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orange · warm

#c96331

a balanced, vivid orange · warm · closest name: Chocolate

Token name suggestion: Studio Marmalade

RGB
201, 99, 49
HSL
20°, 61%, 49%
CMYK
0, 51, 76, 21
Luminance
0.2156

#c96331 is a balanced vivid orange, 20° on the wheel and 6/100 on the cool side. Put black text on it (5.31:1). As text it scores 3.95:1 on white — large text only. Nearest name is Chocolate, nearest Tailwind family is orange.

hsl(20 61% 49%)rgb(201 99 49)Base step 600AA inkWarm

At a glance

Every number on this page in one read: what #c96331 is made of, how bright it looks, and which way it leans.

Hex
#c96331
Hue
20°
orange
Saturation
61%
vivid
Lightness
49%
balanced
Brightness
79%
HSV value
Perceived
53%
weighted brightness
Luminance
0.2156
WCAG relative
Temperature
Warm
6/100 cool
Color family
Orange
Tone
Vivid
Best ink
Black
5.31:1
Closest name
Chocolate
ΔE2000 5.2
Chroma
59.0
LCH, 0–130ish
OKLCH L
0.614
perceptual lightness
Tailwind
orange
500 · ΔE 11.1
Web-safe
#CC6633
nearest of 216
Where it sits
Hue20° of 360°
Saturation61%
Lightness49%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #c96331.

Temperature
Warm ← → Cool6% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red58%
Green41%
Blue1%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#c96331
HEX (8-digit)#c96331ff
RGBrgb(201, 99, 49)
RGBArgba(201, 99, 49, 1)
HSLhsl(20, 61%, 49%)
HSV / HSBhsv(20, 76%, 79%)
HWBhwb(20 19% 21%)
CMYKcmyk(0%, 51%, 76%, 21%)
LABlab(53.6 37.2 45.9)
LCHlch(53.6 59.0 51.0)
OKLCHoklch(0.614 0.144 44.6)
XYZ (D65)xyz(29.11, 21.57, 5.54)
Decimal13198129
Display P3color(display-p3 0.788 0.388 0.192)
Web-safe#CC6633

Copy-ready code

every platformclick to select
/* CSS */
color: #c96331;
background-color: #c96331;
/* CSS custom property */
--brand: #c96331;
/* Tailwind (arbitrary) */
class="text-[#c96331] bg-[#c96331]"
/* SCSS */
$brand: #c96331;
/* SwiftUI */
Color(red: 0.788, green: 0.388, blue: 0.192)
/* UIKit */
UIColor(red: 0.788, green: 0.388, blue: 0.192, alpha: 1)
/* Android XML */
<color name="brand">#C96331</color>
/* Android Compose */
Color(0xFFC96331)
/* Flutter */
Color(0xFFC96331)
/* Python / OpenCV (BGR) */
(49, 99, 201)
/* Python / PIL (RGB) */
(201, 99, 49)
/* Java AWT */
new Color(201, 99, 49)
/* .NET */
Color.FromArgb(255, 201, 99, 49)
/* OpenGL / Unity (0–1) */
(0.7882f, 0.3882f, 0.1922f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{201,99,49}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #c96331 85%, white);
border-color: color-mix(in oklab, #c96331 40%, transparent);
/* theme-aware in one line */
color: light-dark(#673219, #EEDCD3);
/* relative colour syntax */
--hover: hsl(from #c96331 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FBF6F4;
  --brand-100: #F7EDE8;
  --brand-200: #F0D8CC;
  --brand-300: #E9BBA5;
  --brand-400: #DE9978;
  --brand-500: #D3774B;
  --brand-600: #c96331;
  --brand-700: #A45128;
  --brand-800: #834120;
  --brand-900: #5F311B;
  --brand-950: #3C1F11;
  --brand: #c96331;
  --brand-ink: #000000;
  --brand-surface: #FAF6F4;
  --brand-border: #EDCEC0;
  --brand-hover: #AC552A;
  --brand-pressed: #904723;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241914;
    --brand-ink: #EEDCD3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FBF6F4',
        100: '#F7EDE8',
        200: '#F0D8CC',
        300: '#E9BBA5',
        400: '#DE9978',
        500: '#D3774B',
        600: '#c96331',
        700: '#A45128',
        800: '#834120',
        900: '#5F311B',
        950: '#3C1F11',
        DEFAULT: '#c96331',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FBF6F4,
  '100': #F7EDE8,
  '200': #F0D8CC,
  '300': #E9BBA5,
  '400': #DE9978,
  '500': #D3774B,
  '600': #c96331,
  '700': #A45128,
  '800': #834120,
  '900': #5F311B,
  '950': #3C1F11,
);
$brand-base: #c96331;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FBF6F4", "$type": "color" },
      "100": { "$value": "#F7EDE8", "$type": "color" },
      "200": { "$value": "#F0D8CC", "$type": "color" },
      "300": { "$value": "#E9BBA5", "$type": "color" },
      "400": { "$value": "#DE9978", "$type": "color" },
      "500": { "$value": "#D3774B", "$type": "color" },
      "600": { "$value": "#c96331", "$type": "color" },
      "700": { "$value": "#A45128", "$type": "color" },
      "800": { "$value": "#834120", "$type": "color" },
      "900": { "$value": "#5F311B", "$type": "color" },
      "950": { "$value": "#3C1F11", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #c96331 · 5.31:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 3.95:1
AA fail · AA large pass · AAA fail
Aa
Black text · 5.31:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #c96331 as text scores 3.95:1 on white and 5.31:1 on black.
Best tinted ink on it, if plain black or white feels flat: #673219 at 2.60:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#B95B2D · 4.57:1
AA on white−4% L
#B95B2D
The quick fox
#8B4522 · 7.07:1
AAA on white−15% L
#8B4522
The quick fox
#c96331 · 5.31:1
AA on blackalready passes
#c96331
The quick fox
#D68157 · 7.14:1
AAA on black+10% L
#D68157

