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magenta / pink · neutral

#bc3dbb

a balanced, vivid magenta / pink · neutral · closest name: Medium Orchid

Token name suggestion: Atlas Blossom

RGB
188, 61, 187
HSL
301°, 51%, 49%
CMYK
0, 68, 1, 26
Luminance
0.1762

#bc3dbb is a balanced vivid magenta / pink, 301° on the wheel and 50/100 on the cool side. Put white text on it (4.64:1). As text it scores 4.64:1 on white — safe at any size. Nearest name is Medium Orchid, nearest Tailwind family is fuchsia.

hsl(301 51% 49%)rgb(188 61 187)Base step 600AA inkNeutral

At a glance

Every number on this page in one read: what #bc3dbb is made of, how bright it looks, and which way it leans.

Hex
#bc3dbb
Hue
301°
magenta / pink
Saturation
51%
vivid
Lightness
49%
balanced
Brightness
74%
HSV value
Perceived
51%
weighted brightness
Luminance
0.1762
WCAG relative
Temperature
Neutral
50/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
White
4.64:1
Closest name
Medium Orchid
ΔE2000 6
Chroma
77.0
LCH, 0–130ish
OKLCH L
0.589
perceptual lightness
Tailwind
fuchsia
500 · ΔE 9.4
Web-safe
#CC33CC
nearest of 216
Where it sits
Hue301° of 360°
Saturation51%
Lightness49%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #bc3dbb.

Temperature
Warm ← → Cool50% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red61%
Green19%
Blue20%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#bc3dbb
HEX (8-digit)#bc3dbbff
RGBrgb(188, 61, 187)
RGBArgba(188, 61, 187, 1)
HSLhsl(301, 51%, 49%)
HSV / HSBhsv(300, 68%, 74%)
HWBhwb(301 24% 26%)
CMYKcmyk(0%, 68%, 1%, 26%)
LABlab(49.0 65.3 -40.9)
LCHlch(49.0 77.0 327.9)
OKLCHoklch(0.589 0.215 328.2)
XYZ (D65)xyz(31.38, 17.62, 48.75)
Decimal12336571
Display P3color(display-p3 0.737 0.239 0.733)
Web-safe#CC33CC

Copy-ready code

every platformclick to select
/* CSS */
color: #bc3dbb;
background-color: #bc3dbb;
/* CSS custom property */
--brand: #bc3dbb;
/* Tailwind (arbitrary) */
class="text-[#bc3dbb] bg-[#bc3dbb]"
/* SCSS */
$brand: #bc3dbb;
/* SwiftUI */
Color(red: 0.737, green: 0.239, blue: 0.733)
/* UIKit */
UIColor(red: 0.737, green: 0.239, blue: 0.733, alpha: 1)
/* Android XML */
<color name="brand">#BC3DBB</color>
/* Android Compose */
Color(0xFFBC3DBB)
/* Flutter */
Color(0xFFBC3DBB)
/* Python / OpenCV (BGR) */
(187, 61, 188)
/* Python / PIL (RGB) */
(188, 61, 187)
/* Java AWT */
new Color(188, 61, 187)
/* .NET */
Color.FromArgb(255, 188, 61, 187)
/* OpenGL / Unity (0–1) */
(0.7373f, 0.2392f, 0.7333f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{188,61,187}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #bc3dbb 85%, white);
border-color: color-mix(in oklab, #bc3dbb 40%, transparent);
/* theme-aware in one line */
color: light-dark(#601F60, #EED3EE);
/* relative colour syntax */
--hover: hsl(from #bc3dbb h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF4FA;
  --brand-100: #F6EAF6;
  --brand-200: #EDCFEC;
  --brand-300: #E4AAE3;
  --brand-400: #D680D5;
  --brand-500: #C856C7;
  --brand-600: #bc3dbb;
  --brand-700: #9A3299;
  --brand-800: #7B287B;
  --brand-900: #5A2059;
  --brand-950: #381438;
  --brand: #bc3dbb;
  --brand-ink: #ffffff;
  --brand-surface: #FAF4FA;
  --brand-border: #EBC1EB;
  --brand-hover: #A134A0;
  --brand-pressed: #862B85;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241424;
    --brand-ink: #EED3EE;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF4FA',
        100: '#F6EAF6',
        200: '#EDCFEC',
        300: '#E4AAE3',
        400: '#D680D5',
        500: '#C856C7',
        600: '#bc3dbb',
        700: '#9A3299',
        800: '#7B287B',
        900: '#5A2059',
        950: '#381438',
        DEFAULT: '#bc3dbb',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF4FA,
  '100': #F6EAF6,
  '200': #EDCFEC,
  '300': #E4AAE3,
  '400': #D680D5,
  '500': #C856C7,
  '600': #bc3dbb,
  '700': #9A3299,
  '800': #7B287B,
  '900': #5A2059,
  '950': #381438,
);
$brand-base: #bc3dbb;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF4FA", "$type": "color" },
      "100": { "$value": "#F6EAF6", "$type": "color" },
      "200": { "$value": "#EDCFEC", "$type": "color" },
      "300": { "$value": "#E4AAE3", "$type": "color" },
      "400": { "$value": "#D680D5", "$type": "color" },
      "500": { "$value": "#C856C7", "$type": "color" },
      "600": { "$value": "#bc3dbb", "$type": "color" },
      "700": { "$value": "#9A3299", "$type": "color" },
      "800": { "$value": "#7B287B", "$type": "color" },
      "900": { "$value": "#5A2059", "$type": "color" },
      "950": { "$value": "#381438", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #bc3dbb · 4.64:1
Use #ffffffAA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.64:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 4.52:1
AA pass · AA large pass · AAA fail
Reading the other direction: #bc3dbb as text scores 4.64:1 on white and 4.52:1 on black.
Best tinted ink on it, if plain black or white feels flat: #F9ECF9 at 4.07:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#bc3dbb · 4.64:1
AA on whitealready passes
#bc3dbb
The quick fox
#8E2E8D · 7.18:1
AAA on white−12% L
#8E2E8D
The quick fox
#bc3dbb · 4.52:1
AA on blackalready passes
#bc3dbb
The quick fox
#D274D1 · 7.16:1
AAA on black+15% L
#D274D1

