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magenta / pink · neutral

#b080a4

a balanced, soft magenta / pink · neutral · closest name: Pale Violet Red

Token name suggestion: True Fuchsia

RGB
176, 128, 164
HSL
315°, 23%, 60%
CMYK
0, 27, 7, 31
Luminance
0.2735

#b080a4 is a balanced soft magenta / pink, 315° on the wheel and 44/100 on the cool side. Put black text on it (6.47:1). As text it scores 3.25:1 on white — large text only. Nearest name is Pale Violet Red, nearest Tailwind family is pink.

hsl(315 23% 60%)rgb(176 128 164)Base step 500AA inkNeutral

At a glance

Every number on this page in one read: what #b080a4 is made of, how bright it looks, and which way it leans.

Hex
#b080a4
Hue
315°
magenta / pink
Saturation
23%
soft
Lightness
60%
balanced
Brightness
69%
HSV value
Perceived
58%
weighted brightness
Luminance
0.2735
WCAG relative
Temperature
Neutral
44/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
6.47:1
Closest name
Pale Violet Red
ΔE2000 11.4
Chroma
27.2
LCH, 0–130ish
OKLCH L
0.659
perceptual lightness
Tailwind
pink
500 · ΔE 15.2
Web-safe
#999999
nearest of 216
Where it sits
Hue315° of 360°
Saturation23%
Lightness60%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #b080a4.

Temperature
Warm ← → Cool44% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red34%
Green56%
Blue10%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#b080a4
HEX (8-digit)#b080a4ff
RGBrgb(176, 128, 164)
RGBArgba(176, 128, 164, 1)
HSLhsl(315, 23%, 60%)
HSV / HSBhsv(315, 27%, 69%)
HWBhwb(315 50% 31%)
CMYKcmyk(0%, 27%, 7%, 31%)
LABlab(59.3 24.4 -11.8)
LCHlch(59.3 27.2 334.2)
OKLCHoklch(0.659 0.077 335.7)
XYZ (D65)xyz(32.32, 27.35, 38.69)
Decimal11567268
Display P3color(display-p3 0.690 0.502 0.643)
Web-safe#999999

Copy-ready code

every platformclick to select
/* CSS */
color: #b080a4;
background-color: #b080a4;
/* CSS custom property */
--brand: #b080a4;
/* Tailwind (arbitrary) */
class="text-[#b080a4] bg-[#b080a4]"
/* SCSS */
$brand: #b080a4;
/* SwiftUI */
Color(red: 0.690, green: 0.502, blue: 0.643)
/* UIKit */
UIColor(red: 0.690, green: 0.502, blue: 0.643, alpha: 1)
/* Android XML */
<color name="brand">#B080A4</color>
/* Android Compose */
Color(0xFFB080A4)
/* Flutter */
Color(0xFFB080A4)
/* Python / OpenCV (BGR) */
(164, 128, 176)
/* Python / PIL (RGB) */
(176, 128, 164)
/* Java AWT */
new Color(176, 128, 164)
/* .NET */
Color.FromArgb(255, 176, 128, 164)
/* OpenGL / Unity (0–1) */
(0.6902f, 0.5020f, 0.6431f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{176,128,164}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #b080a4 85%, white);
border-color: color-mix(in oklab, #b080a4 40%, transparent);
/* theme-aware in one line */
color: light-dark(#4F3147, #E8D9E4);
/* relative colour syntax */
--hover: hsl(from #b080a4 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F9F6F8;
  --brand-100: #F2EDF1;
  --brand-200: #E5D7E1;
  --brand-300: #D4BACD;
  --brand-400: #BE97B5;
  --brand-500: #b080a4;
  --brand-600: #975E89;
  --brand-700: #7E4E72;
  --brand-800: #653F5B;
  --brand-900: #4A3044;
  --brand-950: #2E1E2A;
  --brand: #b080a4;
  --brand-ink: #000000;
  --brand-surface: #F9F6F8;
  --brand-border: #E0CDDB;
  --brand-hover: #A26A94;
  --brand-pressed: #8F5982;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #23161F;
    --brand-ink: #E8D9E4;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F9F6F8',
        100: '#F2EDF1',
        200: '#E5D7E1',
        300: '#D4BACD',
        400: '#BE97B5',
        500: '#b080a4',
        600: '#975E89',
        700: '#7E4E72',
        800: '#653F5B',
        900: '#4A3044',
        950: '#2E1E2A',
        DEFAULT: '#b080a4',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F9F6F8,
  '100': #F2EDF1,
  '200': #E5D7E1,
  '300': #D4BACD,
  '400': #BE97B5,
  '500': #b080a4,
  '600': #975E89,
  '700': #7E4E72,
  '800': #653F5B,
  '900': #4A3044,
  '950': #2E1E2A,
);
$brand-base: #b080a4;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F9F6F8", "$type": "color" },
      "100": { "$value": "#F2EDF1", "$type": "color" },
      "200": { "$value": "#E5D7E1", "$type": "color" },
      "300": { "$value": "#D4BACD", "$type": "color" },
      "400": { "$value": "#BE97B5", "$type": "color" },
      "500": { "$value": "#b080a4", "$type": "color" },
      "600": { "$value": "#975E89", "$type": "color" },
      "700": { "$value": "#7E4E72", "$type": "color" },
      "800": { "$value": "#653F5B", "$type": "color" },
      "900": { "$value": "#4A3044", "$type": "color" },
      "950": { "$value": "#2E1E2A", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #b080a4 · 6.47:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 3.25:1
AA fail · AA large pass · AAA fail
Aa
Black text · 6.47:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #b080a4 as text scores 3.25:1 on white and 6.47:1 on black.
Best tinted ink on it, if plain black or white feels flat: #4F3147 at 3.47:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#9C618D · 4.66:1
AA on white−10% L
#9C618D
The quick fox
#764A6B · 7.09:1
AAA on white−22% L
#764A6B
The quick fox
#b080a4 · 6.47:1
AA on blackalready passes
#b080a4
The quick fox
#B689AB · 7.16:1
AAA on black+3% L
#B689AB

