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magenta / pink · warm

#c97f9f

a balanced, soft magenta / pink · warm · closest name: Pale Violet Red

Token name suggestion: Atlas Peony

RGB
201, 127, 159
HSL
334°, 41%, 64%
CMYK
0, 37, 21, 21
Luminance
0.3010

#c97f9f is a balanced soft magenta / pink, 334° on the wheel and 31/100 on the cool side. Put black text on it (7.02:1). As text it scores 2.99:1 on white — use #B7547F instead. Nearest name is Pale Violet Red, nearest Tailwind family is pink.

hsl(334 41% 64%)rgb(201 127 159)Base step 400AAA inkWarm

At a glance

Every number on this page in one read: what #c97f9f is made of, how bright it looks, and which way it leans.

Hex
#c97f9f
Hue
334°
magenta / pink
Saturation
41%
soft
Lightness
64%
balanced
Brightness
79%
HSV value
Perceived
61%
weighted brightness
Luminance
0.3010
WCAG relative
Temperature
Warm
31/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
7.02:1
Closest name
Pale Violet Red
ΔE2000 5.6
Chroma
33.4
LCH, 0–130ish
OKLCH L
0.683
perceptual lightness
Tailwind
pink
500 · ΔE 11.7
Web-safe
#CC6699
nearest of 216
Where it sits
Hue334° of 360°
Saturation41%
Lightness64%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #c97f9f.

Temperature
Warm ← → Cool31% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red41%
Green50%
Blue8%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#c97f9f
HEX (8-digit)#c97f9fff
RGBrgb(201, 127, 159)
RGBArgba(201, 127, 159, 1)
HSLhsl(334, 41%, 64%)
HSV / HSBhsv(334, 37%, 79%)
HWBhwb(334 50% 21%)
CMYKcmyk(0%, 37%, 21%, 21%)
LABlab(61.7 33.0 -5.0)
LCHlch(61.7 33.4 351.3)
OKLCHoklch(0.683 0.100 352.6)
XYZ (D65)xyz(37.94, 30.10, 36.61)
Decimal13205407
Display P3color(display-p3 0.788 0.498 0.624)
Web-safe#CC6699

Copy-ready code

every platformclick to select
/* CSS */
color: #c97f9f;
background-color: #c97f9f;
/* CSS custom property */
--brand: #c97f9f;
/* Tailwind (arbitrary) */
class="text-[#c97f9f] bg-[#c97f9f]"
/* SCSS */
$brand: #c97f9f;
/* SwiftUI */
Color(red: 0.788, green: 0.498, blue: 0.624)
/* UIKit */
UIColor(red: 0.788, green: 0.498, blue: 0.624, alpha: 1)
/* Android XML */
<color name="brand">#C97F9F</color>
/* Android Compose */
Color(0xFFC97F9F)
/* Flutter */
Color(0xFFC97F9F)
/* Python / OpenCV (BGR) */
(159, 127, 201)
/* Python / PIL (RGB) */
(201, 127, 159)
/* Java AWT */
new Color(201, 127, 159)
/* .NET */
Color.FromArgb(255, 201, 127, 159)
/* OpenGL / Unity (0–1) */
(0.7882f, 0.4980f, 0.6235f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{201,127,159}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #c97f9f 85%, white);
border-color: color-mix(in oklab, #c97f9f 40%, transparent);
/* theme-aware in one line */
color: light-dark(#5A263C, #EDD4DF);
/* relative colour syntax */
--hover: hsl(from #c97f9f h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF5F7;
  --brand-100: #F5EBEF;
  --brand-200: #EAD2DC;
  --brand-300: #DEB0C4;
  --brand-400: #c97f9f;
  --brand-500: #BC6189;
  --brand-600: #AC4974;
  --brand-700: #903C60;
  --brand-800: #73304D;
  --brand-900: #54263A;
  --brand-950: #351824;
  --brand: #c97f9f;
  --brand-ink: #000000;
  --brand-surface: #FAF4F7;
  --brand-border: #E7C6D4;
  --brand-hover: #BE668C;
  --brand-pressed: #B44D79;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141B;
    --brand-ink: #EDD4DF;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF5F7',
        100: '#F5EBEF',
        200: '#EAD2DC',
        300: '#DEB0C4',
        400: '#c97f9f',
        500: '#BC6189',
        600: '#AC4974',
        700: '#903C60',
        800: '#73304D',
        900: '#54263A',
        950: '#351824',
        DEFAULT: '#c97f9f',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF5F7,
  '100': #F5EBEF,
  '200': #EAD2DC,
  '300': #DEB0C4,
  '400': #c97f9f,
  '500': #BC6189,
  '600': #AC4974,
  '700': #903C60,
  '800': #73304D,
  '900': #54263A,
  '950': #351824,
);
$brand-base: #c97f9f;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF5F7", "$type": "color" },
      "100": { "$value": "#F5EBEF", "$type": "color" },
      "200": { "$value": "#EAD2DC", "$type": "color" },
      "300": { "$value": "#DEB0C4", "$type": "color" },
      "400": { "$value": "#c97f9f", "$type": "color" },
      "500": { "$value": "#BC6189", "$type": "color" },
      "600": { "$value": "#AC4974", "$type": "color" },
      "700": { "$value": "#903C60", "$type": "color" },
      "800": { "$value": "#73304D", "$type": "color" },
      "900": { "$value": "#54263A", "$type": "color" },
      "950": { "$value": "#351824", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #c97f9f · 7.02:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.99:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.02:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #c97f9f as text scores 2.99:1 on white and 7.02:1 on black.
Best tinted ink on it, if plain black or white feels flat: #5A263C at 3.95:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#B7547F · 4.58:1
AA on white−12% L
#B7547F
The quick fox
#8D3B5F · 7.18:1
AAA on white−25% L
#8D3B5F
The quick fox
#c97f9f · 7.02:1
AA on blackalready passes
#c97f9f
The quick fox
#c97f9f · 7.02:1
AAA on blackalready passes
#c97f9f