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #BC3DBB is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#bc3dbb on white: 4.64:1
AA ✓ pass · AA-large · AAA
Aa
#bc3dbb on black: 4.52:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #bc3dbb as text on that neutral, and that neutral as text on #bc3dbb.

NeutralRatioBoth directions
White4.64:1AaAa
Slate 504.44:1AaAa
Slate 1004.24:1AaAa
Slate 2003.77:1AaAa
Slate 3003.13:1AaAa
Slate 4001.81:1AaAa
Slate 5001.03:1AaAa
Slate 6001.63:1AaAa
Slate 7002.23:1AaAa
Slate 8003.15:1AaAa
Slate 9003.85:1AaAa
Black4.52:1AaAa
Colour vision deficiency
true color
protanopia · #2B6ABF
deuteranopia · #5E7AB8
tritanopia · #C24F77

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #bc3dbb is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF4FA
#F6EAF6
#EDCFEC
#E4AAE3
#D680D5
#C856C7
#bc3dbb
#9A3299
#7B287B
#5A2059
#381438
Base = 600Lightest = 50 · #FAF4FADarkest = 950 · #381438Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.054 328.2);
  --brand-100: oklch(0.94 0.086 328.2);
  --brand-200: oklch(0.88 0.129 328.2);
  --brand-300: oklch(0.80 0.167 328.2);
  --brand-400: oklch(0.72 0.197 328.2);
  --brand-500: oklch(0.64 0.215 328.2);
  --brand-600: oklch(0.56 0.215 328.2);
  --brand-700: oklch(0.48 0.202 328.2);
  --brand-800: oklch(0.40 0.180 328.2);
  --brand-900: oklch(0.32 0.150 328.2);
  --brand-950: oklch(0.24 0.118 328.2);
}

Colors that work with #bc3dbb

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4FA
Tinted page background
Border#EBC1EB
Hairlines and dividers
Muted text#9B4B9A
Captions on the surface
Accent#499E2E
Second voice, not a rival
Dark variant#601F60
Hover, pressed, headers
Light variant#F9ECF9
Selected rows, tints
Dark surface#241424
Dark-mode background
Hover#A134A0
One step down in lightness
Pressed#862B85
Two steps down
Disabled#C5A4C5
Chroma pulled out
Focus ring#D03DCF
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #bc3dbb

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight51/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#3DBC3E
Analogous left#7D3DBC
Analogous right#BC3D7B
Split-complement 1#7BBC3D
Split-complement 2#3DBC7D
Triadic 1#BBBC3D
Triadic 2#3DBBBC
Tetradic#BC7D3D
On the wheel
Base+30°−30°+120°+240°+180°301°

#bc3dbb sits at 301°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red73.7%
Green23.9%
Blue73.3%
R · 0–255
188
0xbc
G · 0–255
61
0x3d
B · 0–255
187
0xbb