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #B080A4 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#b080a4 on white: 3.25:1
AA ✗ fail · AA-large · AAA
Aa
#b080a4 on black: 6.47:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #b080a4 as text on that neutral, and that neutral as text on #b080a4.

NeutralRatioBoth directions
White3.25:1AaAa
Slate 503.10:1AaAa
Slate 1002.96:1AaAa
Slate 2002.63:1AaAa
Slate 3002.19:1AaAa
Slate 4001.27:1AaAa
Slate 5001.47:1AaAa
Slate 6002.33:1AaAa
Slate 7003.19:1AaAa
Slate 8004.51:1AaAa
Slate 9005.50:1AaAa
Black6.47:1AaAa
Colour vision deficiency
true color
protanopia · #808BA5
deuteranopia · #8C91A3
tritanopia · #B5828C

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #b080a4 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F6F8
#F2EDF1
#E5D7E1
#D4BACD
#BE97B5
#b080a4
#975E89
#7E4E72
#653F5B
#4A3044
#2E1E2A
Base = 500Lightest = 50 · #F9F6F8Darkest = 950 · #2E1E2AText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.019 335.7);
  --brand-100: oklch(0.94 0.031 335.7);
  --brand-200: oklch(0.88 0.046 335.7);
  --brand-300: oklch(0.80 0.060 335.7);
  --brand-400: oklch(0.72 0.071 335.7);
  --brand-500: oklch(0.64 0.077 335.7);
  --brand-600: oklch(0.56 0.077 335.7);
  --brand-700: oklch(0.48 0.072 335.7);
  --brand-800: oklch(0.40 0.065 335.7);
  --brand-900: oklch(0.32 0.054 335.7);
  --brand-950: oklch(0.24 0.042 335.7);
}

Colors that work with #b080a4

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F9F6F8
Tinted page background
Border#E0CDDB
Hairlines and dividers
Muted text#8D5880
Captions on the surface
Accent#4A824A
Second voice, not a rival
Dark variant#4F3147
Hover, pressed, headers
Light variant#F5EFF4
Selected rows, tints
Dark surface#23161F
Dark-mode background
Hover#A26A94
One step down in lightness
Pressed#8F5982
Two steps down
Disabled#DAC6D5
Chroma pulled out
Focus ring#C183B2
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #b080a4

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #4F3147
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight40/100
  • TemperatureNeutral
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#80B08C
Analogous left#A480B0
Analogous right#B0808C
Split-complement 1#8CB080
Split-complement 2#80B0A4
Triadic 1#A4B080
Triadic 2#80A4B0
Tetradic#B0A480
On the wheel
Base+30°−30°+120°+240°+180°315°

#b080a4 sits at 315°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red69.0%
Green50.2%
Blue64.3%
R · 0–255
176
0xb0
G · 0–255
128
0x80
B · 0–255
164
0xa4

