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red · warm

#c4897b

a balanced, soft red · warm · closest name: Rosy Brown

Token name suggestion: Atlas Cardinal

RGB
196, 137, 123
HSL
12°, 38%, 63%
CMYK
0, 30, 37, 23
Luminance
0.3106

#c4897b is a balanced soft red, 12° on the wheel and 10/100 on the cool side. Put black text on it (7.21:1). As text it scores 2.91:1 on white — use #AE604E instead. Nearest name is Rosy Brown, nearest Tailwind family is red.

hsl(12 38% 63%)rgb(196 137 123)Base step 400AAA inkWarm

At a glance

Every number on this page in one read: what #c4897b is made of, how bright it looks, and which way it leans.

Hex
#c4897b
Hue
12°
red
Saturation
38%
soft
Lightness
63%
balanced
Brightness
77%
HSV value
Perceived
61%
weighted brightness
Luminance
0.3106
WCAG relative
Temperature
Warm
10/100 cool
Color family
Red
Tone
Soft
Best ink
Black
7.21:1
Closest name
Rosy Brown
ΔE2000 6.5
Chroma
26.6
LCH, 0–130ish
OKLCH L
0.685
perceptual lightness
Tailwind
red
500 · ΔE 16.8
Web-safe
#CC9966
nearest of 216
Where it sits
Hue12° of 360°
Saturation38%
Lightness63%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #c4897b.

Temperature
Warm ← → Cool10% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red38%
Green58%
Blue5%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#c4897b
HEX (8-digit)#c4897bff
RGBrgb(196, 137, 123)
RGBArgba(196, 137, 123, 1)
HSLhsl(12, 38%, 63%)
HSV / HSBhsv(12, 37%, 77%)
HWBhwb(12 48% 23%)
CMYKcmyk(0%, 30%, 37%, 23%)
LABlab(62.6 20.8 16.6)
LCHlch(62.6 26.6 38.6)
OKLCHoklch(0.685 0.076 33.8)
XYZ (D65)xyz(35.29, 31.06, 22.87)
Decimal12880251
Display P3color(display-p3 0.769 0.537 0.482)
Web-safe#CC9966

Copy-ready code

every platformclick to select
/* CSS */
color: #c4897b;
background-color: #c4897b;
/* CSS custom property */
--brand: #c4897b;
/* Tailwind (arbitrary) */
class="text-[#c4897b] bg-[#c4897b]"
/* SCSS */
$brand: #c4897b;
/* SwiftUI */
Color(red: 0.769, green: 0.537, blue: 0.482)
/* UIKit */
UIColor(red: 0.769, green: 0.537, blue: 0.482, alpha: 1)
/* Android XML */
<color name="brand">#C4897B</color>
/* Android Compose */
Color(0xFFC4897B)
/* Flutter */
Color(0xFFC4897B)
/* Python / OpenCV (BGR) */
(123, 137, 196)
/* Python / PIL (RGB) */
(196, 137, 123)
/* Java AWT */
new Color(196, 137, 123)
/* .NET */
Color.FromArgb(255, 196, 137, 123)
/* OpenGL / Unity (0–1) */
(0.7686f, 0.5373f, 0.4824f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{196,137,123}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #c4897b 85%, white);
border-color: color-mix(in oklab, #c4897b 40%, transparent);
/* theme-aware in one line */
color: light-dark(#583127, #ECD9D5);
/* relative colour syntax */
--hover: hsl(from #c4897b h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF6F5;
  --brand-100: #F4EDEB;
  --brand-200: #E9D7D3;
  --brand-300: #DCBAB1;
  --brand-400: #c4897b;
  --brand-500: #BA7464;
  --brand-600: #A95E4C;
  --brand-700: #8D4E3F;
  --brand-800: #713E32;
  --brand-900: #533028;
  --brand-950: #341E19;
  --brand: #c4897b;
  --brand-ink: #000000;
  --brand-surface: #FAF6F4;
  --brand-border: #E6CDC7;
  --brand-hover: #B97362;
  --brand-pressed: #AB5F4C;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241714;
    --brand-ink: #ECD9D5;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF6F5',
        100: '#F4EDEB',
        200: '#E9D7D3',
        300: '#DCBAB1',
        400: '#c4897b',
        500: '#BA7464',
        600: '#A95E4C',
        700: '#8D4E3F',
        800: '#713E32',
        900: '#533028',
        950: '#341E19',
        DEFAULT: '#c4897b',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF6F5,
  '100': #F4EDEB,
  '200': #E9D7D3,
  '300': #DCBAB1,
  '400': #c4897b,
  '500': #BA7464,
  '600': #A95E4C,
  '700': #8D4E3F,
  '800': #713E32,
  '900': #533028,
  '950': #341E19,
);
$brand-base: #c4897b;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF6F5", "$type": "color" },
      "100": { "$value": "#F4EDEB", "$type": "color" },
      "200": { "$value": "#E9D7D3", "$type": "color" },
      "300": { "$value": "#DCBAB1", "$type": "color" },
      "400": { "$value": "#c4897b", "$type": "color" },
      "500": { "$value": "#BA7464", "$type": "color" },
      "600": { "$value": "#A95E4C", "$type": "color" },
      "700": { "$value": "#8D4E3F", "$type": "color" },
      "800": { "$value": "#713E32", "$type": "color" },
      "900": { "$value": "#533028", "$type": "color" },
      "950": { "$value": "#341E19", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #c4897b · 7.21:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.91:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.21:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #c4897b as text scores 2.91:1 on white and 7.21:1 on black.
Best tinted ink on it, if plain black or white feels flat: #583127 at 3.83:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#AE604E · 4.58:1
AA on white−13% L
#AE604E
The quick fox
#84493B · 7.01:1
AAA on white−25% L
#84493B
The quick fox
#c4897b · 7.21:1
AA on blackalready passes
#c4897b
The quick fox
#c4897b · 7.21:1
AAA on blackalready passes
#c4897b

