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magenta / pink · neutral

#c64bad

a balanced, vivid magenta / pink · neutral · closest name: Medium Orchid

Token name suggestion: Studio Peony

RGB
198, 75, 173
HSL
312°, 52%, 54%
CMYK
0, 62, 13, 22
Luminance
0.2006

#c64bad is a balanced vivid magenta / pink, 312° on the wheel and 43/100 on the cool side. Put black text on it (5.01:1). As text it scores 4.19:1 on white — large text only. Nearest name is Medium Orchid, nearest Tailwind family is pink.

hsl(312 52% 54%)rgb(198 75 173)Base step 500AA inkNeutral

At a glance

Every number on this page in one read: what #c64bad is made of, how bright it looks, and which way it leans.

Hex
#c64bad
Hue
312°
magenta / pink
Saturation
52%
vivid
Lightness
54%
balanced
Brightness
78%
HSV value
Perceived
53%
weighted brightness
Luminance
0.2006
WCAG relative
Temperature
Neutral
43/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
5.01:1
Closest name
Medium Orchid
ΔE2000 7.9
Chroma
66.2
LCH, 0–130ish
OKLCH L
0.610
perceptual lightness
Tailwind
pink
500 · ΔE 9.9
Web-safe
#CC3399
nearest of 216
Where it sits
Hue312° of 360°
Saturation52%
Lightness54%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #c64bad.

Temperature
Warm ← → Cool43% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red60%
Green25%
Blue15%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#c64bad
HEX (8-digit)#c64badff
RGBrgb(198, 75, 173)
RGBArgba(198, 75, 173, 1)
HSLhsl(312, 52%, 54%)
HSV / HSBhsv(312, 62%, 78%)
HWBhwb(312 29% 22%)
CMYKcmyk(0%, 62%, 13%, 22%)
LABlab(51.9 60.0 -28.1)
LCHlch(51.9 66.2 334.9)
OKLCHoklch(0.610 0.191 336.5)
XYZ (D65)xyz(33.35, 20.06, 41.64)
Decimal12995501
Display P3color(display-p3 0.776 0.294 0.678)
Web-safe#CC3399

Copy-ready code

every platformclick to select
/* CSS */
color: #c64bad;
background-color: #c64bad;
/* CSS custom property */
--brand: #c64bad;
/* Tailwind (arbitrary) */
class="text-[#c64bad] bg-[#c64bad]"
/* SCSS */
$brand: #c64bad;
/* SwiftUI */
Color(red: 0.776, green: 0.294, blue: 0.678)
/* UIKit */
UIColor(red: 0.776, green: 0.294, blue: 0.678, alpha: 1)
/* Android XML */
<color name="brand">#C64BAD</color>
/* Android Compose */
Color(0xFFC64BAD)
/* Flutter */
Color(0xFFC64BAD)
/* Python / OpenCV (BGR) */
(173, 75, 198)
/* Python / PIL (RGB) */
(198, 75, 173)
/* Java AWT */
new Color(198, 75, 173)
/* .NET */
Color.FromArgb(255, 198, 75, 173)
/* OpenGL / Unity (0–1) */
(0.7765f, 0.2941f, 0.6784f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{198,75,173}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #c64bad 85%, white);
border-color: color-mix(in oklab, #c64bad 40%, transparent);
/* theme-aware in one line */
color: light-dark(#611F53, #EED3E9);
/* relative colour syntax */
--hover: hsl(from #c64bad h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF4F9;
  --brand-100: #F6EAF3;
  --brand-200: #EDCFE7;
  --brand-300: #E4AAD8;
  --brand-400: #D77FC5;
  --brand-500: #c64bad;
  --brand-600: #BA3BA0;
  --brand-700: #9B3185;
  --brand-800: #7C276B;
  --brand-900: #5A204F;
  --brand-950: #391431;
  --brand: #c64bad;
  --brand-ink: #000000;
  --brand-surface: #FAF4F9;
  --brand-border: #EBC1E3;
  --brand-hover: #B4399B;
  --brand-pressed: #993084;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241421;
    --brand-ink: #EED3E9;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF4F9',
        100: '#F6EAF3',
        200: '#EDCFE7',
        300: '#E4AAD8',
        400: '#D77FC5',
        500: '#c64bad',
        600: '#BA3BA0',
        700: '#9B3185',
        800: '#7C276B',
        900: '#5A204F',
        950: '#391431',
        DEFAULT: '#c64bad',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF4F9,
  '100': #F6EAF3,
  '200': #EDCFE7,
  '300': #E4AAD8,
  '400': #D77FC5,
  '500': #c64bad,
  '600': #BA3BA0,
  '700': #9B3185,
  '800': #7C276B,
  '900': #5A204F,
  '950': #391431,
);
$brand-base: #c64bad;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF4F9", "$type": "color" },
      "100": { "$value": "#F6EAF3", "$type": "color" },
      "200": { "$value": "#EDCFE7", "$type": "color" },
      "300": { "$value": "#E4AAD8", "$type": "color" },
      "400": { "$value": "#D77FC5", "$type": "color" },
      "500": { "$value": "#c64bad", "$type": "color" },
      "600": { "$value": "#BA3BA0", "$type": "color" },
      "700": { "$value": "#9B3185", "$type": "color" },
      "800": { "$value": "#7C276B", "$type": "color" },
      "900": { "$value": "#5A204F", "$type": "color" },
      "950": { "$value": "#391431", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #c64bad · 5.01:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.19:1
AA fail · AA large pass · AAA fail
Aa
Black text · 5.01:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #c64bad as text scores 4.19:1 on white and 5.01:1 on black.
Best tinted ink on it, if plain black or white feels flat: #611F53 at 2.74:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#C23FA8 · 4.59:1
AA on white−3% L
#C23FA8
The quick fox
#952F80 · 7.01:1
AAA on white−15% L
#952F80
The quick fox
#c64bad · 5.01:1
AA on blackalready passes
#c64bad
The quick fox
#D375C0 · 7.08:1
AAA on black+11% L
#D375C0

