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red · warm

#c15744

a balanced, vivid red · warm · closest name: Indian Red

Token name suggestion: True Cherry

RGB
193, 87, 68
HSL
9°, 50%, 51%
CMYK
0, 55, 65, 24
Luminance
0.1857

#c15744 is a balanced vivid red, 9° on the wheel and 12/100 on the cool side. Put black text on it (4.71:1). As text it scores 4.45:1 on white — large text only. Nearest name is Indian Red, nearest Tailwind family is red.

hsl(9 50% 51%)rgb(193 87 68)Base step 600AA inkWarm

At a glance

Every number on this page in one read: what #c15744 is made of, how bright it looks, and which way it leans.

Hex
#c15744
Hue
red
Saturation
50%
vivid
Lightness
51%
balanced
Brightness
76%
HSV value
Perceived
50%
weighted brightness
Luminance
0.1857
WCAG relative
Temperature
Warm
12/100 cool
Color family
Red
Tone
Vivid
Best ink
Black
4.71:1
Closest name
Indian Red
ΔE2000 7
Chroma
51.8
LCH, 0–130ish
OKLCH L
0.586
perceptual lightness
Tailwind
red
500 · ΔE 8.7
Web-safe
#CC6633
nearest of 216
Where it sits
Hue9° of 360°
Saturation50%
Lightness51%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #c15744.

Temperature
Warm ← → Cool12% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red61%
Green37%
Blue2%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#c15744
HEX (8-digit)#c15744ff
RGBrgb(193, 87, 68)
RGBArgba(193, 87, 68, 1)
HSLhsl(9, 50%, 51%)
HSV / HSBhsv(9, 65%, 76%)
HWBhwb(9 27% 24%)
CMYKcmyk(0%, 55%, 65%, 24%)
LABlab(50.2 41.1 31.6)
LCHlch(50.2 51.8 37.5)
OKLCHoklch(0.586 0.140 31.9)
XYZ (D65)xyz(26.45, 18.57, 7.66)
Decimal12670788
Display P3color(display-p3 0.757 0.341 0.267)
Web-safe#CC6633

Copy-ready code

every platformclick to select
/* CSS */
color: #c15744;
background-color: #c15744;
/* CSS custom property */
--brand: #c15744;
/* Tailwind (arbitrary) */
class="text-[#c15744] bg-[#c15744]"
/* SCSS */
$brand: #c15744;
/* SwiftUI */
Color(red: 0.757, green: 0.341, blue: 0.267)
/* UIKit */
UIColor(red: 0.757, green: 0.341, blue: 0.267, alpha: 1)
/* Android XML */
<color name="brand">#C15744</color>
/* Android Compose */
Color(0xFFC15744)
/* Flutter */
Color(0xFFC15744)
/* Python / OpenCV (BGR) */
(68, 87, 193)
/* Python / PIL (RGB) */
(193, 87, 68)
/* Java AWT */
new Color(193, 87, 68)
/* .NET */
Color.FromArgb(255, 193, 87, 68)
/* OpenGL / Unity (0–1) */
(0.7569f, 0.3412f, 0.2667f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{193,87,68}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #c15744 85%, white);
border-color: color-mix(in oklab, #c15744 40%, transparent);
/* theme-aware in one line */
color: light-dark(#602920, #EED7D3);
/* relative colour syntax */
--hover: hsl(from #c15744 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF5F4;
  --brand-100: #F6ECEA;
  --brand-200: #ECD4CF;
  --brand-300: #E3B3AB;
  --brand-400: #D58D81;
  --brand-500: #C76856;
  --brand-600: #c15744;
  --brand-700: #994233;
  --brand-800: #7B3529;
  --brand-900: #592A21;
  --brand-950: #381A15;
  --brand: #c15744;
  --brand-ink: #000000;
  --brand-surface: #FAF5F4;
  --brand-border: #EBC8C2;
  --brand-hover: #A94938;
  --brand-pressed: #8E3E2F;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241614;
    --brand-ink: #EED7D3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF5F4',
        100: '#F6ECEA',
        200: '#ECD4CF',
        300: '#E3B3AB',
        400: '#D58D81',
        500: '#C76856',
        600: '#c15744',
        700: '#994233',
        800: '#7B3529',
        900: '#592A21',
        950: '#381A15',
        DEFAULT: '#c15744',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF5F4,
  '100': #F6ECEA,
  '200': #ECD4CF,
  '300': #E3B3AB,
  '400': #D58D81,
  '500': #C76856,
  '600': #c15744,
  '700': #994233,
  '800': #7B3529,
  '900': #592A21,
  '950': #381A15,
);
$brand-base: #c15744;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF5F4", "$type": "color" },
      "100": { "$value": "#F6ECEA", "$type": "color" },
      "200": { "$value": "#ECD4CF", "$type": "color" },
      "300": { "$value": "#E3B3AB", "$type": "color" },
      "400": { "$value": "#D58D81", "$type": "color" },
      "500": { "$value": "#C76856", "$type": "color" },
      "600": { "$value": "#c15744", "$type": "color" },
      "700": { "$value": "#994233", "$type": "color" },
      "800": { "$value": "#7B3529", "$type": "color" },
      "900": { "$value": "#592A21", "$type": "color" },
      "950": { "$value": "#381A15", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #c15744 · 4.71:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.45:1
AA fail · AA large pass · AAA fail
Aa
Black text · 4.71:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #c15744 as text scores 4.45:1 on white and 4.71:1 on black.
Best tinted ink on it, if plain black or white feels flat: #602920 at 2.57:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#C05440 · 4.58:1
AA on white−1% L
#C05440
The quick fox
#923F31 · 7.05:1
AAA on white−13% L
#923F31
The quick fox
#c15744 · 4.71:1
AA on blackalready passes
#c15744
The quick fox
#D08072 · 7.01:1
AAA on black+12% L
#D08072

