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magenta / pink · warm

#ca95bc

a light, soft magenta / pink · warm · closest name: Plum

Token name suggestion: Morning Blossom

RGB
202, 149, 188
HSL
316°, 33%, 69%
CMYK
0, 26, 7, 21
Luminance
0.3768

#ca95bc is a light soft magenta / pink, 316° on the wheel and 42/100 on the cool side. Put black text on it (8.54:1). As text it scores 2.46:1 on white — use #AB5895 instead. Nearest name is Plum, nearest Tailwind family is pink.

hsl(316 33% 69%)rgb(202 149 188)Base step 400AAA inkWarm

At a glance

Every number on this page in one read: what #ca95bc is made of, how bright it looks, and which way it leans.

Hex
#ca95bc
Hue
316°
magenta / pink
Saturation
33%
soft
Lightness
69%
light
Brightness
79%
HSV value
Perceived
67%
weighted brightness
Luminance
0.3768
WCAG relative
Temperature
Warm
42/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
8.54:1
Closest name
Plum
ΔE2000 6.7
Chroma
28.9
LCH, 0–130ish
OKLCH L
0.733
perceptual lightness
Tailwind
pink
500 · ΔE 17.1
Web-safe
#CC99CC
nearest of 216
Where it sits
Hue316° of 360°
Saturation33%
Lightness69%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #ca95bc.

Temperature
Warm ← → Cool42% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red33%
Green57%
Blue10%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#ca95bc
HEX (8-digit)#ca95bcff
RGBrgb(202, 149, 188)
RGBArgba(202, 149, 188, 1)
HSLhsl(316, 33%, 69%)
HSV / HSBhsv(316, 26%, 79%)
HWBhwb(316 58% 21%)
CMYKcmyk(0%, 26%, 7%, 21%)
LABlab(67.8 26.2 -12.4)
LCHlch(67.8 28.9 334.7)
OKLCHoklch(0.733 0.082 336.3)
XYZ (D65)xyz(44.18, 37.68, 52.51)
Decimal13276604
Display P3color(display-p3 0.792 0.584 0.737)
Web-safe#CC99CC

Copy-ready code

every platformclick to select
/* CSS */
color: #ca95bc;
background-color: #ca95bc;
/* CSS custom property */
--brand: #ca95bc;
/* Tailwind (arbitrary) */
class="text-[#ca95bc] bg-[#ca95bc]"
/* SCSS */
$brand: #ca95bc;
/* SwiftUI */
Color(red: 0.792, green: 0.584, blue: 0.737)
/* UIKit */
UIColor(red: 0.792, green: 0.584, blue: 0.737, alpha: 1)
/* Android XML */
<color name="brand">#CA95BC</color>
/* Android Compose */
Color(0xFFCA95BC)
/* Flutter */
Color(0xFFCA95BC)
/* Python / OpenCV (BGR) */
(188, 149, 202)
/* Python / PIL (RGB) */
(202, 149, 188)
/* Java AWT */
new Color(202, 149, 188)
/* .NET */
Color.FromArgb(255, 202, 149, 188)
/* OpenGL / Unity (0–1) */
(0.7922f, 0.5843f, 0.7373f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{202,149,188}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #ca95bc 85%, white);
border-color: color-mix(in oklab, #ca95bc 40%, transparent);
/* theme-aware in one line */
color: light-dark(#552B4A, #EBD6E5);
/* relative colour syntax */
--hover: hsl(from #ca95bc h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F9F5F8;
  --brand-100: #F4ECF2;
  --brand-200: #E8D4E2;
  --brand-300: #DAB4D0;
  --brand-400: #ca95bc;
  --brand-500: #B469A0;
  --brand-600: #A3528E;
  --brand-700: #884476;
  --brand-800: #6D365E;
  --brand-900: #502A46;
  --brand-950: #321B2C;
  --brand: #ca95bc;
  --brand-ink: #000000;
  --brand-surface: #FAF5F9;
  --brand-border: #E4C9DD;
  --brand-hover: #BE7DAD;
  --brand-pressed: #B2659E;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241420;
    --brand-ink: #EBD6E5;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F9F5F8',
        100: '#F4ECF2',
        200: '#E8D4E2',
        300: '#DAB4D0',
        400: '#ca95bc',
        500: '#B469A0',
        600: '#A3528E',
        700: '#884476',
        800: '#6D365E',
        900: '#502A46',
        950: '#321B2C',
        DEFAULT: '#ca95bc',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F9F5F8,
  '100': #F4ECF2,
  '200': #E8D4E2,
  '300': #DAB4D0,
  '400': #ca95bc,
  '500': #B469A0,
  '600': #A3528E,
  '700': #884476,
  '800': #6D365E,
  '900': #502A46,
  '950': #321B2C,
);
$brand-base: #ca95bc;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F9F5F8", "$type": "color" },
      "100": { "$value": "#F4ECF2", "$type": "color" },
      "200": { "$value": "#E8D4E2", "$type": "color" },
      "300": { "$value": "#DAB4D0", "$type": "color" },
      "400": { "$value": "#ca95bc", "$type": "color" },
      "500": { "$value": "#B469A0", "$type": "color" },
      "600": { "$value": "#A3528E", "$type": "color" },
      "700": { "$value": "#884476", "$type": "color" },
      "800": { "$value": "#6D365E", "$type": "color" },
      "900": { "$value": "#502A46", "$type": "color" },
      "950": { "$value": "#321B2C", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ca95bc · 8.54:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.46:1
AA fail · AA large fail · AAA fail
Aa
Black text · 8.54:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #ca95bc as text scores 2.46:1 on white and 8.54:1 on black.
Best tinted ink on it, if plain black or white feels flat: #552B4A at 4.66:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#AB5895 · 4.60:1
AA on white−18% L
#AB5895
The quick fox
#804070 · 7.28:1
AAA on white−31% L
#804070
The quick fox
#ca95bc · 8.54:1
AA on blackalready passes
#ca95bc
The quick fox
#ca95bc · 8.54:1
AAA on blackalready passes
#ca95bc