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #C64BAD is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#c64bad on white: 4.19:1
AA ✗ fail · AA-large · AAA
Aa
#c64bad on black: 5.01:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #c64bad as text on that neutral, and that neutral as text on #c64bad.

NeutralRatioBoth directions
White4.19:1AaAa
Slate 504.01:1AaAa
Slate 1003.83:1AaAa
Slate 2003.40:1AaAa
Slate 3002.82:1AaAa
Slate 4001.63:1AaAa
Slate 5001.14:1AaAa
Slate 6001.81:1AaAa
Slate 7002.47:1AaAa
Slate 8003.49:1AaAa
Slate 9004.26:1AaAa
Black5.01:1AaAa
Colour vision deficiency
true color
protanopia · #4D70B0
deuteranopia · #7383AA
tritanopia · #D05175

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #c64bad is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF4F9
#F6EAF3
#EDCFE7
#E4AAD8
#D77FC5
#c64bad
#BA3BA0
#9B3185
#7C276B
#5A204F
#391431
Base = 500Lightest = 50 · #FAF4F9Darkest = 950 · #391431Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.048 336.5);
  --brand-100: oklch(0.94 0.077 336.5);
  --brand-200: oklch(0.88 0.115 336.5);
  --brand-300: oklch(0.80 0.149 336.5);
  --brand-400: oklch(0.72 0.176 336.5);
  --brand-500: oklch(0.64 0.191 336.5);
  --brand-600: oklch(0.56 0.191 336.5);
  --brand-700: oklch(0.48 0.180 336.5);
  --brand-800: oklch(0.40 0.161 336.5);
  --brand-900: oklch(0.32 0.134 336.5);
  --brand-950: oklch(0.24 0.105 336.5);
}

Colors that work with #c64bad

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F9
Tinted page background
Border#EBC1E3
Hairlines and dividers
Muted text#9B4B8B
Captions on the surface
Accent#329F2D
Second voice, not a rival
Dark variant#611F53
Hover, pressed, headers
Light variant#F9ECF6
Selected rows, tints
Dark surface#241421
Dark-mode background
Hover#B4399B
One step down in lightness
Pressed#993084
Two steps down
Disabled#CEB3C9
Chroma pulled out
Focus ring#D650BA
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #c64bad

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #611F53
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight47/100
  • TemperatureNeutral
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#4BC664
Analogous left#A14BC6
Analogous right#C64B6F
Split-complement 1#6FC64B
Split-complement 2#4BC6A1
Triadic 1#ADC64B
Triadic 2#4BADC6
Tetradic#C6A14B
On the wheel
Base+30°−30°+120°+240°+180°312°

#c64bad sits at 312°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red77.6%
Green29.4%
Blue67.8%
R · 0–255
198
0xc6
G · 0–255
75
0x4b
B · 0–255
173
0xad