CMYK percentages

Cyan0.0%
Magenta27.3%
Yellow6.8%
Key (black)31.0%

Total ink coverage is 65%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#b080a4 text on a black background

contrast 6.47:1

Card sample

#b080a4 text on a white background

contrast 3.25:1

Card sample

#b080a4 on grey

2.96:1

#b080a4 on its own surface

3.02:1

#b080a4 on its dark surface

5.36:1

CSS3 live lab

Text font color

The quick brown fox

color: #b080a4;
Background color
Panel with #b080a4 background
background-color: #b080a4;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #b080a4;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(176, 128, 164, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(176, 128, 164, 0.45);
Border & gradient
Gradient panel
border: 3px solid #b080a4;
background: linear-gradient(135deg, #b080a4, #B08084);
Gradient text

Gradient headline

background: linear-gradient(90deg, #b080a4, #B08880);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #b080a4;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #b080a4;
caret-color: #b080a4;
Left rule
Pull quote or callout
border-left: 4px solid #b080a4;
Ring + tint
Selected chip
background: #F5EFF4;
box-shadow: inset 0 0 0 2px #b080a4;
Conic badge
68%
background: conic-gradient(#b080a4 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #b080a4 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(176, 128, 164, 0.5)
rgb(176 128 164 / 50%)
#b080a480
hsl(315 23% 60% / 50%)
color-mix(in srgb, #b080a4 50%, transparent)
Alpha8-digit hexFlat on white
10%#b080a41a#F7F2F6
20%#b080a433#EFE6ED
40%#b080a466#DFCCDB
60%#b080a499#D0B3C8
80%#b080a4cc#C099B6

Gradients from #b080a4

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C7A6BF, #b080a4 45%, #4F3147);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #b080a4, #A46D6D);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #b080a4, #80B08C);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #D3B9CD 0%, #b080a4 45%, #4F3147 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F9F6F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #B89FC4 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #BC939A 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #4F3147 0%, transparent 65%), #b080a4;

Monochromatic scale

Palettes built from #b080a4

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#b080a4 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 6.47:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#b080a4, answered

What color is #b080a4?

#b080a4 is a balanced soft magenta / pink, closest to Pale Violet Red (ΔE2000 11.4). It sits at 315° on the hue wheel with 23% saturation and 60% lightness, which reads as neutral.

What is the RGB value of #b080a4?

rgb(176, 128, 164) — 176 red, 128 green and 164 blue out of 255, or 69% / 50.2% / 64.3% by channel.

What is #b080a4 in HSL and HSV?

hsl(315, 23%, 60%) and hsv(315, 27%, 69%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #b080a4 a light or a dark color?

It is a mid-tone. Relative luminance is 0.2735 and perceived brightness is 58%, so black text on it reaches 6.47:1.

Should I use black or white text on #b080a4?

Black. It scores 6.47:1 against #b080a4, versus 3.25:1 for white — AA at any size.

Is #b080a4 accessible on a white background?

#b080a4 on white scores 3.25:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #9C618D to reach 4.5:1, or #764A6B for 7:1.

What is the complementary color of #b080a4?

#80B08C sits directly opposite on the wheel. Softer options are the split-complements #8CB080 and #80B0A4, which give the same contrast with far less vibration.

What colors go well with #b080a4?

For interface work: #F9F6F8 as the surface, #E0CDDB for borders, #8D5880 for secondary text, #4A824A as an accent and #4F3147 for hover and pressed states. For a palette, the analogous pair #A480B0 and #B0808C stays calm, while #80B08C is the loudest partner.

What is #b080a4 in CMYK for printing?

cmyk(0%, 27%, 7%, 31%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #b080a4 warm or cool?

Neutral — it scores 44 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #B08092; nudged cooler, #AC7EB2.

Which Tailwind color is closest to #b080a4?

The pink family — its 500 step is #ec4899, ΔE2000 15.2 away. That is a visible difference, so define #b080a4 as a custom token rather than reaching for the built-in.

How do I use #b080a4 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#b080a4] or text-[#b080a4], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #b080a4 with 50% opacity?

rgba(176, 128, 164, 0.5), or #b080a480 in eight-digit hex. Over white that composites to #D8C0D2; over black, #584052.

Is #b080a4 a web-safe color?

No. The nearest web-safe colour is #999999, ΔE2000 20.5 away. The palette only matters for legacy displays and some email clients now.

What does the color #b080a4 mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #b080a4?

The safest is same-hue elevation: linear-gradient(135deg, #C7A6BF, #b080a4 45%, #4F3147). For more colour, a short hue run to #A46D6D keeps it rich without turning muddy.

Work with #b080a4 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #b080a4 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.