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magenta / pink · warm

#d18eb0

a light, soft magenta / pink · warm · closest name: Pale Violet Red

Token name suggestion: Morning Ruby

RGB
209, 142, 176
HSL
330°, 42%, 69%
CMYK
0, 32, 16, 18
Luminance
0.3604

#d18eb0 is a light soft magenta / pink, 330° on the wheel and 34/100 on the cool side. Put black text on it (8.21:1). As text it scores 2.56:1 on white — use #B85085 instead. Nearest name is Pale Violet Red, nearest Tailwind family is pink.

hsl(330 42% 69%)rgb(209 142 176)Base step 400AAA inkWarm

At a glance

Every number on this page in one read: what #d18eb0 is made of, how bright it looks, and which way it leans.

Hex
#d18eb0
Hue
330°
magenta / pink
Saturation
42%
soft
Lightness
69%
light
Brightness
82%
HSV value
Perceived
66%
weighted brightness
Luminance
0.3604
WCAG relative
Temperature
Warm
34/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
8.21:1
Closest name
Pale Violet Red
ΔE2000 8.9
Chroma
31.3
LCH, 0–130ish
OKLCH L
0.724
perceptual lightness
Tailwind
pink
500 · ΔE 14.6
Web-safe
#CC9999
nearest of 216
Where it sits
Hue330° of 360°
Saturation42%
Lightness69%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #d18eb0.

Temperature
Warm ← → Cool34% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red38%
Green54%
Blue9%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#d18eb0
HEX (8-digit)#d18eb0ff
RGBrgb(209, 142, 176)
RGBArgba(209, 142, 176, 1)
HSLhsl(330, 42%, 69%)
HSV / HSBhsv(330, 32%, 82%)
HWBhwb(330 56% 18%)
CMYKcmyk(0%, 32%, 16%, 18%)
LABlab(66.5 30.4 -7.4)
LCHlch(66.5 31.3 346.3)
OKLCHoklch(0.724 0.092 347.8)
XYZ (D65)xyz(43.80, 36.04, 45.71)
Decimal13733552
Display P3color(display-p3 0.820 0.557 0.690)
Web-safe#CC9999

Copy-ready code

every platformclick to select
/* CSS */
color: #d18eb0;
background-color: #d18eb0;
/* CSS custom property */
--brand: #d18eb0;
/* Tailwind (arbitrary) */
class="text-[#d18eb0] bg-[#d18eb0]"
/* SCSS */
$brand: #d18eb0;
/* SwiftUI */
Color(red: 0.820, green: 0.557, blue: 0.690)
/* UIKit */
UIColor(red: 0.820, green: 0.557, blue: 0.690, alpha: 1)
/* Android XML */
<color name="brand">#D18EB0</color>
/* Android Compose */
Color(0xFFD18EB0)
/* Flutter */
Color(0xFFD18EB0)
/* Python / OpenCV (BGR) */
(176, 142, 209)
/* Python / PIL (RGB) */
(209, 142, 176)
/* Java AWT */
new Color(209, 142, 176)
/* .NET */
Color.FromArgb(255, 209, 142, 176)
/* OpenGL / Unity (0–1) */
(0.8196f, 0.5569f, 0.6902f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{209,142,176}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #d18eb0 85%, white);
border-color: color-mix(in oklab, #d18eb0 40%, transparent);
/* theme-aware in one line */
color: light-dark(#5B2540, #EDD4E1);
/* relative colour syntax */
--hover: hsl(from #d18eb0 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF5F7;
  --brand-100: #F5EBF0;
  --brand-200: #EAD2DE;
  --brand-300: #DFAFC7;
  --brand-400: #d18eb0;
  --brand-500: #BE608F;
  --brand-600: #AE477B;
  --brand-700: #913B67;
  --brand-800: #742F52;
  --brand-900: #55253E;
  --brand-950: #351726;
  --brand: #d18eb0;
  --brand-ink: #000000;
  --brand-surface: #FAF4F7;
  --brand-border: #E7C5D6;
  --brand-hover: #C7759E;
  --brand-pressed: #BC5B8C;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141C;
    --brand-ink: #EDD4E1;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF5F7',
        100: '#F5EBF0',
        200: '#EAD2DE',
        300: '#DFAFC7',
        400: '#d18eb0',
        500: '#BE608F',
        600: '#AE477B',
        700: '#913B67',
        800: '#742F52',
        900: '#55253E',
        950: '#351726',
        DEFAULT: '#d18eb0',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF5F7,
  '100': #F5EBF0,
  '200': #EAD2DE,
  '300': #DFAFC7,
  '400': #d18eb0,
  '500': #BE608F,
  '600': #AE477B,
  '700': #913B67,
  '800': #742F52,
  '900': #55253E,
  '950': #351726,
);
$brand-base: #d18eb0;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF5F7", "$type": "color" },
      "100": { "$value": "#F5EBF0", "$type": "color" },
      "200": { "$value": "#EAD2DE", "$type": "color" },
      "300": { "$value": "#DFAFC7", "$type": "color" },
      "400": { "$value": "#d18eb0", "$type": "color" },
      "500": { "$value": "#BE608F", "$type": "color" },
      "600": { "$value": "#AE477B", "$type": "color" },
      "700": { "$value": "#913B67", "$type": "color" },
      "800": { "$value": "#742F52", "$type": "color" },
      "900": { "$value": "#55253E", "$type": "color" },
      "950": { "$value": "#351726", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #d18eb0 · 8.21:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.56:1
AA fail · AA large fail · AAA fail
Aa
Black text · 8.21:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #d18eb0 as text scores 2.56:1 on white and 8.21:1 on black.
Best tinted ink on it, if plain black or white feels flat: #5B2540 at 4.60:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#B85085 · 4.64:1
AA on white−17% L
#B85085
The quick fox
#8D3963 · 7.25:1
AAA on white−30% L
#8D3963
The quick fox
#d18eb0 · 8.21:1
AA on blackalready passes
#d18eb0
The quick fox
#d18eb0 · 8.21:1
AAA on blackalready passes
#d18eb0