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #C28677 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#c4897b on white: 2.91:1
AA ✗ fail · AA-large · AAA
Aa
#c4897b on black: 7.21:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #c4897b as text on that neutral, and that neutral as text on #c4897b.

NeutralRatioBoth directions
White2.91:1AaAa
Slate 502.78:1AaAa
Slate 1002.66:1AaAa
Slate 2002.36:1AaAa
Slate 3001.96:1AaAa
Slate 4001.14:1AaAa
Slate 5001.63:1AaAa
Slate 6002.60:1AaAa
Slate 7003.56:1AaAa
Slate 8005.02:1AaAa
Slate 9006.13:1AaAa
Black7.21:1AaAa
Colour vision deficiency
true color
protanopia · #96907A
deuteranopia · #A49C7A
tritanopia · #D18185

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #c4897b is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF6F5
#F4EDEB
#E9D7D3
#DCBAB1
#c4897b
#BA7464
#A95E4C
#8D4E3F
#713E32
#533028
#341E19
Base = 400Lightest = 50 · #FAF6F5Darkest = 950 · #341E19Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.019 33.8);
  --brand-100: oklch(0.94 0.030 33.8);
  --brand-200: oklch(0.88 0.045 33.8);
  --brand-300: oklch(0.80 0.059 33.8);
  --brand-400: oklch(0.72 0.070 33.8);
  --brand-500: oklch(0.64 0.076 33.8);
  --brand-600: oklch(0.56 0.076 33.8);
  --brand-700: oklch(0.48 0.071 33.8);
  --brand-800: oklch(0.40 0.064 33.8);
  --brand-900: oklch(0.32 0.053 33.8);
  --brand-950: oklch(0.24 0.042 33.8);
}

Colors that work with #c4897b

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF6F4
Tinted page background
Border#E6CDC7
Hairlines and dividers
Muted text#9B5A4B
Captions on the surface
Accent#3B918C
Second voice, not a rival
Dark variant#583127
Hover, pressed, headers
Light variant#F7EFED
Selected rows, tints
Dark surface#241714
Dark-mode background
Hover#B97362
One step down in lightness
Pressed#AB5F4C
Two steps down
Disabled#E0D2CF
Chroma pulled out
Focus ring#D39080
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #c4897b

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Text of any size on white — fails WCAG AA
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #583127
Safe as a 1px border on white
No — use #C28677

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight38/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#7BB6C4
Analogous left#C47B91
Analogous right#C4AD7B
Split-complement 1#7BC4AD
Split-complement 2#7B91C4
Triadic 1#7BC489
Triadic 2#897BC4
Tetradic#91C47B
On the wheel
Base+30°−30°+120°+240°+180°12°

#c4897b sits at 12°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red76.9%
Green53.7%
Blue48.2%
R · 0–255
196
0xc4
G · 0–255
137
0x89
B · 0–255
123
0x7b