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #C96331 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#c96331 on white: 3.95:1
AA ✗ fail · AA-large · AAA
Aa
#c96331 on black: 5.31:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #c96331 as text on that neutral, and that neutral as text on #c96331.

NeutralRatioBoth directions
White3.95:1AaAa
Slate 503.78:1AaAa
Slate 1003.61:1AaAa
Slate 2003.21:1AaAa
Slate 3002.66:1AaAa
Slate 4001.54:1AaAa
Slate 5001.20:1AaAa
Slate 6001.92:1AaAa
Slate 7002.62:1AaAa
Slate 8003.70:1AaAa
Slate 9004.52:1AaAa
Black5.31:1AaAa
Colour vision deficiency
true color
protanopia · #7F722B
deuteranopia · #98892F
tritanopia · #DC4D58

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #c96331 is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF6F4
#F7EDE8
#F0D8CC
#E9BBA5
#DE9978
#D3774B
#c96331
#A45128
#834120
#5F311B
#3C1F11
Base = 600Lightest = 50 · #FBF6F4Darkest = 950 · #3C1F11Text step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.036 44.6);
  --brand-100: oklch(0.94 0.058 44.6);
  --brand-200: oklch(0.88 0.087 44.6);
  --brand-300: oklch(0.80 0.113 44.6);
  --brand-400: oklch(0.72 0.133 44.6);
  --brand-500: oklch(0.64 0.144 44.6);
  --brand-600: oklch(0.56 0.144 44.6);
  --brand-700: oklch(0.48 0.136 44.6);
  --brand-800: oklch(0.40 0.121 44.6);
  --brand-900: oklch(0.32 0.101 44.6);
  --brand-950: oklch(0.24 0.079 44.6);
}

Colors that work with #c96331

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF6F4
Tinted page background
Border#EDCEC0
Hairlines and dividers
Muted text#9B654B
Captions on the surface
Accent#249EA8
Second voice, not a rival
Dark variant#673219
Hover, pressed, headers
Light variant#FAF0EA
Selected rows, tints
Dark surface#241914
Dark-mode background
Hover#AC552A
One step down in lightness
Pressed#904723
Two steps down
Disabled#C5AFA5
Chroma pulled out
Focus ring#DC6A32
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #c96331

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #673219
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

friendlyenergeticaffordablesocial

Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The mid lightness keeps it versatile in both themes.

