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orange · warm

#ba724b

a balanced, soft orange · warm · closest name: Chocolate

Token name suggestion: Atlas Clay

RGB
186, 114, 75
HSL
21°, 45%, 51%
CMYK
0, 39, 60, 27
Luminance
0.2298

#ba724b is a balanced soft orange, 21° on the wheel and 5/100 on the cool side. Put black text on it (5.60:1). As text it scores 3.75:1 on white — large text only. Nearest name is Chocolate, nearest Tailwind family is orange.

hsl(21 45% 51%)rgb(186 114 75)Base step 600AA inkWarm

At a glance

Every number on this page in one read: what #ba724b is made of, how bright it looks, and which way it leans.

Hex
#ba724b
Hue
21°
orange
Saturation
45%
soft
Lightness
51%
balanced
Brightness
73%
HSV value
Perceived
54%
weighted brightness
Luminance
0.2298
WCAG relative
Temperature
Warm
5/100 cool
Color family
Orange
Tone
Soft
Best ink
Black
5.60:1
Closest name
Chocolate
ΔE2000 7.9
Chroma
41.5
LCH, 0–130ish
OKLCH L
0.622
perceptual lightness
Tailwind
orange
500 · ΔE 13.3
Web-safe
#CC6633
nearest of 216
Where it sits
Hue21° of 360°
Saturation45%
Lightness51%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #ba724b.

Temperature
Warm ← → Cool5% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red45%
Green52%
Blue2%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#ba724b
HEX (8-digit)#ba724bff
RGBrgb(186, 114, 75)
RGBArgba(186, 114, 75, 1)
HSLhsl(21, 45%, 51%)
HSV / HSBhsv(21, 60%, 73%)
HWBhwb(21 29% 27%)
CMYKcmyk(0%, 39%, 60%, 27%)
LABlab(55.1 24.6 33.4)
LCHlch(55.1 41.5 53.6)
OKLCHoklch(0.622 0.106 48.5)
XYZ (D65)xyz(27.54, 22.98, 9.64)
Decimal12218955
Display P3color(display-p3 0.729 0.447 0.294)
Web-safe#CC6633

Copy-ready code

every platformclick to select
/* CSS */
color: #ba724b;
background-color: #ba724b;
/* CSS custom property */
--brand: #ba724b;
/* Tailwind (arbitrary) */
class="text-[#ba724b] bg-[#ba724b]"
/* SCSS */
$brand: #ba724b;
/* SwiftUI */
Color(red: 0.729, green: 0.447, blue: 0.294)
/* UIKit */
UIColor(red: 0.729, green: 0.447, blue: 0.294, alpha: 1)
/* Android XML */
<color name="brand">#BA724B</color>
/* Android Compose */
Color(0xFFBA724B)
/* Flutter */
Color(0xFFBA724B)
/* Python / OpenCV (BGR) */
(75, 114, 186)
/* Python / PIL (RGB) */
(186, 114, 75)
/* Java AWT */
new Color(186, 114, 75)
/* .NET */
Color.FromArgb(255, 186, 114, 75)
/* OpenGL / Unity (0–1) */
(0.7294f, 0.4471f, 0.2941f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{186,114,75}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #ba724b 85%, white);
border-color: color-mix(in oklab, #ba724b 40%, transparent);
/* theme-aware in one line */
color: light-dark(#5C3723, #EEDCD3);
/* relative colour syntax */
--hover: hsl(from #ba724b h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF7F5;
  --brand-100: #F5EEEA;
  --brand-200: #EBDAD1;
  --brand-300: #E0BFAE;
  --brand-400: #D0A085;
  --brand-500: #C1805D;
  --brand-600: #ba724b;
  --brand-700: #935939;
  --brand-800: #76472D;
  --brand-900: #563624;
  --brand-950: #362217;
  --brand: #ba724b;
  --brand-ink: #000000;
  --brand-surface: #FAF6F4;
  --brand-border: #E8D1C4;
  --brand-hover: #A3623E;
  --brand-pressed: #895235;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241A14;
    --brand-ink: #EEDCD3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF7F5',
        100: '#F5EEEA',
        200: '#EBDAD1',
        300: '#E0BFAE',
        400: '#D0A085',
        500: '#C1805D',
        600: '#ba724b',
        700: '#935939',
        800: '#76472D',
        900: '#563624',
        950: '#362217',
        DEFAULT: '#ba724b',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF7F5,
  '100': #F5EEEA,
  '200': #EBDAD1,
  '300': #E0BFAE,
  '400': #D0A085,
  '500': #C1805D,
  '600': #ba724b,
  '700': #935939,
  '800': #76472D,
  '900': #563624,
  '950': #362217,
);
$brand-base: #ba724b;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF7F5", "$type": "color" },
      "100": { "$value": "#F5EEEA", "$type": "color" },
      "200": { "$value": "#EBDAD1", "$type": "color" },
      "300": { "$value": "#E0BFAE", "$type": "color" },
      "400": { "$value": "#D0A085", "$type": "color" },
      "500": { "$value": "#C1805D", "$type": "color" },
      "600": { "$value": "#ba724b", "$type": "color" },
      "700": { "$value": "#935939", "$type": "color" },
      "800": { "$value": "#76472D", "$type": "color" },
      "900": { "$value": "#563624", "$type": "color" },
      "950": { "$value": "#362217", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ba724b · 5.60:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 3.75:1
AA fail · AA large pass · AAA fail
Aa
Black text · 5.60:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #ba724b as text scores 3.75:1 on white and 5.60:1 on black.
Best tinted ink on it, if plain black or white feels flat: #5C3723 at 2.76:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#A76440 · 4.63:1
AA on white−6% L
#A76440
The quick fox
#7E4C30 · 7.09:1
AAA on white−17% L
#7E4C30
The quick fox
#ba724b · 5.60:1
AA on blackalready passes
#ba724b
The quick fox
#C58969 · 7.16:1
AAA on black+8% L
#C58969

