Skip to content
orange · warm

#af734c

a balanced, soft orange · warm · closest name: Chocolate

Token name suggestion: True Marmalade

RGB
175, 115, 76
HSL
24°, 39%, 49%
CMYK
0, 34, 57, 31
Luminance
0.2190

#af734c is a balanced soft orange, 24° on the wheel and 4/100 on the cool side. Put black text on it (5.38:1). As text it scores 3.90:1 on white — large text only. Nearest name is Chocolate, nearest Tailwind family is orange.

hsl(24 39% 49%)rgb(175 115 76)Base step 600AA inkWarm

At a glance

Every number on this page in one read: what #af734c is made of, how bright it looks, and which way it leans.

Hex
#af734c
Hue
24°
orange
Saturation
39%
soft
Lightness
49%
balanced
Brightness
69%
HSV value
Perceived
52%
weighted brightness
Luminance
0.2190
WCAG relative
Temperature
Warm
4/100 cool
Color family
Orange
Tone
Soft
Best ink
Black
5.38:1
Closest name
Chocolate
ΔE2000 9.5
Chroma
36.7
LCH, 0–130ish
OKLCH L
0.610
perceptual lightness
Tailwind
orange
500 · ΔE 15.3
Web-safe
#996633
nearest of 216
Where it sits
Hue24° of 360°
Saturation39%
Lightness49%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #af734c.

Temperature
Warm ← → Cool4% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red42%
Green56%
Blue2%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#af734c
HEX (8-digit)#af734cff
RGBrgb(175, 115, 76)
RGBArgba(175, 115, 76, 1)
HSLhsl(24, 39%, 49%)
HSV / HSBhsv(24, 57%, 69%)
HWBhwb(24 30% 31%)
CMYKcmyk(0%, 34%, 57%, 31%)
LABlab(53.9 19.5 31.1)
LCHlch(53.9 36.7 58.0)
OKLCHoklch(0.610 0.093 53.2)
XYZ (D65)xyz(25.12, 21.90, 9.74)
Decimal11498316
Display P3color(display-p3 0.686 0.451 0.298)
Web-safe#996633

Copy-ready code

every platformclick to select
/* CSS */
color: #af734c;
background-color: #af734c;
/* CSS custom property */
--brand: #af734c;
/* Tailwind (arbitrary) */
class="text-[#af734c] bg-[#af734c]"
/* SCSS */
$brand: #af734c;
/* SwiftUI */
Color(red: 0.686, green: 0.451, blue: 0.298)
/* UIKit */
UIColor(red: 0.686, green: 0.451, blue: 0.298, alpha: 1)
/* Android XML */
<color name="brand">#AF734C</color>
/* Android Compose */
Color(0xFFAF734C)
/* Flutter */
Color(0xFFAF734C)
/* Python / OpenCV (BGR) */
(76, 115, 175)
/* Python / PIL (RGB) */
(175, 115, 76)
/* Java AWT */
new Color(175, 115, 76)
/* .NET */
Color.FromArgb(255, 175, 115, 76)
/* OpenGL / Unity (0–1) */
(0.6863f, 0.4510f, 0.2980f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{175,115,76}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #af734c 85%, white);
border-color: color-mix(in oklab, #af734c 40%, transparent);
/* theme-aware in one line */
color: light-dark(#593A27, #ECDED4);
/* relative colour syntax */
--hover: hsl(from #af734c h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF7F5;
  --brand-100: #F4EFEB;
  --brand-200: #E9DBD2;
  --brand-300: #DDC2B1;
  --brand-400: #CCA48A;
  --brand-500: #BB8563;
  --brand-600: #af734c;
  --brand-700: #8E5D3E;
  --brand-800: #724B31;
  --brand-900: #533827;
  --brand-950: #342318;
  --brand: #af734c;
  --brand-ink: #000000;
  --brand-surface: #FAF7F4;
  --brand-border: #E6D3C6;
  --brand-hover: #966341;
  --brand-pressed: #7D5236;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241A14;
    --brand-ink: #ECDED4;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF7F5',
        100: '#F4EFEB',
        200: '#E9DBD2',
        300: '#DDC2B1',
        400: '#CCA48A',
        500: '#BB8563',
        600: '#af734c',
        700: '#8E5D3E',
        800: '#724B31',
        900: '#533827',
        950: '#342318',
        DEFAULT: '#af734c',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF7F5,
  '100': #F4EFEB,
  '200': #E9DBD2,
  '300': #DDC2B1,
  '400': #CCA48A,
  '500': #BB8563,
  '600': #af734c,
  '700': #8E5D3E,
  '800': #724B31,
  '900': #533827,
  '950': #342318,
);
$brand-base: #af734c;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF7F5", "$type": "color" },
      "100": { "$value": "#F4EFEB", "$type": "color" },
      "200": { "$value": "#E9DBD2", "$type": "color" },
      "300": { "$value": "#DDC2B1", "$type": "color" },
      "400": { "$value": "#CCA48A", "$type": "color" },
      "500": { "$value": "#BB8563", "$type": "color" },
      "600": { "$value": "#af734c", "$type": "color" },
      "700": { "$value": "#8E5D3E", "$type": "color" },
      "800": { "$value": "#724B31", "$type": "color" },
      "900": { "$value": "#533827", "$type": "color" },
      "950": { "$value": "#342318", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #af734c · 5.38:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 3.90:1
AA fail · AA large pass · AAA fail
Aa
Black text · 5.38:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #af734c as text scores 3.90:1 on white and 5.38:1 on black.
Best tinted ink on it, if plain black or white feels flat: #593A27 at 2.61:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#A16A46 · 4.50:1
AA on white−4% L
#A16A46
The quick fox
#764E33 · 7.22:1
AAA on white−16% L
#764E33
The quick fox
#af734c · 5.38:1
AA on blackalready passes
#af734c
The quick fox
#BE8B6A · 7.09:1
AAA on black+9% L
#BE8B6A

