#bd0076
a dark, electric magenta / pink · warm · closest name: purple
RGB
189, 0, 118
HSL
323°, 100%, 37%
CMYK
0, 100, 38, 26
Luminance
0.1213
Every format
| HEX | #bd0076 |
| RGB | rgb(189, 0, 118) |
| HSL | hsl(323, 100%, 37%) |
| CMYK | cmyk(0%, 100%, 38%, 26%) |
| LAB | lab(41.4 69.7 -11.2) |
| LCH | lch(41.4 70.5 350.9) |
| OKLCH | oklch(0.524 0.217 352.4) |
Copy-ready code
/* CSS */
color: #bd0076;
background-color: #bd0076;
/* Tailwind (arbitrary) */
class="text-[#bd0076] bg-[#bd0076]"
/* SCSS */
$brand: #bd0076;
/* SwiftUI */
Color(red: 0.741, green: 0.000, blue: 0.463)
/* Android */
Color.parseColor("#bd0076")Accessibility — WCAG contrast
Aa
#bd0076 on white: 6.13:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#bd0076 on black: 3.43:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red74.1%
Green0.0%
Blue46.3%
CMYK percentages
Cyan0.0%
Magenta100.0%
Yellow37.6%
Key (black)25.9%
Color previews
#bd0076 text on a black background
contrast 3.43:1
Card sample
#bd0076 text on a white background
contrast 6.13:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #bd0076;
Background color
Panel with #bd0076 background
background-color: #bd0076;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #bd0076;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(189, 0, 118, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(189, 0, 118, 0.45);
Border & gradient
Gradient panel
border: 3px solid #bd0076; background: linear-gradient(135deg, #bd0076, #BD0800);