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #BA724B is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#ba724b on white: 3.75:1
AA ✗ fail · AA-large · AAA
Aa
#ba724b on black: 5.60:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #ba724b as text on that neutral, and that neutral as text on #ba724b.

NeutralRatioBoth directions
White3.75:1AaAa
Slate 503.59:1AaAa
Slate 1003.43:1AaAa
Slate 2003.04:1AaAa
Slate 3002.53:1AaAa
Slate 4001.46:1AaAa
Slate 5001.27:1AaAa
Slate 6002.02:1AaAa
Slate 7002.76:1AaAa
Slate 8003.90:1AaAa
Slate 9004.76:1AaAa
Black5.60:1AaAa
Colour vision deficiency
true color
protanopia · #867A48
deuteranopia · #978A4B
tritanopia · #CA6469

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ba724b is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF7F5
#F5EEEA
#EBDAD1
#E0BFAE
#D0A085
#C1805D
#ba724b
#935939
#76472D
#563624
#362217
Base = 600Lightest = 50 · #FAF7F5Darkest = 950 · #362217Text step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.026 48.5);
  --brand-100: oklch(0.94 0.042 48.5);
  --brand-200: oklch(0.88 0.064 48.5);
  --brand-300: oklch(0.80 0.083 48.5);
  --brand-400: oklch(0.72 0.097 48.5);
  --brand-500: oklch(0.64 0.106 48.5);
  --brand-600: oklch(0.56 0.106 48.5);
  --brand-700: oklch(0.48 0.100 48.5);
  --brand-800: oklch(0.40 0.089 48.5);
  --brand-900: oklch(0.32 0.074 48.5);
  --brand-950: oklch(0.24 0.058 48.5);
}

Colors that work with #ba724b

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF6F4
Tinted page background
Border#E8D1C4
Hairlines and dividers
Muted text#9B674B
Captions on the surface
Accent#348E98
Second voice, not a rival
Dark variant#5C3723
Hover, pressed, headers
Light variant#F8F1ED
Selected rows, tints
Dark surface#241A14
Dark-mode background
Hover#A3623E
One step down in lightness
Pressed#895235
Two steps down
Disabled#CAB6AC
Chroma pulled out
Focus ring#CB7A4E
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #ba724b

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #5C3723
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

friendlyenergeticaffordablesocial

Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

Hard to make feel premium, and it collides with the "caution" band in status systems.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight49/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#4B93BA
Analogous left#BA4B5C
Analogous right#BAAA4B
Split-complement 1#4BBAAA
Split-complement 2#4B5CBA
Triadic 1#4BBA72
Triadic 2#724BBA
Tetradic#5CBA4B
On the wheel
Base+30°−30°+120°+240°+180°21°

#ba724b sits at 21°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red72.9%
Green44.7%
Blue29.4%
R · 0–255
186
0xba
G · 0–255
114
0x72
B · 0–255
75
0x4b

