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red · warm

#cf9699

a light, soft red · warm · closest name: Rosy Brown

Token name suggestion: Linen Rust

RGB
207, 150, 153
HSL
357°, 37%, 70%
CMYK
0, 28, 26, 19
Luminance
0.3738

#cf9699 is a light soft red, 357° on the wheel and 18/100 on the cool side. Put black text on it (8.48:1). As text it scores 2.48:1 on white — use #B45A5F instead. Nearest name is Rosy Brown, nearest Tailwind family is rose.

hsl(357 37% 70%)rgb(207 150 153)Base step 400AAA inkWarm

At a glance

Every number on this page in one read: what #cf9699 is made of, how bright it looks, and which way it leans.

Hex
#cf9699
Hue
357°
red
Saturation
37%
soft
Lightness
70%
light
Brightness
81%
HSV value
Perceived
66%
weighted brightness
Luminance
0.3738
WCAG relative
Temperature
Warm
18/100 cool
Color family
Red
Tone
Soft
Best ink
Black
8.48:1
Closest name
Rosy Brown
ΔE2000 4.4
Chroma
22.9
LCH, 0–130ish
OKLCH L
0.729
perceptual lightness
Tailwind
rose
500 · ΔE 19
Web-safe
#CC9999
nearest of 216
Where it sits
Hue357° of 360°
Saturation37%
Lightness70%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #cf9699.

Temperature
Warm ← → Cool18% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red35%
Green58%
Blue6%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#cf9699
HEX (8-digit)#cf9699ff
RGBrgb(207, 150, 153)
RGBArgba(207, 150, 153, 1)
HSLhsl(357, 37%, 70%)
HSV / HSBhsv(357, 28%, 81%)
HWBhwb(357 59% 19%)
CMYKcmyk(0%, 28%, 26%, 19%)
LABlab(67.6 21.8 6.9)
LCHlch(67.6 22.9 17.6)
OKLCHoklch(0.729 0.069 15.4)
XYZ (D65)xyz(42.39, 37.38, 35.11)
Decimal13604505
Display P3color(display-p3 0.812 0.588 0.600)
Web-safe#CC9999

Copy-ready code

every platformclick to select
/* CSS */
color: #cf9699;
background-color: #cf9699;
/* CSS custom property */
--brand: #cf9699;
/* Tailwind (arbitrary) */
class="text-[#cf9699] bg-[#cf9699]"
/* SCSS */
$brand: #cf9699;
/* SwiftUI */
Color(red: 0.812, green: 0.588, blue: 0.600)
/* UIKit */
UIColor(red: 0.812, green: 0.588, blue: 0.600, alpha: 1)
/* Android XML */
<color name="brand">#CF9699</color>
/* Android Compose */
Color(0xFFCF9699)
/* Flutter */
Color(0xFFCF9699)
/* Python / OpenCV (BGR) */
(153, 150, 207)
/* Python / PIL (RGB) */
(207, 150, 153)
/* Java AWT */
new Color(207, 150, 153)
/* .NET */
Color.FromArgb(255, 207, 150, 153)
/* OpenGL / Unity (0–1) */
(0.8118f, 0.5882f, 0.6000f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{207,150,153}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #cf9699 85%, white);
border-color: color-mix(in oklab, #cf9699 40%, transparent);
/* theme-aware in one line */
color: light-dark(#58282B, #ECD5D6);
/* relative colour syntax */
--hover: hsl(from #cf9699 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF5F5;
  --brand-100: #F4EBEC;
  --brand-200: #E9D3D4;
  --brand-300: #DCB2B4;
  --brand-400: #cf9699;
  --brand-500: #B96569;
  --brand-600: #A84D52;
  --brand-700: #8C4044;
  --brand-800: #703336;
  --brand-900: #52282A;
  --brand-950: #33191B;
  --brand: #cf9699;
  --brand-ink: #000000;
  --brand-surface: #FAF4F5;
  --brand-border: #E5C7C9;
  --brand-hover: #C47D81;
  --brand-pressed: #B96569;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241415;
    --brand-ink: #ECD5D6;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF5F5',
        100: '#F4EBEC',
        200: '#E9D3D4',
        300: '#DCB2B4',
        400: '#cf9699',
        500: '#B96569',
        600: '#A84D52',
        700: '#8C4044',
        800: '#703336',
        900: '#52282A',
        950: '#33191B',
        DEFAULT: '#cf9699',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF5F5,
  '100': #F4EBEC,
  '200': #E9D3D4,
  '300': #DCB2B4,
  '400': #cf9699,
  '500': #B96569,
  '600': #A84D52,
  '700': #8C4044,
  '800': #703336,
  '900': #52282A,
  '950': #33191B,
);
$brand-base: #cf9699;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF5F5", "$type": "color" },
      "100": { "$value": "#F4EBEC", "$type": "color" },
      "200": { "$value": "#E9D3D4", "$type": "color" },
      "300": { "$value": "#DCB2B4", "$type": "color" },
      "400": { "$value": "#cf9699", "$type": "color" },
      "500": { "$value": "#B96569", "$type": "color" },
      "600": { "$value": "#A84D52", "$type": "color" },
      "700": { "$value": "#8C4044", "$type": "color" },
      "800": { "$value": "#703336", "$type": "color" },
      "900": { "$value": "#52282A", "$type": "color" },
      "950": { "$value": "#33191B", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #cf9699 · 8.48:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.48:1
AA fail · AA large fail · AAA fail
Aa
Black text · 8.48:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #cf9699 as text scores 2.48:1 on white and 8.48:1 on black.
Best tinted ink on it, if plain black or white feels flat: #58282B at 4.83:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#B45A5F · 4.60:1
AA on white−17% L
#B45A5F
The quick fox
#8C4044 · 7.16:1
AAA on white−30% L
#8C4044
The quick fox
#cf9699 · 8.48:1
AA on blackalready passes
#cf9699
The quick fox
#cf9699 · 8.48:1
AAA on blackalready passes
#cf9699