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #AF734C is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#af734c on white: 3.90:1
AA ✗ fail · AA-large · AAA
Aa
#af734c on black: 5.38:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #af734c as text on that neutral, and that neutral as text on #af734c.

NeutralRatioBoth directions
White3.90:1AaAa
Slate 503.73:1AaAa
Slate 1003.56:1AaAa
Slate 2003.17:1AaAa
Slate 3002.63:1AaAa
Slate 4001.52:1AaAa
Slate 5001.22:1AaAa
Slate 6001.94:1AaAa
Slate 7002.65:1AaAa
Slate 8003.75:1AaAa
Slate 9004.57:1AaAa
Black5.38:1AaAa
Colour vision deficiency
true color
protanopia · #847949
deuteranopia · #92864C
tritanopia · #BE6769

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #af734c is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF7F5
#F4EFEB
#E9DBD2
#DDC2B1
#CCA48A
#BB8563
#af734c
#8E5D3E
#724B31
#533827
#342318
Base = 600Lightest = 50 · #FAF7F5Darkest = 950 · #342318Text step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.023 53.2);
  --brand-100: oklch(0.94 0.037 53.2);
  --brand-200: oklch(0.88 0.056 53.2);
  --brand-300: oklch(0.80 0.073 53.2);
  --brand-400: oklch(0.72 0.086 53.2);
  --brand-500: oklch(0.64 0.093 53.2);
  --brand-600: oklch(0.56 0.093 53.2);
  --brand-700: oklch(0.48 0.088 53.2);
  --brand-800: oklch(0.40 0.078 53.2);
  --brand-900: oklch(0.32 0.065 53.2);
  --brand-950: oklch(0.24 0.051 53.2);
}

Colors that work with #af734c

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF7F4
Tinted page background
Border#E6D3C6
Hairlines and dividers
Muted text#9B6A4B
Captions on the surface
Accent#3A8592
Second voice, not a rival
Dark variant#593A27
Hover, pressed, headers
Light variant#F7F1ED
Selected rows, tints
Dark surface#241A14
Dark-mode background
Hover#966341
One step down in lightness
Pressed#7D5236
Two steps down
Disabled#C6B2A5
Chroma pulled out
Focus ring#C37B4D
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #af734c

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #593A27
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

friendlyenergeticaffordablesocial

Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

Hard to make feel premium, and it collides with the "caution" band in status systems.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight51/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#4C88AF
Analogous left#AF4C57
Analogous right#AFA44C
Split-complement 1#4CAFA4
Split-complement 2#4C57AF
Triadic 1#4CAF73
Triadic 2#734CAF
Tetradic#57AF4C
On the wheel
Base+30°−30°+120°+240°+180°24°

#af734c sits at 24°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red68.6%
Green45.1%
Blue29.8%
R · 0–255
175
0xaf
G · 0–255
115
0x73
B · 0–255
76
0x4c

