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magenta / pink · neutral

#c620af

a balanced, vivid magenta / pink · neutral · closest name: Medium Violet Red

Token name suggestion: Atlas Fuchsia

RGB
198, 32, 175
HSL
308°, 72%, 45%
CMYK
0, 84, 12, 22
Luminance
0.1613

#c620af is a balanced vivid magenta / pink, 308° on the wheel and 45/100 on the cool side. Put white text on it (4.97:1). As text it scores 4.97:1 on white — safe at any size. Nearest name is Medium Violet Red, nearest Tailwind family is fuchsia.

hsl(308 72% 45%)rgb(198 32 175)Base step 600AA inkNeutral

At a glance

Every number on this page in one read: what #c620af is made of, how bright it looks, and which way it leans.

Hex
#c620af
Hue
308°
magenta / pink
Saturation
72%
vivid
Lightness
45%
balanced
Brightness
78%
HSV value
Perceived
49%
weighted brightness
Luminance
0.1613
WCAG relative
Temperature
Neutral
45/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
White
4.97:1
Closest name
Medium Violet Red
ΔE2000 7.9
Chroma
82.6
LCH, 0–130ish
OKLCH L
0.576
perceptual lightness
Tailwind
fuchsia
500 · ΔE 12
Web-safe
#CC3399
nearest of 216
Where it sits
Hue308° of 360°
Saturation72%
Lightness45%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #c620af.

Temperature
Warm ← → Cool45% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red74%
Green6%
Blue19%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#c620af
HEX (8-digit)#c620afff
RGBrgb(198, 32, 175)
RGBArgba(198, 32, 175, 1)
HSLhsl(308, 72%, 45%)
HSV / HSBhsv(308, 84%, 78%)
HWBhwb(308 13% 22%)
CMYKcmyk(0%, 84%, 12%, 22%)
LABlab(47.1 74.0 -36.7)
LCHlch(47.1 82.6 333.6)
OKLCHoklch(0.576 0.238 335.1)
XYZ (D65)xyz(31.54, 16.14, 42.00)
Decimal12984495
Display P3color(display-p3 0.776 0.125 0.686)
Web-safe#CC3399

Copy-ready code

every platformclick to select
/* CSS */
color: #c620af;
background-color: #c620af;
/* CSS custom property */
--brand: #c620af;
/* Tailwind (arbitrary) */
class="text-[#c620af] bg-[#c620af]"
/* SCSS */
$brand: #c620af;
/* SwiftUI */
Color(red: 0.776, green: 0.125, blue: 0.686)
/* UIKit */
UIColor(red: 0.776, green: 0.125, blue: 0.686, alpha: 1)
/* Android XML */
<color name="brand">#C620AF</color>
/* Android Compose */
Color(0xFFC620AF)
/* Flutter */
Color(0xFFC620AF)
/* Python / OpenCV (BGR) */
(175, 32, 198)
/* Python / PIL (RGB) */
(198, 32, 175)
/* Java AWT */
new Color(198, 32, 175)
/* .NET */
Color.FromArgb(255, 198, 32, 175)
/* OpenGL / Unity (0–1) */
(0.7765f, 0.1255f, 0.6863f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{198,32,175}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #c620af 85%, white);
border-color: color-mix(in oklab, #c620af 40%, transparent);
/* theme-aware in one line */
color: light-dark(#6E1261, #EED3EA);
/* relative colour syntax */
--hover: hsl(from #c620af h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF3FA;
  --brand-100: #F8E7F6;
  --brand-200: #F3C9ED;
  --brand-300: #EF9EE4;
  --brand-400: #E86ED7;
  --brand-500: #E03EC9;
  --brand-600: #c620af;
  --brand-700: #B01C9B;
  --brand-800: #8D177C;
  --brand-900: #66155B;
  --brand-950: #400D39;
  --brand: #c620af;
  --brand-ink: #ffffff;
  --brand-surface: #FAF4FA;
  --brand-border: #EDC0E6;
  --brand-hover: #A71B94;
  --brand-pressed: #891679;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241422;
    --brand-ink: #EED3EA;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF3FA',
        100: '#F8E7F6',
        200: '#F3C9ED',
        300: '#EF9EE4',
        400: '#E86ED7',
        500: '#E03EC9',
        600: '#c620af',
        700: '#B01C9B',
        800: '#8D177C',
        900: '#66155B',
        950: '#400D39',
        DEFAULT: '#c620af',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF3FA,
  '100': #F8E7F6,
  '200': #F3C9ED,
  '300': #EF9EE4,
  '400': #E86ED7,
  '500': #E03EC9,
  '600': #c620af,
  '700': #B01C9B,
  '800': #8D177C,
  '900': #66155B,
  '950': #400D39,
);
$brand-base: #c620af;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF3FA", "$type": "color" },
      "100": { "$value": "#F8E7F6", "$type": "color" },
      "200": { "$value": "#F3C9ED", "$type": "color" },
      "300": { "$value": "#EF9EE4", "$type": "color" },
      "400": { "$value": "#E86ED7", "$type": "color" },
      "500": { "$value": "#E03EC9", "$type": "color" },
      "600": { "$value": "#c620af", "$type": "color" },
      "700": { "$value": "#B01C9B", "$type": "color" },
      "800": { "$value": "#8D177C", "$type": "color" },
      "900": { "$value": "#66155B", "$type": "color" },
      "950": { "$value": "#400D39", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #c620af · 4.97:1
Use #ffffffAA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.97:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 4.23:1
AA fail · AA large pass · AAA fail
Reading the other direction: #c620af as text scores 4.97:1 on white and 4.23:1 on black.
Best tinted ink on it, if plain black or white feels flat: #FBE9F9 at 4.29:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#c620af · 4.97:1
AA on whitealready passes
#c620af
The quick fox
#9F1A8C · 7.00:1
AAA on white−9% L
#9F1A8C
The quick fox
#CF21B7 · 4.55:1
AA on black+2% L
#CF21B7
The quick fox
#E661D3 · 7.02:1
AAA on black+19% L
#E661D3

