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orange · warm

#bd7b13

a dark, electric orange · warm · closest name: Dark Goldenrod

Token name suggestion: Slate Marmalade

RGB
189, 123, 19
HSL
37°, 82%, 41%
CMYK
0, 35, 90, 26
Luminance
0.2503

#bd7b13 is a dark electric orange, 37° on the wheel and 6/100 on the cool side. Put black text on it (6.01:1). As text it scores 3.50:1 on white — large text only. Nearest name is Dark Goldenrod, nearest Tailwind family is amber.

hsl(37 82% 41%)rgb(189 123 19)Base step 700AA inkWarm

At a glance

Every number on this page in one read: what #bd7b13 is made of, how bright it looks, and which way it leans.

Hex
#bd7b13
Hue
37°
orange
Saturation
82%
electric
Lightness
41%
dark
Brightness
74%
HSV value
Perceived
55%
weighted brightness
Luminance
0.2503
WCAG relative
Temperature
Warm
6/100 cool
Color family
Orange
Tone
Electric
Best ink
Black
6.01:1
Closest name
Dark Goldenrod
ΔE2000 6.1
Chroma
62.5
LCH, 0–130ish
OKLCH L
0.637
perceptual lightness
Tailwind
amber
500 · ΔE 13
Web-safe
#CC6600
nearest of 216
Where it sits
Hue37° of 360°
Saturation82%
Lightness41%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #bd7b13.

Temperature
Warm ← → Cool6% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red43%
Green57%
Blue0%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#bd7b13
HEX (8-digit)#bd7b13ff
RGBrgb(189, 123, 19)
RGBArgba(189, 123, 19, 1)
HSLhsl(37, 82%, 41%)
HSV / HSBhsv(37, 90%, 74%)
HWBhwb(37 7% 26%)
CMYKcmyk(0%, 35%, 90%, 26%)
LABlab(57.1 18.3 59.8)
LCHlch(57.1 62.5 73.0)
OKLCHoklch(0.637 0.133 70.6)
XYZ (D65)xyz(28.19, 25.03, 3.96)
Decimal12417811
Display P3color(display-p3 0.741 0.482 0.075)
Web-safe#CC6600

Copy-ready code

every platformclick to select
/* CSS */
color: #bd7b13;
background-color: #bd7b13;
/* CSS custom property */
--brand: #bd7b13;
/* Tailwind (arbitrary) */
class="text-[#bd7b13] bg-[#bd7b13]"
/* SCSS */
$brand: #bd7b13;
/* SwiftUI */
Color(red: 0.741, green: 0.482, blue: 0.075)
/* UIKit */
UIColor(red: 0.741, green: 0.482, blue: 0.075, alpha: 1)
/* Android XML */
<color name="brand">#BD7B13</color>
/* Android Compose */
Color(0xFFBD7B13)
/* Flutter */
Color(0xFFBD7B13)
/* Python / OpenCV (BGR) */
(19, 123, 189)
/* Python / PIL (RGB) */
(189, 123, 19)
/* Java AWT */
new Color(189, 123, 19)
/* .NET */
Color.FromArgb(255, 189, 123, 19)
/* OpenGL / Unity (0–1) */
(0.7412f, 0.4824f, 0.0745f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{189,123,19}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #bd7b13 85%, white);
border-color: color-mix(in oklab, #bd7b13 40%, transparent);
/* theme-aware in one line */
color: light-dark(#744B0C, #EEE3D3);
/* relative colour syntax */
--hover: hsl(from #bd7b13 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF8F2;
  --brand-100: #F9F2E6;
  --brand-200: #F6E3C6;
  --brand-300: #F5D199;
  --brand-400: #F0BA66;
  --brand-500: #EAA333;
  --brand-600: #DE9116;
  --brand-700: #bd7b13;
  --brand-800: #94600F;
  --brand-900: #6B470F;
  --brand-950: #432D09;
  --brand: #bd7b13;
  --brand-ink: #000000;
  --brand-surface: #FAF8F4;
  --brand-border: #EDDBC0;
  --brand-hover: #9D6610;
  --brand-pressed: #7C510D;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241E14;
    --brand-ink: #EEE3D3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF8F2',
        100: '#F9F2E6',
        200: '#F6E3C6',
        300: '#F5D199',
        400: '#F0BA66',
        500: '#EAA333',
        600: '#DE9116',
        700: '#bd7b13',
        800: '#94600F',
        900: '#6B470F',
        950: '#432D09',
        DEFAULT: '#bd7b13',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF8F2,
  '100': #F9F2E6,
  '200': #F6E3C6,
  '300': #F5D199,
  '400': #F0BA66,
  '500': #EAA333,
  '600': #DE9116,
  '700': #bd7b13,
  '800': #94600F,
  '900': #6B470F,
  '950': #432D09,
);
$brand-base: #bd7b13;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF8F2", "$type": "color" },
      "100": { "$value": "#F9F2E6", "$type": "color" },
      "200": { "$value": "#F6E3C6", "$type": "color" },
      "300": { "$value": "#F5D199", "$type": "color" },
      "400": { "$value": "#F0BA66", "$type": "color" },
      "500": { "$value": "#EAA333", "$type": "color" },
      "600": { "$value": "#DE9116", "$type": "color" },
      "700": { "$value": "#bd7b13", "$type": "color" },
      "800": { "$value": "#94600F", "$type": "color" },
      "900": { "$value": "#6B470F", "$type": "color" },
      "950": { "$value": "#432D09", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #bd7b13 · 6.01:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 3.50:1
AA fail · AA large pass · AAA fail
Aa
Black text · 6.01:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #bd7b13 as text scores 3.50:1 on white and 6.01:1 on black.
Best tinted ink on it, if plain black or white feels flat: #744B0C at 2.18:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#A16910 · 4.62:1
AA on white−6% L
#A16910
The quick fox
#784E0C · 7.26:1
AAA on white−15% L
#784E0C
The quick fox
#bd7b13 · 6.01:1
AA on blackalready passes
#bd7b13
The quick fox
#D08715 · 7.16:1
AAA on black+4% L
#D08715

