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orange · warm

#baad98

a light, soft orange · warm · closest name: Tan

Token name suggestion: Morning Amber

RGB
186, 173, 152
HSL
37°, 20%, 66%
CMYK
0, 7, 18, 27
Luminance
0.4259

#baad98 is a light soft orange, 37° on the wheel and 25/100 on the cool side. Put black text on it (9.52:1). As text it scores 2.21:1 on white — use #847459 instead. Nearest name is Tan, nearest Tailwind family is stone.

hsl(37 20% 66%)rgb(186 173 152)Base step 400AAA inkWarm

At a glance

Every number on this page in one read: what #baad98 is made of, how bright it looks, and which way it leans.

Hex
#baad98
Hue
37°
orange
Saturation
20%
soft
Lightness
66%
light
Brightness
73%
HSV value
Perceived
69%
weighted brightness
Luminance
0.4259
WCAG relative
Temperature
Warm
25/100 cool
Color family
Orange
Tone
Soft
Best ink
Black
9.52:1
Closest name
Tan
ΔE2000 7.7
Chroma
12.5
LCH, 0–130ish
OKLCH L
0.753
perceptual lightness
Tailwind
stone
500 · ΔE 21.5
Web-safe
#CC9999
nearest of 216
Where it sits
Hue37° of 360°
Saturation20%
Lightness66%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #baad98.

Temperature
Warm ← → Cool25% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red25%
Green70%
Blue5%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#baad98
HEX (8-digit)#baad98ff
RGBrgb(186, 173, 152)
RGBArgba(186, 173, 152, 1)
HSLhsl(37, 20%, 66%)
HSV / HSBhsv(37, 18%, 73%)
HWBhwb(37 60% 27%)
CMYKcmyk(0%, 7%, 18%, 27%)
LABlab(71.3 1.2 12.5)
LCHlch(71.3 12.5 84.7)
OKLCHoklch(0.753 0.033 79.9)
XYZ (D65)xyz(40.86, 42.59, 35.77)
Decimal12234136
Display P3color(display-p3 0.729 0.678 0.596)
Web-safe#CC9999

Copy-ready code

every platformclick to select
/* CSS */
color: #baad98;
background-color: #baad98;
/* CSS custom property */
--brand: #baad98;
/* Tailwind (arbitrary) */
class="text-[#baad98] bg-[#baad98]"
/* SCSS */
$brand: #baad98;
/* SwiftUI */
Color(red: 0.729, green: 0.678, blue: 0.596)
/* UIKit */
UIColor(red: 0.729, green: 0.678, blue: 0.596, alpha: 1)
/* Android XML */
<color name="brand">#BAAD98</color>
/* Android Compose */
Color(0xFFBAAD98)
/* Flutter */
Color(0xFFBAAD98)
/* Python / OpenCV (BGR) */
(152, 173, 186)
/* Python / PIL (RGB) */
(186, 173, 152)
/* Java AWT */
new Color(186, 173, 152)
/* .NET */
Color.FromArgb(255, 186, 173, 152)
/* OpenGL / Unity (0–1) */
(0.7294f, 0.6784f, 0.5961f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{186,173,152}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #baad98 85%, white);
border-color: color-mix(in oklab, #baad98 40%, transparent);
/* theme-aware in one line */
color: light-dark(#4C4333, #E6E2DA);
/* relative colour syntax */
--hover: hsl(from #baad98 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F9F8F6;
  --brand-100: #F2F0ED;
  --brand-200: #E4DFD8;
  --brand-300: #D2CABC;
  --brand-400: #baad98;
  --brand-500: #A59479;
  --brand-600: #938062;
  --brand-700: #7A6B52;
  --brand-800: #625541;
  --brand-900: #484032;
  --brand-950: #2D281F;
  --brand: #baad98;
  --brand-ink: #000000;
  --brand-surface: #F9F8F6;
  --brand-border: #DED8CE;
  --brand-hover: #AC9C83;
  --brand-pressed: #9D8B6D;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #221D16;
    --brand-ink: #E6E2DA;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F9F8F6',
        100: '#F2F0ED',
        200: '#E4DFD8',
        300: '#D2CABC',
        400: '#baad98',
        500: '#A59479',
        600: '#938062',
        700: '#7A6B52',
        800: '#625541',
        900: '#484032',
        950: '#2D281F',
        DEFAULT: '#baad98',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F9F8F6,
  '100': #F2F0ED,
  '200': #E4DFD8,
  '300': #D2CABC,
  '400': #baad98,
  '500': #A59479,
  '600': #938062,
  '700': #7A6B52,
  '800': #625541,
  '900': #484032,
  '950': #2D281F,
);
$brand-base: #baad98;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F9F8F6", "$type": "color" },
      "100": { "$value": "#F2F0ED", "$type": "color" },
      "200": { "$value": "#E4DFD8", "$type": "color" },
      "300": { "$value": "#D2CABC", "$type": "color" },
      "400": { "$value": "#baad98", "$type": "color" },
      "500": { "$value": "#A59479", "$type": "color" },
      "600": { "$value": "#938062", "$type": "color" },
      "700": { "$value": "#7A6B52", "$type": "color" },
      "800": { "$value": "#625541", "$type": "color" },
      "900": { "$value": "#484032", "$type": "color" },
      "950": { "$value": "#2D281F", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #baad98 · 9.52:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.21:1
AA fail · AA large fail · AAA fail
Aa
Black text · 9.52:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #baad98 as text scores 2.21:1 on white and 9.52:1 on black.
Best tinted ink on it, if plain black or white feels flat: #4C4333 at 4.41:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#847459 · 4.54:1
AA on white−23% L
#847459
The quick fox
#635642 · 7.14:1
AAA on white−34% L
#635642
The quick fox
#baad98 · 9.52:1
AA on blackalready passes
#baad98
The quick fox
#baad98 · 9.52:1
AAA on blackalready passes
#baad98