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #C620AF is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#c620af on white: 4.97:1
AA ✓ pass · AA-large · AAA
Aa
#c620af on black: 4.23:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #c620af as text on that neutral, and that neutral as text on #c620af.

NeutralRatioBoth directions
White4.97:1AaAa
Slate 504.75:1AaAa
Slate 1004.54:1AaAa
Slate 2004.03:1AaAa
Slate 3003.35:1AaAa
Slate 4001.94:1AaAa
Slate 5001.04:1AaAa
Slate 6001.53:1AaAa
Slate 7002.08:1AaAa
Slate 8002.94:1AaAa
Slate 9003.59:1AaAa
Black4.23:1AaAa
Colour vision deficiency
true color
protanopia · #1F61B3
deuteranopia · #6278AB
tritanopia · #D0326A

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #c620af is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF3FA
#F8E7F6
#F3C9ED
#EF9EE4
#E86ED7
#E03EC9
#c620af
#B01C9B
#8D177C
#66155B
#400D39
Base = 600Lightest = 50 · #FCF3FADarkest = 950 · #400D39Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.060 335.1);
  --brand-100: oklch(0.94 0.095 335.1);
  --brand-200: oklch(0.88 0.143 335.1);
  --brand-300: oklch(0.80 0.186 335.1);
  --brand-400: oklch(0.72 0.219 335.1);
  --brand-500: oklch(0.64 0.238 335.1);
  --brand-600: oklch(0.56 0.238 335.1);
  --brand-700: oklch(0.48 0.224 335.1);
  --brand-800: oklch(0.40 0.200 335.1);
  --brand-900: oklch(0.32 0.167 335.1);
  --brand-950: oklch(0.24 0.131 335.1);
}

Colors that work with #c620af

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4FA
Tinted page background
Border#EDC0E6
Hairlines and dividers
Muted text#9B4B90
Captions on the surface
Accent#2AB418
Second voice, not a rival
Dark variant#6E1261
Hover, pressed, headers
Light variant#FBE9F9
Selected rows, tints
Dark surface#241422
Dark-mode background
Hover#A71B94
One step down in lightness
Pressed#891679
Two steps down
Disabled#BE99B8
Chroma pulled out
Focus ring#E416C8
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #c620af

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight55/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#20C637
Analogous left#8A20C6
Analogous right#C6205C
Split-complement 1#5CC620
Split-complement 2#20C68A
Triadic 1#AFC620
Triadic 2#20AFC6
Tetradic#C68A20
On the wheel
Base+30°−30°+120°+240°+180°308°

#c620af sits at 308°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red77.6%
Green12.5%
Blue68.6%
R · 0–255
198
0xc6
G · 0–255
32
0x20
B · 0–255
175
0xaf

