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magenta / pink · warm

#ba428c

a balanced, vivid magenta / pink · warm · closest name: Medium Violet Red

Token name suggestion: True Ruby

RGB
186, 66, 140
HSL
323°, 48%, 49%
CMYK
0, 65, 25, 27
Luminance
0.1623

#ba428c is a balanced vivid magenta / pink, 323° on the wheel and 37/100 on the cool side. Put white text on it (4.95:1). As text it scores 4.95:1 on white — safe at any size. Nearest name is Medium Violet Red, nearest Tailwind family is pink.

hsl(323 48% 49%)rgb(186 66 140)Base step 600AA inkWarm

At a glance

Every number on this page in one read: what #ba428c is made of, how bright it looks, and which way it leans.

Hex
#ba428c
Hue
323°
magenta / pink
Saturation
48%
vivid
Lightness
49%
balanced
Brightness
73%
HSV value
Perceived
48%
weighted brightness
Luminance
0.1623
WCAG relative
Temperature
Warm
37/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
White
4.95:1
Closest name
Medium Violet Red
ΔE2000 4.8
Chroma
57.9
LCH, 0–130ish
OKLCH L
0.568
perceptual lightness
Tailwind
pink
500 · ΔE 10.7
Web-safe
#CC3399
nearest of 216
Where it sits
Hue323° of 360°
Saturation48%
Lightness49%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #ba428c.

Temperature
Warm ← → Cool37% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red64%
Green24%
Blue12%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#ba428c
HEX (8-digit)#ba428cff
RGBrgb(186, 66, 140)
RGBArgba(186, 66, 140, 1)
HSLhsl(323, 48%, 49%)
HSV / HSBhsv(323, 65%, 73%)
HWBhwb(323 26% 27%)
CMYKcmyk(0%, 65%, 25%, 27%)
LABlab(47.3 55.7 -15.8)
LCHlch(47.3 57.9 344.2)
OKLCHoklch(0.568 0.173 346.0)
XYZ (D65)xyz(26.93, 16.23, 26.52)
Decimal12206732
Display P3color(display-p3 0.729 0.259 0.549)
Web-safe#CC3399

Copy-ready code

every platformclick to select
/* CSS */
color: #ba428c;
background-color: #ba428c;
/* CSS custom property */
--brand: #ba428c;
/* Tailwind (arbitrary) */
class="text-[#ba428c] bg-[#ba428c]"
/* SCSS */
$brand: #ba428c;
/* SwiftUI */
Color(red: 0.729, green: 0.259, blue: 0.549)
/* UIKit */
UIColor(red: 0.729, green: 0.259, blue: 0.549, alpha: 1)
/* Android XML */
<color name="brand">#BA428C</color>
/* Android Compose */
Color(0xFFBA428C)
/* Flutter */
Color(0xFFBA428C)
/* Python / OpenCV (BGR) */
(140, 66, 186)
/* Python / PIL (RGB) */
(186, 66, 140)
/* Java AWT */
new Color(186, 66, 140)
/* .NET */
Color.FromArgb(255, 186, 66, 140)
/* OpenGL / Unity (0–1) */
(0.7294f, 0.2588f, 0.5490f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{186,66,140}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #ba428c 85%, white);
border-color: color-mix(in oklab, #ba428c 40%, transparent);
/* theme-aware in one line */
color: light-dark(#5E2147, #EED3E4);
/* relative colour syntax */
--hover: hsl(from #ba428c h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF5F8;
  --brand-100: #F5EAF1;
  --brand-200: #ECD0E1;
  --brand-300: #E2ACCD;
  --brand-400: #D383B4;
  --brand-500: #C4599B;
  --brand-600: #ba428c;
  --brand-700: #973571;
  --brand-800: #782B5B;
  --brand-900: #582243;
  --brand-950: #37152A;
  --brand: #ba428c;
  --brand-ink: #ffffff;
  --brand-surface: #FAF4F8;
  --brand-border: #EAC3DB;
  --brand-hover: #A03978;
  --brand-pressed: #852F64;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141E;
    --brand-ink: #EED3E4;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF5F8',
        100: '#F5EAF1',
        200: '#ECD0E1',
        300: '#E2ACCD',
        400: '#D383B4',
        500: '#C4599B',
        600: '#ba428c',
        700: '#973571',
        800: '#782B5B',
        900: '#582243',
        950: '#37152A',
        DEFAULT: '#ba428c',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF5F8,
  '100': #F5EAF1,
  '200': #ECD0E1,
  '300': #E2ACCD,
  '400': #D383B4,
  '500': #C4599B,
  '600': #ba428c,
  '700': #973571,
  '800': #782B5B,
  '900': #582243,
  '950': #37152A,
);
$brand-base: #ba428c;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF5F8", "$type": "color" },
      "100": { "$value": "#F5EAF1", "$type": "color" },
      "200": { "$value": "#ECD0E1", "$type": "color" },
      "300": { "$value": "#E2ACCD", "$type": "color" },
      "400": { "$value": "#D383B4", "$type": "color" },
      "500": { "$value": "#C4599B", "$type": "color" },
      "600": { "$value": "#ba428c", "$type": "color" },
      "700": { "$value": "#973571", "$type": "color" },
      "800": { "$value": "#782B5B", "$type": "color" },
      "900": { "$value": "#582243", "$type": "color" },
      "950": { "$value": "#37152A", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #ba428c · 4.95:1
Use #ffffffAA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.95:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 4.25:1
AA fail · AA large pass · AAA fail
Reading the other direction: #ba428c as text scores 4.95:1 on white and 4.25:1 on black.
Best tinted ink on it, if plain black or white feels flat: #F8ECF4 at 4.31:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#ba428c · 4.95:1
AA on whitealready passes
#ba428c
The quick fox
#91336D · 7.25:1
AAA on white−11% L
#91336D
The quick fox
#BE4891 · 4.53:1
AA on black+2% L
#BE4891
The quick fox
#CF79AE · 7.00:1
AAA on black+15% L
#CF79AE

