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magenta / pink · neutral

#b08eb4

a balanced, soft magenta / pink · neutral · closest name: Plum

Token name suggestion: True Ruby

RGB
176, 142, 180
HSL
294°, 20%, 63%
CMYK
2, 21, 0, 29
Luminance
0.3187

#b08eb4 is a balanced soft magenta / pink, 294° on the wheel and 52/100 on the cool side. Put black text on it (7.37:1). As text it scores 2.85:1 on white — use #946699 instead. Nearest name is Plum, nearest Tailwind family is pink.

hsl(294 20% 63%)rgb(176 142 180)Base step 400AAA inkNeutral

At a glance

Every number on this page in one read: what #b08eb4 is made of, how bright it looks, and which way it leans.

Hex
#b08eb4
Hue
294°
magenta / pink
Saturation
20%
soft
Lightness
63%
balanced
Brightness
71%
HSV value
Perceived
62%
weighted brightness
Luminance
0.3187
WCAG relative
Temperature
Neutral
52/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
7.37:1
Closest name
Plum
ΔE2000 10.1
Chroma
24.7
LCH, 0–130ish
OKLCH L
0.691
perceptual lightness
Tailwind
pink
500 · ΔE 18.9
Web-safe
#9999CC
nearest of 216
Where it sits
Hue294° of 360°
Saturation20%
Lightness63%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #b08eb4.

Temperature
Warm ← → Cool52% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red29%
Green61%
Blue10%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#b08eb4
HEX (8-digit)#b08eb4ff
RGBrgb(176, 142, 180)
RGBArgba(176, 142, 180, 1)
HSLhsl(294, 20%, 63%)
HSV / HSBhsv(294, 21%, 71%)
HWBhwb(294 56% 29%)
CMYKcmyk(2%, 21%, 0%, 29%)
LABlab(63.2 19.6 -15.0)
LCHlch(63.2 24.7 322.6)
OKLCHoklch(0.691 0.067 322.8)
XYZ (D65)xyz(35.81, 31.87, 47.44)
Decimal11570868
Display P3color(display-p3 0.690 0.557 0.706)
Web-safe#9999CC

Copy-ready code

every platformclick to select
/* CSS */
color: #b08eb4;
background-color: #b08eb4;
/* CSS custom property */
--brand: #b08eb4;
/* Tailwind (arbitrary) */
class="text-[#b08eb4] bg-[#b08eb4]"
/* SCSS */
$brand: #b08eb4;
/* SwiftUI */
Color(red: 0.690, green: 0.557, blue: 0.706)
/* UIKit */
UIColor(red: 0.690, green: 0.557, blue: 0.706, alpha: 1)
/* Android XML */
<color name="brand">#B08EB4</color>
/* Android Compose */
Color(0xFFB08EB4)
/* Flutter */
Color(0xFFB08EB4)
/* Python / OpenCV (BGR) */
(180, 142, 176)
/* Python / PIL (RGB) */
(176, 142, 180)
/* Java AWT */
new Color(176, 142, 180)
/* .NET */
Color.FromArgb(255, 176, 142, 180)
/* OpenGL / Unity (0–1) */
(0.6902f, 0.5569f, 0.7059f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{176,142,180}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #b08eb4 85%, white);
border-color: color-mix(in oklab, #b08eb4 40%, transparent);
/* theme-aware in one line */
color: light-dark(#4A334D, #E5DAE7);
/* relative colour syntax */
--hover: hsl(from #b08eb4 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F8F6F9;
  --brand-100: #F2EDF2;
  --brand-200: #E3D8E4;
  --brand-300: #D0BCD2;
  --brand-400: #b08eb4;
  --brand-500: #A178A5;
  --brand-600: #8E6293;
  --brand-700: #76517B;
  --brand-800: #5F4162;
  --brand-900: #463249;
  --brand-950: #2C1F2D;
  --brand: #b08eb4;
  --brand-ink: #000000;
  --brand-surface: #F9F6F9;
  --brand-border: #DDCEDE;
  --brand-hover: #A178A6;
  --brand-pressed: #916496;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #211622;
    --brand-ink: #E5DAE7;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F8F6F9',
        100: '#F2EDF2',
        200: '#E3D8E4',
        300: '#D0BCD2',
        400: '#b08eb4',
        500: '#A178A5',
        600: '#8E6293',
        700: '#76517B',
        800: '#5F4162',
        900: '#463249',
        950: '#2C1F2D',
        DEFAULT: '#b08eb4',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F8F6F9,
  '100': #F2EDF2,
  '200': #E3D8E4,
  '300': #D0BCD2,
  '400': #b08eb4,
  '500': #A178A5,
  '600': #8E6293,
  '700': #76517B,
  '800': #5F4162,
  '900': #463249,
  '950': #2C1F2D,
);
$brand-base: #b08eb4;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F8F6F9", "$type": "color" },
      "100": { "$value": "#F2EDF2", "$type": "color" },
      "200": { "$value": "#E3D8E4", "$type": "color" },
      "300": { "$value": "#D0BCD2", "$type": "color" },
      "400": { "$value": "#b08eb4", "$type": "color" },
      "500": { "$value": "#A178A5", "$type": "color" },
      "600": { "$value": "#8E6293", "$type": "color" },
      "700": { "$value": "#76517B", "$type": "color" },
      "800": { "$value": "#5F4162", "$type": "color" },
      "900": { "$value": "#463249", "$type": "color" },
      "950": { "$value": "#2C1F2D", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #b08eb4 · 7.37:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.85:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.37:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #b08eb4 as text scores 2.85:1 on white and 7.37:1 on black.
Best tinted ink on it, if plain black or white feels flat: #4A334D at 3.94:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#946699 · 4.55:1
AA on white−13% L
#946699
The quick fox
#6E4B72 · 7.21:1
AAA on white−26% L
#6E4B72
The quick fox
#b08eb4 · 7.37:1
AA on blackalready passes
#b08eb4
The quick fox
#b08eb4 · 7.37:1
AAA on blackalready passes
#b08eb4