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #A49276 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#baad98 on white: 2.21:1
AA ✗ fail · AA-large · AAA
Aa
#baad98 on black: 9.52:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #baad98 as text on that neutral, and that neutral as text on #baad98.

NeutralRatioBoth directions
White2.21:1AaAa
Slate 502.11:1AaAa
Slate 1002.01:1AaAa
Slate 2001.79:1AaAa
Slate 3001.49:1AaAa
Slate 4001.16:1AaAa
Slate 5002.16:1AaAa
Slate 6003.43:1AaAa
Slate 7004.69:1AaAa
Slate 8006.63:1AaAa
Slate 9008.09:1AaAa
Black9.52:1AaAa
Colour vision deficiency
true color
protanopia · #B3AD97
deuteranopia · #B6B099
tritanopia · #C0A9A7

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #baad98 is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F8F6
#F2F0ED
#E4DFD8
#D2CABC
#baad98
#A59479
#938062
#7A6B52
#625541
#484032
#2D281F
Base = 400Lightest = 50 · #F9F8F6Darkest = 950 · #2D281FText step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.008 79.9);
  --brand-100: oklch(0.94 0.013 79.9);
  --brand-200: oklch(0.88 0.020 79.9);
  --brand-300: oklch(0.80 0.026 79.9);
  --brand-400: oklch(0.72 0.030 79.9);
  --brand-500: oklch(0.64 0.033 79.9);
  --brand-600: oklch(0.56 0.033 79.9);
  --brand-700: oklch(0.48 0.031 79.9);
  --brand-800: oklch(0.40 0.028 79.9);
  --brand-900: oklch(0.32 0.023 79.9);
  --brand-950: oklch(0.24 0.018 79.9);
}

Colors that work with #baad98

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F9F8F6
Tinted page background
Border#DED8CE
Hairlines and dividers
Muted text#89785C
Captions on the surface
Accent#4E6B7E
Second voice, not a rival
Dark variant#4C4333
Hover, pressed, headers
Light variant#F5F3F0
Selected rows, tints
Dark surface#221D16
Dark-mode background
Hover#AC9C83
One step down in lightness
Pressed#9D8B6D
Two steps down
Disabled#E7E3DB
Chroma pulled out
Focus ring#CAB99D
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #baad98

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #4C4333
Safe as a 1px border on white
No — use #A49276

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

friendlyenergeticaffordablesocial

Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The lightness keeps it airy and approachable.

Worth knowing

Hard to make feel premium, and it collides with the "caution" band in status systems.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight34/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#98A5BA
Analogous left#BA9C98
Analogous right#B6BA98
Split-complement 1#98B6BA
Split-complement 2#9C98BA
Triadic 1#98BAAD
Triadic 2#AD98BA
Tetradic#98BA9C
On the wheel
Base+30°−30°+120°+240°+180°37°

#baad98 sits at 37°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red72.9%
Green67.8%
Blue59.6%
R · 0–255
186
0xba
G · 0–255
173
0xad
B · 0–255
152
0x98