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #BD7B13 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#bd7b13 on white: 3.50:1
AA ✗ fail · AA-large · AAA
Aa
#bd7b13 on black: 6.01:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #bd7b13 as text on that neutral, and that neutral as text on #bd7b13.

NeutralRatioBoth directions
White3.50:1AaAa
Slate 503.34:1AaAa
Slate 1003.19:1AaAa
Slate 2002.84:1AaAa
Slate 3002.35:1AaAa
Slate 4001.36:1AaAa
Slate 5001.36:1AaAa
Slate 6002.17:1AaAa
Slate 7002.96:1AaAa
Slate 8004.18:1AaAa
Slate 9005.11:1AaAa
Black6.01:1AaAa
Colour vision deficiency
true color
protanopia · #918000
deuteranopia · #A18F17
tritanopia · #CF6A69

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #bd7b13 is pinned to step 700; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF8F2
#F9F2E6
#F6E3C6
#F5D199
#F0BA66
#EAA333
#DE9116
#bd7b13
#94600F
#6B470F
#432D09
Base = 700Lightest = 50 · #FCF8F2Darkest = 950 · #432D09Text step on white = 800
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.033 70.6);
  --brand-100: oklch(0.94 0.053 70.6);
  --brand-200: oklch(0.88 0.080 70.6);
  --brand-300: oklch(0.80 0.103 70.6);
  --brand-400: oklch(0.72 0.122 70.6);
  --brand-500: oklch(0.64 0.133 70.6);
  --brand-600: oklch(0.56 0.133 70.6);
  --brand-700: oklch(0.48 0.125 70.6);
  --brand-800: oklch(0.40 0.111 70.6);
  --brand-900: oklch(0.32 0.093 70.6);
  --brand-950: oklch(0.24 0.073 70.6);
}

Colors that work with #bd7b13

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF8F4
Tinted page background
Border#EDDBC0
Hairlines and dividers
Muted text#9B7C4B
Captions on the surface
Accent#0F81C1
Second voice, not a rival
Dark variant#744B0C
Hover, pressed, headers
Light variant#FDF5E8
Selected rows, tints
Dark surface#241E14
Dark-mode background
Hover#9D6610
One step down in lightness
Pressed#7C510D
Two steps down
Disabled#B5A58B
Chroma pulled out
Focus ring#DB8A09
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #bd7b13

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #744B0C
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

friendlyenergeticaffordablesocial

Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The low lightness adds weight and formality.

Worth knowing

Hard to make feel premium, and it collides with the "caution" band in status systems.

Reads as
  • FormalityHigh
  • EnergyHigh
  • Weight59/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#1355BD
Analogous left#BD2613
Analogous right#AABD13
Split-complement 1#13AABD
Split-complement 2#2613BD
Triadic 1#13BD7B
Triadic 2#7B13BD
Tetradic#13BD26
On the wheel
Base+30°−30°+120°+240°+180°37°

#bd7b13 sits at 37°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red74.1%
Green48.2%
Blue7.5%
R · 0–255
189
0xbd
G · 0–255
123
0x7b
B · 0–255
19
0x13