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #C87B9C is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#c97f9f on white: 2.99:1
AA ✗ fail · AA-large · AAA
Aa
#c97f9f on black: 7.02:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #c97f9f as text on that neutral, and that neutral as text on #c97f9f.

NeutralRatioBoth directions
White2.99:1AaAa
Slate 502.86:1AaAa
Slate 1002.73:1AaAa
Slate 2002.43:1AaAa
Slate 3002.01:1AaAa
Slate 4001.17:1AaAa
Slate 5001.59:1AaAa
Slate 6002.53:1AaAa
Slate 7003.46:1AaAa
Slate 8004.89:1AaAa
Slate 9005.97:1AaAa
Black7.02:1AaAa
Colour vision deficiency
true color
protanopia · #878DA0
deuteranopia · #999A9D
tritanopia · #D47C8A

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #c97f9f is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF5F7
#F5EBEF
#EAD2DC
#DEB0C4
#c97f9f
#BC6189
#AC4974
#903C60
#73304D
#54263A
#351824
Base = 400Lightest = 50 · #FAF5F7Darkest = 950 · #351824Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.025 352.6);
  --brand-100: oklch(0.94 0.040 352.6);
  --brand-200: oklch(0.88 0.060 352.6);
  --brand-300: oklch(0.80 0.078 352.6);
  --brand-400: oklch(0.72 0.092 352.6);
  --brand-500: oklch(0.64 0.100 352.6);
  --brand-600: oklch(0.56 0.100 352.6);
  --brand-700: oklch(0.48 0.094 352.6);
  --brand-800: oklch(0.40 0.084 352.6);
  --brand-900: oklch(0.32 0.070 352.6);
  --brand-950: oklch(0.24 0.055 352.6);
}

Colors that work with #c97f9f

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F7
Tinted page background
Border#E7C6D4
Hairlines and dividers
Muted text#9B4B6D
Captions on the surface
Accent#389455
Second voice, not a rival
Dark variant#5A263C
Hover, pressed, headers
Light variant#F7EDF2
Selected rows, tints
Dark surface#24141B
Dark-mode background
Hover#BE668C
One step down in lightness
Pressed#B44D79
Two steps down
Disabled#E4D4DB
Chroma pulled out
Focus ring#D785A9
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #c97f9f

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Text of any size on white — fails WCAG AA
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #5A263C
Safe as a 1px border on white
No — use #C87B9C

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight36/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#7FC9A9
Analogous left#C97FC4
Analogous right#C9847F
Split-complement 1#7FC984
Split-complement 2#7FC4C9
Triadic 1#9FC97F
Triadic 2#7F9FC9
Tetradic#C4C97F
On the wheel
Base+30°−30°+120°+240°+180°334°

#c97f9f sits at 334°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red78.8%
Green49.8%
Blue62.4%
R · 0–255
201
0xc9
G · 0–255
127
0x7f
B · 0–255
159
0x9f