CMYK percentages

Cyan0.0%
Magenta62.1%
Yellow12.6%
Key (black)22.4%

Total ink coverage is 97%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#c64bad text on a black background

contrast 5.01:1

Card sample

#c64bad text on a white background

contrast 4.19:1

Card sample

#c64bad on grey

3.83:1

#c64bad on its own surface

3.87:1

#c64bad on its dark surface

4.19:1

CSS3 live lab

Text font color

The quick brown fox

color: #c64bad;
Background color
Panel with #c64bad background
background-color: #c64bad;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #c64bad;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(198, 75, 173, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(198, 75, 173, 0.45);
Border & gradient
Gradient panel
border: 3px solid #c64bad;
background: linear-gradient(135deg, #c64bad, #C64B5B);
Gradient text

Gradient headline

background: linear-gradient(90deg, #c64bad, #C65A4B);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #c64bad;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #c64bad;
caret-color: #c64bad;
Left rule
Pull quote or callout
border-left: 4px solid #c64bad;
Ring + tint
Selected chip
background: #F9ECF6;
box-shadow: inset 0 0 0 2px #c64bad;
Conic badge
68%
background: conic-gradient(#c64bad 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #c64bad over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(198, 75, 173, 0.5)
rgb(198 75 173 / 50%)
#c64bad80
hsl(312 52% 54% / 50%)
color-mix(in srgb, #c64bad 50%, transparent)
Alpha8-digit hexFlat on white
10%#c64bad1a#F9EDF7
20%#c64bad33#F4DBEF
40%#c64bad66#E8B7DE
60%#c64bad99#DD93CE
80%#c64badcc#D16FBD

Gradients from #c64bad

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #D579C2, #c64bad 45%, #611F53);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #c64bad, #B83A40);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #c64bad, #4BC664);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #DC91CD 0%, #c64bad 45%, #611F53 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F9, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #AE72D2 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #CD6279 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #611F53 0%, transparent 65%), #c64bad;

Monochromatic scale

Palettes built from #c64bad

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#c64bad in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 5.01:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#c64bad, answered

What color is #c64bad?

#c64bad is a balanced vivid magenta / pink, closest to Medium Orchid (ΔE2000 7.9). It sits at 312° on the hue wheel with 52% saturation and 54% lightness, which reads as neutral.

What is the RGB value of #c64bad?

rgb(198, 75, 173) — 198 red, 75 green and 173 blue out of 255, or 77.6% / 29.4% / 67.8% by channel.

What is #c64bad in HSL and HSV?

hsl(312, 52%, 54%) and hsv(312, 62%, 78%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #c64bad a light or a dark color?

It is a mid-tone. Relative luminance is 0.2006 and perceived brightness is 53%, so black text on it reaches 5.01:1.

Should I use black or white text on #c64bad?

Black. It scores 5.01:1 against #c64bad, versus 4.19:1 for white — AA at any size.

Is #c64bad accessible on a white background?

#c64bad on white scores 4.19:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #C23FA8 to reach 4.5:1, or #952F80 for 7:1.

What is the complementary color of #c64bad?

#4BC664 sits directly opposite on the wheel. Softer options are the split-complements #6FC64B and #4BC6A1, which give the same contrast with far less vibration.

What colors go well with #c64bad?

For interface work: #FAF4F9 as the surface, #EBC1E3 for borders, #9B4B8B for secondary text, #329F2D as an accent and #611F53 for hover and pressed states. For a palette, the analogous pair #A14BC6 and #C64B6F stays calm, while #4BC664 is the loudest partner.

What is #c64bad in CMYK for printing?

cmyk(0%, 62%, 13%, 22%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #c64bad warm or cool?

Neutral — it scores 43 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #C64B80; nudged cooler, #B349C8.

Which Tailwind color is closest to #c64bad?

The pink family — its 500 step is #ec4899, ΔE2000 9.9 away. That is a visible difference, so define #c64bad as a custom token rather than reaching for the built-in.

How do I use #c64bad in Tailwind CSS?

Inline it as an arbitrary value with bg-[#c64bad] or text-[#c64bad], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #c64bad with 50% opacity?

rgba(198, 75, 173, 0.5), or #c64bad80 in eight-digit hex. Over white that composites to #E3A5D6; over black, #632657.

Is #c64bad a web-safe color?

No. The nearest web-safe colour is #CC3399, ΔE2000 5 away. The palette only matters for legacy displays and some email clients now.

What does the color #c64bad mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #c64bad?

The safest is same-hue elevation: linear-gradient(135deg, #D579C2, #c64bad 45%, #611F53). For more colour, a short hue run to #B83A40 keeps it rich without turning muddy.

Work with #c64bad in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #c64bad at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.