CMYK percentages

Cyan0.0%
Magenta30.1%
Yellow37.2%
Key (black)23.1%

Total ink coverage is 90%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#c4897b text on a black background

contrast 7.21:1

Card sample

#c4897b text on a white background

contrast 2.91:1

Card sample

#c4897b on grey

2.66:1

#c4897b on its own surface

2.71:1

#c4897b on its dark surface

5.97:1

CSS3 live lab

Text font color

The quick brown fox

color: #c4897b;
Background color
Panel with #c4897b background
background-color: #c4897b;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #c4897b;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(196, 137, 123, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(196, 137, 123, 0.45);
Border & gradient
Gradient panel
border: 3px solid #c4897b;
background: linear-gradient(135deg, #c4897b, #C4BA7B);
Gradient text

Gradient headline

background: linear-gradient(90deg, #c4897b, #BCC47B);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #c4897b;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #c4897b;
caret-color: #c4897b;
Left rule
Pull quote or callout
border-left: 4px solid #c4897b;
Ring + tint
Selected chip
background: #F7EFED;
box-shadow: inset 0 0 0 2px #c4897b;
Conic badge
68%
background: conic-gradient(#c4897b 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #c4897b over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(196, 137, 123, 0.5)
rgb(196 137 123 / 50%)
#c4897b80
hsl(12 38% 63% / 50%)
color-mix(in srgb, #c4897b 50%, transparent)
Alpha8-digit hexFlat on white
10%#c4897b1a#F9F3F2
20%#c4897b33#F3E7E5
40%#c4897b66#E7D0CA
60%#c4897b99#DCB8B0
80%#c4897bcc#D0A195

Gradients from #c4897b

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #D7AFA5, #c4897b 45%, #583127);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #c4897b, #BAB666);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #c4897b, #7BB6C4);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #E0C2BA 0%, #c4897b 45%, #583127 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF6F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #D49EB3 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #CDC090 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #583127 0%, transparent 65%), #c4897b;

Monochromatic scale

Palettes built from #c4897b

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#c4897b in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 7.21:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#c4897b, answered

What color is #c4897b?

#c4897b is a balanced soft red, closest to Rosy Brown (ΔE2000 6.5). It sits at 12° on the hue wheel with 38% saturation and 63% lightness, which reads as warm.

What is the RGB value of #c4897b?

rgb(196, 137, 123) — 196 red, 137 green and 123 blue out of 255, or 76.9% / 53.7% / 48.2% by channel.

What is #c4897b in HSL and HSV?

hsl(12, 38%, 63%) and hsv(12, 37%, 77%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #c4897b a light or a dark color?

It is a mid-tone. Relative luminance is 0.3106 and perceived brightness is 61%, so black text on it reaches 7.21:1.

Should I use black or white text on #c4897b?

Black. It scores 7.21:1 against #c4897b, versus 2.91:1 for white — AAA at any size.

Is #c4897b accessible on a white background?

#c4897b on white scores 2.91:1, which fails WCAG AA at every size. Darken it to #AE604E to reach 4.5:1, or #84493B for 7:1.

What is the complementary color of #c4897b?

#7BB6C4 sits directly opposite on the wheel. Softer options are the split-complements #7BC4AD and #7B91C4, which give the same contrast with far less vibration.

What colors go well with #c4897b?

For interface work: #FAF6F4 as the surface, #E6CDC7 for borders, #9B5A4B for secondary text, #3B918C as an accent and #583127 for hover and pressed states. For a palette, the analogous pair #C47B91 and #C4AD7B stays calm, while #7BB6C4 is the loudest partner.

What is #c4897b in CMYK for printing?

cmyk(0%, 30%, 37%, 23%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #c4897b warm or cool?

Warm — it scores 10 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #C4967B; nudged cooler, #C67986.

Which Tailwind color is closest to #c4897b?

The red family — its 500 step is #ef4444, ΔE2000 16.8 away. That is a visible difference, so define #c4897b as a custom token rather than reaching for the built-in.

How do I use #c4897b in Tailwind CSS?

Inline it as an arbitrary value with bg-[#c4897b] or text-[#c4897b], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #c4897b with 50% opacity?

rgba(196, 137, 123, 0.5), or #c4897b80 in eight-digit hex. Over white that composites to #E2C4BD; over black, #62453E.

Is #c4897b a web-safe color?

No. The nearest web-safe colour is #CC9966, ΔE2000 14 away. The palette only matters for legacy displays and some email clients now.

What does the color #c4897b mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this moderate chroma the association is present but not shouted.

What gradient works with #c4897b?

The safest is same-hue elevation: linear-gradient(135deg, #D7AFA5, #c4897b 45%, #583127). For more colour, a short hue run to #BAB666 keeps it rich without turning muddy.

Work with #c4897b in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #c4897b at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.