#cc698f
a balanced, vivid magenta / pink · warm · closest name: Pale Violet Red
Token name suggestion: Atlas Blossom
#cc698f is a balanced vivid magenta / pink, 337° on the wheel and 29/100 on the cool side. Put black text on it (5.98:1). As text it scores 3.51:1 on white — large text only. Nearest name is Pale Violet Red, nearest Tailwind family is pink.
At a glance
Every number on this page in one read: what #cc698f is made of, how bright it looks, and which way it leans.
Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #cc698f.
Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.
Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.
Every format
| HEX | #cc698f |
| HEX (8-digit) | #cc698fff |
| RGB | rgb(204, 105, 143) |
| RGBA | rgba(204, 105, 143, 1) |
| HSL | hsl(337, 49%, 61%) |
| HSV / HSB | hsv(337, 49%, 80%) |
| HWB | hwb(337 41% 20%) |
| CMYK | cmyk(0%, 49%, 30%, 20%) |
| LAB | lab(57.0 43.4 -2.7) |
| LCH | lch(57.0 43.5 356.4) |
| OKLCH | oklch(0.646 0.132 357.1) |
| XYZ (D65) | xyz(34.91, 24.93, 28.95) |
| Decimal | 13396367 |
| Display P3 | color(display-p3 0.800 0.412 0.561) |
| Web-safe | #CC6699 |
Copy-ready code
/* CSS */
color: #cc698f;
background-color: #cc698f;
/* CSS custom property */
--brand: #cc698f;
/* Tailwind (arbitrary) */
class="text-[#cc698f] bg-[#cc698f]"
/* SCSS */
$brand: #cc698f;
/* SwiftUI */
Color(red: 0.800, green: 0.412, blue: 0.561)
/* UIKit */
UIColor(red: 0.800, green: 0.412, blue: 0.561, alpha: 1)
/* Android XML */
<color name="brand">#CC698F</color>
/* Android Compose */
Color(0xFFCC698F)
/* Flutter */
Color(0xFFCC698F)
/* Python / OpenCV (BGR) */
(143, 105, 204)
/* Python / PIL (RGB) */
(204, 105, 143)
/* Java AWT */
new Color(204, 105, 143)
/* .NET */
Color.FromArgb(255, 204, 105, 143)
/* OpenGL / Unity (0–1) */
(0.8000f, 0.4118f, 0.5608f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{204,105,143}/* mix without leaving CSS */ background: color-mix(in oklab, #cc698f 85%, white); border-color: color-mix(in oklab, #cc698f 40%, transparent); /* theme-aware in one line */ color: light-dark(#5F2038, #EED3DD); /* relative colour syntax */ --hover: hsl(from #cc698f h s calc(l - 7));
Design tokens
The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.
:root {
--brand-50: #FAF4F7;
--brand-100: #F6EAEE;
--brand-200: #ECCFDA;
--brand-300: #E3ABC0;
--brand-400: #D481A1;
--brand-500: #cc698f;
--brand-600: #B73E6C;
--brand-700: #98345A;
--brand-800: #7A2948;
--brand-900: #592137;
--brand-950: #381522;
--brand: #cc698f;
--brand-ink: #000000;
--brand-surface: #FAF4F7;
--brand-border: #EAC2D2;
--brand-hover: #C34E7B;
--brand-pressed: #B13C69;
}
@media (prefers-color-scheme: dark) {
:root {
--brand-surface: #24141A;
--brand-ink: #EED3DD;
}
}theme: {
extend: {
colors: {
brand: {
50: '#FAF4F7',
100: '#F6EAEE',
200: '#ECCFDA',
300: '#E3ABC0',
400: '#D481A1',
500: '#cc698f',
600: '#B73E6C',
700: '#98345A',
800: '#7A2948',
900: '#592137',
950: '#381522',
DEFAULT: '#cc698f',
},
},
},
}$brand: (
'50': #FAF4F7,
'100': #F6EAEE,
'200': #ECCFDA,
'300': #E3ABC0,
'400': #D481A1,
'500': #cc698f,
'600': #B73E6C,
'700': #98345A,
'800': #7A2948,
'900': #592137,
'950': #381522,
);
$brand-base: #cc698f;
$brand-ink: #000000;
@function brand($step) { @return map-get($brand, $step); }{
"color": {
"brand": {
"50": { "$value": "#FAF4F7", "$type": "color" },
"100": { "$value": "#F6EAEE", "$type": "color" },
"200": { "$value": "#ECCFDA", "$type": "color" },
"300": { "$value": "#E3ABC0", "$type": "color" },
"400": { "$value": "#D481A1", "$type": "color" },
"500": { "$value": "#cc698f", "$type": "color" },
"600": { "$value": "#B73E6C", "$type": "color" },
"700": { "$value": "#98345A", "$type": "color" },
"800": { "$value": "#7A2948", "$type": "color" },
"900": { "$value": "#592137", "$type": "color" },
"950": { "$value": "#381522", "$type": "color" }
},
"brandInk": { "$value": "#000000", "$type": "color" }
}
}Best text color
Only one of black and white can be right. This is the one, with the number that proves it.