CMYK percentages

Cyan0.0%
Magenta34.3%
Yellow56.6%
Key (black)31.4%

Total ink coverage is 122%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#af734c text on a black background

contrast 5.38:1

Card sample

#af734c text on a white background

contrast 3.90:1

Card sample

#af734c on grey

3.56:1

#af734c on its own surface

3.66:1

#af734c on its dark surface

4.36:1

CSS3 live lab

Text font color

The quick brown fox

color: #af734c;
Background color
Panel with #af734c background
background-color: #af734c;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #af734c;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(175, 115, 76, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(175, 115, 76, 0.45);
Border & gradient
Gradient panel
border: 3px solid #af734c;
background: linear-gradient(135deg, #af734c, #A9AF4C);
Gradient text

Gradient headline

background: linear-gradient(90deg, #af734c, #90AF4C);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #af734c;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #af734c;
caret-color: #af734c;
Left rule
Pull quote or callout
border-left: 4px solid #af734c;
Ring + tint
Selected chip
background: #F7F1ED;
box-shadow: inset 0 0 0 2px #af734c;
Conic badge
68%
background: conic-gradient(#af734c 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #af734c over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(175, 115, 76, 0.5)
rgb(175 115 76 / 50%)
#af734c80
hsl(24 39% 49% / 50%)
color-mix(in srgb, #af734c 50%, transparent)
Alpha8-digit hexFlat on white
10%#af734c1a#F7F1ED
20%#af734c33#EFE3DB
40%#af734c66#DFC7B7
60%#af734c99#CFAB94
80%#af734ccc#BF8F70

Gradients from #af734c

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C39475, #af734c 45%, #593A27);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #af734c, #8D9A43);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #af734c, #4C88AF);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #CCA48A 0%, #af734c 45%, #593A27 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF7F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #C06E7E 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #BAB860 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #593A27 0%, transparent 65%), #af734c;

Monochromatic scale

Palettes built from #af734c

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#af734c in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
E-commerceFood deliveryLogisticsCreator tools
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 5.38:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#af734c, answered

What color is #af734c?

#af734c is a balanced soft orange, closest to Chocolate (ΔE2000 9.5). It sits at 24° on the hue wheel with 39% saturation and 49% lightness, which reads as warm.

What is the RGB value of #af734c?

rgb(175, 115, 76) — 175 red, 115 green and 76 blue out of 255, or 68.6% / 45.1% / 29.8% by channel.

What is #af734c in HSL and HSV?

hsl(24, 39%, 49%) and hsv(24, 57%, 69%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #af734c a light or a dark color?

It is a mid-tone. Relative luminance is 0.2190 and perceived brightness is 52%, so black text on it reaches 5.38:1.

Should I use black or white text on #af734c?

Black. It scores 5.38:1 against #af734c, versus 3.90:1 for white — AA at any size.

Is #af734c accessible on a white background?

#af734c on white scores 3.90:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #A16A46 to reach 4.5:1, or #764E33 for 7:1.

What is the complementary color of #af734c?

#4C88AF sits directly opposite on the wheel. Softer options are the split-complements #4CAFA4 and #4C57AF, which give the same contrast with far less vibration.

What colors go well with #af734c?

For interface work: #FAF7F4 as the surface, #E6D3C6 for borders, #9B6A4B for secondary text, #3A8592 as an accent and #593A27 for hover and pressed states. For a palette, the analogous pair #AF4C57 and #AFA44C stays calm, while #4C88AF is the loudest partner.

What is #af734c in CMYK for printing?

cmyk(0%, 34%, 57%, 31%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #af734c warm or cool?

Warm — it scores 4 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #B8825C; nudged cooler, #B14C4A.

Which Tailwind color is closest to #af734c?

The orange family — its 500 step is #f97316, ΔE2000 15.3 away. That is a visible difference, so define #af734c as a custom token rather than reaching for the built-in.

How do I use #af734c in Tailwind CSS?

Inline it as an arbitrary value with bg-[#af734c] or text-[#af734c], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #af734c with 50% opacity?

rgba(175, 115, 76, 0.5), or #af734c80 in eight-digit hex. Over white that composites to #D7B9A6; over black, #583A26.

Is #af734c a web-safe color?

No. The nearest web-safe colour is #996633, ΔE2000 7.8 away. The palette only matters for legacy displays and some email clients now.

What does the color #af734c mean?

As a orange, it reads friendly, energetic, affordable. Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing. At this moderate chroma the association is present but not shouted.

What gradient works with #af734c?

The safest is same-hue elevation: linear-gradient(135deg, #C39475, #af734c 45%, #593A27). For more colour, a short hue run to #8D9A43 keeps it rich without turning muddy.

Work with #af734c in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #af734c at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.