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #C58185 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#cf9699 on white: 2.48:1
AA ✗ fail · AA-large · AAA
Aa
#cf9699 on black: 8.48:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #cf9699 as text on that neutral, and that neutral as text on #cf9699.

NeutralRatioBoth directions
White2.48:1AaAa
Slate 502.37:1AaAa
Slate 1002.26:1AaAa
Slate 2002.01:1AaAa
Slate 3001.67:1AaAa
Slate 4001.03:1AaAa
Slate 5001.92:1AaAa
Slate 6003.06:1AaAa
Slate 7004.18:1AaAa
Slate 8005.90:1AaAa
Slate 9007.21:1AaAa
Black8.48:1AaAa
Colour vision deficiency
true color
protanopia · #A09E99
deuteranopia · #ADA998
tritanopia · #DA9197

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #cf9699 is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF5F5
#F4EBEC
#E9D3D4
#DCB2B4
#cf9699
#B96569
#A84D52
#8C4044
#703336
#52282A
#33191B
Base = 400Lightest = 50 · #FAF5F5Darkest = 950 · #33191BText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.017 15.4);
  --brand-100: oklch(0.94 0.028 15.4);
  --brand-200: oklch(0.88 0.041 15.4);
  --brand-300: oklch(0.80 0.054 15.4);
  --brand-400: oklch(0.72 0.063 15.4);
  --brand-500: oklch(0.64 0.069 15.4);
  --brand-600: oklch(0.56 0.069 15.4);
  --brand-700: oklch(0.48 0.065 15.4);
  --brand-800: oklch(0.40 0.058 15.4);
  --brand-900: oklch(0.32 0.048 15.4);
  --brand-950: oklch(0.24 0.038 15.4);
}

Colors that work with #cf9699

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F5
Tinted page background
Border#E5C7C9
Hairlines and dividers
Muted text#9B4B4F
Captions on the surface
Accent#3C9077
Second voice, not a rival
Dark variant#58282B
Hover, pressed, headers
Light variant#F7EDEE
Selected rows, tints
Dark surface#241415
Dark-mode background
Hover#C47D81
One step down in lightness
Pressed#B96569
Two steps down
Disabled#EFE6E7
Chroma pulled out
Focus ring#DC9DA1
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #cf9699

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • White text placed on it
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #58282B
Safe as a 1px border on white
No — use #C58185

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The lightness keeps it airy and approachable.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight30/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#96CFCC
Analogous left#CF96B6
Analogous right#CFAF96
Split-complement 1#96CFAF
Split-complement 2#96B6CF
Triadic 1#99CF96
Triadic 2#9699CF
Tetradic#B6CF96
On the wheel
Base+30°−30°+120°+240°+180°357°

#cf9699 sits at 357°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red81.2%
Green58.8%
Blue60.0%
R · 0–255
207
0xcf
G · 0–255
150
0x96
B · 0–255
153
0x99