Worth knowing

Hard to make feel premium, and it collides with the "caution" band in status systems.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight51/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#3197C9
Analogous left#C9314B
Analogous right#C9AF31
Split-complement 1#31C9AF
Split-complement 2#314BC9
Triadic 1#31C963
Triadic 2#6331C9
Tetradic#4BC931
On the wheel
Base+30°−30°+120°+240°+180°20°

#c96331 sits at 20°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red78.8%
Green38.8%
Blue19.2%
R · 0–255
201
0xc9
G · 0–255
99
0x63
B · 0–255
49
0x31

CMYK percentages

Cyan0.0%
Magenta50.7%
Yellow75.6%
Key (black)21.2%

Total ink coverage is 148%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#c96331 text on a black background

contrast 5.31:1

Card sample

#c96331 text on a white background

contrast 3.95:1

Card sample

#c96331 on grey

3.61:1

#c96331 on its own surface

3.68:1

#c96331 on its dark surface

4.34:1

CSS3 live lab

Text font color

The quick brown fox

color: #c96331;
Background color
Panel with #c96331 background
background-color: #c96331;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #c96331;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(201, 99, 49, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(201, 99, 49, 0.45);
Border & gradient
Gradient panel
border: 3px solid #c96331;
background: linear-gradient(135deg, #c96331, #C9C831);
Gradient text

Gradient headline

background: linear-gradient(90deg, #c96331, #A4C931);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #c96331;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #c96331;
caret-color: #c96331;
Left rule
Pull quote or callout
border-left: 4px solid #c96331;
Ring + tint
Selected chip
background: #FAF0EA;
box-shadow: inset 0 0 0 2px #c96331;
Conic badge
68%
background: conic-gradient(#c96331 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #c96331 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(201, 99, 49, 0.5)
rgb(201 99 49 / 50%)
#c9633180
hsl(20 61% 49% / 50%)
color-mix(in srgb, #c96331 50%, transparent)
Alpha8-digit hexFlat on white
10%#c963311a#FAEFEA
20%#c9633133#F4E0D6
40%#c9633166#E9C1AD
60%#c9633199#DFA183
80%#c96331cc#D4825A

Gradients from #c96331

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #D8875F, #c96331 45%, #673219);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #c96331, #A6B02B);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #c96331, #3197C9);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #DE9978 0%, #c96331 45%, #673219 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF6F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #D65777 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #D2C646 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #673219 0%, transparent 65%), #c96331;

Monochromatic scale

Palettes built from #c96331

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#c96331 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
E-commerceFood deliveryLogisticsCreator tools
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 5.31:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#c96331, answered

What color is #c96331?

#c96331 is a balanced vivid orange, closest to Chocolate (ΔE2000 5.2). It sits at 20° on the hue wheel with 61% saturation and 49% lightness, which reads as warm.

What is the RGB value of #c96331?

rgb(201, 99, 49) — 201 red, 99 green and 49 blue out of 255, or 78.8% / 38.8% / 19.2% by channel.

What is #c96331 in HSL and HSV?

hsl(20, 61%, 49%) and hsv(20, 76%, 79%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #c96331 a light or a dark color?

It is a mid-tone. Relative luminance is 0.2156 and perceived brightness is 53%, so black text on it reaches 5.31:1.

Should I use black or white text on #c96331?

Black. It scores 5.31:1 against #c96331, versus 3.95:1 for white — AA at any size.

Is #c96331 accessible on a white background?

#c96331 on white scores 3.95:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #B95B2D to reach 4.5:1, or #8B4522 for 7:1.

What is the complementary color of #c96331?

#3197C9 sits directly opposite on the wheel. Softer options are the split-complements #31C9AF and #314BC9, which give the same contrast with far less vibration.

What colors go well with #c96331?

For interface work: #FAF6F4 as the surface, #EDCEC0 for borders, #9B654B for secondary text, #249EA8 as an accent and #673219 for hover and pressed states. For a palette, the analogous pair #C9314B and #C9AF31 stays calm, while #3197C9 is the loudest partner.

What is #c96331 in CMYK for printing?

cmyk(0%, 51%, 76%, 21%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #c96331 warm or cool?

Warm — it scores 6 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #D17A42; nudged cooler, #CB2E34.

Which Tailwind color is closest to #c96331?

The orange family — its 500 step is #f97316, ΔE2000 11.1 away. That is a visible difference, so define #c96331 as a custom token rather than reaching for the built-in.

How do I use #c96331 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#c96331] or text-[#c96331], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #c96331 with 50% opacity?

rgba(201, 99, 49, 0.5), or #c9633180 in eight-digit hex. Over white that composites to #E4B198; over black, #653219.

Is #c96331 a web-safe color?

No. The nearest web-safe colour is #CC6633, ΔE2000 1.1 away. The palette only matters for legacy displays and some email clients now.

What does the color #c96331 mean?

As a orange, it reads friendly, energetic, affordable. Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #c96331?

The safest is same-hue elevation: linear-gradient(135deg, #D8875F, #c96331 45%, #673219). For more colour, a short hue run to #A6B02B keeps it rich without turning muddy.

Work with #c96331 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #c96331 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.