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #C15744 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#c15744 on white: 4.45:1
AA ✗ fail · AA-large · AAA
Aa
#c15744 on black: 4.71:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #c15744 as text on that neutral, and that neutral as text on #c15744.

NeutralRatioBoth directions
White4.45:1AaAa
Slate 504.26:1AaAa
Slate 1004.07:1AaAa
Slate 2003.61:1AaAa
Slate 3003.00:1AaAa
Slate 4001.74:1AaAa
Slate 5001.07:1AaAa
Slate 6001.70:1AaAa
Slate 7002.32:1AaAa
Slate 8003.28:1AaAa
Slate 9004.01:1AaAa
Black4.71:1AaAa
Colour vision deficiency
true color
protanopia · #726942
deuteranopia · #8D8042
tritanopia · #D34353

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #c15744 is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF5F4
#F6ECEA
#ECD4CF
#E3B3AB
#D58D81
#C76856
#c15744
#994233
#7B3529
#592A21
#381A15
Base = 600Lightest = 50 · #FAF5F4Darkest = 950 · #381A15Text step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.035 31.9);
  --brand-100: oklch(0.94 0.056 31.9);
  --brand-200: oklch(0.88 0.084 31.9);
  --brand-300: oklch(0.80 0.110 31.9);
  --brand-400: oklch(0.72 0.129 31.9);
  --brand-500: oklch(0.64 0.140 31.9);
  --brand-600: oklch(0.56 0.140 31.9);
  --brand-700: oklch(0.48 0.132 31.9);
  --brand-800: oklch(0.40 0.118 31.9);
  --brand-900: oklch(0.32 0.098 31.9);
  --brand-950: oklch(0.24 0.077 31.9);
}

Colors that work with #c15744

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF5F4
Tinted page background
Border#EBC8C2
Hairlines and dividers
Muted text#9B574B
Captions on the surface
Accent#2F9D93
Second voice, not a rival
Dark variant#602920
Hover, pressed, headers
Light variant#F9EEEC
Selected rows, tints
Dark surface#241614
Dark-mode background
Hover#A94938
One step down in lightness
Pressed#8E3E2F
Two steps down
Disabled#CAB0AC
Chroma pulled out
Focus ring#D25D48
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #c15744

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #602920
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The mid lightness keeps it versatile in both themes.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight49/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#44AEC1
Analogous left#C14470
Analogous right#C19644
Split-complement 1#44C196
Split-complement 2#4470C1
Triadic 1#44C157
Triadic 2#5744C1
Tetradic#70C144
On the wheel
Base+30°−30°+120°+240°+180°9°

#c15744 sits at 9°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red75.7%
Green34.1%
Blue26.7%
R · 0–255
193
0xc1
G · 0–255
87
0x57
B · 0–255
68
0x44