CMYK percentages

Cyan0.0%
Magenta7.0%
Yellow18.3%
Key (black)27.1%

Total ink coverage is 52%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#baad98 text on a black background

contrast 9.52:1

Card sample

#baad98 text on a white background

contrast 2.21:1

Card sample

#baad98 on grey

2.01:1

#baad98 on its own surface

2.08:1

#baad98 on its dark surface

7.58:1

CSS3 live lab

Text font color

The quick brown fox

color: #baad98;
Background color
Panel with #baad98 background
background-color: #baad98;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #baad98;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(186, 173, 152, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(186, 173, 152, 0.45);
Border & gradient
Gradient panel
border: 3px solid #baad98;
background: linear-gradient(135deg, #baad98, #B0BA98);
Gradient text

Gradient headline

background: linear-gradient(90deg, #baad98, #A8BA98);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #baad98;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #baad98;
caret-color: #baad98;
Left rule
Pull quote or callout
border-left: 4px solid #baad98;
Ring + tint
Selected chip
background: #F5F3F0;
box-shadow: inset 0 0 0 2px #baad98;
Conic badge
68%
background: conic-gradient(#baad98 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #baad98 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(186, 173, 152, 0.5)
rgb(186 173 152 / 50%)
#baad9880
hsl(37 20% 66% / 50%)
color-mix(in srgb, #baad98 50%, transparent)
Alpha8-digit hexFlat on white
10%#baad981a#F8F7F5
20%#baad9833#F1EFEA
40%#baad9866#E3DED6
60%#baad9899#D6CEC1
80%#baad98cc#C8BDAD

Gradients from #baad98

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #D3CABD, #baad98 45%, #4C4333);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #baad98, #9FAE86);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #baad98, #98A5BA);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #DFD9CF 0%, #baad98 45%, #4C4333 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F9F8F6, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #CFB7B7 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #C1C6AA 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #4C4333 0%, transparent 65%), #baad98;

Monochromatic scale

Palettes built from #baad98

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#baad98 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
E-commerceFood deliveryLogisticsCreator tools
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 9.52:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#baad98, answered

What color is #baad98?

#baad98 is a light soft orange, closest to Tan (ΔE2000 7.7). It sits at 37° on the hue wheel with 20% saturation and 66% lightness, which reads as warm.

What is the RGB value of #baad98?

rgb(186, 173, 152) — 186 red, 173 green and 152 blue out of 255, or 72.9% / 67.8% / 59.6% by channel.

What is #baad98 in HSL and HSV?

hsl(37, 20%, 66%) and hsv(37, 18%, 73%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #baad98 a light or a dark color?

It is a mid-tone. Relative luminance is 0.4259 and perceived brightness is 69%, so black text on it reaches 9.52:1.

Should I use black or white text on #baad98?

Black. It scores 9.52:1 against #baad98, versus 2.21:1 for white — AAA at any size.

Is #baad98 accessible on a white background?

#baad98 on white scores 2.21:1, which fails WCAG AA at every size. Darken it to #847459 to reach 4.5:1, or #635642 for 7:1.

What is the complementary color of #baad98?

#98A5BA sits directly opposite on the wheel. Softer options are the split-complements #98B6BA and #9C98BA, which give the same contrast with far less vibration.

What colors go well with #baad98?

For interface work: #F9F8F6 as the surface, #DED8CE for borders, #89785C for secondary text, #4E6B7E as an accent and #4C4333 for hover and pressed states. For a palette, the analogous pair #BA9C98 and #B6BA98 stays calm, while #98A5BA is the loudest partner.

What is #baad98 in CMYK for printing?

cmyk(0%, 7%, 18%, 27%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #baad98 warm or cool?

Warm — it scores 25 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #BAA798; nudged cooler, #BCBB96.

Which Tailwind color is closest to #baad98?

The stone family — its 500 step is #78716c, ΔE2000 21.5 away. That is a visible difference, so define #baad98 as a custom token rather than reaching for the built-in.

How do I use #baad98 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#baad98] or text-[#baad98], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #baad98 with 50% opacity?

rgba(186, 173, 152, 0.5), or #baad9880 in eight-digit hex. Over white that composites to #DDD6CC; over black, #5D574C.

Is #baad98 a web-safe color?

No. The nearest web-safe colour is #CC9999, ΔE2000 19 away. The palette only matters for legacy displays and some email clients now.

What does the color #baad98 mean?

As a orange, it reads friendly, energetic, affordable. Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing. At this moderate chroma the association is present but not shouted.

What gradient works with #baad98?

The safest is same-hue elevation: linear-gradient(135deg, #D3CABD, #baad98 45%, #4C4333). For more colour, a short hue run to #9FAE86 keeps it rich without turning muddy.

Work with #baad98 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #baad98 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.