CMYK percentages

Cyan0.0%
Magenta38.7%
Yellow59.7%
Key (black)27.1%

Total ink coverage is 126%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#ba724b text on a black background

contrast 5.60:1

Card sample

#ba724b text on a white background

contrast 3.75:1

Card sample

#ba724b on grey

3.43:1

#ba724b on its own surface

3.49:1

#ba724b on its dark surface

4.54:1

CSS3 live lab

Text font color

The quick brown fox

color: #ba724b;
Background color
Panel with #ba724b background
background-color: #ba724b;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ba724b;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(186, 114, 75, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(186, 114, 75, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ba724b;
background: linear-gradient(135deg, #ba724b, #B8BA4B);
Gradient text

Gradient headline

background: linear-gradient(90deg, #ba724b, #9CBA4B);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #ba724b;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #ba724b;
caret-color: #ba724b;
Left rule
Pull quote or callout
border-left: 4px solid #ba724b;
Ring + tint
Selected chip
background: #F8F1ED;
box-shadow: inset 0 0 0 2px #ba724b;
Conic badge
68%
background: conic-gradient(#ba724b 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #ba724b over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(186, 114, 75, 0.5)
rgb(186 114 75 / 50%)
#ba724b80
hsl(21 45% 51% / 50%)
color-mix(in srgb, #ba724b 50%, transparent)
Alpha8-digit hexFlat on white
10%#ba724b1a#F8F1ED
20%#ba724b33#F1E3DB
40%#ba724b66#E3C7B7
60%#ba724b99#D6AA93
80%#ba724bcc#C88E6F

Gradients from #ba724b

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #CB9577, #ba724b 45%, #5C3723);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #ba724b, #9CA740);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #ba724b, #4B93BA);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #D3A68D 0%, #ba724b 45%, #5C3723 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF6F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #C87084 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #C3BC61 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #5C3723 0%, transparent 65%), #ba724b;

Monochromatic scale

Palettes built from #ba724b

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ba724b in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
E-commerceFood deliveryLogisticsCreator tools
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 5.60:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#ba724b, answered

What color is #ba724b?

#ba724b is a balanced soft orange, closest to Chocolate (ΔE2000 7.9). It sits at 21° on the hue wheel with 45% saturation and 51% lightness, which reads as warm.

What is the RGB value of #ba724b?

rgb(186, 114, 75) — 186 red, 114 green and 75 blue out of 255, or 72.9% / 44.7% / 29.4% by channel.

What is #ba724b in HSL and HSV?

hsl(21, 45%, 51%) and hsv(21, 60%, 73%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #ba724b a light or a dark color?

It is a mid-tone. Relative luminance is 0.2298 and perceived brightness is 54%, so black text on it reaches 5.60:1.

Should I use black or white text on #ba724b?

Black. It scores 5.60:1 against #ba724b, versus 3.75:1 for white — AA at any size.

Is #ba724b accessible on a white background?

#ba724b on white scores 3.75:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #A76440 to reach 4.5:1, or #7E4C30 for 7:1.

What is the complementary color of #ba724b?

#4B93BA sits directly opposite on the wheel. Softer options are the split-complements #4BBAAA and #4B5CBA, which give the same contrast with far less vibration.

What colors go well with #ba724b?

For interface work: #FAF6F4 as the surface, #E8D1C4 for borders, #9B674B for secondary text, #348E98 as an accent and #5C3723 for hover and pressed states. For a palette, the analogous pair #BA4B5C and #BAAA4B stays calm, while #4B93BA is the loudest partner.

What is #ba724b in CMYK for printing?

cmyk(0%, 39%, 60%, 27%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #ba724b warm or cool?

Warm — it scores 5 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #C1855D; nudged cooler, #BD494A.

Which Tailwind color is closest to #ba724b?

The orange family — its 500 step is #f97316, ΔE2000 13.3 away. That is a visible difference, so define #ba724b as a custom token rather than reaching for the built-in.

How do I use #ba724b in Tailwind CSS?

Inline it as an arbitrary value with bg-[#ba724b] or text-[#ba724b], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #ba724b with 50% opacity?

rgba(186, 114, 75, 0.5), or #ba724b80 in eight-digit hex. Over white that composites to #DDB9A5; over black, #5D3926.

Is #ba724b a web-safe color?

No. The nearest web-safe colour is #CC6633, ΔE2000 5.6 away. The palette only matters for legacy displays and some email clients now.

What does the color #ba724b mean?

As a orange, it reads friendly, energetic, affordable. Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing. At this moderate chroma the association is present but not shouted.

What gradient works with #ba724b?

The safest is same-hue elevation: linear-gradient(135deg, #CB9577, #ba724b 45%, #5C3723). For more colour, a short hue run to #9CA740 keeps it rich without turning muddy.

Work with #ba724b in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #ba724b at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.