of #af678f?

#67AF87 sits directly opposite on the wheel. Softer options are the split-complements #6BAF67 and #67AFAB, which give the same contrast with far less vibration.

What colors go well with #af678f?

For interface work: #FAF5F8 as the surface, #E3CAD8 for borders, #964F77 for secondary text, #428A50 as an accent and #542C42 for hover and pressed states. For a palette, the analogous pair #AB67AF and #AF676B stays calm, while #67AF87 is the loudest partner.

What is #af678f in CMYK for printing?

cmyk(0%, 41%, 18%, 31%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #af678f warm or cool?

Warm — it scores 37 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #AF6775; nudged cooler, #B165AB.

Which Tailwind color is closest to #af678f?

The pink family — its 500 step is #ec4899, ΔE2000 11.3 away. That is a visible difference, so define #af678f as a custom token rather than reaching for the built-in.

How do I use #af678f in Tailwind CSS?

Inline it as an arbitrary value with bg-[#af678f] or text-[#af678f], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #af678f with 50% opacity?

rgba(175, 103, 143, 0.5), or #af678f80 in eight-digit hex. Over white that composites to #D7B3C7; over black, #583448.

Is #af678f a web-safe color?

No. The nearest web-safe colour is #996699, ΔE2000 7 away. The palette only matters for legacy displays and some email clients now.

What does the color #af678f mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #af678f?

The safest is same-hue elevation: linear-gradient(135deg, #C48FAC, #af678f 45%, #542C42). For more colour, a short hue run to #A26455 keeps it rich without turning muddy.

Work with #af678f in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #af678f at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.