Make it accessible
A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.
Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #CC698F is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).
Accessibility — WCAG contrast
Contrast is symmetric, so each row covers both directions: #cc698f as text on that neutral, and that neutral as text on #cc698f.
| Neutral | Ratio | Verdict | Both directions |
|---|---|---|---|
| White#ffffff | 3.51:1 | AAAA lgAAA | AaAa |
| Slate 50#f8fafc | 3.35:1 | AAAA lgAAA | AaAa |
| Slate 100#f1f5f9 | 3.20:1 | AAAA lgAAA | AaAa |
| Slate 200#e2e8f0 | 2.85:1 | AAAA lgAAA | AaAa |
| Slate 300#cbd5e1 | 2.36:1 | AAAA lgAAA | AaAa |
| Slate 400#94a3b8 | 1.37:1 | AAAA lgAAA | AaAa |
| Slate 500#64748b | 1.36:1 | AAAA lgAAA | AaAa |
| Slate 600#475569 | 2.16:1 | AAAA lgAAA | AaAa |
| Slate 700#334155 | 2.95:1 | AAAA lgAAA | AaAa |
| Slate 800#1e293b | 4.17:1 | AAAA lgAAA | AaAa |
| Slate 900#0f172a | 5.09:1 | AAAA lgAAA | AaAa |
| Black#000000 | 5.98:1 | AAAA lgAAA | AaAa |
Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.
Color scale — 50 to 950
A Tailwind-shaped ramp built around this exact hex. #cc698f is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.
The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.
:root {
--brand-50: oklch(0.97 0.033 357.1);
--brand-100: oklch(0.94 0.053 357.1);
--brand-200: oklch(0.88 0.079 357.1);
--brand-300: oklch(0.80 0.103 357.1);
--brand-400: oklch(0.72 0.121 357.1);
--brand-500: oklch(0.64 0.132 357.1);
--brand-600: oklch(0.56 0.132 357.1);
--brand-700: oklch(0.48 0.124 357.1);
--brand-800: oklch(0.40 0.111 357.1);
--brand-900: oklch(0.32 0.092 357.1);
--brand-950: oklch(0.24 0.072 357.1);
}Colors that work with #cc698f
Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.
Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.
Lightness flips, hue holds. The accent stays the anchor in both themes.
In real components
The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.
Focus ring uses the light variant so the field still reads as one shape.
The file stays available for seven days. Download it before it expires.
How to use #cc698f
Derived from its contrast, chroma and lightness — not from taste.
- ✓Headings from 24px up on white
- ✓Text and icons on dark surfaces
- ✓Primary buttons and calls to action
- ✓Focus rings, active and selected states
- ✓Brand accents, badges and data highlights
- ✓Chart series and data categories
- ⚠Small text on white — under 4.5:1
- ⚠Full-page backgrounds — tiring over long sessions
- ⚠Pairing with a same-lightness hue — edges vibrate
Meaning and mood
What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.
Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.
This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The mid lightness keeps it versatile in both themes.
Strong gendered associations in some markets — test it with the audience you actually have.
- FormalityMedium
- EnergyMedium-high
- Weight39/100
- TemperatureWarm
- ApproachabilityHigh
Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.
Similar colors
One move away from this hex in each direction. Every swatch is its own page.
Color relationships
The wheel positions with their names attached, so you can grab the one you actually need.
| Complementary | #69CCA6 | Directly opposite — maximum tension | |
| Analogous left | #CC69C1 | Neighbour, quieter | |
| Analogous right | #CC7569 | Neighbour, quieter | |
| Split-complement 1 | #69CC75 | Contrast without the clash | |
| Split-complement 2 | #69C1CC | Contrast without the clash | |
| Triadic 1 | #8FCC69 | Even thirds — balanced and loud | |
| Triadic 2 | #698FCC | Even thirds — balanced and loud | |
| Tetradic | #C1CC69 | Fourth corner of the square scheme |
#cc698f sits at 337°. Every dot is a harmony position and links to its own page in the table alongside.
RGB percentages
CMYK percentages
Total ink coverage is 98%. Most commercial presses cap around 300% — above that, sheets stop drying properly.
Color previews
#cc698f text on a black background
contrast 5.98:1
#cc698f text on a white background
contrast 3.51:1
#cc698f on grey
3.20:1
#cc698f on its own surface
3.23:1
#cc698f on its dark surface
5.03:1
CSS3 live lab
The quick brown fox
color: #cc698f;
background-color: #cc698f;
Glowing headline
text-shadow: 2px 2px 8px #cc698f;
Soft neon halo
text-shadow: 0 0 14px rgba(204, 105, 143, 0.45);
box-shadow: 0 12px 32px -8px rgba(204, 105, 143, 0.45);
border: 3px solid #cc698f; background: linear-gradient(135deg, #cc698f, #CC8569);
Gradient headline
background: linear-gradient(90deg, #cc698f, #CC9E69); -webkit-background-clip: text; color: transparent;
outline: 2px solid #cc698f; outline-offset: 3px;
Marked up text
text-decoration-color: #cc698f; caret-color: #cc698f;
border-left: 4px solid #cc698f;
background: #F9ECF1; box-shadow: inset 0 0 0 2px #cc698f;
background: conic-gradient(#cc698f 68%, #e2e8f0 0);
Transparency
What each alpha value actually composites to. The top row is #cc698f over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.
Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.
rgba(204, 105, 143, 0.5) rgb(204 105 143 / 50%) #cc698f80 hsl(337 49% 61% / 50%) color-mix(in srgb, #cc698f 50%, transparent)
| Alpha | 8-digit hex | Flat on white |
|---|---|---|
| 10% | #cc698f1a | #FAF0F4 |
| 20% | #cc698f33 | #F5E1E9 |
| 40% | #cc698f66 | #EBC3D2 |
| 60% | #cc698f99 | #E0A5BC |
| 80% | #cc698fcc | #D687A5 |
Gradients from #cc698f
Six recipes, each built from this hex and shown with the exact CSS that produced it.
background: linear-gradient(135deg, #DC97B1, #cc698f 45%, #5F2038);
background: linear-gradient(120deg, #cc698f, #C47C52);
background: linear-gradient(90deg, #cc698f, #69CCA6);
background: radial-gradient(120% 120% at 20% 0%, #E3AEC2 0%, #cc698f 45%, #5F2038 100%);
background: linear-gradient(180deg, #FAF4F7, #ffffff);
background: radial-gradient(60% 60% at 15% 20%, #D98FD7 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #D49180 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #5F2038 0%, transparent 65%), #cc698f;
Monochromatic scale
Palettes built from #cc698f
Shades — darker
Tints — lighter
Tones — desaturated
Color harmonies
Nearest named colors
Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.
Closest color with a full write-up: Blush (#de5d83) — ΔE2000 5 away, with its history, psychology and brand usage.
#cc698f in the real world
Where a color in this family tends to land, and the interface roles it is usually asked to play.
Converts to four-color process without much drama. Proof it anyway.
Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.
Usable as-is on a dark surface at 5.98:1.
Explore nearby colors
Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.
#cc698f, answered
What color is #cc698f?
#cc698f is a balanced vivid magenta / pink, closest to Pale Violet Red (ΔE2000 3.7). It sits at 337° on the hue wheel with 49% saturation and 61% lightness, which reads as warm.
What is the RGB value of #cc698f?
rgb(204, 105, 143) — 204 red, 105 green and 143 blue out of 255, or 80% / 41.2% / 56.1% by channel.
What is #cc698f in HSL and HSV?
hsl(337, 49%, 61%) and hsv(337, 49%, 80%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.
Is #cc698f a light or a dark color?
It is a mid-tone. Relative luminance is 0.2492 and perceived brightness is 57%, so black text on it reaches 5.98:1.
Should I use black or white text on #cc698f?
Black. It scores 5.98:1 against #cc698f, versus 3.51:1 for white — AA at any size.
Is #cc698f accessible on a white background?
#cc698f on white scores 3.51:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #C24B78 to reach 4.5:1, or #973359 for 7:1.
What is the complementary color of #cc698f?
#69CCA6 sits directly opposite on the wheel. Softer options are the split-complements #69CC75 and #69C1CC, which give the same contrast with far less vibration.
What colors go well with #cc698f?
For interface work: #FAF4F7 as the surface, #EAC2D2 for borders, #9B4B69 for secondary text, #309C57 as an accent and #5F2038 for hover and pressed states. For a palette, the analogous pair #CC69C1 and #CC7569 stays calm, while #69CCA6 is the loudest partner.
What is #cc698f in CMYK for printing?
cmyk(0%, 49%, 30%, 20%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.
Is #cc698f warm or cool?
Warm — it scores 29 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #CC696B; nudged cooler, #CE67B4.
Which Tailwind color is closest to #cc698f?
The pink family — its 500 step is #ec4899, ΔE2000 7.4 away. That is a visible difference, so define #cc698f as a custom token rather than reaching for the built-in.
How do I use #cc698f in Tailwind CSS?
Inline it as an arbitrary value with bg-[#cc698f] or text-[#cc698f], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.
What is #cc698f with 50% opacity?
rgba(204, 105, 143, 0.5), or #cc698f80 in eight-digit hex. Over white that composites to #E6B4C7; over black, #663548.
Is #cc698f a web-safe color?
No. The nearest web-safe colour is #CC6699, ΔE2000 3.2 away. The palette only matters for legacy displays and some email clients now.
What does the color #cc698f mean?
As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.
What gradient works with #cc698f?
The safest is same-hue elevation: linear-gradient(135deg, #DC97B1, #cc698f 45%, #5F2038). For more colour, a short hue run to #C47C52 keeps it rich without turning muddy.
Work with #cc698f in the Color Lab
Every tool opens with this colour already loaded.
Every value on this page is computed from #cc698f at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.