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red · warm

#af949a

a balanced, muted red · warm · closest name: Rosy Brown

Token name suggestion: Signal Ember

RGB
175, 148, 154
HSL
347°, 14%, 63%
CMYK
0, 15, 12, 31
Luminance
0.3263

#af949a is a balanced muted red, 347° on the wheel and 39/100 on the cool side. Put black text on it (7.53:1). As text it scores 2.79:1 on white — use #906C74 instead. Nearest name is Rosy Brown, nearest Tailwind family is stone.

hsl(347 14% 63%)rgb(175 148 154)Base step 400AAA inkWarm

At a glance

Every number on this page in one read: what #af949a is made of, how bright it looks, and which way it leans.

Hex
#af949a
Hue
347°
red
Saturation
14%
muted
Lightness
63%
balanced
Brightness
69%
HSV value
Perceived
62%
weighted brightness
Luminance
0.3263
WCAG relative
Temperature
Warm
39/100 cool
Color family
Red
Tone
Muted
Best ink
Black
7.53:1
Closest name
Rosy Brown
ΔE2000 5.9
Chroma
11.1
LCH, 0–130ish
OKLCH L
0.693
perceptual lightness
Tailwind
stone
500 · ΔE 18.1
Web-safe
#999999
nearest of 216
Where it sits
Hue347° of 360°
Saturation14%
Lightness63%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #af949a.

Temperature
Warm ← → Cool39% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red28%
Green65%
Blue7%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#af949a
HEX (8-digit)#af949aff
RGBrgb(175, 148, 154)
RGBArgba(175, 148, 154, 1)
HSLhsl(347, 14%, 63%)
HSV / HSBhsv(347, 15%, 69%)
HWBhwb(347 58% 31%)
CMYKcmyk(0%, 15%, 12%, 31%)
LABlab(63.9 11.1 0.6)
LCHlch(63.9 11.1 3.1)
OKLCHoklch(0.693 0.033 3.0)
XYZ (D65)xyz(34.10, 32.63, 35.07)
Decimal11506842
Display P3color(display-p3 0.686 0.580 0.604)
Web-safe#999999

Copy-ready code

every platformclick to select
/* CSS */
color: #af949a;
background-color: #af949a;
/* CSS custom property */
--brand: #af949a;
/* Tailwind (arbitrary) */
class="text-[#af949a] bg-[#af949a]"
/* SCSS */
$brand: #af949a;
/* SwiftUI */
Color(red: 0.686, green: 0.580, blue: 0.604)
/* UIKit */
UIColor(red: 0.686, green: 0.580, blue: 0.604, alpha: 1)
/* Android XML */
<color name="brand">#AF949A</color>
/* Android Compose */
Color(0xFFAF949A)
/* Flutter */
Color(0xFFAF949A)
/* Python / OpenCV (BGR) */
(154, 148, 175)
/* Python / PIL (RGB) */
(175, 148, 154)
/* Java AWT */
new Color(175, 148, 154)
/* .NET */
Color.FromArgb(255, 175, 148, 154)
/* OpenGL / Unity (0–1) */
(0.6863f, 0.5804f, 0.6039f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{175,148,154}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #af949a 85%, white);
border-color: color-mix(in oklab, #af949a 40%, transparent);
/* theme-aware in one line */
color: light-dark(#49373B, #E5DCDE);
/* relative colour syntax */
--hover: hsl(from #af949a h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F8F6F7;
  --brand-100: #F1EEEF;
  --brand-200: #E2DADC;
  --brand-300: #CFBFC2;
  --brand-400: #af949a;
  --brand-500: #9F7F86;
  --brand-600: #8C6971;
  --brand-700: #75575E;
  --brand-800: #5D464B;
  --brand-900: #453539;
  --brand-950: #2B2123;
  --brand: #af949a;
  --brand-ink: #000000;
  --brand-surface: #F8F6F7;
  --brand-border: #DCD0D3;
  --brand-hover: #A08087;
  --brand-pressed: #906C74;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #20181A;
    --brand-ink: #E5DCDE;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F8F6F7',
        100: '#F1EEEF',
        200: '#E2DADC',
        300: '#CFBFC2',
        400: '#af949a',
        500: '#9F7F86',
        600: '#8C6971',
        700: '#75575E',
        800: '#5D464B',
        900: '#453539',
        950: '#2B2123',
        DEFAULT: '#af949a',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F8F6F7,
  '100': #F1EEEF,
  '200': #E2DADC,
  '300': #CFBFC2,
  '400': #af949a,
  '500': #9F7F86,
  '600': #8C6971,
  '700': #75575E,
  '800': #5D464B,
  '900': #453539,
  '950': #2B2123,
);
$brand-base: #af949a;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F8F6F7", "$type": "color" },
      "100": { "$value": "#F1EEEF", "$type": "color" },
      "200": { "$value": "#E2DADC", "$type": "color" },
      "300": { "$value": "#CFBFC2", "$type": "color" },
      "400": { "$value": "#af949a", "$type": "color" },
      "500": { "$value": "#9F7F86", "$type": "color" },
      "600": { "$value": "#8C6971", "$type": "color" },
      "700": { "$value": "#75575E", "$type": "color" },
      "800": { "$value": "#5D464B", "$type": "color" },
      "900": { "$value": "#453539", "$type": "color" },
      "950": { "$value": "#2B2123", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #af949a · 7.53:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.79:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.53:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #af949a as text scores 2.79:1 on white and 7.53:1 on black.
Best tinted ink on it, if plain black or white feels flat: #49373B at 3.98:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#906C74 · 4.58:1
AA on white−14% L
#906C74
The quick fox
#6D5157 · 7.08:1
AAA on white−26% L
#6D5157
The quick fox
#af949a · 7.53:1
AA on blackalready passes
#af949a
The quick fox
#af949a · 7.53:1
AAA on blackalready passes
#af949a