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #CA7CA3 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#d18eb0 on white: 2.56:1
AA ✗ fail · AA-large · AAA
Aa
#d18eb0 on black: 8.21:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #d18eb0 as text on that neutral, and that neutral as text on #d18eb0.

NeutralRatioBoth directions
White2.56:1AaAa
Slate 502.45:1AaAa
Slate 1002.34:1AaAa
Slate 2002.08:1AaAa
Slate 3001.72:1AaAa
Slate 4001.00:1AaAa
Slate 5001.86:1AaAa
Slate 6002.96:1AaAa
Slate 7004.05:1AaAa
Slate 8005.72:1AaAa
Slate 9006.98:1AaAa
Black8.21:1AaAa
Colour vision deficiency
true color
protanopia · #939BB1
deuteranopia · #A3A6AE
tritanopia · #DA8D9A

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #d18eb0 is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF5F7
#F5EBF0
#EAD2DE
#DFAFC7
#d18eb0
#BE608F
#AE477B
#913B67
#742F52
#55253E
#351726
Base = 400Lightest = 50 · #FAF5F7Darkest = 950 · #351726Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.023 347.8);
  --brand-100: oklch(0.94 0.037 347.8);
  --brand-200: oklch(0.88 0.055 347.8);
  --brand-300: oklch(0.80 0.072 347.8);
  --brand-400: oklch(0.72 0.085 347.8);
  --brand-500: oklch(0.64 0.092 347.8);
  --brand-600: oklch(0.56 0.092 347.8);
  --brand-700: oklch(0.48 0.086 347.8);
  --brand-800: oklch(0.40 0.077 347.8);
  --brand-900: oklch(0.32 0.064 347.8);
  --brand-950: oklch(0.24 0.051 347.8);
}

Colors that work with #d18eb0

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F7
Tinted page background
Border#E7C5D6
Hairlines and dividers
Muted text#9B4B73
Captions on the surface
Accent#37954E
Second voice, not a rival
Dark variant#5B2540
Hover, pressed, headers
Light variant#F8EDF2
Selected rows, tints
Dark surface#24141C
Dark-mode background
Hover#C7759E
One step down in lightness
Pressed#BC5B8C
Two steps down
Disabled#EDE2E8
Chroma pulled out
Focus ring#DE96BA
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #d18eb0

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #5B2540
Safe as a 1px border on white
No — use #CA7CA3

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight31/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#8ED1AF
Analogous left#D08ED1
Analogous right#D18E8E
Split-complement 1#8ED18E
Split-complement 2#8ED1D0
Triadic 1#B0D18E
Triadic 2#8EB0D1
Tetradic#D1D08E
On the wheel
Base+30°−30°+120°+240°+180°330°

#d18eb0 sits at 330°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red82.0%
Green55.7%
Blue69.0%
R · 0–255
209
0xd1
G · 0–255
142
0x8e
B · 0–255
176
0xb0

