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orange · warm

#af7963

a balanced, soft orange · warm · closest name: Rosy Brown

Token name suggestion: Atlas Amber

RGB
175, 121, 99
HSL
17°, 32%, 54%
CMYK
0, 31, 43, 31
Luminance
0.2369

#af7963 is a balanced soft orange, 17° on the wheel and 10/100 on the cool side. Put black text on it (5.74:1). As text it scores 3.66:1 on white — large text only. Nearest name is Rosy Brown, nearest Tailwind family is red.

hsl(17 32% 54%)rgb(175 121 99)Base step 500AA inkWarm

At a glance

Every number on this page in one read: what #af7963 is made of, how bright it looks, and which way it leans.

Hex
#af7963
Hue
17°
orange
Saturation
32%
soft
Lightness
54%
balanced
Brightness
69%
HSV value
Perceived
54%
weighted brightness
Luminance
0.2369
WCAG relative
Temperature
Warm
10/100 cool
Color family
Orange
Tone
Soft
Best ink
Black
5.74:1
Closest name
Rosy Brown
ΔE2000 11.6
Chroma
27.6
LCH, 0–130ish
OKLCH L
0.626
perceptual lightness
Tailwind
red
500 · ΔE 16.9
Web-safe
#996666
nearest of 216
Where it sits
Hue17° of 360°
Saturation32%
Lightness54%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #af7963.

Temperature
Warm ← → Cool10% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red38%
Green58%
Blue4%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#af7963
HEX (8-digit)#af7963ff
RGBrgb(175, 121, 99)
RGBArgba(175, 121, 99, 1)
HSLhsl(17, 32%, 54%)
HSV / HSBhsv(17, 43%, 69%)
HWBhwb(17 39% 31%)
CMYKcmyk(0%, 31%, 43%, 31%)
LABlab(55.8 18.4 20.5)
LCHlch(55.8 27.6 48.2)
OKLCHoklch(0.626 0.075 43.0)
XYZ (D65)xyz(26.77, 23.69, 14.96)
Decimal11499875
Display P3color(display-p3 0.686 0.475 0.388)
Web-safe#996666

Copy-ready code

every platformclick to select
/* CSS */
color: #af7963;
background-color: #af7963;
/* CSS custom property */
--brand: #af7963;
/* Tailwind (arbitrary) */
class="text-[#af7963] bg-[#af7963]"
/* SCSS */
$brand: #af7963;
/* SwiftUI */
Color(red: 0.686, green: 0.475, blue: 0.388)
/* UIKit */
UIColor(red: 0.686, green: 0.475, blue: 0.388, alpha: 1)
/* Android XML */
<color name="brand">#AF7963</color>
/* Android Compose */
Color(0xFFAF7963)
/* Flutter */
Color(0xFFAF7963)
/* Python / OpenCV (BGR) */
(99, 121, 175)
/* Python / PIL (RGB) */
(175, 121, 99)
/* Java AWT */
new Color(175, 121, 99)
/* .NET */
Color.FromArgb(255, 175, 121, 99)
/* OpenGL / Unity (0–1) */
(0.6863f, 0.4745f, 0.3882f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{175,121,99}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #af7963 85%, white);
border-color: color-mix(in oklab, #af7963 40%, transparent);
/* theme-aware in one line */
color: light-dark(#54372B, #EADCD7);
/* relative colour syntax */
--hover: hsl(from #af7963 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F9F7F5;
  --brand-100: #F4EEEC;
  --brand-200: #E7DAD4;
  --brand-300: #D9BFB5;
  --brand-400: #C69F90;
  --brand-500: #af7963;
  --brand-600: #A26A53;
  --brand-700: #875845;
  --brand-800: #6C4737;
  --brand-900: #4F362B;
  --brand-950: #32211B;
  --brand: #af7963;
  --brand-ink: #000000;
  --brand-surface: #FAF6F5;
  --brand-border: #E3D1C9;
  --brand-hover: #9D6751;
  --brand-pressed: #865845;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241914;
    --brand-ink: #EADCD7;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F9F7F5',
        100: '#F4EEEC',
        200: '#E7DAD4',
        300: '#D9BFB5',
        400: '#C69F90',
        500: '#af7963',
        600: '#A26A53',
        700: '#875845',
        800: '#6C4737',
        900: '#4F362B',
        950: '#32211B',
        DEFAULT: '#af7963',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F9F7F5,
  '100': #F4EEEC,
  '200': #E7DAD4,
  '300': #D9BFB5,
  '400': #C69F90,
  '500': #af7963,
  '600': #A26A53,
  '700': #875845,
  '800': #6C4737,
  '900': #4F362B,
  '950': #32211B,
);
$brand-base: #af7963;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F9F7F5", "$type": "color" },
      "100": { "$value": "#F4EEEC", "$type": "color" },
      "200": { "$value": "#E7DAD4", "$type": "color" },
      "300": { "$value": "#D9BFB5", "$type": "color" },
      "400": { "$value": "#C69F90", "$type": "color" },
      "500": { "$value": "#af7963", "$type": "color" },
      "600": { "$value": "#A26A53", "$type": "color" },
      "700": { "$value": "#875845", "$type": "color" },
      "800": { "$value": "#6C4737", "$type": "color" },
      "900": { "$value": "#4F362B", "$type": "color" },
      "950": { "$value": "#32211B", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #af7963 · 5.74:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 3.66:1
AA fail · AA large pass · AAA fail
Aa
Black text · 5.74:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #af7963 as text scores 3.66:1 on white and 5.74:1 on black.
Best tinted ink on it, if plain black or white feels flat: #54372B at 2.93:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#A16952 · 4.51:1
AA on white−6% L
#A16952
The quick fox
#784F3E · 7.03:1
AAA on white−18% L
#784F3E
The quick fox
#af7963 · 5.74:1
AA on blackalready passes
#af7963
The quick fox
#BB8D7B · 7.21:1
AAA on black+7% L
#BB8D7B