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #AC88B0 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#b08eb4 on white: 2.85:1
AA ✗ fail · AA-large · AAA
Aa
#b08eb4 on black: 7.37:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #b08eb4 as text on that neutral, and that neutral as text on #b08eb4.

NeutralRatioBoth directions
White2.85:1AaAa
Slate 502.72:1AaAa
Slate 1002.60:1AaAa
Slate 2002.31:1AaAa
Slate 3001.92:1AaAa
Slate 4001.11:1AaAa
Slate 5001.67:1AaAa
Slate 6002.66:1AaAa
Slate 7003.64:1AaAa
Slate 8005.14:1AaAa
Slate 9006.27:1AaAa
Black7.37:1AaAa
Colour vision deficiency
true color
protanopia · #8B97B6
deuteranopia · #929AB3
tritanopia · #B2919B

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #b08eb4 is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F8F6F9
#F2EDF2
#E3D8E4
#D0BCD2
#b08eb4
#A178A5
#8E6293
#76517B
#5F4162
#463249
#2C1F2D
Base = 400Lightest = 50 · #F8F6F9Darkest = 950 · #2C1F2DText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.017 322.8);
  --brand-100: oklch(0.94 0.027 322.8);
  --brand-200: oklch(0.88 0.040 322.8);
  --brand-300: oklch(0.80 0.052 322.8);
  --brand-400: oklch(0.72 0.061 322.8);
  --brand-500: oklch(0.64 0.067 322.8);
  --brand-600: oklch(0.56 0.067 322.8);
  --brand-700: oklch(0.48 0.063 322.8);
  --brand-800: oklch(0.40 0.056 322.8);
  --brand-900: oklch(0.32 0.047 322.8);
  --brand-950: oklch(0.24 0.037 322.8);
}

Colors that work with #b08eb4

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F9F6F9
Tinted page background
Border#DDCEDE
Hairlines and dividers
Muted text#855C8A
Captions on the surface
Accent#5E7F4D
Second voice, not a rival
Dark variant#4A334D
Hover, pressed, headers
Light variant#F4F0F5
Selected rows, tints
Dark surface#211622
Dark-mode background
Hover#A178A6
One step down in lightness
Pressed#916496
Two steps down
Disabled#DFD1E1
Chroma pulled out
Focus ring#BF92C4
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #b08eb4

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Text of any size on white — fails WCAG AA
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #4A334D
Safe as a 1px border on white
No — use #AC88B0

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight37/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#92B48E
Analogous left#9D8EB4
Analogous right#B48EA5
Split-complement 1#A5B48E
Split-complement 2#8EB49D
Triadic 1#B4B08E
Triadic 2#8EB4B0
Tetradic#B49D8E
On the wheel
Base+30°−30°+120°+240°+180°294°

#b08eb4 sits at 294°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red69.0%
Green55.7%
Blue70.6%
R · 0–255
176
0xb0
G · 0–255
142
0x8e
B · 0–255
180
0xb4