CMYK percentages

Cyan0.0%
Magenta67.6%
Yellow0.5%
Key (black)26.3%

Total ink coverage is 94%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#bc3dbb text on a black background

contrast 4.52:1

Card sample

#bc3dbb text on a white background

contrast 4.64:1

Card sample

#bc3dbb on grey

4.24:1

#bc3dbb on its own surface

4.29:1

#bc3dbb on its dark surface

3.77:1

CSS3 live lab

Text font color

The quick brown fox

color: #bc3dbb;
Background color
Panel with #bc3dbb background
background-color: #bc3dbb;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #bc3dbb;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(188, 61, 187, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(188, 61, 187, 0.45);
Border & gradient
Gradient panel
border: 3px solid #bc3dbb;
background: linear-gradient(135deg, #bc3dbb, #BC3D66);
Gradient text

Gradient headline

background: linear-gradient(90deg, #bc3dbb, #BC3D46);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #bc3dbb;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #bc3dbb;
caret-color: #bc3dbb;
Left rule
Pull quote or callout
border-left: 4px solid #bc3dbb;
Ring + tint
Selected chip
background: #F9ECF9;
box-shadow: inset 0 0 0 2px #bc3dbb;
Conic badge
68%
background: conic-gradient(#bc3dbb 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #bc3dbb over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(188, 61, 187, 0.5)
rgb(188 61 187 / 50%)
#bc3dbb80
hsl(301 51% 49% / 50%)
color-mix(in srgb, #bc3dbb 50%, transparent)
Alpha8-digit hexFlat on white
10%#bc3dbb1a#F8ECF8
20%#bc3dbb33#F2D8F1
40%#bc3dbb66#E4B1E4
60%#bc3dbb99#D78BD6
80%#bc3dbbcc#C964C9

Gradients from #bc3dbb

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #CE68CD, #bc3dbb 45%, #601F60);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #bc3dbb, #A53550);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #bc3dbb, #3DBC3E);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #D67FD5 0%, #bc3dbb 45%, #601F60 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #8E60CC 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #C75181 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #601F60 0%, transparent 65%), #bc3dbb;

Monochromatic scale

Palettes built from #bc3dbb

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#bc3dbb in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 4.52:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#bc3dbb, answered

What color is #bc3dbb?

#bc3dbb is a balanced vivid magenta / pink, closest to Medium Orchid (ΔE2000 6). It sits at 301° on the hue wheel with 51% saturation and 49% lightness, which reads as neutral.

What is the RGB value of #bc3dbb?

rgb(188, 61, 187) — 188 red, 61 green and 187 blue out of 255, or 73.7% / 23.9% / 73.3% by channel.

What is #bc3dbb in HSL and HSV?

hsl(301, 51%, 49%) and hsv(300, 68%, 74%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #bc3dbb a light or a dark color?

It is a dark color. Relative luminance is 0.1762 and perceived brightness is 51%, so white text on it reaches 4.64:1.

Should I use black or white text on #bc3dbb?

White. It scores 4.64:1 against #bc3dbb, versus 4.52:1 for black — AA at any size.

Is #bc3dbb accessible on a white background?

#bc3dbb on white scores 4.64:1, which clears AA at every size but not AAA.

What is the complementary color of #bc3dbb?

#3DBC3E sits directly opposite on the wheel. Softer options are the split-complements #7BBC3D and #3DBC7D, which give the same contrast with far less vibration.

What colors go well with #bc3dbb?

For interface work: #FAF4FA as the surface, #EBC1EB for borders, #9B4B9A for secondary text, #499E2E as an accent and #601F60 for hover and pressed states. For a palette, the analogous pair #7D3DBC and #BC3D7B stays calm, while #3DBC3E is the loudest partner.

What is #bc3dbb in CMYK for printing?

cmyk(0%, 68%, 1%, 26%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #bc3dbb warm or cool?

Neutral — it scores 50 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #BC3D8C; nudged cooler, #8F3ABE.

Which Tailwind color is closest to #bc3dbb?

The fuchsia family — its 500 step is #d946ef, ΔE2000 9.4 away. That is a visible difference, so define #bc3dbb as a custom token rather than reaching for the built-in.

How do I use #bc3dbb in Tailwind CSS?

Inline it as an arbitrary value with bg-[#bc3dbb] or text-[#bc3dbb], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #bc3dbb with 50% opacity?

rgba(188, 61, 187, 0.5), or #bc3dbb80 in eight-digit hex. Over white that composites to #DE9EDD; over black, #5E1F5E.

Is #bc3dbb a web-safe color?

No. The nearest web-safe colour is #CC33CC, ΔE2000 3.3 away. The palette only matters for legacy displays and some email clients now.

What does the color #bc3dbb mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #bc3dbb?

The safest is same-hue elevation: linear-gradient(135deg, #CE68CD, #bc3dbb 45%, #601F60). For more colour, a short hue run to #A53550 keeps it rich without turning muddy.

Work with #bc3dbb in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #bc3dbb at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.