CMYK percentages

Cyan0.0%
Magenta36.8%
Yellow20.9%
Key (black)21.2%

Total ink coverage is 79%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#c97f9f text on a black background

contrast 7.02:1

Card sample

#c97f9f text on a white background

contrast 2.99:1

Card sample

#c97f9f on grey

2.73:1

#c97f9f on its own surface

2.76:1

#c97f9f on its dark surface

5.89:1

CSS3 live lab

Text font color

The quick brown fox

color: #c97f9f;
Background color
Panel with #c97f9f background
background-color: #c97f9f;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #c97f9f;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(201, 127, 159, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(201, 127, 159, 0.45);
Border & gradient
Gradient panel
border: 3px solid #c97f9f;
background: linear-gradient(135deg, #c97f9f, #C9907F);
Gradient text

Gradient headline

background: linear-gradient(90deg, #c97f9f, #C9A37F);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #c97f9f;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #c97f9f;
caret-color: #c97f9f;
Left rule
Pull quote or callout
border-left: 4px solid #c97f9f;
Ring + tint
Selected chip
background: #F7EDF2;
box-shadow: inset 0 0 0 2px #c97f9f;
Conic badge
68%
background: conic-gradient(#c97f9f 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #c97f9f over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(201, 127, 159, 0.5)
rgb(201 127 159 / 50%)
#c97f9f80
hsl(334 41% 64% / 50%)
color-mix(in srgb, #c97f9f 50%, transparent)
Alpha8-digit hexFlat on white
10%#c97f9f1a#FAF2F5
20%#c97f9f33#F4E5EC
40%#c97f9f66#E9CCD9
60%#c97f9f99#DFB2C5
80%#c97f9fcc#D499B2

Gradients from #c97f9f

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #DBAABF, #c97f9f 45%, #5A263C);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #c97f9f, #C08569);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #c97f9f, #7FC9A9);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #E4BFCF 0%, #c97f9f 45%, #5A263C 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F7, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #D7A3D8 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #D29E94 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #5A263C 0%, transparent 65%), #c97f9f;

Monochromatic scale

Palettes built from #c97f9f

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#c97f9f in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 7.02:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#c97f9f, answered

What color is #c97f9f?

#c97f9f is a balanced soft magenta / pink, closest to Pale Violet Red (ΔE2000 5.6). It sits at 334° on the hue wheel with 41% saturation and 64% lightness, which reads as warm.

What is the RGB value of #c97f9f?

rgb(201, 127, 159) — 201 red, 127 green and 159 blue out of 255, or 78.8% / 49.8% / 62.4% by channel.

What is #c97f9f in HSL and HSV?

hsl(334, 41%, 64%) and hsv(334, 37%, 79%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #c97f9f a light or a dark color?

It is a mid-tone. Relative luminance is 0.3010 and perceived brightness is 61%, so black text on it reaches 7.02:1.

Should I use black or white text on #c97f9f?

Black. It scores 7.02:1 against #c97f9f, versus 2.99:1 for white — AAA at any size.

Is #c97f9f accessible on a white background?

#c97f9f on white scores 2.99:1, which fails WCAG AA at every size. Darken it to #B7547F to reach 4.5:1, or #8D3B5F for 7:1.

What is the complementary color of #c97f9f?

#7FC9A9 sits directly opposite on the wheel. Softer options are the split-complements #7FC984 and #7FC4C9, which give the same contrast with far less vibration.

What colors go well with #c97f9f?

For interface work: #FAF4F7 as the surface, #E7C6D4 for borders, #9B4B6D for secondary text, #389455 as an accent and #5A263C for hover and pressed states. For a palette, the analogous pair #C97FC4 and #C9847F stays calm, while #7FC9A9 is the loudest partner.

What is #c97f9f in CMYK for printing?

cmyk(0%, 37%, 21%, 21%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #c97f9f warm or cool?

Warm — it scores 31 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #C97F84; nudged cooler, #CB7DBB.

Which Tailwind color is closest to #c97f9f?

The pink family — its 500 step is #ec4899, ΔE2000 11.7 away. That is a visible difference, so define #c97f9f as a custom token rather than reaching for the built-in.

How do I use #c97f9f in Tailwind CSS?

Inline it as an arbitrary value with bg-[#c97f9f] or text-[#c97f9f], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #c97f9f with 50% opacity?

rgba(201, 127, 159, 0.5), or #c97f9f80 in eight-digit hex. Over white that composites to #E4BFCF; over black, #654050.

Is #c97f9f a web-safe color?

No. The nearest web-safe colour is #CC6699, ΔE2000 6.7 away. The palette only matters for legacy displays and some email clients now.

What does the color #c97f9f mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #c97f9f?

The safest is same-hue elevation: linear-gradient(135deg, #DBAABF, #c97f9f 45%, #5A263C). For more colour, a short hue run to #C08569 keeps it rich without turning muddy.

Work with #c97f9f in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #c97f9f at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.