CMYK percentages

Cyan0.0%
Magenta83.8%
Yellow11.6%
Key (black)22.4%

Total ink coverage is 118%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#c620af text on a black background

contrast 4.23:1

Card sample

#c620af text on a white background

contrast 4.97:1

Card sample

#c620af on grey

4.54:1

#c620af on its own surface

4.59:1

#c620af on its dark surface

3.53:1

CSS3 live lab

Text font color

The quick brown fox

color: #c620af;
Background color
Panel with #c620af background
background-color: #c620af;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #c620af;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(198, 32, 175, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(198, 32, 175, 0.45);
Border & gradient
Gradient panel
border: 3px solid #c620af;
background: linear-gradient(135deg, #c620af, #C62040);
Gradient text

Gradient headline

background: linear-gradient(90deg, #c620af, #C62920);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #c620af;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #c620af;
caret-color: #c620af;
Left rule
Pull quote or callout
border-left: 4px solid #c620af;
Ring + tint
Selected chip
background: #FBE9F9;
box-shadow: inset 0 0 0 2px #c620af;
Conic badge
68%
background: conic-gradient(#c620af 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #c620af over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(198, 32, 175, 0.5)
rgb(198 32 175 / 50%)
#c620af80
hsl(308 72% 45% / 50%)
color-mix(in srgb, #c620af 50%, transparent)
Alpha8-digit hexFlat on white
10%#c620af1a#F9E9F7
20%#c620af33#F4D2EF
40%#c620af66#E8A6DF
60%#c620af99#DD79CF
80%#c620afcc#D14DBF

Gradients from #c620af

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #E143CB, #c620af 45%, #6E1261);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #c620af, #AC1C2C);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #c620af, #20C637);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #E55DD2 0%, #c620af 45%, #6E1261 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #963ADF 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #DC285A 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #6E1261 0%, transparent 65%), #c620af;

Monochromatic scale

Palettes built from #c620af

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#c620af in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Too dim on dark surfaces at 4.23:1 — lift it to #CF21B7 for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#c620af, answered

What color is #c620af?

#c620af is a balanced vivid magenta / pink, closest to Medium Violet Red (ΔE2000 7.9). It sits at 308° on the hue wheel with 72% saturation and 45% lightness, which reads as neutral.

What is the RGB value of #c620af?

rgb(198, 32, 175) — 198 red, 32 green and 175 blue out of 255, or 77.6% / 12.5% / 68.6% by channel.

What is #c620af in HSL and HSV?

hsl(308, 72%, 45%) and hsv(308, 84%, 78%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #c620af a light or a dark color?

It is a dark color. Relative luminance is 0.1613 and perceived brightness is 49%, so white text on it reaches 4.97:1.

Should I use black or white text on #c620af?

White. It scores 4.97:1 against #c620af, versus 4.23:1 for black — AA at any size.

Is #c620af accessible on a white background?

#c620af on white scores 4.97:1, which clears AA at every size but not AAA.

What is the complementary color of #c620af?

#20C637 sits directly opposite on the wheel. Softer options are the split-complements #5CC620 and #20C68A, which give the same contrast with far less vibration.

What colors go well with #c620af?

For interface work: #FAF4FA as the surface, #EDC0E6 for borders, #9B4B90 for secondary text, #2AB418 as an accent and #6E1261 for hover and pressed states. For a palette, the analogous pair #8A20C6 and #C6205C stays calm, while #20C637 is the loudest partner.

What is #c620af in CMYK for printing?

cmyk(0%, 84%, 12%, 22%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #c620af warm or cool?

Neutral — it scores 45 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #C62072; nudged cooler, #A11EC8.

Which Tailwind color is closest to #c620af?

The fuchsia family — its 500 step is #d946ef, ΔE2000 12 away. That is a visible difference, so define #c620af as a custom token rather than reaching for the built-in.

How do I use #c620af in Tailwind CSS?

Inline it as an arbitrary value with bg-[#c620af] or text-[#c620af], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #c620af with 50% opacity?

rgba(198, 32, 175, 0.5), or #c620af80 in eight-digit hex. Over white that composites to #E390D7; over black, #631058.

Is #c620af a web-safe color?

No. The nearest web-safe colour is #CC3399, ΔE2000 5.7 away. The palette only matters for legacy displays and some email clients now.

What does the color #c620af mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #c620af?

The safest is same-hue elevation: linear-gradient(135deg, #E143CB, #c620af 45%, #6E1261). For more colour, a short hue run to #AC1C2C keeps it rich without turning muddy.

Work with #c620af in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #c620af at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.