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #BA428C is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#ba428c on white: 4.95:1
AA ✓ pass · AA-large · AAA
Aa
#ba428c on black: 4.25:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #ba428c as text on that neutral, and that neutral as text on #ba428c.

NeutralRatioBoth directions
White4.95:1AaAa
Slate 504.73:1AaAa
Slate 1004.51:1AaAa
Slate 2004.01:1AaAa
Slate 3003.33:1AaAa
Slate 4001.93:1AaAa
Slate 5001.04:1AaAa
Slate 6001.53:1AaAa
Slate 7002.09:1AaAa
Slate 8002.96:1AaAa
Slate 9003.61:1AaAa
Black4.25:1AaAa
Colour vision deficiency
true color
protanopia · #4F638E
deuteranopia · #727889
tritanopia · #C64061

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ba428c is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF5F8
#F5EAF1
#ECD0E1
#E2ACCD
#D383B4
#C4599B
#ba428c
#973571
#782B5B
#582243
#37152A
Base = 600Lightest = 50 · #FAF5F8Darkest = 950 · #37152AText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.043 346.0);
  --brand-100: oklch(0.94 0.069 346.0);
  --brand-200: oklch(0.88 0.104 346.0);
  --brand-300: oklch(0.80 0.135 346.0);
  --brand-400: oklch(0.72 0.159 346.0);
  --brand-500: oklch(0.64 0.173 346.0);
  --brand-600: oklch(0.56 0.173 346.0);
  --brand-700: oklch(0.48 0.163 346.0);
  --brand-800: oklch(0.40 0.145 346.0);
  --brand-900: oklch(0.32 0.121 346.0);
  --brand-950: oklch(0.24 0.095 346.0);
}

Colors that work with #ba428c

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4F8
Tinted page background
Border#EAC3DB
Hairlines and dividers
Muted text#9B4B7C
Captions on the surface
Accent#319B3F
Second voice, not a rival
Dark variant#5E2147
Hover, pressed, headers
Light variant#F8ECF4
Selected rows, tints
Dark surface#24141E
Dark-mode background
Hover#A03978
One step down in lightness
Pressed#852F64
Two steps down
Disabled#C6A6BA
Chroma pulled out
Focus ring#CD4498
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #ba428c

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight51/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#42BA70
Analogous left#AC42BA
Analogous right#BA4250
Split-complement 1#50BA42
Split-complement 2#42BAAC
Triadic 1#8CBA42
Triadic 2#428CBA
Tetradic#BAAC42
On the wheel
Base+30°−30°+120°+240°+180°323°

#ba428c sits at 323°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red72.9%
Green25.9%
Blue54.9%
R · 0–255
186
0xba
G · 0–255
66
0x42
B · 0–255
140
0x8c