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #AF7963 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#af7963 on white: 3.66:1
AA ✗ fail · AA-large · AAA
Aa
#af7963 on black: 5.74:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #af7963 as text on that neutral, and that neutral as text on #af7963.

NeutralRatioBoth directions
White3.66:1AaAa
Slate 503.50:1AaAa
Slate 1003.34:1AaAa
Slate 2002.97:1AaAa
Slate 3002.47:1AaAa
Slate 4001.43:1AaAa
Slate 5001.30:1AaAa
Slate 6002.07:1AaAa
Slate 7002.83:1AaAa
Slate 8004.00:1AaAa
Slate 9004.88:1AaAa
Black5.74:1AaAa
Colour vision deficiency
true color
protanopia · #877F61
deuteranopia · #938A63
tritanopia · #BC7073

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #af7963 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F7F5
#F4EEEC
#E7DAD4
#D9BFB5
#C69F90
#af7963
#A26A53
#875845
#6C4737
#4F362B
#32211B
Base = 500Lightest = 50 · #F9F7F5Darkest = 950 · #32211BText step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.019 43.0);
  --brand-100: oklch(0.94 0.030 43.0);
  --brand-200: oklch(0.88 0.045 43.0);
  --brand-300: oklch(0.80 0.059 43.0);
  --brand-400: oklch(0.72 0.069 43.0);
  --brand-500: oklch(0.64 0.075 43.0);
  --brand-600: oklch(0.56 0.075 43.0);
  --brand-700: oklch(0.48 0.071 43.0);
  --brand-800: oklch(0.40 0.063 43.0);
  --brand-900: oklch(0.32 0.053 43.0);
  --brand-950: oklch(0.24 0.041 43.0);
}

Colors that work with #af7963

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF6F5
Tinted page background
Border#E3D1C9
Hairlines and dividers
Muted text#98634E
Captions on the surface
Accent#41888B
Second voice, not a rival
Dark variant#54372B
Hover, pressed, headers
Light variant#F6F1EE
Selected rows, tints
Dark surface#241914
Dark-mode background
Hover#9D6751
One step down in lightness
Pressed#865845
Two steps down
Disabled#CFBBB3
Chroma pulled out
Focus ring#C18066
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #af7963

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #54372B
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

friendlyenergeticaffordablesocial

Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

Hard to make feel premium, and it collides with the "caution" band in status systems.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight46/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#6399AF
Analogous left#AF6373
Analogous right#AF9F63
Split-complement 1#63AF9F
Split-complement 2#6373AF
Triadic 1#63AF79
Triadic 2#7963AF
Tetradic#73AF63
On the wheel
Base+30°−30°+120°+240°+180°17°

#af7963 sits at 17°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red68.6%
Green47.5%
Blue38.8%
R · 0–255
175
0xaf
G · 0–255
121
0x79
B · 0–255
99
0x63