CMYK percentages

Cyan0.0%
Magenta54.9%
Yellow64.8%
Key (black)24.3%

Total ink coverage is 144%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#c15744 text on a black background

contrast 4.71:1

Card sample

#c15744 text on a white background

contrast 4.45:1

Card sample

#c15744 on grey

4.07:1

#c15744 on its own surface

4.12:1

#c15744 on its dark surface

3.93:1

CSS3 live lab

Text font color

The quick brown fox

color: #c15744;
Background color
Panel with #c15744 background
background-color: #c15744;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #c15744;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(193, 87, 68, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(193, 87, 68, 0.45);
Border & gradient
Gradient panel
border: 3px solid #c15744;
background: linear-gradient(135deg, #c15744, #C1AA44);
Gradient text

Gradient headline

background: linear-gradient(90deg, #c15744, #B8C144);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #c15744;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #c15744;
caret-color: #c15744;
Left rule
Pull quote or callout
border-left: 4px solid #c15744;
Ring + tint
Selected chip
background: #F9EEEC;
box-shadow: inset 0 0 0 2px #c15744;
Conic badge
68%
background: conic-gradient(#c15744 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #c15744 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(193, 87, 68, 0.5)
rgb(193 87 68 / 50%)
#c1574480
hsl(9 50% 51% / 50%)
color-mix(in srgb, #c15744 50%, transparent)
Alpha8-digit hexFlat on white
10%#c157441a#F9EEEC
20%#c1574433#F3DDDA
40%#c1574466#E6BCB4
60%#c1574499#DA9A8F
80%#c15744cc#CD7969

Gradients from #c15744

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #D08072, #c15744 45%, #602920);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #c15744, #ADA239);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #c15744, #44AEC1);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #D89589 0%, #c15744 45%, #602920 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF5F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #CE6A95 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #C9AC5B 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #602920 0%, transparent 65%), #c15744;

Monochromatic scale

Palettes built from #c15744

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#c15744 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 4.71:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#c15744, answered

What color is #c15744?

#c15744 is a balanced vivid red, closest to Indian Red (ΔE2000 7). It sits at 9° on the hue wheel with 50% saturation and 51% lightness, which reads as warm.

What is the RGB value of #c15744?

rgb(193, 87, 68) — 193 red, 87 green and 68 blue out of 255, or 75.7% / 34.1% / 26.7% by channel.

What is #c15744 in HSL and HSV?

hsl(9, 50%, 51%) and hsv(9, 65%, 76%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #c15744 a light or a dark color?

It is a mid-tone. Relative luminance is 0.1857 and perceived brightness is 50%, so black text on it reaches 4.71:1.

Should I use black or white text on #c15744?

Black. It scores 4.71:1 against #c15744, versus 4.45:1 for white — AA at any size.

Is #c15744 accessible on a white background?

#c15744 on white scores 4.45:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #C05440 to reach 4.5:1, or #923F31 for 7:1.

What is the complementary color of #c15744?

#44AEC1 sits directly opposite on the wheel. Softer options are the split-complements #44C196 and #4470C1, which give the same contrast with far less vibration.

What colors go well with #c15744?

For interface work: #FAF5F4 as the surface, #EBC8C2 for borders, #9B574B for secondary text, #2F9D93 as an accent and #602920 for hover and pressed states. For a palette, the analogous pair #C14470 and #C19644 stays calm, while #44AEC1 is the loudest partner.

What is #c15744 in CMYK for printing?

cmyk(0%, 55%, 65%, 24%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #c15744 warm or cool?

Warm — it scores 12 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #C16D44; nudged cooler, #C4425E.

Which Tailwind color is closest to #c15744?

The red family — its 500 step is #ef4444, ΔE2000 8.7 away. That is a visible difference, so define #c15744 as a custom token rather than reaching for the built-in.

How do I use #c15744 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#c15744] or text-[#c15744], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #c15744 with 50% opacity?

rgba(193, 87, 68, 0.5), or #c1574480 in eight-digit hex. Over white that composites to #E0ABA2; over black, #612C22.

Is #c15744 a web-safe color?

No. The nearest web-safe colour is #CC6633, ΔE2000 9.8 away. The palette only matters for legacy displays and some email clients now.

What does the color #c15744 mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #c15744?

The safest is same-hue elevation: linear-gradient(135deg, #D08072, #c15744 45%, #602920). For more colour, a short hue run to #ADA239 keeps it rich without turning muddy.

Work with #c15744 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #c15744 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.