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #C081AF is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#ca95bc on white: 2.46:1
AA ✗ fail · AA-large · AAA
Aa
#ca95bc on black: 8.54:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #ca95bc as text on that neutral, and that neutral as text on #ca95bc.

NeutralRatioBoth directions
White2.46:1AaAa
Slate 502.35:1AaAa
Slate 1002.25:1AaAa
Slate 2002.00:1AaAa
Slate 3001.66:1AaAa
Slate 4001.04:1AaAa
Slate 5001.93:1AaAa
Slate 6003.08:1AaAa
Slate 7004.21:1AaAa
Slate 8005.95:1AaAa
Slate 9007.26:1AaAa
Black8.54:1AaAa
Colour vision deficiency
true color
protanopia · #96A0BE
deuteranopia · #A2A8BA
tritanopia · #D097A2

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ca95bc is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F5F8
#F4ECF2
#E8D4E2
#DAB4D0
#ca95bc
#B469A0
#A3528E
#884476
#6D365E
#502A46
#321B2C
Base = 400Lightest = 50 · #F9F5F8Darkest = 950 · #321B2CText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.020 336.3);
  --brand-100: oklch(0.94 0.033 336.3);
  --brand-200: oklch(0.88 0.049 336.3);
  --brand-300: oklch(0.80 0.064 336.3);
  --brand-400: oklch(0.72 0.075 336.3);
  --brand-500: oklch(0.64 0.082 336.3);
  --brand-600: oklch(0.56 0.082 336.3);
  --brand-700: oklch(0.48 0.077 336.3);
  --brand-800: oklch(0.40 0.069 336.3);
  --brand-900: oklch(0.32 0.057 336.3);
  --brand-950: oklch(0.24 0.045 336.3);
}

Colors that work with #ca95bc

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF5F9
Tinted page background
Border#E4C9DD
Hairlines and dividers
Muted text#994D85
Captions on the surface
Accent#408C41
Second voice, not a rival
Dark variant#552B4A
Hover, pressed, headers
Light variant#F6EEF4
Selected rows, tints
Dark surface#241420
Dark-mode background
Hover#BE7DAD
One step down in lightness
Pressed#B2659E
Two steps down
Disabled#EDE2EA
Chroma pulled out
Focus ring#D89CC8
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #ca95bc

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #552B4A
Safe as a 1px border on white
No — use #C081AF

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight31/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#95CAA3
Analogous left#BD95CA
Analogous right#CA95A1
Split-complement 1#A1CA95
Split-complement 2#95CABD
Triadic 1#BCCA95
Triadic 2#95BCCA
Tetradic#CABD95
On the wheel
Base+30°−30°+120°+240°+180°316°

#ca95bc sits at 316°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red79.2%
Green58.4%
Blue73.7%
R · 0–255
202
0xca
G · 0–255
149
0x95
B · 0–255
188
0xbc