CMYK percentages

Cyan0.0%
Magenta30.9%
Yellow43.4%
Key (black)31.4%

Total ink coverage is 106%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#af7963 text on a black background

contrast 5.74:1

Card sample

#af7963 text on a white background

contrast 3.66:1

Card sample

#af7963 on grey

3.34:1

#af7963 on its own surface

3.41:1

#af7963 on its dark surface

4.69:1

CSS3 live lab

Text font color

The quick brown fox

color: #af7963;
Background color
Panel with #af7963 background
background-color: #af7963;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #af7963;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(175, 121, 99, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(175, 121, 99, 0.45);
Border & gradient
Gradient panel
border: 3px solid #af7963;
background: linear-gradient(135deg, #af7963, #AFAC63);
Gradient text

Gradient headline

background: linear-gradient(90deg, #af7963, #9FAF63);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #af7963;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #af7963;
caret-color: #af7963;
Left rule
Pull quote or callout
border-left: 4px solid #af7963;
Ring + tint
Selected chip
background: #F6F1EE;
box-shadow: inset 0 0 0 2px #af7963;
Conic badge
68%
background: conic-gradient(#af7963 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #af7963 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(175, 121, 99, 0.5)
rgb(175 121 99 / 50%)
#af796380
hsl(17 32% 54% / 50%)
color-mix(in srgb, #af7963 50%, transparent)
Alpha8-digit hexFlat on white
10%#af79631a#F7F2EF
20%#af796333#EFE4E0
40%#af796366#DFC9C1
60%#af796399#CFAFA1
80%#af7963cc#BF9482

Gradients from #af7963

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C49C8B, #af7963 45%, #54372B);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #af7963, #9EA152);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #af7963, #6399AF);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #CEADA0 0%, #af7963 45%, #54372B 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF6F5, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #C08596 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #B9B177 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #54372B 0%, transparent 65%), #af7963;

Monochromatic scale

Palettes built from #af7963

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#af7963 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
E-commerceFood deliveryLogisticsCreator tools
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 5.74:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#af7963, answered

What color is #af7963?

#af7963 is a balanced soft orange, closest to Rosy Brown (ΔE2000 11.6). It sits at 17° on the hue wheel with 32% saturation and 54% lightness, which reads as warm.

What is the RGB value of #af7963?

rgb(175, 121, 99) — 175 red, 121 green and 99 blue out of 255, or 68.6% / 47.5% / 38.8% by channel.

What is #af7963 in HSL and HSV?

hsl(17, 32%, 54%) and hsv(17, 43%, 69%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #af7963 a light or a dark color?

It is a mid-tone. Relative luminance is 0.2369 and perceived brightness is 54%, so black text on it reaches 5.74:1.

Should I use black or white text on #af7963?

Black. It scores 5.74:1 against #af7963, versus 3.66:1 for white — AA at any size.

Is #af7963 accessible on a white background?

#af7963 on white scores 3.66:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #A16952 to reach 4.5:1, or #784F3E for 7:1.

What is the complementary color of #af7963?

#6399AF sits directly opposite on the wheel. Softer options are the split-complements #63AF9F and #6373AF, which give the same contrast with far less vibration.

What colors go well with #af7963?

For interface work: #FAF6F5 as the surface, #E3D1C9 for borders, #98634E for secondary text, #41888B as an accent and #54372B for hover and pressed states. For a palette, the analogous pair #AF6373 and #AF9F63 stays calm, while #6399AF is the loudest partner.

What is #af7963 in CMYK for printing?

cmyk(0%, 31%, 43%, 31%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #af7963 warm or cool?

Warm — it scores 10 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #AF8163; nudged cooler, #B16167.

Which Tailwind color is closest to #af7963?

The red family — its 500 step is #ef4444, ΔE2000 16.9 away. That is a visible difference, so define #af7963 as a custom token rather than reaching for the built-in.

How do I use #af7963 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#af7963] or text-[#af7963], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #af7963 with 50% opacity?

rgba(175, 121, 99, 0.5), or #af796380 in eight-digit hex. Over white that composites to #D7BCB1; over black, #583D32.

Is #af7963 a web-safe color?

No. The nearest web-safe colour is #996666, ΔE2000 11.5 away. The palette only matters for legacy displays and some email clients now.

What does the color #af7963 mean?

As a orange, it reads friendly, energetic, affordable. Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing. At this moderate chroma the association is present but not shouted.

What gradient works with #af7963?

The safest is same-hue elevation: linear-gradient(135deg, #C49C8B, #af7963 45%, #54372B). For more colour, a short hue run to #9EA152 keeps it rich without turning muddy.

Work with #af7963 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #af7963 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.