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #A88B92 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#af949a on white: 2.79:1
AA ✗ fail · AA-large · AAA
Aa
#af949a on black: 7.53:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #af949a as text on that neutral, and that neutral as text on #af949a.

NeutralRatioBoth directions
White2.79:1AaAa
Slate 502.67:1AaAa
Slate 1002.55:1AaAa
Slate 2002.26:1AaAa
Slate 3001.88:1AaAa
Slate 4001.09:1AaAa
Slate 5001.71:1AaAa
Slate 6002.72:1AaAa
Slate 7003.71:1AaAa
Slate 8005.24:1AaAa
Slate 9006.40:1AaAa
Black7.53:1AaAa
Colour vision deficiency
true color
protanopia · #97989A
deuteranopia · #9D9C99
tritanopia · #B49396

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #af949a is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F8F6F7
#F1EEEF
#E2DADC
#CFBFC2
#af949a
#9F7F86
#8C6971
#75575E
#5D464B
#453539
#2B2123
Base = 400Lightest = 50 · #F8F6F7Darkest = 950 · #2B2123Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.008 3.0);
  --brand-100: oklch(0.94 0.013 3.0);
  --brand-200: oklch(0.88 0.020 3.0);
  --brand-300: oklch(0.80 0.026 3.0);
  --brand-400: oklch(0.72 0.031 3.0);
  --brand-500: oklch(0.64 0.033 3.0);
  --brand-600: oklch(0.56 0.033 3.0);
  --brand-700: oklch(0.48 0.031 3.0);
  --brand-800: oklch(0.40 0.028 3.0);
  --brand-900: oklch(0.32 0.023 3.0);
  --brand-950: oklch(0.24 0.018 3.0);
}

Colors that work with #af949a

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F8F6F7
Tinted page background
Border#DCD0D3
Hairlines and dividers
Muted text#83626A
Captions on the surface
Accent#537967
Second voice, not a rival
Dark variant#49373B
Hover, pressed, headers
Light variant#F4F0F1
Selected rows, tints
Dark surface#20181A
Dark-mode background
Hover#A08087
One step down in lightness
Pressed#906C74
Two steps down
Disabled#DFD4D7
Chroma pulled out
Focus ring#C097A0
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #af949a

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Borders, dividers and quiet backgrounds
  • Long-form reading surfaces
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #49373B
Safe as a 1px border on white
No — use #A88B92

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

With almost no chroma left, the family association is barely present; treat it as a neutral that happens to lean this way. The mid lightness keeps it versatile in both themes.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityMedium
  • EnergyLow
  • Weight37/100
  • TemperatureWarm
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#94AFA9
Analogous left#AF94A7
Analogous right#AF9B94
Split-complement 1#94AF9B
Split-complement 2#94A7AF
Triadic 1#9AAF94
Triadic 2#949AAF
Tetradic#A7AF94
On the wheel
Base+30°−30°+120°+240°+180°347°

#af949a sits at 347°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red68.6%
Green58.0%
Blue60.4%
R · 0–255
175
0xaf
G · 0–255
148
0x94
B · 0–255
154
0x9a