CMYK percentages

Cyan0.0%
Magenta27.5%
Yellow26.1%
Key (black)18.8%

Total ink coverage is 72%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#cf9699 text on a black background

contrast 8.48:1

Card sample

#cf9699 text on a white background

contrast 2.48:1

Card sample

#cf9699 on grey

2.26:1

#cf9699 on its own surface

2.28:1

#cf9699 on its dark surface

7.15:1

CSS3 live lab

Text font color

The quick brown fox

color: #cf9699;
Background color
Panel with #cf9699 background
background-color: #cf9699;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #cf9699;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(207, 150, 153, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(207, 150, 153, 0.45);
Border & gradient
Gradient panel
border: 3px solid #cf9699;
background: linear-gradient(135deg, #cf9699, #CFB996);
Gradient text

Gradient headline

background: linear-gradient(90deg, #cf9699, #CFC796);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #cf9699;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #cf9699;
caret-color: #cf9699;
Left rule
Pull quote or callout
border-left: 4px solid #cf9699;
Ring + tint
Selected chip
background: #F7EDEE;
box-shadow: inset 0 0 0 2px #cf9699;
Conic badge
68%
background: conic-gradient(#cf9699 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #cf9699 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(207, 150, 153, 0.5)
rgb(207 150 153 / 50%)
#cf969980
hsl(357 37% 70% / 50%)
color-mix(in srgb, #cf9699 50%, transparent)
Alpha8-digit hexFlat on white
10%#cf96991a#FAF5F5
20%#cf969933#F5EAEB
40%#cf969966#ECD5D6
60%#cf969999#E2C0C2
80%#cf9699cc#D9ABAD

Gradients from #cf9699

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #E2C0C2, #cf9699 45%, #58282B);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #cf9699, #C5B181);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #cf9699, #96CFCC);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #ECD5D6 0%, #cf9699 45%, #58282B 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F5, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #DFB9D1 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #D9C3AB 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #58282B 0%, transparent 65%), #cf9699;

Monochromatic scale

Palettes built from #cf9699

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#cf9699 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 8.48:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#cf9699, answered

What color is #cf9699?

#cf9699 is a light soft red, closest to Rosy Brown (ΔE2000 4.4). It sits at 357° on the hue wheel with 37% saturation and 70% lightness, which reads as warm.

What is the RGB value of #cf9699?

rgb(207, 150, 153) — 207 red, 150 green and 153 blue out of 255, or 81.2% / 58.8% / 60% by channel.

What is #cf9699 in HSL and HSV?

hsl(357, 37%, 70%) and hsv(357, 28%, 81%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #cf9699 a light or a dark color?

It is a mid-tone. Relative luminance is 0.3738 and perceived brightness is 66%, so black text on it reaches 8.48:1.

Should I use black or white text on #cf9699?

Black. It scores 8.48:1 against #cf9699, versus 2.48:1 for white — AAA at any size.

Is #cf9699 accessible on a white background?

#cf9699 on white scores 2.48:1, which fails WCAG AA at every size. Darken it to #B45A5F to reach 4.5:1, or #8C4044 for 7:1.

What is the complementary color of #cf9699?

#96CFCC sits directly opposite on the wheel. Softer options are the split-complements #96CFAF and #96B6CF, which give the same contrast with far less vibration.

What colors go well with #cf9699?

For interface work: #FAF4F5 as the surface, #E5C7C9 for borders, #9B4B4F for secondary text, #3C9077 as an accent and #58282B for hover and pressed states. For a palette, the analogous pair #CF96B6 and #CFAF96 stays calm, while #96CFCC is the loudest partner.

What is #cf9699 in CMYK for printing?

cmyk(0%, 28%, 26%, 19%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #cf9699 warm or cool?

Warm — it scores 18 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #CFA896; nudged cooler, #D194AE.

Which Tailwind color is closest to #cf9699?

The rose family — its 500 step is #f43f5e, ΔE2000 19 away. That is a visible difference, so define #cf9699 as a custom token rather than reaching for the built-in.

How do I use #cf9699 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#cf9699] or text-[#cf9699], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #cf9699 with 50% opacity?

rgba(207, 150, 153, 0.5), or #cf969980 in eight-digit hex. Over white that composites to #E7CBCC; over black, #684B4D.

Is #cf9699 a web-safe color?

No. The nearest web-safe colour is #CC9999, ΔE2000 1.8 away. The palette only matters for legacy displays and some email clients now.

What does the color #cf9699 mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this moderate chroma the association is present but not shouted.

What gradient works with #cf9699?

The safest is same-hue elevation: linear-gradient(135deg, #E2C0C2, #cf9699 45%, #58282B). For more colour, a short hue run to #C5B181 keeps it rich without turning muddy.

Work with #cf9699 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #cf9699 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.