CMYK percentages

Cyan0.0%
Magenta34.9%
Yellow89.9%
Key (black)25.9%

Total ink coverage is 151%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#bd7b13 text on a black background

contrast 6.01:1

Card sample

#bd7b13 text on a white background

contrast 3.50:1

Card sample

#bd7b13 on grey

3.19:1

#bd7b13 on its own surface

3.30:1

#bd7b13 on its dark surface

4.73:1

CSS3 live lab

Text font color

The quick brown fox

color: #bd7b13;
Background color
Panel with #bd7b13 background
background-color: #bd7b13;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #bd7b13;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(189, 123, 19, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(189, 123, 19, 0.45);
Border & gradient
Gradient panel
border: 3px solid #bd7b13;
background: linear-gradient(135deg, #bd7b13, #8EBD13);
Gradient text

Gradient headline

background: linear-gradient(90deg, #bd7b13, #63BD13);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #bd7b13;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #bd7b13;
caret-color: #bd7b13;
Left rule
Pull quote or callout
border-left: 4px solid #bd7b13;
Ring + tint
Selected chip
background: #FDF5E8;
box-shadow: inset 0 0 0 2px #bd7b13;
Conic badge
68%
background: conic-gradient(#bd7b13 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #bd7b13 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(189, 123, 19, 0.5)
rgb(189 123 19 / 50%)
#bd7b1380
hsl(37 82% 41% / 50%)
color-mix(in srgb, #bd7b13 50%, transparent)
Alpha8-digit hexFlat on white
10%#bd7b131a#F8F2E7
20%#bd7b1333#F2E5D0
40%#bd7b1366#E5CAA1
60%#bd7b1399#D7B071
80%#bd7b13cc#CA9542

Gradients from #bd7b13

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #E99D24, #bd7b13 45%, #744B0C);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #bd7b13, #6DA110);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #bd7b13, #1355BD);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #ECA940 0%, #bd7b13 45%, #744B0C 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF8F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #E8211B 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #B3D916 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #744B0C 0%, transparent 65%), #bd7b13;

Monochromatic scale

Palettes built from #bd7b13

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#bd7b13 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
E-commerceFood deliveryLogisticsCreator tools
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 6.01:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#bd7b13, answered

What color is #bd7b13?

#bd7b13 is a dark electric orange, closest to Dark Goldenrod (ΔE2000 6.1). It sits at 37° on the hue wheel with 82% saturation and 41% lightness, which reads as warm.

What is the RGB value of #bd7b13?

rgb(189, 123, 19) — 189 red, 123 green and 19 blue out of 255, or 74.1% / 48.2% / 7.5% by channel.

What is #bd7b13 in HSL and HSV?

hsl(37, 82%, 41%) and hsv(37, 90%, 74%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #bd7b13 a light or a dark color?

It is a mid-tone. Relative luminance is 0.2503 and perceived brightness is 55%, so black text on it reaches 6.01:1.

Should I use black or white text on #bd7b13?

Black. It scores 6.01:1 against #bd7b13, versus 3.50:1 for white — AA at any size.

Is #bd7b13 accessible on a white background?

#bd7b13 on white scores 3.50:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #A16910 to reach 4.5:1, or #784E0C for 7:1.

What is the complementary color of #bd7b13?

#1355BD sits directly opposite on the wheel. Softer options are the split-complements #13AABD and #2613BD, which give the same contrast with far less vibration.

What colors go well with #bd7b13?

For interface work: #FAF8F4 as the surface, #EDDBC0 for borders, #9B7C4B for secondary text, #0F81C1 as an accent and #744B0C for hover and pressed states. For a palette, the analogous pair #BD2613 and #AABD13 stays calm, while #1355BD is the loudest partner.

What is #bd7b13 in CMYK for printing?

cmyk(0%, 35%, 90%, 26%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #bd7b13 warm or cool?

Warm — it scores 6 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #BD6913; nudged cooler, #BFBB11.

Which Tailwind color is closest to #bd7b13?

The amber family — its 500 step is #f59e0b, ΔE2000 13 away. That is a visible difference, so define #bd7b13 as a custom token rather than reaching for the built-in.

How do I use #bd7b13 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#bd7b13] or text-[#bd7b13], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #bd7b13 with 50% opacity?

rgba(189, 123, 19, 0.5), or #bd7b1380 in eight-digit hex. Over white that composites to #DEBD89; over black, #5F3E0A.

Is #bd7b13 a web-safe color?

No. The nearest web-safe colour is #CC6600, ΔE2000 9.9 away. The palette only matters for legacy displays and some email clients now.

What does the color #bd7b13 mean?

As a orange, it reads friendly, energetic, affordable. Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #bd7b13?

The safest is same-hue elevation: linear-gradient(135deg, #E99D24, #bd7b13 45%, #744B0C). For more colour, a short hue run to #6DA110 keeps it rich without turning muddy.

Work with #bd7b13 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #bd7b13 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.