CMYK percentages

Cyan0.0%
Magenta26.2%
Yellow6.9%
Key (black)20.8%

Total ink coverage is 54%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#ca95bc text on a black background

contrast 8.54:1

Card sample

#ca95bc text on a white background

contrast 2.46:1

Card sample

#ca95bc on grey

2.25:1

#ca95bc on its own surface

2.28:1

#ca95bc on its dark surface

7.14:1

CSS3 live lab

Text font color

The quick brown fox

color: #ca95bc;
Background color
Panel with #ca95bc background
background-color: #ca95bc;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ca95bc;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(202, 149, 188, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(202, 149, 188, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ca95bc;
background: linear-gradient(135deg, #ca95bc, #CA9599);
Gradient text

Gradient headline

background: linear-gradient(90deg, #ca95bc, #CA9E95);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #ca95bc;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #ca95bc;
caret-color: #ca95bc;
Left rule
Pull quote or callout
border-left: 4px solid #ca95bc;
Ring + tint
Selected chip
background: #F6EEF4;
box-shadow: inset 0 0 0 2px #ca95bc;
Conic badge
68%
background: conic-gradient(#ca95bc 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #ca95bc over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(202, 149, 188, 0.5)
rgb(202 149 188 / 50%)
#ca95bc80
hsl(316 33% 69% / 50%)
color-mix(in srgb, #ca95bc 50%, transparent)
Alpha8-digit hexFlat on white
10%#ca95bc1a#FAF4F8
20%#ca95bc33#F4EAF2
40%#ca95bc66#EAD5E4
60%#ca95bc99#DFBFD7
80%#ca95bccc#D5AAC9

Gradients from #ca95bc

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #DEBED6, #ca95bc 45%, #552B4A);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #ca95bc, #C08181);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #ca95bc, #95CAA3);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #E9D2E3 0%, #ca95bc 45%, #552B4A 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF5F9, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #CFB7DB 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #D4A9B0 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #552B4A 0%, transparent 65%), #ca95bc;

Monochromatic scale

Palettes built from #ca95bc

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ca95bc in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 8.54:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#ca95bc, answered

What color is #ca95bc?

#ca95bc is a light soft magenta / pink, closest to Plum (ΔE2000 6.7). It sits at 316° on the hue wheel with 33% saturation and 69% lightness, which reads as warm.

What is the RGB value of #ca95bc?

rgb(202, 149, 188) — 202 red, 149 green and 188 blue out of 255, or 79.2% / 58.4% / 73.7% by channel.

What is #ca95bc in HSL and HSV?

hsl(316, 33%, 69%) and hsv(316, 26%, 79%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #ca95bc a light or a dark color?

It is a mid-tone. Relative luminance is 0.3768 and perceived brightness is 67%, so black text on it reaches 8.54:1.

Should I use black or white text on #ca95bc?

Black. It scores 8.54:1 against #ca95bc, versus 2.46:1 for white — AAA at any size.

Is #ca95bc accessible on a white background?

#ca95bc on white scores 2.46:1, which fails WCAG AA at every size. Darken it to #AB5895 to reach 4.5:1, or #804070 for 7:1.

What is the complementary color of #ca95bc?

#95CAA3 sits directly opposite on the wheel. Softer options are the split-complements #A1CA95 and #95CABD, which give the same contrast with far less vibration.

What colors go well with #ca95bc?

For interface work: #FAF5F9 as the surface, #E4C9DD for borders, #994D85 for secondary text, #408C41 as an accent and #552B4A for hover and pressed states. For a palette, the analogous pair #BD95CA and #CA95A1 stays calm, while #95CAA3 is the loudest partner.

What is #ca95bc in CMYK for printing?

cmyk(0%, 26%, 7%, 21%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #ca95bc warm or cool?

Warm — it scores 42 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #CA95A9; nudged cooler, #C693CC.

Which Tailwind color is closest to #ca95bc?

The pink family — its 500 step is #ec4899, ΔE2000 17.1 away. That is a visible difference, so define #ca95bc as a custom token rather than reaching for the built-in.

How do I use #ca95bc in Tailwind CSS?

Inline it as an arbitrary value with bg-[#ca95bc] or text-[#ca95bc], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #ca95bc with 50% opacity?

rgba(202, 149, 188, 0.5), or #ca95bc80 in eight-digit hex. Over white that composites to #E5CADE; over black, #654B5E.

Is #ca95bc a web-safe color?

No. The nearest web-safe colour is #CC99CC, ΔE2000 3.7 away. The palette only matters for legacy displays and some email clients now.

What does the color #ca95bc mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #ca95bc?

The safest is same-hue elevation: linear-gradient(135deg, #DEBED6, #ca95bc 45%, #552B4A). For more colour, a short hue run to #C08181 keeps it rich without turning muddy.

Work with #ca95bc in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #ca95bc at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.