CMYK percentages

Cyan0.0%
Magenta64.5%
Yellow24.7%
Key (black)27.1%

Total ink coverage is 116%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#ba428c text on a black background

contrast 4.25:1

Card sample

#ba428c text on a white background

contrast 4.95:1

Card sample

#ba428c on grey

4.51:1

#ba428c on its own surface

4.56:1

#ba428c on its dark surface

3.56:1

CSS3 live lab

Text font color

The quick brown fox

color: #ba428c;
Background color
Panel with #ba428c background
background-color: #ba428c;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ba428c;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(186, 66, 140, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(186, 66, 140, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ba428c;
background: linear-gradient(135deg, #ba428c, #BA4842);
Gradient text

Gradient headline

background: linear-gradient(90deg, #ba428c, #BA6642);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #ba428c;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #ba428c;
caret-color: #ba428c;
Left rule
Pull quote or callout
border-left: 4px solid #ba428c;
Ring + tint
Selected chip
background: #F8ECF4;
box-shadow: inset 0 0 0 2px #ba428c;
Conic badge
68%
background: conic-gradient(#ba428c 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #ba428c over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(186, 66, 140, 0.5)
rgb(186 66 140 / 50%)
#ba428c80
hsl(323 48% 49% / 50%)
color-mix(in srgb, #ba428c 50%, transparent)
Alpha8-digit hexFlat on white
10%#ba428c1a#F8ECF4
20%#ba428c33#F1D9E8
40%#ba428c66#E3B3D1
60%#ba428c99#D68EBA
80%#ba428ccc#C868A3

Gradients from #ba428c

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #CB6EA8, #ba428c 45%, #5E2147);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #ba428c, #A3483A);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #ba428c, #42BA70);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #D384B5 0%, #ba428c 45%, #5E2147 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #B566C9 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #C3575B 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #5E2147 0%, transparent 65%), #ba428c;

Monochromatic scale

Palettes built from #ba428c

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ba428c in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Too dim on dark surfaces at 4.25:1 — lift it to #BE4891 for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#ba428c, answered

What color is #ba428c?

#ba428c is a balanced vivid magenta / pink, closest to Medium Violet Red (ΔE2000 4.8). It sits at 323° on the hue wheel with 48% saturation and 49% lightness, which reads as warm.

What is the RGB value of #ba428c?

rgb(186, 66, 140) — 186 red, 66 green and 140 blue out of 255, or 72.9% / 25.9% / 54.9% by channel.

What is #ba428c in HSL and HSV?

hsl(323, 48%, 49%) and hsv(323, 65%, 73%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #ba428c a light or a dark color?

It is a dark color. Relative luminance is 0.1623 and perceived brightness is 48%, so white text on it reaches 4.95:1.

Should I use black or white text on #ba428c?

White. It scores 4.95:1 against #ba428c, versus 4.25:1 for black — AA at any size.

Is #ba428c accessible on a white background?

#ba428c on white scores 4.95:1, which clears AA at every size but not AAA.

What is the complementary color of #ba428c?

#42BA70 sits directly opposite on the wheel. Softer options are the split-complements #50BA42 and #42BAAC, which give the same contrast with far less vibration.

What colors go well with #ba428c?

For interface work: #FAF4F8 as the surface, #EAC3DB for borders, #9B4B7C for secondary text, #319B3F as an accent and #5E2147 for hover and pressed states. For a palette, the analogous pair #AC42BA and #BA4250 stays calm, while #42BA70 is the loudest partner.

What is #ba428c in CMYK for printing?

cmyk(0%, 65%, 25%, 27%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #ba428c warm or cool?

Warm — it scores 37 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #BA4260; nudged cooler, #BC3FBA.

Which Tailwind color is closest to #ba428c?

The pink family — its 500 step is #ec4899, ΔE2000 10.7 away. That is a visible difference, so define #ba428c as a custom token rather than reaching for the built-in.

How do I use #ba428c in Tailwind CSS?

Inline it as an arbitrary value with bg-[#ba428c] or text-[#ba428c], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #ba428c with 50% opacity?

rgba(186, 66, 140, 0.5), or #ba428c80 in eight-digit hex. Over white that composites to #DDA1C6; over black, #5D2146.

Is #ba428c a web-safe color?

No. The nearest web-safe colour is #CC3399, ΔE2000 3.7 away. The palette only matters for legacy displays and some email clients now.

What does the color #ba428c mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #ba428c?

The safest is same-hue elevation: linear-gradient(135deg, #CB6EA8, #ba428c 45%, #5E2147). For more colour, a short hue run to #A3483A keeps it rich without turning muddy.

Work with #ba428c in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #ba428c at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.