CMYK percentages

Cyan0.0%
Magenta15.4%
Yellow12.0%
Key (black)31.4%

Total ink coverage is 59%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#af949a text on a black background

contrast 7.53:1

Card sample

#af949a text on a white background

contrast 2.79:1

Card sample

#af949a on grey

2.55:1

#af949a on its own surface

2.59:1

#af949a on its dark surface

6.23:1

CSS3 live lab

Text font color

The quick brown fox

color: #af949a;
Background color
Panel with #af949a background
background-color: #af949a;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #af949a;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(175, 148, 154, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(175, 148, 154, 0.45);
Border & gradient
Gradient panel
border: 3px solid #af949a;
background: linear-gradient(135deg, #af949a, #AFA094);
Gradient text

Gradient headline

background: linear-gradient(90deg, #af949a, #AFA794);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #af949a;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #af949a;
caret-color: #af949a;
Left rule
Pull quote or callout
border-left: 4px solid #af949a;
Ring + tint
Selected chip
background: #F4F0F1;
box-shadow: inset 0 0 0 2px #af949a;
Conic badge
68%
background: conic-gradient(#af949a 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #af949a over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(175, 148, 154, 0.5)
rgb(175 148 154 / 50%)
#af949a80
hsl(347 14% 63% / 50%)
color-mix(in srgb, #af949a 50%, transparent)
Alpha8-digit hexFlat on white
10%#af949a1a#F7F4F5
20%#af949a33#EFEAEB
40%#af949a66#DFD4D7
60%#af949a99#CFBFC2
80%#af949acc#BFA9AE

Gradients from #af949a

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C9B7BB, #af949a 45%, #49373B);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #af949a, #A29382);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #af949a, #94AFA9);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #D6C8CB 0%, #af949a 45%, #49373B 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F8F6F7, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #C5B1C1 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #BCAEA5 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #49373B 0%, transparent 65%), #af949a;

Monochromatic scale

Palettes built from #af949a

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#af949a in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
BackgroundsBordersBody textDividers
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 7.53:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#af949a, answered

What color is #af949a?

#af949a is a balanced muted red, closest to Rosy Brown (ΔE2000 5.9). It sits at 347° on the hue wheel with 14% saturation and 63% lightness, which reads as warm.

What is the RGB value of #af949a?

rgb(175, 148, 154) — 175 red, 148 green and 154 blue out of 255, or 68.6% / 58% / 60.4% by channel.

What is #af949a in HSL and HSV?

hsl(347, 14%, 63%) and hsv(347, 15%, 69%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #af949a a light or a dark color?

It is a mid-tone. Relative luminance is 0.3263 and perceived brightness is 62%, so black text on it reaches 7.53:1.

Should I use black or white text on #af949a?

Black. It scores 7.53:1 against #af949a, versus 2.79:1 for white — AAA at any size.

Is #af949a accessible on a white background?

#af949a on white scores 2.79:1, which fails WCAG AA at every size. Darken it to #906C74 to reach 4.5:1, or #6D5157 for 7:1.

What is the complementary color of #af949a?

#94AFA9 sits directly opposite on the wheel. Softer options are the split-complements #94AF9B and #94A7AF, which give the same contrast with far less vibration.

What colors go well with #af949a?

For interface work: #F8F6F7 as the surface, #DCD0D3 for borders, #83626A for secondary text, #537967 as an accent and #49373B for hover and pressed states. For a palette, the analogous pair #AF94A7 and #AF9B94 stays calm, while #94AFA9 is the loudest partner.

What is #af949a in CMYK for printing?

cmyk(0%, 15%, 12%, 31%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #af949a warm or cool?

Warm — it scores 39 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #AF9894; nudged cooler, #B192A4.

Which Tailwind color is closest to #af949a?

The stone family — its 500 step is #78716c, ΔE2000 18.1 away. That is a visible difference, so define #af949a as a custom token rather than reaching for the built-in.

How do I use #af949a in Tailwind CSS?

Inline it as an arbitrary value with bg-[#af949a] or text-[#af949a], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #af949a with 50% opacity?

rgba(175, 148, 154, 0.5), or #af949a80 in eight-digit hex. Over white that composites to #D7CACD; over black, #584A4D.

Is #af949a a web-safe color?

No. The nearest web-safe colour is #999999, ΔE2000 12.1 away. The palette only matters for legacy displays and some email clients now.

What does the color #af949a mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this low chroma the association is faint; it behaves more like a neutral.

What gradient works with #af949a?

The safest is same-hue elevation: linear-gradient(135deg, #C9B7BB, #af949a 45%, #49373B). For more colour, a short hue run to #A29382 keeps it rich without turning muddy.

Work with #af949a in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #af949a at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.