CMYK percentages

Cyan0.0%
Magenta32.1%
Yellow15.8%
Key (black)18.0%

Total ink coverage is 66%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#d18eb0 text on a black background

contrast 8.21:1

Card sample

#d18eb0 text on a white background

contrast 2.56:1

Card sample

#d18eb0 on grey

2.34:1

#d18eb0 on its own surface

2.36:1

#d18eb0 on its dark surface

6.89:1

CSS3 live lab

Text font color

The quick brown fox

color: #d18eb0;
Background color
Panel with #d18eb0 background
background-color: #d18eb0;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #d18eb0;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(209, 142, 176, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(209, 142, 176, 0.45);
Border & gradient
Gradient panel
border: 3px solid #d18eb0;
background: linear-gradient(135deg, #d18eb0, #D1998E);
Gradient text

Gradient headline

background: linear-gradient(90deg, #d18eb0, #D1A98E);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #d18eb0;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #d18eb0;
caret-color: #d18eb0;
Left rule
Pull quote or callout
border-left: 4px solid #d18eb0;
Ring + tint
Selected chip
background: #F8EDF2;
box-shadow: inset 0 0 0 2px #d18eb0;
Conic badge
68%
background: conic-gradient(#d18eb0 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #d18eb0 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(209, 142, 176, 0.5)
rgb(209 142 176 / 50%)
#d18eb080
hsl(330 42% 69% / 50%)
color-mix(in srgb, #d18eb0 50%, transparent)
Alpha8-digit hexFlat on white
10%#d18eb01a#FAF4F7
20%#d18eb033#F6E8EF
40%#d18eb066#EDD2DF
60%#d18eb099#E3BBD0
80%#d18eb0cc#DAA5C0

Gradients from #d18eb0

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #E3B9CE, #d18eb0 45%, #5B2540);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #d18eb0, #C88C78);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #d18eb0, #8ED1AF);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #ECCFDE 0%, #d18eb0 45%, #5B2540 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F7, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #DCB2E0 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #DAA8A4 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #5B2540 0%, transparent 65%), #d18eb0;

Monochromatic scale

Palettes built from #d18eb0

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#d18eb0 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 8.21:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#d18eb0, answered

What color is #d18eb0?

#d18eb0 is a light soft magenta / pink, closest to Pale Violet Red (ΔE2000 8.9). It sits at 330° on the hue wheel with 42% saturation and 69% lightness, which reads as warm.

What is the RGB value of #d18eb0?

rgb(209, 142, 176) — 209 red, 142 green and 176 blue out of 255, or 82% / 55.7% / 69% by channel.

What is #d18eb0 in HSL and HSV?

hsl(330, 42%, 69%) and hsv(330, 32%, 82%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #d18eb0 a light or a dark color?

It is a mid-tone. Relative luminance is 0.3604 and perceived brightness is 66%, so black text on it reaches 8.21:1.

Should I use black or white text on #d18eb0?

Black. It scores 8.21:1 against #d18eb0, versus 2.56:1 for white — AAA at any size.

Is #d18eb0 accessible on a white background?

#d18eb0 on white scores 2.56:1, which fails WCAG AA at every size. Darken it to #B85085 to reach 4.5:1, or #8D3963 for 7:1.

What is the complementary color of #d18eb0?

#8ED1AF sits directly opposite on the wheel. Softer options are the split-complements #8ED18E and #8ED1D0, which give the same contrast with far less vibration.

What colors go well with #d18eb0?

For interface work: #FAF4F7 as the surface, #E7C5D6 for borders, #9B4B73 for secondary text, #37954E as an accent and #5B2540 for hover and pressed states. For a palette, the analogous pair #D08ED1 and #D18E8E stays calm, while #8ED1AF is the loudest partner.

What is #d18eb0 in CMYK for printing?

cmyk(0%, 32%, 16%, 18%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #d18eb0 warm or cool?

Warm — it scores 34 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #D18E97; nudged cooler, #D38CCA.

Which Tailwind color is closest to #d18eb0?

The pink family — its 500 step is #ec4899, ΔE2000 14.6 away. That is a visible difference, so define #d18eb0 as a custom token rather than reaching for the built-in.

How do I use #d18eb0 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#d18eb0] or text-[#d18eb0], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #d18eb0 with 50% opacity?

rgba(209, 142, 176, 0.5), or #d18eb080 in eight-digit hex. Over white that composites to #E8C7D8; over black, #694758.

Is #d18eb0 a web-safe color?

No. The nearest web-safe colour is #CC9999, ΔE2000 11.3 away. The palette only matters for legacy displays and some email clients now.

What does the color #d18eb0 mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #d18eb0?

The safest is same-hue elevation: linear-gradient(135deg, #E3B9CE, #d18eb0 45%, #5B2540). For more colour, a short hue run to #C88C78 keeps it rich without turning muddy.

Work with #d18eb0 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #d18eb0 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.