CMYK percentages

Cyan2.2%
Magenta21.1%
Yellow0.0%
Key (black)29.4%

Total ink coverage is 53%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#b08eb4 text on a black background

contrast 7.37:1

Card sample

#b08eb4 text on a white background

contrast 2.85:1

Card sample

#b08eb4 on grey

2.60:1

#b08eb4 on its own surface

2.65:1

#b08eb4 on its dark surface

6.13:1

CSS3 live lab

Text font color

The quick brown fox

color: #b08eb4;
Background color
Panel with #b08eb4 background
background-color: #b08eb4;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #b08eb4;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(176, 142, 180, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(176, 142, 180, 0.45);
Border & gradient
Gradient panel
border: 3px solid #b08eb4;
background: linear-gradient(135deg, #b08eb4, #B48E9F);
Gradient text

Gradient headline

background: linear-gradient(90deg, #b08eb4, #B48E95);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #b08eb4;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #b08eb4;
caret-color: #b08eb4;
Left rule
Pull quote or callout
border-left: 4px solid #b08eb4;
Ring + tint
Selected chip
background: #F4F0F5;
box-shadow: inset 0 0 0 2px #b08eb4;
Conic badge
68%
background: conic-gradient(#b08eb4 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #b08eb4 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(176, 142, 180, 0.5)
rgb(176 142 180 / 50%)
#b08eb480
hsl(294 20% 63% / 50%)
color-mix(in srgb, #b08eb4 50%, transparent)
Alpha8-digit hexFlat on white
10%#b08eb41a#F7F4F8
20%#b08eb433#EFE8F0
40%#b08eb466#DFD2E1
60%#b08eb499#D0BBD2
80%#b08eb4cc#C0A5C3

Gradients from #b08eb4

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #CAB3CC, #b08eb4 45%, #4A334D);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #b08eb4, #A87C8B);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #b08eb4, #92B48E);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #D6C5D9 0%, #b08eb4 45%, #4A334D 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F9F6F9, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #B5ADC8 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #C0A0B1 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #4A334D 0%, transparent 65%), #b08eb4;

Monochromatic scale

Palettes built from #b08eb4

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#b08eb4 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 7.37:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#b08eb4, answered

What color is #b08eb4?

#b08eb4 is a balanced soft magenta / pink, closest to Plum (ΔE2000 10.1). It sits at 294° on the hue wheel with 20% saturation and 63% lightness, which reads as neutral.

What is the RGB value of #b08eb4?

rgb(176, 142, 180) — 176 red, 142 green and 180 blue out of 255, or 69% / 55.7% / 70.6% by channel.

What is #b08eb4 in HSL and HSV?

hsl(294, 20%, 63%) and hsv(294, 21%, 71%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #b08eb4 a light or a dark color?

It is a mid-tone. Relative luminance is 0.3187 and perceived brightness is 62%, so black text on it reaches 7.37:1.

Should I use black or white text on #b08eb4?

Black. It scores 7.37:1 against #b08eb4, versus 2.85:1 for white — AAA at any size.

Is #b08eb4 accessible on a white background?

#b08eb4 on white scores 2.85:1, which fails WCAG AA at every size. Darken it to #946699 to reach 4.5:1, or #6E4B72 for 7:1.

What is the complementary color of #b08eb4?

#92B48E sits directly opposite on the wheel. Softer options are the split-complements #A5B48E and #8EB49D, which give the same contrast with far less vibration.

What colors go well with #b08eb4?

For interface work: #F9F6F9 as the surface, #DDCEDE for borders, #855C8A for secondary text, #5E7F4D as an accent and #4A334D for hover and pressed states. For a palette, the analogous pair #9D8EB4 and #B48EA5 stays calm, while #92B48E is the loudest partner.

What is #b08eb4 in CMYK for printing?

cmyk(2%, 21%, 0%, 29%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #b08eb4 warm or cool?

Neutral — it scores 52 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #B48EAA; nudged cooler, #A28CB6.

Which Tailwind color is closest to #b08eb4?

The pink family — its 500 step is #ec4899, ΔE2000 18.9 away. That is a visible difference, so define #b08eb4 as a custom token rather than reaching for the built-in.

How do I use #b08eb4 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#b08eb4] or text-[#b08eb4], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #b08eb4 with 50% opacity?

rgba(176, 142, 180, 0.5), or #b08eb480 in eight-digit hex. Over white that composites to #D8C7DA; over black, #58475A.

Is #b08eb4 a web-safe color?

No. The nearest web-safe colour is #9999CC, ΔE2000 11.4 away. The palette only matters for legacy displays and some email clients now.

What does the color #b08eb4 mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #b08eb4?

The safest is same-hue elevation: linear-gradient(135deg, #CAB3CC, #b08eb4 45%, #4A334D). For more colour, a short hue run to #A87C8B keeps it rich without turning muddy.

Work with #b08eb4 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #b08eb4 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.