#bd007e
a dark, electric magenta / pink · warm · closest name: purple
RGB
189, 0, 126
HSL
320°, 100%, 37%
CMYK
0, 100, 33, 26
Luminance
0.1233
Every format
| HEX | #bd007e |
| RGB | rgb(189, 0, 126) |
| HSL | hsl(320, 100%, 37%) |
| CMYK | cmyk(0%, 100%, 33%, 26%) |
| LAB | lab(41.7 70.5 -15.7) |
| LCH | lch(41.7 72.2 347.5) |
| OKLCH | oklch(0.527 0.221 349.3) |
Copy-ready code
/* CSS */
color: #bd007e;
background-color: #bd007e;
/* Tailwind (arbitrary) */
class="text-[#bd007e] bg-[#bd007e]"
/* SCSS */
$brand: #bd007e;
/* SwiftUI */
Color(red: 0.741, green: 0.000, blue: 0.494)
/* Android */
Color.parseColor("#bd007e")Accessibility — WCAG contrast
Aa
#bd007e on white: 6.06:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#bd007e on black: 3.47:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red74.1%
Green0.0%
Blue49.4%
CMYK percentages
Cyan0.0%
Magenta100.0%
Yellow33.3%
Key (black)25.9%
Color previews
#bd007e text on a black background
contrast 3.47:1
Card sample
#bd007e text on a white background
contrast 6.06:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #bd007e;
Background color
Panel with #bd007e background
background-color: #bd007e;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #bd007e;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(189, 0, 126, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(189, 0, 126, 0.45);
Border & gradient
Gradient panel
border: 3px solid #bd007e; background: linear-gradient(135deg, #bd007e, #BD0000);